Reichelt Elektronik

What Reichelt Elektronik does

Reichelt Elektronik is a German online and physical distributor of electronic components and technology products, headquartered in Sande, Germany, and operating as a privately held GmbH since 1968. The company runs the reichelt.com e-commerce platform offering more than 175,000 SKUs across components, Raspberry Pi/Arduino development boards, power supplies and batteries, measurement equipment, tools and soldering, home and security, networking, computing, and multimedia. It also operates a walk-in retail store at its Sande headquarters and a telephone ordering line for enterprise customers.

The platform serves three customer segments: business customers (B2B, primary — electronics manufacturers, industrial buyers, and professional users), private/individual consumers (DIY and hobbyist), and educational institutions (schools and universities). It supports seven languages (German, English, French, Dutch, Polish, Italian, Spanish), country-specific VAT, multiple regional payment methods (PayPal, Klarna, iDEAL, Przelewy24, Amazon Pay, SEPA direct debit via Volksbank Jever), and ships internationally to 100+ countries. The technology stack centers on an e-commerce platform with SSL/TLS encryption, Dynamic Yield personalization, Matomo web analytics, Myra Security DDoS/bot protection, and integration with price comparison engines (ChannelPilot) and affiliate networks (AWIN).

Revenue is generated entirely through transactional one-time hardware sales on a unit-pricing basis with quantity-based discounts available; there are no subscription fees or recurring contracts. Reichelt maintains a content-marketing layer through Reichelt Magazin and reicheltpedia, plus ancillary tools including a rechargeable battery finder, ink/toner replenishment service, and a FRITZ!Box compatibility finder. The company holds ISO 9001 quality management certification, is GDPR-compliant with a named data protection officer, and is registered under WEEE for electrical waste compliance.

Name

Reichelt Elektronik

Legal name

REICHELT ELEKTRONIK GmbH

Website

https://reichelt.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Reichelt Elektronik is a German online and physical distributor of 175,000+ electronic components and technology products, serving B2B customers, individual consumers, and educational institutions across 100+ countries via a seven-language e-commerce platform.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA), Embedded, Maker Platforms & Development Kits Retail (CRACAKAI), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)

Keywords

• Electronic components distribution
• Online electronics retail
• Industrial automation components
• Developer boards supply
• B2B electronics procurement

Headquarters

HQ city

Sande

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Electronics Product Sales: One-time transaction-based sales of physical electronics products including components, PC hardware, batteries, measurement equipment, tools, and consumer electronics through the online shop

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Reichelt Elektronik is a German online retailer and distributor of electronic components and technology products, offering more than 175,000 SKUs across categories such as components, Raspberry Pi/Arduino developer boards, batteries and power supplies, measurement equipment, tools and soldering, home and security, networking, computing, and multimedia. The platform supports private customers, business customers, and educational institutions through a multi-language storefront with country-specific VAT, regional payment options, and international shipping to over 100 countries, complemented by a physical store in Sande and telephone ordering.

Product overview

Reichelt Elektronik operates a B2B/B2C e-commerce platform offering over 175,000 electronic components and technology products. The core offering consists of the main e-commerce platform complemented by supporting services including reichelt Magazin (online magazine with technology articles and product guides), reicheltpedia (knowledge base), and myreichelt (customer account system). Product categories span Components, Raspberry Pi/Arduino development boards, Batteries/Power supplies, Measurement Equipment, Tools & Soldering, Home & Security technology, Network Technologies, Computing/PC Technology, TV/Satellite/Audio/Video, and Communication & Office equipment. The platform serves private customers, business customers, and educational institutions with features including rechargeable battery matching, ink/toner replenishment services, and cable/LED search assistants.

Differentiator

Problem solved

Functional benefit

Brands

• myreichelt: Customer account management system allowing users to manage orders, track shipments, and save wish lists
• reicheltpedia

Products and services

• Reichelt Elektronik E-commerce Platform Online retail platform offering over 175,000 electronic components, PC parts, tools, and technology products with multi-language, multi-currency storefront and international shipping, serving private customers, business buyers, and educational institutions.
• reichelt Magazin

Quantifiable outcome

• Survey conducted among Dutch industrial companies on cobot adoption trends (45% using stationary robots vs 35% using cobots, 37% planning cobot investment within 2 years)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

One partnership is on record.

• X-SenseminorChannel Partner/ Reseller/ Distributor · 19 January 2026X-Sense partnered with Reichelt Elektronik to distribute connected smoke detectors with smartphone control in the European market. Reichelt serves as a retail distribution channel alongside other retailers like Conrad, enabling X-Sense to reach German and European customers with TÜV- and BSI-certified fire safety products.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Conrad Electronic: Germany-headquartered electronics distributor with a comparable multi-channel B2B/B2C model offering components, tools, and consumer electronics. Explicitly named alongside Reichelt as a co-distributor for X-Sense, making it the closest head-to-head competitor in the German market.

Broad incumbents

• DigiKey Electronics: Global broadline electronics distributor with millions of SKUs and multi-warehouse European fulfillment. Directly competes with Reichelt in components, maker platforms, and B2B procurement, but at significantly larger scale.
• Mouser Electronics: US-based global distributor of semiconductors and electronic components with strong European presence. Overlaps heavily with Reichelt's components and dev-board categories and competes on catalog breadth and design-engineer relationships.
• Farnell (element14): Global electronics distributor owned by Avnet, focused on components, test equipment, and maker/development platforms. Directly competes with Reichelt in European B2B and Raspberry Pi/Arduino segments.
• RS Components: UK-headquartered global distributor of electronic, electrical, and industrial components. Overlaps with Reichelt in components, test & measurement, and tools categories for European B2B customers.
• Arrow Electronics: Global broadline distributor serving OEM and EMS customers with semiconductors and embedded solutions. Competes with Reichelt in the B2B/industrial customer segment and brings much larger scale and supplier relationships.
• Avnet: Global electronic component distributor and parent of Farnell. Competes with Reichelt through its broadline and embedded product portfolios, particularly for European industrial and B2B customers.
• Amazon Business: Massive online marketplace with expanding electronics and components assortment, including B2B procurement features. Increasingly competes with Reichelt on price, delivery speed, and catalog convenience for both hobbyists and small B2B buyers.

Regional players

• Bürklin: German specialist distributor of electronic components, tools, and supplies with a strong DACH B2B focus. Comparable in product mix and customer base to Reichelt but primarily serves the German-speaking market.
• Welectron: German online distributor of Arduino, Raspberry Pi, 3D printing, and electronics components. Comparable to Reichelt in maker/DIY categories and self-serve e-commerce motion, though with a narrower catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reichelt_el
• Facebookfacebook.com/Reichelt.de

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichelt Elektronik