What Eprofessional does

Eprofessional GmbH, founded in 1999 and headquartered in Hamburg, operates as Havas Market GmbH following its acquisition by Havas SA, serving as the Performance-First unit of Havas Media Network in the DACH region. The company delivers end-to-end commerce growth services for performance-first enterprise brands, combining strategic advisory, AI-powered activation, and operations across Search, Social, Programmatic, Video and Retail Media channels (Amazon, Otto, Zalando, dm, DocMorris, D2C). Its proprietary technology stack — Converged.AI Hub for cross-channel orchestration, AI Max for Google Search intent mapping, PREDICT for behavior prediction, FLAW for ad fraud prevention, LLM Lab for AI-search readiness, plus SEO and SEA Scorecards — underpins an integrated planning-activation-measurement workflow targeted at mid-funnel and bottom-funnel commerce outcomes.

Revenue is generated through three streams: advisory/consulting mandates to C-suite and marketing leadership on target systems, measurement, and platform strategy; managed performance-marketing and activation services tied to campaign budgets and platform implementations (Google Marketing Platform, Amazon DSP, DV360, SA360, Campaign Manager 360); and enterprise AdTech resale and implementation for GA360, DV360, SA360 and CM360. Distribution is anchored by direct field sales to enterprise clients in Germany from Hamburg and Frankfurt, with inside-sales handling inbound leads and a self-serve-style retail-platform channel for eRetail clients, supplemented by global reach through Havas Media Network's 143-country footprint.

The customer base skews toward enterprise and includes Sonova, SkinCeuticals (L'Oréal), Movicol (pharma/OTC), FREENET (telecommunications), and approximately 40 additional brand logos across fashion, beauty, health, telecoms and consumer goods. Reported client outcomes include +25% to +126% ROAS, +30% to +240% conversion rate, and -36% CPC reductions, with documented Amazon Best-Seller placements. Founded as a private limited German entity, Eprofessional is wholly owned by Havas SA and operates without standalone disclosed financials or standalone external funding.

Name

Eprofessional

Legal name

EPROFESSIONAL GmbH

Website

https://eprofessional.de

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

101–250 employees

Short description

Eprofessional, now operating as Havas Market GmbH following its acquisition by Havas SA, is a DACH-headquartered performance-first digital marketing agency delivering AI-driven, end-to-end commerce growth across Search, Social, Programmatic, Video and Retail Media for enterprise brands.

Ownership category

akta.pro rank

Product category

Performance Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Performance marketing agency
• Retail media services
• Adtech implementation partner
• Programmatic advertising
• ECommerce growth consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agency Service Fees (Advisory & Consulting): Advisory mandates for management and marketing leadership covering target systems, budget and channel roles, organizational setup, data and measurement strategy, and platform/technology decisions. Revenue generated through consulting fees, retainer arrangements, and implementation project engagements.
2. Performance Marketing & Activation Services: End-to-end commerce growth services including Strategy & Activation across Search, Social, Programmatic, Video, and Retail Media; eRetail & eCommerce operations; Global Expansion campaigns; Analytics, Data & Technology; and Ad Technology consulting. Revenue tied to campaign budgets managed and technology platforms implemented (Google Marketing Platform, Amazon DSP, DV360, SA360, Campaign Manager 360).
3. Enterprise AdTech Resale & Implementation: Resale and implementation partner services for enterprise advertising technology including Google Analytics 360, Display & Video 360, Search Ads 360, and Campaign Manager 360. Covers strategy, setup, enablement and ongoing optimization directly in the tools with enterprise-level implementation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Eprofessional (now Havas Market) is a performance-first digital marketing agency and AdTech resale/implementation partner that delivers end-to-end commerce growth across Search, Social, Programmatic, Video, and Retail Media channels. It combines proprietary AI-powered tools (Converged.AI, AI Max, PREDICT, FLAW, LLM Lab) with consulting, activation, and analytics services to enterprise brands in the DACH market.

Product overview

Havas Market (formerly Eprofessional, acquired by Havas SA) is a Performance-First marketing agency offering an integrated platform of AI-powered marketing solutions. The core offering centers on Converged.AI for strategic planning and channel orchestration, supported by specialized products including AI Max (generative AI for Google Search), PREDICT (predictive analytics for behavior prediction), FLAW (anomaly detection for ad fraud prevention), Retail Potential Analysis, LLM LAB (knowledge retrieval for AI search readiness), SEO Scorecard, and SEA Scorecard. Services include Strategy & Activation, eRetail & eCommerce, Advisory, Global Expansion, Analytics/Data & Technology, and Ad Technology & Resale Partner. The company operates from Hamburg and Frankfurt with expertise in Modern Search, GEO, eCommerce & eRetail, Amazon, Cloud, Reselling, Data & Attribution, and LLMs.

