Subspace
Subspace is a Bengaluru-based consumer fintech that runs a subscription-and-payments super-app letting Indian users split premium subscription costs in groups, pay everyday bills, and buy discounted gift cards, monetising via transaction commissions.
- Company typePrivate
- Founded2021
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Subspace does
Subspace Technologies Private Limited is an India-based, privately held consumer fintech company headquartered in Bengaluru that operates a subscription-and-payments super-app under the brand Subspace (with the main app also referenced as WhatSsub). Founded in 2021 by a team of IIT Madras and NIT Warangal alumni, the company targets cost-conscious Indian consumers and lets users split the cost of premium digital subscriptions (Netflix, Spotify, YouTube, LinkedIn Premium, Google Gemini Pro and others) by joining groups that share credentials, while also letting users pay mobile, DTH, electricity and FASTag bills, purchase discounted gift cards for major Indian brands (Myntra, Ola, MakeMyTrip, Swiggy, Gaana, Amazon Fresh, IRCTC), rent products, and participate in events through a wallet-and-coins system. Distribution is mobile-first and product-led, with apps on Google Play and Apple App Store, a web front end at subspace.money, and organic social/blog content as the primary acquisition channel.
Subspace firmographics
Firmographics- Name
- Subspace
- Legal name
- Subspace Technologies Private Limited
- Website
- https://subspace.money
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Subspace is a Bengaluru-based consumer fintech that runs a subscription-and-payments super-app letting Indian users split premium subscription costs in groups, pay everyday bills, and buy discounted gift cards, monetising via transaction commissions.
- Ownership category
- akta.pro rank
Subspace industry classification
Industry- Product category
- Subscription Management
- NAICS
- Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Subspace is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Subspace business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction Commission: Platform takes a small percentage of the total transaction value as a commission fee. Users purchase gift cards and subscription plans through the platform, and Subspace earns a commission on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discounted Gift Cards |
| Subscription | Pay-as-you-go | Group Subscription Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Subspace product offering
Product offeringCore offering
Subspace operates a mobile-first subscription and payments super-app that enables individual consumers to split the cost of premium digital subscriptions (Netflix, Spotify, YouTube, etc.) by joining groups, pay recurring bills (mobile, DTH, electricity, FASTag), and purchase discounted gift cards for top Indian and international brands. The platform is being expanded with AI-native features including a conversational money assistant, smart savings insights, autopilot payments, and AI-powered fraud detection.
Product overview
Subspace is a subscription & payments super-app that brings subscriptions, bills, and everyday payments together in one place. The core Subspace platform (available as mobile app and web) enables users to join subscription sharing groups, pay bills, purchase gift cards, rent products, and participate in events. The product portfolio includes Subspace (main platform), Subspace VPN, and SuperFlow API. Subspace is developing AI-native features including an AI money assistant, smart savings insights, autopilot payments, and AI-powered security. The platform generates revenue through commission fees on transactions.
Differentiator
Problem solved
Functional benefit
Brands
- WhatSsub: Primary mobile application for subscription management, bill payments, and gift card purchases.
- SuperFlow
- Subspace VPN
Products and services
- Subspace Mobile App (WhatSsub) Mobile application for individual consumers in India that enables them to share subscription costs with groups, pay bills (mobile, DTH, electricity, FASTag), purchase discounted gift cards, manage a wallet with coins, and access an AI-powered money assistant. Available on Google Play Store and Apple App Store.
- Subspace VPN Standalone VPN mobile application offered by Subspace Technologies Private Limited to consumers via the Google Play Store.
- SuperFlow API API product from Subspace Technologies providing workflow automation capabilities, with documentation hosted at superflow.run/docs. Targeted at developers and potential partners.
Quantifiable outcome
- Users can save up to 75% on LinkedIn Premium annual subscription
- +4 more outcomes
Companies that use Subspace
Customer profileSegments4 records
Ideal customer profiles1 record
Subspace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Subspace partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Subspace competitors and assessment
Company assessmentBroad incumbents
- CRED: India's leading credit-card-linked bill payments and rewards super-app. Directly comparable because it shares the same core use cases (paying bills, managing subscriptions, accessing curated brand rewards and gift cards) for the same cost-conscious Indian consumer persona.
- PhonePe: Largest Indian UPI payments super-app offering bill payments, recharges and merchant offers at scale. Comparable as it competes head-on in bill payments, mobile/DTH recharges and gift card-style reward redemptions with vastly larger distribution.
- Paytm: Diversified Indian fintech super-app spanning UPI, bill payments, recharges and gift vouchers. Directly comparable across the bill payment, recharge and gift card marketplace verticals that Subspace targets.
Direct peers
- GyFTR: India-focused gift card and brand voucher marketplace serving consumers and corporate gifting. Closely comparable as a direct gift card marketplace competitor with overlapping brand portfolio and B2C/B2B distribution.
- Woohoo: Indian gift card and rewards marketplace offering 300+ brand vouchers. Directly competes with Subspace's gift card inventory and discount-led value proposition for Indian consumers and enterprises.
Emerging players
- Splitwise: Group expense-sharing app used globally for splitting bills and subscriptions among friends. Comparable as it addresses the underlying 'split cost with others' behavior that Subspace's group subscription model also targets, though without the marketplace layer.
- FamPay: Indian teen-focused payments and rewards app offering curated brand offers and gift cards. Comparable in targeting young Indian consumers with reward-style commerce and brand discounts, though optimized for a younger cohort.
- Jupiter: Indian neo-bank consumer app focused on money management, bill payments and savings. Comparable because it pursues a similar 'smart money management super-app' positioning with subscription/bill payment consolidation features.
- Niyo: Indian digital banking and employee benefits platform with gift card and rewards distribution. Comparable in offering discounted brand vouchers and rewards as part of a fintech product bundle for Indian users.
Others
- Card91: Indian issuer-processing and prepaid API platform for cards and corporate gifting/vouchers. Adjacent peer as it powers the back-end rails (gift card issuance, corporate rewards) that Subspace's gift card marketplace ultimately depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Subspace social profiles
Digital presenceSubspace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subspace leadership team
Management profileNumber of profiles
Profiles4 records
Subspace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subspace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subspace
What does Subspace do?
Subspace operates a mobile-first subscription and payments super-app that enables individual consumers to split the cost of premium digital subscriptions (Netflix, Spotify, YouTube, etc.) by joining groups, pay recurring bills (mobile, DTH, electricity, FASTag), and purchase discounted gift cards for top Indian and international brands. The platform is being expanded with AI-native features including a conversational money assistant, smart savings insights, autopilot payments, and AI-powered fraud detection.
Is Subspace a public or private company?
Subspace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subspace founded?
Subspace was founded in 2021. It employs 11 to 50 people.
Where is Subspace based?
Subspace is headquartered in Bangalore, India, in the Asia region.
How does Subspace make money?
One revenue line is on record: transaction Commission.
Who are Subspace's main competitors?
Broad incumbents on record are CRED, PhonePe and Paytm. Direct peers are GyFTR and Woohoo. Emerging players are Splitwise, FamPay, Jupiter and Niyo. Card91 is listed as an others.
Does Subspace have an API?
Yes. Subspace API is mentioned as a product offering with documentation available at superflow.run/docs. Developer documentation is at superflow.run/docs.
What industry is Subspace in?
Subspace's product category is Subscription Management. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 51321 and its SIC code is 7370.