New Season

What New Season does

New Season is a US outpatient Opioid Treatment Program (OTP) operator that has provided Medication-Assisted Treatment (MAT) for opioid use disorder since 1986. Founded by Dr. Randall Greene as Central Florida Treatment Centers and rebranded to New Season Treatment Center in 2017, the company is owned by Colonial Management Group, LP and headquartered in Maitland, Florida. As of 2026 it operates 91 treatment centers across 20 states (Alabama through West Virginia), staffed by a workforce of 1,001–5,000 clinicians, counselors, and dosing personnel under CEO Jim Shaheen.

Its core product is integrated MAT combining FDA-approved medications — methadone, buprenorphine, and Suboxone — with individual, group, and family counseling, medical supervision, take-home medication programs, and discharge/aftercare planning. Adjacent services include an Intensive Outpatient Program (launched 2023 in West Palm Beach), a telehealth and telecounseling platform with tele-induction for new patients, four mobile medication units (Oregon, North Carolina, Maine, Florida) branded 'On the Road to Recovery,' the Engage Mobile App, a Digital Pre-Admission Form (November 2025), a Harm Reduction Vending Machine program (2025), and primary-care integration. Clinical infrastructure includes in-house New Season Laboratories (launched 2020) and a Lighthouse Software Systems central registry that prevents dual enrollment.

The business model is predominantly fee-for-service healthcare delivery billed through Medicare (OTP benefit under the SUPPORT Act since 2020), Medicaid, and commercial insurance, supplemented by self-pay with location-dependent daily medication fees and ancillary charges (e.g., $10 urine drug screens, $35 confirmation drug screens). Distribution is direct-to-consumer via 80+ outpatient clinics, mobile medication units, 24/7 helpline (1-877-284-7074), online intake forms, and walk-in admissions. The company is federally regulated under 42 CFR Part 2 (patient confidentiality) and 42 CFR Part 8 (OTP standards), is HIPAA-compliant, and many sites are STAR LRP-approved, offering up to $250,000 in student loan repayment to recruit clinicians. Reported retention outcomes exceed national OTP averages at 30-day, 3-month, and 6-month milestones.

Name

New Season

Legal name

Colonial Management Group, L.P.

Website

https://newseason.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New Season is a US outpatient Opioid Treatment Program operator, founded 1986 and owned by Colonial Management Group, LP, that runs 91 clinics in 20 states delivering medication-assisted treatment (methadone, buprenorphine, Suboxone) combined with counseling, telehealth, mobile units, and primary-care integration to individuals with opioid use disorder.

Ownership category

akta.pro rank

Product category

Outpatient Opioid Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)

akta.pro secondary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Opioid addiction treatment
• Medication-assisted treatment
• Outpatient substance use care
• Behavioral counseling services
• Methadone and buprenorphine clinics

Headquarters

HQ city

Arizona City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medication-Assisted Treatment Services: Outpatient MAT services including methadone, buprenorphine, and Suboxone prescriptions combined with counseling, billed through insurance (Medicare, Medicaid, commercial) or self-pay.
2. Insurance Reimbursement: As of 2020, OTP services became a covered Medicare benefit under the SUPPORT Act, allowing Medicare beneficiaries to receive bundled services including counseling, therapy, toxicology testing, and medications for OUD.
3. Self-Pay Treatment: Fee-for-service model for uninsured patients, with daily medication fees, intake fees (none), and additional services like drug screens ($10-$35) and IOP programs.
4. Intensive Outpatient Program (IOP): Higher level of structured counseling and education launched in West Palm Beach in 2023 for patients requiring additional support.
5. Health Insurance Marketplace Assistance: Free assistance program helping patients navigate ACA insurance options, supporting enrollment and preventing coverage gaps.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

New Season Treatment Center operates a network of 80+ outpatient opioid addiction treatment centers across 20 U.S. states, providing Medication-Assisted Treatment (MAT) that combines FDA-approved medications (methadone, buprenorphine, Suboxone) with individual, group, and family counseling. The company supplements its core MAT services with telehealth, mobile medication units, an intensive outpatient program, take-home medication programs, and primary care partnerships for whole-person care.

Product overview

New Season Treatment Center operates a network of over 80 opioid addiction treatment centers across 20 states, offering medication-assisted treatment (MAT) as its core service. The integrated treatment model combines three FDA-approved medications (methadone, buprenorphine/Suboxone) with comprehensive counseling services (individual, group, and family). The product portfolio includes the foundational MAT program supplemented by specialized modules: Intensive Outpatient Program (IOP) for intensive structured care, Telehealth Care for remote access, Mobile Medication Units for rural outreach, an Engage Mobile App for patient engagement, Take-Home Medication for eligible patients, