Balls

What Balls does

BALLS (legal entity Edward Ventures International LLC) is a privately held, direct-to-consumer intimate-grooming brand founded in 2018 by Matt Edge and Tyler Ball in England and currently led by CEO James Weiss. The company designs and sells men's and women's body-hair trimmers — The Original V1, The Classic V2 (6,200 RPM, £49), and the flagship Archibald V3 (7,000 RPM, $69) — featuring proprietary ceramic micro-trimming blades, a Certified SackSafe Guard with 3mm/4.5mm/6mm length settings, LED guide lighting, waterproof construction, travel lock, and an optional silicone wrist strap. The product line is complemented by recurring replacement-blade subscriptions, Oliver's Everywhere Oil, The BallBag toiletry bag, USB-C chargers, themed bundles, gift cards, and a US-only "Products We Love" partner collection (SENSE condoms, lubricants, wipes via CANAL).

The business operates exclusively through its owned balls.co storefront, with no retail or marketplace distribution. Fulfillment runs from a Paddock Wood, UK warehouse serving global customers ex-North America and a West Jordan, Utah warehouse serving the US and Canada; the operating team is distributed across London, Brooklyn, Park City, Los Angeles, Serbia, and Bali on a 1–10 headcount base. Monetization combines one-time hardware sales ($24–$138), a 3-month blade-replacement subscription (20% discount, cancellable), and consumables/accessories, with growth driven by content marketing (BALLS Self-Care Blog), TikTok and Instagram, an influencer/affiliate program via Awin (merchant ID 96617), and earned media in GQ, Forbes, Men's Health, and Good Housekeeping. The company is privately financed with no disclosed funding rounds.

Name

Balls

Legal name

Edward Ventures International LLC

Website

https://balls.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BALLS is a privately held UK/US direct-to-consumer brand that designs and sells specialized ceramic-blade body and intimate-grooming trimmers (flagship Archibald V3 at $69) plus blades, accessories, and partner-brand intimate products to male and female consumers worldwide.

Ownership category

akta.pro rank

Product category

Personal Grooming Hardware

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAGAI

Intimate & Below-the-Belt Grooming (Trimmers, Washes, Powders)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABAGAF

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

Keywords

• Intimate grooming trimmers
• Body hair trimmers
• Men's grooming products
• Personal grooming devices
• Replacement grooming blades

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Trimmer Hardware Sales: One-time sale of trimmer devices (The Archibald V3, The Classic V2, The Original V1) with varying price points and feature sets.
2. Blade Subscriptions: Recurring blade replacement subscription delivering fresh ceramic blades every 3 months (default) with 20% discount. Subscription can be paused or cancelled anytime. Subscribers also receive extended SackSafe Guarantee warranty coverage.
3. Replacement Blades & Accessories: One-time purchases of replacement blades for all trimmer models, USB-C chargers, and other accessories. Blade replacement recommended every 3-6 months depending on usage.
4. Grooming Consumables: Sales of Oliver's Everywhere Oil (natural hair and skin oil), cleansing wipes, and beard shampoo as complementary grooming products.
5. Third-Party Partner Products: Products We Love collection featuring partnered brands (condoms, lubricants, intimate products) shipped from US warehouse. These products are only available for US shipping.
6. Bundles & Gift Cards: Pre-configured product bundles offering savings vs individual purchases, and gift cards starting from $50/£50.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

BALLS designs, develops, and sells specialized body and intimate hair grooming trimmers under its own brand. The company markets its products internationally through a direct-to-consumer e-commerce storefront, offering flagship trimmers, replacement ceramic blades, complementary grooming oils, and partnered intimate wellness products. It also operates a recurring blade subscription service.

Product overview

BALLS is a personal grooming company that specializes in intimate body hair trimmers and related grooming products for men and women. The core product line consists of three generations of trimmers: The Archibald (V3) as the flagship model with 7,000 RPM motor and advanced features, The Classic (V2) as a mid-range option with 6,200 RPM motor, and The Original (V1) as the first-generation product. The company also offers replacement blades for all trimmer generations, Oliver's Everywhere Oil as a post-grooming skin treatment, and accessory products including a toiletry bag and USB-C charger. Through the 'Products We Love' collection, BALLS partners with SENSE brand to offer intimate wellness products including condoms, lubricants, and wipes. The product portfolio includes various bundles pairing trimmers with accessories, and the company provides a blade subscription service for recurring blade replacements every three months.

