Service Credit Union
Service Credit Union is a not-for-profit, member-owned credit union founded in 1957, operating 50+ branches across New England and 15 U.S. military bases in Germany and North Dakota, serving active-duty military, veterans, DoD employees, first responders, small businesses, and New England consumers with full-service retail and commercial banking.
- Company typePrivate
- Founded1957
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Service Credit Union does
Service Credit Union is a not-for-profit, member-owned financial cooperative founded in 1957 at Pease Air Force Base in Portsmouth, New Hampshire, and federally chartered and NCUA-insured. It operates 50+ branches across New Hampshire, Massachusetts, and 15 active U.S. Air Force and Army bases in Germany and North Dakota, including a University of New Hampshire campus branch and multiple Walmart in-store locations. The institution serves active-duty military, veterans, Department of Defense employees, first responders, small business owners, and general consumers in New England, with 375+ workplace partner organizations providing Select Employee Group (SEG) membership eligibility.
The product portfolio spans consumer and commercial banking: deposit products (Everyday Checking, Dividend Checking, Primary Savings, Military Savings, Youth Savings, Holiday Club, Money Market, Share Certificates), consumer lending (auto, auto refinance, motorcycle, RV, credit cards including Visa Signature Everyday Elite and Visa Everyday, personal loans, military relocation loans, share-secured loans, wedding loans, student loans), home finance (mortgages, HELOCs, home equity loans, construction loans, manufactured home financing), and business banking (business checking/savings, SBA loans, commercial lines of credit, equipment financing, commercial mortgages, commercial auto, business credit cards). The technology stack includes an online and mobile banking platform with digital wallet support (Apple Pay, Google Pay, Samsung Pay), Zelle P2P, a voice banking assistant (Star), a subscription management tool (ScribeUp), E-Invest robo investing, My FICO Score monitoring, and international services (SEPA transfers, V PAY debit cards, foreign currency banknotes, international bill pay).
The business model is a traditional member-owned credit union revenue structure: net interest income from lending (auto, mortgage, personal, credit card) funded by member deposits is the primary revenue engine, supplemented by transaction and fee income (ATM surcharges, foreign transaction fees, late and returned payment fees, card replacement fees), referral and revenue-share arrangements with investment and insurance partners (Service Financial Group via LPL Financial, insurance providers, GreenPath, Silvur), and interchange income. Most basic checking services carry no monthly maintenance fees. Membership is initiated with a $5 Primary Savings deposit, and tiered Direct Deposit and Direct Deposit+ checking accounts unlock progressively higher loan rate discounts (up to 0.75% APR), earlier payday access (up to 2 days), and ATM/foreign transaction fee rebates (up to $30/month). Distribution combines physical branches, in-branch digital tools, a 24/7 contact center, a mobile app, and workplace/association partner channels.
Service Credit Union firmographics
Firmographics- Name
- Service Credit Union
- Legal name
- Service Federal Credit Union
- Website
- https://servicecu.org
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Service Credit Union is a not-for-profit, member-owned credit union founded in 1957, operating 50+ branches across New England and 15 U.S. military bases in Germany and North Dakota, serving active-duty military, veterans, DoD employees, first responders, small businesses, and New England consumers with full-service retail and commercial banking.
- Ownership category
- akta.pro rank
Service Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (522130), Commercial Banking (52211)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industries
- Military & Veterans Credit Unions (FSABAEAI), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Service Credit Union is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices43 records
Markets served
Service Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income from Lending: Primary revenue stream from interest charged on loans including auto loans, mortgages, personal loans, credit cards, and home equity products. Competitive rates offered to member-borrowers.
- Fee Income: Various fees including ATM fees (rebated based on account tier), foreign transaction fees, late payment fees, returned payment fees, and card replacement fees. Most basic services have no monthly maintenance fees.
- Investment Services Revenue Share: Partnership with Service Financial Group (through LPL Financial) for investment and retirement planning services, generating referral and revenue sharing arrangements.
- Insurance Referral Fees: Partnership with insurance providers for discounted home, auto, renters, and specialty coverage, generating referral income.
