What MANSCAPED does

MANSCAPED is a privately held men's grooming consumer brand founded in 2016 by Paul Tran in San Diego, operating across ~40 countries with 101–250 employees and a customer base the company describes as 13 million men worldwide. The company designs and sells precision-engineered grooming devices for below-the-waist (Lawn Mower line), beard (Beard Hedger), face (Chairman Pro foil shaver), head (Dome Shaver), and detail grooming (Weed Whacker), complemented by a dedicated care formulations portfolio (Crop Soother, Crop Preserver, beard washes and serums, skincare) and apparel/accessories. Its core technical differentiator is patented SkinSafe blade technology, supplemented by waterproof IPX7 designs, constant-RPM motors, dual interchangeable blade heads, LED spotlights, and FlexAdjust contour technology, all aimed at reducing nicks in sensitive grooming areas.

The business runs on a direct-to-consumer e-commerce model (manscaped.com plus regional storefronts) augmented by an omnichannel retail footprint spanning Walmart, Harrods, Best Buy Canada, Currys (UK), MediaMarkt (Germany), John Lewis, Meijer, and Amazon, with a regional distribution partnership (Monster Middle East) covering the GCC. Revenue is generated through one-time device and consumable sales priced $12.99–$309.89 and a subscription/VIP program ($22.90–$33.30 quarterly) that delivers recurring blade refills under the Members Only Rewards loyalty program. Marketing mixes performance digital, celebrity endorsements (Pete Davidson, Tony Hawk, Stavros Halkias), cause marketing with the Testicular Cancer Society ("We Save Balls"), action-sports sponsorships (Natural Selection Tour), and 2026 Super Bowl advertising, with AI-driven social listening via Consiglieri's Clamor tool supporting campaign optimization.

Name

MANSCAPED

Legal name

Manscaped, LLC

Website

https://manscaped.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Men's Personal Grooming

NAICS

Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Intimate & Below-the-Belt Grooming (Trimmers, Washes, Powders) (CRABAGAI)

akta.pro secondary industries

Shaving Hardware (Manual & Electric Razors) (CRABAGAA), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

Keywords

• Men's grooming devices
• Personal care products
• Electric body trimmers
• Beard and face shavers
• Grooming kits bundles

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (E-commerce and Retail): MANSCAPED generates revenue primarily through direct product sales via its e-commerce platform and through retail partnerships. Products include grooming devices (trimmers, shavers), blade replacements, grooming formulations (washes, serums, deodorants), and apparel (boxers, t-shirts). The brand offers both one-time purchases and subscription/VIP package options.
2. Subscription / VIP Package (Members Only Rewards): MANSCAPED offers a Members Only Rewards program with VIP subscription packages that deliver recurring blade refills and additional products on a quarterly basis. VIP members receive discounts (50% off power blades, 20% off everything else) and extended warranties. Subscription generates recurring revenue from quarterly billing at $22-33 per quarter.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels9 records

Core offering

MANSCAPED designs, manufactures, and sells precision-engineered men's grooming devices—including electric trimmers, foil shavers, and clippers for the groin, beard, face, head, and body—along with supporting care formulations and bundled grooming kits. Products are sold directly to consumers via the brand's own e-commerce site, regional storefronts, third-party retailers, Amazon, and a recurring VIP subscription membership program that ships blade refills quarterly.

Product overview

MANSCAPED is a men's grooming and lifestyle consumer brand offering a comprehensive portfolio of personal care products and grooming devices. The company sells individual grooming tools (trimmers, shavers, clippers), dedicated care formulations (aftershaves, washes, serums), bundled grooming kits, and apparel/accessories. Core products include The Lawn Mower 5.0 Ultra (flagship groin/body trimmer), The Beard Hedger (beard trimmer), The Chairman Pro (face shaver), The Dome Shaver (head shaver), and Weed Whacker (nose/ear/eyebrow trimmer). These devices are complemented by dedicated care products for each body area (Crop Preserver, Crop Soother for groin; beard washes and serums for face; body washes and buffers for torso) and bundled kits that combine devices with accessories and aftercare products. The brand operates on a DTC e-commerce model plus retail distribution, with a loyalty program (Members Only Rewards) offering tiered benefits. Key differentiators include SkinSafe blade technology, waterproof designs, and a signature humorous brand voice.

