Velleman
- Company typePrivate
- Founded1988
- HeadquartersGavere, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Velleman firmographics
Firmographics- Name
- Velleman
- Legal name
- Velleman Group nv
- Website
- https://velleman.eu
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Velleman industry classification
Industry- Product category
- Electronics Wholesale & Components Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
Keywords
Where Velleman is headquartered
LocationHeadquarters
- HQ city
- Gavere
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Velleman business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Primary revenue from direct sales of electronics components, kits, tools, and home automation products through their e-commerce platform and distribution network to hobbyists, DIYers, professionals, and businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2C retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Velleman product offering
Product offeringCore offering
Velleman Group nv is a Belgium-based wholesaler and developer of electronics offering more than 10,000 products across categories such as electronic components, soldering and desoldering equipment, development boards and prototyping modules, LED lighting, power supplies, security and surveillance systems, test and lab instruments, 3D printing supplies, tools, enclosures, and a Velbus-based professional home automation line. It sells primarily through its own e-commerce webshop to hobbyists, DIYers, professional technicians, and business customers across 85+ countries, and operates multiple own-brands (Velleman, Velbus, Whadda, HQ-Power, Perel, Vellight, Toolland, EtiamPro, Light Creations, Portasol).
Product overview
Velleman is a wholesaler and developer of electronics offering over 10,000 products across 18 main categories. The portfolio spans electronics components (capacitors, resistors, semiconductors, connectors), soldering and electronics workplace equipment, development boards and modules for prototyping, LED strips and lighting solutions, power supplies and energy products, security and surveillance systems, home automation (primarily through its Velbus system), test equipment, sound and light products for professional use, 3D printing supplies, and general tools. The company operates multiple own-brands including Velleman (core electronics), Velbus (professional home automation with bus-connected modules), Perel (tools and outdoor equipment), HQ-Power (energy solutions), Whadda (educational kits and development boards), Vellight (lighting), Toolland (hand and power tools), EtiamPro (professional tools), and Light Creations (decorative lighting). Products are available to both consumers and professional/business customers, with specific warranty terms varying by user category.
Differentiator
Problem solved
Functional benefit
Brands
- HQ-Power: Power supply and electrical equipment brand
- Velleman
- EtiamPro
- Light Creations
- Perel
- Toolland
- Velbus
- Vellight
- Whadda
Products and services
- Velbus Home Automation System Professional bus-connected home/building automation system with input modules, output modules, dimmers, blind control modules, relay modules, glass control panels, push-button interfaces, and wireless operation, sold to professional installers and integrators for residential and commercial building automation projects.
- Whadda Electronics Kits & Development Boards Own-brand educational electronics kits, prototyping boards, and maker products (including Arduino-compatible boards, shields, sensors, and wearable electronics) sold to hobbyists, students, and makers for learning and DIY projects.
- Velleman Soldering & Desoldering Equipment Complete soldering and desoldering product range including soldering stations, electric and gas-powered irons, desoldering pumps, soldering tips, stands, and fume extractors, sold to electronics hobbyists, repair technicians, and professional workshops.
- Electronic Components (Velleman line) Wide range of passive and active electronic components including capacitors, resistors, coils, semiconductors, FETs, transistors, ICs, connectors, sockets, cables, fuses, switches, relays, transformers, sounders, sirens, fans, heat sinks, and motors, sold to electronics makers, technicians, and small manufacturers.
- HQ-Power Power Supplies & Energy Solutions Own-brand energy solutions including lead-acid and consumer batteries, battery chargers and testers, compact and industrial switching power supplies, power inverters, USB chargers, wireless power, and solar panels with controllers, sold to consumers, installers, and small businesses.
- Perel Tools & Consumer Equipment Own-brand covering tools, outdoor equipment, and consumer electronics products, sold to general consumers and small businesses through the Velleman webshop.
- EtiamPro Professional Electronics Tools Own-brand professional-grade electronics tools and equipment, including professional soldering and test workstations, sold to professional electronics technicians, repair shops, and small manufacturers.
- Vellight LED Strips & Lighting Solutions Own-brand LED lighting product line including basic, standard, and professional LED strips, dimmers, controllers, sensors, switches, and seasonal lighting, sold to consumers and small commercial installers.