- Savings Account Deposits: Member deposits in savings, money market, and share certificate accounts provide funds for lending operations. Competitive APY rates offered to attract and retain deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | External Auto Loan Refinance - As low as 3.99% APR |
| Subscription | Monthly | Share Certificates - Rates up to 4.00% APY |
| Subscription | Monthly | Everyday Checking Basic - No monthly fee |
| Subscription | Monthly | Everyday Checking with Direct Deposit - 0.50% loan discount |
| Subscription | Monthly | Everyday Checking with Direct Deposit+ - 0.75% loan discount |
| Other | Monthly | Visa Signature Everyday Elite Card - 1.5 rewards points per $1 |
| Other | Monthly | Visa Everyday Card - No annual fee |
| Subscription | Monthly | Primary Savings Account - $5 minimum deposit |
| Subscription | Monthly | Military Relocation Loans - Discount for DFAS direct deposit |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Service Credit Union product offering
Product offeringCore offering
Service Credit Union is a member-owned, not-for-profit financial cooperative providing consumer and commercial banking products including checking and savings accounts, auto and mortgage loans, credit cards, business banking services, and investment and insurance offerings. The credit union serves active-duty military, veterans, DoD employees, first responders, and general consumers across New England and U.S. military bases in Germany.
Product overview
Service Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking products organized around consumer and commercial banking. The core offering includes multiple checking accounts (Everyday Checking, Dividend Checking), savings products (Primary Savings, Military Savings, Youth Savings, Holiday Club, Money Markets, Share Certificates), and diverse lending options spanning auto loans, credit cards (Visa Signature Everyday Elite, Visa Everyday, Visa Everyday Starter), personal loans, student loans, mortgages, and home equity products. Commercial banking services include business checking, savings, SBA loans, commercial lines of credit, equipment financing, and commercial mortgages. Digital banking capabilities are delivered through Online & Mobile Banking with integrated features like Subscription Manager (powered by ScribeUp), Digital Wallet support (Apple Pay, Google Pay, Samsung Pay), and Zelle for person-to-person payments. The institution also provides investment services through Service Financial Group and E-Invest, international banking services including SEPA transfers and V PAY debit cards, insurance products, and financial literacy programs. The product architecture combines core transactional and lending products with value-added modules like uChoose Rewards, HomeAdvantage, and Bite of Reality financial education.
Differentiator
Problem solved
Functional benefit
Brands
- Service Financial Group: Investment services through Service Credit Union providing personalized guidance for retirement and long-term financial goals.
- E-Invest
- Silvur
- HomeAdvantage
- uChoose Rewards
- Bite of Reality
Products and services
- Everyday Checking Free consumer checking account with no monthly maintenance fees, early direct deposit access up to two days, and access to digital banking tools including subscription management. Available to individual members.
- Dividend Checking Interest-earning consumer checking account offering everyday banking benefits and early direct deposit access for individual members.
- Primary Savings Basic membership savings account requiring a $5 minimum opening deposit, earning competitive APY, and required to establish credit union membership.
- Military Savings High-yield savings account with exclusive rates designed for active-duty service members, veterans, and their families.
- Youth Savings Savings account for children designed to build early financial habits and earn dividends.
- Holiday Club Savings Savings account allowing regular deposits throughout the year with funds available each November for holiday expenses.
- Money Market Accounts Tiered savings account offering higher dividend rates while maintaining fund accessibility.
- Share Certificates Certificate of deposit products with terms from 3 to 60 months, $500 minimum deposit, guaranteed rates up to 4.00% APY, and monthly compounded dividends.
- Trusts Trust services to help members protect assets and support family financial planning.
- Auto Loans Vehicle financing for cars, trucks, and motorcycles with competitive rates, flexible terms, and a fast online application for individual members.
- Auto Refinance Loans External auto loan refinancing with rates as low as 3.99% APR, flexible terms, up to 90 days deferred payments, and approvals often within 24 hours.
- Motorcycle Loans Financing for motorcycles with flexible terms and competitive rates.
- Recreational Vehicle Loans Financing for ATVs, RVs, campers, and boats with flexible terms.
- Visa Signature Everyday Elite Credit Card Rewards credit card earning 1.5 points per $1 spent, with 15,000 bonus points upon spending $1,500 in the first 60 days.
- Visa Everyday Credit Card Credit card with no annual fee, APR range of 13.40%–18.00%, flexible limits up to $20,000, designed to help build credit.