Differentiator

Problem solved

Functional benefit

Products and services

• The Archibald (BALLS Trimmer V3) Flagship full body hair trimmer for men featuring a 7,000 RPM motor, ceramic micro-trimming blades, Certified SackSafe Guard with 3 length options (3mm, 4.5mm, 6mm), LED guide light, waterproof design, travel lock, and silicone wrist strap. Available in Blue, Black, and Mauve.
• The Archibald Trimmer for Her Version of the Archibald trimmer designed specifically for women, suitable for pubic hair, body, and bikini trimming. Features the same V3 technical specifications with feminine branding and colors (Mauve, Blue, Black).
• The Classic (BALLS Trimmer V2) Second-generation waterproof body trimmer with a 6,200 RPM motor, ergonomic non-slip grip, LED light, and three-length SackSafe guard system, positioned as a lower-priced alternative to the flagship V3.
• Replacement Blade for The Archibald Replacement ceramic blade compatible with The Archibald (V3) and The Classic (V2) trimmers. Rust-proof and designed for sharper, more efficient trimming than stainless steel alternatives.
• Replacement Blade for The Original Replacement ceramic blade for the original BALLS Trimmer V1, the company's first-generation product.
• BALLS Blade Subscription Recurring delivery of fresh ceramic replacement blades every 3 months by default, with a 20% discount versus one-time purchase and extended SackSafe Guarantee warranty. Frequency adjustable and cancellation available at any time.
• Oliver's Everywhere Oil 30ml natural hair and skin oil blend with Virgin Argan Oil, Pure Jojoba Oil, Vitamin E Oil, and Sweet Almond Oil, providing post-trim protection from odors, chafing, and scratchiness.
• USB-C Charger Replacement USB-C charging cable for The Archibald and The Classic trimmers, using a standard 5V power source without fast charging.
• The BallBag Modern toiletry bag with two zipper compartments designed for travel storage of grooming tools and accessories.
• The Double Trouble Bundle Bundle of two Archibald Full Body Trimmers marketed as one for him and one for her, priced as a discounted package versus individual purchases.

Quantifiable outcome

• 7,000 RPM motor provides powerful cutting performance without pulling or snagging
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• CANALminorGTM or Marketing PartnerPartner brand for 'Products We Love' collection. CANAL handles fulfillment and shipping for intimate care products (condoms, lubricants, wipes) featured on BALLS storefront. Products are only available for US shipping through this partnership.

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Panasonic Personal Care: Major electronics conglomerate selling body and intimate trimmers (e.g., ER-GK series) through mass retail. Provides competitive pressure on price and distribution rather than niche specialization.
• Gillette (Body / Intimate): P&G-owned mass-market razor brand extending into body and intimate grooming (Gillette Intimate, Gillette Body). Massive distribution and marketing budget make it the most well-capitalized competitive threat.
• Philips Norelco (Bodygroom series): Broad incumbent personal-care brand selling the Bodygroom series of body/intimate trimmers at retail and online. Competes in the same end-use case (body hair trimming) but offers general-purpose trimmers rather than intimate-only specialization.
• Wahl (Body Groomers): Heritage grooming brand with broad body-groomer portfolio sold through barbershops, retail, and online. Overlaps with Balls on men's body grooming but serves a more professional/barber customer.
• Remington Personal Care: Mass-market personal-care brand offering body and intimate trimmers at retail. Provides price-based competition but lacks Balls' brand-driven intimate-grooming positioning.

Direct peers

• Manscaped: Direct competitor in male intimate grooming. Sells the 'Lawn Mower' trimmer and consumables D2C globally with similar subscription blade model and bold branding. Closest comparable to Balls in product, audience, and channel strategy.

Emerging players

• Bevel: D2C men's grooming brand (shavers, trimmers, skincare) with focus on men of color and design-forward branding. Comparable D2C-first, brand-led positioning in men's grooming though broader in category scope.
• Billie (women's body care): D2C women's body-care brand (razors, body products) sold direct to consumers. Comparable D2C-first business model and adjacent customer segment (women's body grooming).
• Meridian (The Art of Shaving): Premium men's grooming brand sold through owned retail and D2C, focusing on shaving and skin care. Comparable brand-led men's grooming approach with retail and online channels.
• Fur: D2C women's intimate and body care brand (oils, ingrown treatments, shavers). Comparable D2C model and target adjacent customer segment (women's intimate grooming), making it a peer for the Archibald-for-Her SKU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ballsco
• TikToktiktok.com/@ballsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balls