- Toolland Hand & Power Tools Own-brand hand tools, power tools (corded and cordless), and professional tool assortments for construction, chisels, clamps, cutting, files, hammers, pliers, screwdrivers, wrenches, and air compressors, sold to consumers and small workshops.
- Light Creations Decorative Lighting Own-brand decorative and architectural lighting solutions, sold to consumers and interior/residential buyers through the Velleman webshop.
Companies that use Velleman
Customer profileSegments3 records
Ideal customer profiles3 records
Velleman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Velleman partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Velleman competitors and assessment
Company assessmentDirect peers
- Conrad Electronic: European electronics, tools, and home-automation wholesaler/retailer with a multi-brand catalog and B2B/B2C sales channels — directly comparable to Velleman's broad electronics and own-brand distribution model.
- Reichelt Elektronik: German-based mail-order and online electronics components and tools distributor serving hobbyists and professionals — comparable scale, customer base, and product breadth to Velleman.
- Distrelec: European-based electronics, automation, and industrial maintenance product distributor focusing on B2B customers — comparable mid-sized European footprint and product mix.
- SparkFun Electronics: US-based maker/hobbyist electronics retailer specializing in development boards, sensors, and educational kits — directly comparable to Velleman's Whadda kits and Madlab soldering kits segments.
- Adafruit Industries: Open-source hardware retailer offering development boards, kits, and learning electronics to makers — overlaps with Velleman's educational kits and prototyping modules business.
Broad incumbents
- RS Components: Global industrial and electronics distributor (RS Pro house brand, multi-million SKU catalog) — competes head-on with Velleman but operates at much larger scale and breadth.
- Farnell / element14: Premier Farnell-owned global electronics distributor with extensive semiconductors, passives, and development platform offerings — overlaps significantly with Velleman's core electronics and maker categories.
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components with strong new-product-introduction velocity — larger incumbent serving many of the same design engineers and makers.
- Digi-Key Electronics: One of the world's largest electronic component distributors with millions of SKUs and global shipping — much larger competitor in the same wholesale-and-direct e-commerce distribution space.
Emerging players
- Seeed Studio: China-based open-source hardware and IoT module maker/distributor focused on maker and prototyping segments — adjacent competitor for the development-board side of Velleman's catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Velleman social profiles
Digital presenceVelleman compliance and trust
Trust signalCompliance3 records
Velleman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velleman leadership team
Management profileNumber of profiles
Velleman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velleman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velleman
What does Velleman do?
Velleman Group nv is a Belgium-based wholesaler and developer of electronics offering more than 10,000 products across categories such as electronic components, soldering and desoldering equipment, development boards and prototyping modules, LED lighting, power supplies, security and surveillance systems, test and lab instruments, 3D printing supplies, tools, enclosures, and a Velbus-based professional home automation line. It sells primarily through its own e-commerce webshop to hobbyists, DIYers, professional technicians, and business customers across 85+ countries, and operates multiple own-brands (Velleman, Velbus, Whadda, HQ-Power, Perel, Vellight, Toolland, EtiamPro, Light Creations, Portasol).
Is Velleman a public or private company?
Velleman is a private company. It is classified as family owned and is currently operating.
When was Velleman founded?
Velleman was founded in 1988. It employs 51 to 100 people.
Where is Velleman based?
Velleman is headquartered in Gavere, Belgium, in the Europe region.
How does Velleman make money?
One revenue line is on record: product Sales.
Who are Velleman's main competitors?
Direct peers on record are Conrad Electronic, Reichelt Elektronik, Distrelec, SparkFun Electronics and Adafruit Industries. Broad incumbents are RS Components, Farnell / element14, Mouser Electronics and Digi-Key Electronics. Seeed Studio is listed as an emerging player.
Does Velleman have an API?
No public API is recorded for Velleman.
What industry is Velleman in?
Velleman's product category is Electronics Wholesale & Components Distribution. Its primary akta.pro industry code is CRACAKAG, Soldering, Rework & Electronics Hand Tools Retail. Its NAICS code is 42385 and its SIC code is 5072.