- Visa Everyday Starter Credit Card Secured credit card for beginners with no annual fee and a $1,000 limit, designed to help establish credit.
- Personal Loans Unsecured personal loans tailored to specific needs with low rates and fast approval for individual members.
- Military Relocation Loans Discounted loans for active-duty military on auto, motorcycle, and personal loans when setting up DFAS direct deposit into a Service CU checking account.
- iBot Loans Specialized financing for iBOT Personal Mobility Devices designed to support independence and mobility.
- Share Secured Loans Loans secured by savings account collateral with lower interest rates for members building credit.
- Wedding Loans Flexible personal loans for wedding expenses covering venue, catering, and related costs.
- Student Loans Supplemental student loans provided through partnership with Student Choice for additional funding beyond federal loans.
- Mortgage Loans Home loans including first-time homebuyer, jumbo, and VA mortgage options with competitive rates and expert guidance for individual members.
- Home Equity Loans Loans tapping into home equity with competitive rates and flexible terms.
- HELOC (Home Equity Line of Credit) Revolving credit line secured against home equity with affordable borrowing rates.
- Construction Loans Financing for land and home construction with flexible terms and expert guidance.
- Mortgage Assistance Programs Programs designed to help manage mortgage payments and achieve homeownership with confidence.
- Manufactured Home Financing Fixed-rate loans for manufactured home purchases or refinances, available in New Hampshire and Maine.
- Online & Mobile Banking Digital banking platform enabling account management, bill pay, check deposit, transfers, and secure access to accounts anytime for members.
- International Bill Pay Service for paying rent, utilities, and bills abroad with secure scheduling and worldwide payment capabilities for overseas members.
- SEPA Transfers European payment service enabling euro transfers using IBAN and BIC for fast, reliable payments for members in Germany.
- V PAY Debit Card Debit card for secure payments across Europe without foreign transaction fees for overseas members.
- Foreign Currency Banknotes Order foreign currency before international travel with competitive exchange rates available at U.S. branches.
- Insurance Products Discounted home, auto, renters, and specialty insurance coverage offered through partner providers for individual members.
- Service Financial Group Investment services providing personalized guidance for retirement and long-term financial goals through LPL Financial.
- E-Invest Goal-based portfolio building and stock trading within the mobile app, featuring a simulator, no minimums, and robo investing capabilities for members overseas.
- Business Checking Business banking checking accounts with flexible options, digital tools, and support for businesses of all sizes.
- Business Savings Business savings including money market and share certificate options with dividends and accessibility.
- Business Platinum Card Business credit card with auto rental collision damage waiver, purchase security, roadside dispatch, travel assistance, and cell phone protection while earning uChoose Rewards points.
- SBA Loans Small Business Administration loans with flexible terms and expert guidance for business growth.
- Commercial Line of Credit Flexible business funding for covering expenses, managing cash flow, and drawing funds as needed.
- Commercial Auto Loans Vehicle financing for business needs at competitive rates.
- Equipment Financing Financing for new or used business equipment with competitive rates and flexible terms.
- Commercial Mortgages Real estate financing for business properties with competitive rates, flexible terms, and local support.
Quantifiable outcome
- Save money on auto loans with rates as low as 3.99% APR through refinancing
- +4 more outcomes
Companies that use Service Credit Union
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Service Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Service Credit Union partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- TAPP EnginecorePartnership to develop digital wealth management tools to address significant member investment outflows. Part of a white paper initiative highlighting the strategic importance of digital wealth platforms for member retention amid the anticipated $84 trillion intergenerational wealth transfer.
- Student ChoiceminorPartnership to provide supplemental student loan funding with features members want, filling gaps in federal funding for education goals.
- SilvurcorePartnership to provide personalized retirement planning tools including retirement score assessment, interactive calculators, and access to insurance options designed to protect income, health, and future.
- GreenPath Financial WellnesscoreFree 1-on-1 financial counseling and educational resources partnership offering debt management, budgeting assistance, and financial wellness support to members.
- Service Financial Group (LPL Financial)coreInvestment services partnership providing personalized guidance for retirement and long-term financial goals through LPL Financial, a registered investment advisor and broker-dealer.