Differentiator

Problem solved

Functional benefit

Products and services

• Converged.AI Hub Proprietary AI-powered marketing platform hub used for strategic planning, data-based decision-making, and cross-channel orchestration across Search, Social, Programmatic, Video, and Retail Media for enterprise brands.
• PREDICT ML-based behavioral prediction solution that uses 1st-party data to forecast next actions (purchase intent, churn risk, return probability) for precise retargeting segmentation and budget allocation.
• FLAW (Fraud Labeling And Warning) Automated ad fraud detection and avoidance solution for Display and Programmatic campaigns that uses real-time data to identify suspicious URLs and deploy exclusion lists to prevent media waste from Made-for-Advertising sites.
• Retail Potential Analysis Forecast tool that evaluates retail readiness across Amazon, Otto, and DocMorris based on Visibility, Availability, and Buy Box Win-Rate benchmarks, providing growth scenarios and priorities.
• LLM LAB (AI Readiness Check) Website readiness assessment for AI-based search engines (ChatGPT, Perplexity, etc.) analyzing technical SEO, content quality, UX, and structured data from AI crawler perspective, with percentage scoring and prioritized recommendations. Optional AI Workshop and GEO Workshop available.
• SEO Scorecard Website SEO status analysis covering Technology, Content, and UX against best practices, delivering prioritized recommendations and a standardized KPI roadmap for sustainable ranking improvement.
• SEA Scorecard Holistic SEA evaluation across 6 areas (Account & Campaign Structure, Keywords & Ads, Audiences, Shopping, Conversion & Tracking, Budget & Bidding) with 13 modules and 160+ topics producing an Overall SEA Score indicating setup maturity.
• Strategy & Activation Cross-channel orchestrated marketing effectiveness service planning and controlling Search, Social, Programmatic, Video, and Retail Media as a connected system, with audience sequencing along the Customer Journey.
• eRetail & eCommerce Commerce growth management service covering platform strategy to digital shelf activation on Amazon, Otto, Zalando, dm, and D2C channels, including Retail Media, Content & Feed Optimization, Platform Operations, and Performance Activation.
• Advisory Strategic advisory for C-suite and marketing leadership covering target systems, budget and channel roles, organizational/agency setup, data and measurement strategy, and platform/technology decisions.
• Global Expansion International campaign execution service that develops localized digital strategies connecting brands with local cultures, conventions, and language variants for superior cross-market performance.
• Analytics, Data & Technology Data science and AI service building custom models and insights that give digital experts actionable signals to consistently increase campaign performance.
• Ad Technology & Resale Partner Resale and implementation partner for Google Marketing Platform (Google Analytics 360, DV360, SA360, Campaign Manager 360) and Amazon DSP orchestration, providing strategy, setup, enablement, and ongoing optimization.

Quantifiable outcome

• +126% ROAS with AI features vs. keywords (internal benchmark)
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Havas Media Network / Havas SAflagshipStrategic or Co-development PartnerEprofessional GmbH was acquired by Havas SA. The entity now operates as Havas Market GmbH, the Performance First unit of Havas Media Network. This affiliation provides global scale (143 countries, 9,000+ experts), access to exclusive data and technology, and cross-border client acquisition capabilities while maintaining local DACH market expertise.
• Google (Google Marketing Platform)coreTechnology or IntegrationCertified partner for Google Marketing Platform including Google Analytics 360, Display & Video 360 (DV360), Search Ads 360 (SA360) and Campaign Manager 360. Provides enterprise AdTech resale, implementation, strategy, setup, enablement and ongoing optimization services.
• Amazon (Amazon DSP, Amazon Marketing Cloud, Amazon Advertising)coreTechnology or IntegrationStrategic partnership for Amazon Advertising including Amazon DSP orchestration, Amazon Marketing Cloud (AMC) analytics, Sponsored Ads strategy and implementation. Manages full-funnel Amazon strategies from awareness (Prime Video, Fire TV, Freevee, Twitch) through consideration (Amazon DSP) to conversion (Sponsored Ads).
• Otto, Zalando, dm, DocMorriscoreChannel Partner/ Reseller/ DistributorRetail media and eCommerce channel partners for DACH market. Havas Market manages platform strategies, content & feed optimization, platform operations, and performance activation across these marketplaces to maximize visibility, availability, buy box win rate, and conversion for brands.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tweepro
• Facebookfacebook.com/eprofessional
• LinkedInlinkedin.com/company/eprofessional-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eprofessional