Differentiator

Problem solved

Functional benefit

Products and services

• The Lawn Mower® 5.0 Ultra Flagship electric trimmer for groin and body hair with dual interchangeable SkinSafe blade heads, IPX7 waterproof design, dual LED spotlight, constant-RPM motor, USB-C and wireless charging, and up to 60 minutes runtime. Designed for men seeking close, low-nick grooming of sensitive areas.
• The Beard Hedger® Premium electric beard trimmer with titanium-coated stainless steel T-blade, 7,200 RPM motor, precision zoom wheel offering 20 length settings (0.5mm–10mm), waterproof IPX7 design, and up to 60 minutes runtime. For men who maintain beards or facial hair.
• The Beard Hedger® Plus Electric beard trimmer priced at $79.99, released alongside an expanded beard care collection. Designed for men seeking precision facial hair grooming.
• The Chairman® Pro Electric Foil Shaver Premium electric foil face shaver with two interchangeable SkinSafe blade heads (four-blade foil and stubble trimmer), FlexAdjust technology, precision trimmer edge, LED spotlight, up to 75 minutes runtime, wireless charging, and LCD display. Winner of the 2025 iF Design Award.
• The Handyman™ Compact Travel Shaver Compact dual-action face shaver with SkinSafe blade head combining long-hair leveler and foil shaver, up to 60 minutes runtime with 5-minute quick charge, waterproof design, and magnetic protective cover. Designed for travel and on-the-go grooming.
• The Dome Shaver™ Pro Electric five-blade head shaver with FlexAdjust technology and ultra-thin foils for ultra-close scalp shaving. Designed for bald men and routine head shavers seeking smooth scalp grooming.
• Weed Whacker® 3.0 Pro Electric nose, ear, and eyebrow hair trimmer with dual-head system, updated eyebrow trimmer attachment, SkinSafe 12-slot blade guard, waterproof IPX7 design, LED spotlight, and up to 60 minutes runtime. For men wanting precision trimming of stray facial hair.
• The Performance Package 5.0 Ultra Full-body grooming kit including The Lawn Mower 5.0 Ultra, Weed Whacker 3.0 Pro, Crop Soother, Crop Preserver, Magic Mat, and free Boxers 2.0, priced at $149.99 regular / $139.99 VIP.
• The Platinum Package 5.0 Ultra Luxury full-body grooming kit including The Lawn Mower 5.0 Ultra, Weed Whacker 3.0 Pro, Skin Ultra Advanced Kit, Body Buffer, Deodorant, 2-in-1 Shampoo+Conditioner, Body Wash, Boxers 2.0, and The Shed 2.0 toiletry bag, priced at $169.99 regular / $159.99 VIP.
• The Beard Hedger® Kit Beard grooming kit including The Beard Hedger trimmer, hydrating beard wash, nourishing beard serum, styling beard stick, beard buffer, accessory pack, and extended-length comb, priced at $169.99 regular / $159.99 VIP.
• Members Only Rewards (VIP Subscription) Loyalty and subscription program with Guest List, A-List, and VIP tiers. VIP Package subscriptions bill quarterly ($22.90–$33.30) and deliver recurring blade refills plus complementary products, with 50% off power blades, 20% off everything else, and extended VIP Protection warranty. A-List tier unlocks at $100 annual spend.