- Keegan BradleyflagshipPaid partnership with PGA Champion and Ryder Cup captain Keegan Bradley as brand ambassador. Embodies themes of trust, preparation, and delivering when it counts.
- Charlie McAvoyflagshipPartnership with Boston Bruins defenseman for the 73 Reasons initiative, donating over $250,000 to provide heart and cancer screenings to first responders often not covered by insurance.
- American Consumer Council (ACC)minorMembership partnership allowing consumers to join ACC for free using promo code 'Service' to qualify for Service Credit Union membership.
- Financial Fitness AssociationminorMembership partnership allowing association members to qualify for Service Credit Union membership, with free enrollment assistance provided.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Service Credit Union competitors and assessment
Company assessmentDirect peers
- Pentagon Federal Credit Union (PenFed): Another major military-focused credit union offering deposits, lending, credit cards, and investment products to service members and the broader public. Competes head-to-head with Service CU for the same military segment.
- Digital Federal Credit Union (DCU): Large Massachusetts-headquartered credit union serving employees of partner employers and community members. Comparable consumer/member focus, New England footprint, and digital banking investment.
- Empower Federal Credit Union: Military and community credit union serving members across multiple states with full banking, lending, and digital services. Overlaps with Service CU on military member acquisition and cooperative model.
- Hanscom Federal Credit Union: Massachusetts-based credit union with deep military ties (Hanscom Air Force Base) serving military, DoD civilians, and community members. Comparable geographic and membership overlap in New England.
- Navy Federal Credit Union: The largest U.S. military-affiliated credit union, serving active duty, veterans, DoD civilians, and families worldwide. Directly comparable on member-owned cooperative structure, military-first product design, and global branch/ATM access.
Broad incumbents
- JPMorgan Chase: National banking giant with leading market share in deposits, credit cards, and mortgages across the U.S. Competes for cross-sold household banking relationships, especially among younger, digitally active consumers.
- TD Bank (TD Bank, N.A.): Major retail and commercial bank with dense branch presence across the U.S. East Coast including New England. Competes for the same consumer deposits, mortgages, and small business relationships.
- Bank of America: National bank with one of the largest U.S. branch and ATM footprints, full retail and wealth offerings. Directly competes for primary banking relationships among New England households and military-affiliated families.
- Eastern Bank: Largest community bank in Massachusetts with full consumer, small business, and wealth services. Competes for New England deposits and mortgages with broader product set than a credit union.
Regional players
- Workers Credit Union: New England-based credit union serving central Massachusetts with consumer and small business banking. Comparable regional consumer focus but without military concentration or Germany presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Service Credit Union social profiles
Digital presenceService Credit Union compliance and trust
Trust signalCompliance5 records
Service Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Credit Union leadership team
Management profileNumber of profiles
Profiles1 record
Service Credit Union subsidiaries and ownership
Company hierarchySubsidiaries1 record
Service Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Credit Union
What does Service Credit Union do?
Service Credit Union is a member-owned, not-for-profit financial cooperative providing consumer and commercial banking products including checking and savings accounts, auto and mortgage loans, credit cards, business banking services, and investment and insurance offerings. The credit union serves active-duty military, veterans, DoD employees, first responders, and general consumers across New England and U.S. military bases in Germany.
Is Service Credit Union a public or private company?
Service Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Service Credit Union founded?
Service Credit Union was founded in 1957. It employs 501 to 1,000 people.
Where is Service Credit Union based?
Service Credit Union is headquartered in Boston, United States, in the North America region.
How does Service Credit Union make money?
Five revenue lines are on record. Interest Income from Lending is the primary driver. The others are fee Income, investment Services Revenue Share, insurance Referral Fees and savings Account Deposits.
Who are Service Credit Union's main competitors?
Direct peers on record are Pentagon Federal Credit Union (PenFed), Digital Federal Credit Union (DCU), Empower Federal Credit Union, Hanscom Federal Credit Union and Navy Federal Credit Union. Broad incumbents are JPMorgan Chase, TD Bank (TD Bank, N.A.), Bank of America and Eastern Bank. Workers Credit Union is listed as a regional player.
Does Service Credit Union have an API?
No public API is recorded for Service Credit Union.
What industry is Service Credit Union in?
Service Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAI, Military & Veterans Credit Unions. Its NAICS code is 522130 and its SIC code is 6035.