Quantifiable outcome

• Trusted by 13 million men worldwide
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Consiglieri (Clamor AI tool)coreTechnology or Integration · 25 March 2026Consiglieri launched Clamor, an AI-powered cultural intelligence engine, with MANSCAPED as an early beta partner. Clamor interprets social audience signals and provides strategic marketing insights. MANSCAPED used Clamor to analyze social media engagement and evolve its branding beyond signature humor marketing, successfully executing the 'Send Face Pics Instead' campaign.
• Stavros HalkiasminorGTM or Marketing Partner · 17 February 2026MANSCAPED partnered with comedian Stavros Halkias to create 'Lil Stavvy,' a first-ever celebrity hairball monster character built from the comedian's body hair, auctioned on eBay with all proceeds benefiting the Testicular Cancer Society. The partnership extended the Super Bowl 'Hair Ballad' campaign featuring singing hairballs.
• MeijercoreChannel Partner/ Reseller/ Distributor · 9 December 2025MANSCAPED expanded into Meijer stores across the Midwest, making products available in 269 stores and online. The partnership increased accessibility and convenience for consumers in the Midwestern US market.
• Natural Selection TourcoreStrategic or Co-development Partner · 8 December 2025MANSCAPED was named Official Male Grooming Partner of the Natural Selection Tour for its 2025 Snow and Surf events - the first personal care partnership for the action sports tour. MANSCAPED receives brand visibility through media walls at events, provides premium grooming products to competitors, and collaborates with top athletes on social content. The tour covers Surf, Bike, Snow, and Ski events in Micronesia, New Zealand, British Columbia, and Alaska.
• Monster Middle East (MME)coreChannel Partner/ Reseller/ Distributor · 26 November 2025MANSCAPED partnered with Dubai-based Monster Middle East to launch its first retail operations in the Middle East. MME serves as the exclusive distribution partner for the GCC region, introducing MANSCAPED products through MME's distribution network and retail channels, including airport stores, targeting high-end consumers in the UAE as the seventh global market.
• Testicular Cancer Society (TCS)flagshipStrategic or Co-development PartnerLong-standing strategic partnership raising awareness for testicular cancer, the most common cancer in men ages 15-35. MANSCAPED's 'We Save Balls' campaign and TCS Ball Hero Bundle support TCS's mission. The partnership includes co-branded products (TCS Edition Lawn Mower 5.0 Ultra), the Ball Checker app, and ongoing charitable initiatives. The partnership celebrated 5 years in 2025.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Bevel: Direct men's grooming competitor (under Walker & Co., now owned by Procter & Gamble) targeting an underserved male consumer segment with premium trimmers, blades, and skincare. Closely comparable to MANSCAPED in product mix and category-creation positioning.
• Harry's: Men's grooming DTC brand (owned by Edgewell Personal Care) offering razors, shave plans, and beard/skin care. Directly comparable business model: subscription-led DTC expanded to retail with consumable blade refills anchoring retention.
• Dollar Shave Club: Pioneer of men's grooming subscription, owned by Unilever. Competes with MANSCAPED on subscription economics, razor/blade model, and humor-driven DTC brand voice targeting the same male consumer.
• Dr. Squatch: Men's personal-care DTC brand with a humor-driven, masculine brand voice selling soaps, deodorants, and body care. Highly comparable marketing playbook and target demographic to MANSCAPED.

Emerging players

• Duke Cannon: Men's grooming brand with humor-led marketing and broad mass-retail presence (Target, Walmart). Overlaps MANSCAPED on brand voice and retail-tier strategy but is positioned in soap/body care rather than electric grooming devices.
• Billie: DTC personal-care brand with a women-focused core that has expanded into unisex/men's adjacent products. Comparable brand-positioning playbook (DTC-first, design-led, omnichannel) even though core gender segment differs.

Broad incumbents

• Philips Norelco (Bodygroom): Established incumbent in men's electric grooming under Philips, with the Bodygroom line directly competing with the Lawn Mower in below-the-waist trimming. Significantly larger R&D and global shelf share create a structural competitive threat.
• Gillette: P&G-owned global category leader in men's shaving. Competes with MANSCAPED across trimmers, blades, and shave prep with vastly greater marketing budgets and retailer leverage.
• Wahl: Established manufacturer of men's grooming trimmers and shavers with strong professional-barber channel presence. Overlaps MANSCAPED on electric-trimmer hardware but with a more utilitarian, pro-grade positioning.
• Panasonic (Men's Grooming): Major electronics OEM with a men's grooming lineup (trimmers, shavers) sold through Best Buy, Walmart, and electronics retail. Direct product-line overlap with MANSCAPED's Beard Hedger, Chairman Pro, and Handyman.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/manscaped
• TikToktiktok.com/@manscaped
• Facebookfacebook.com/manscaped
• YouTubeyoutube.com/manscaped
• Xx.com/manscaped

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANSCAPED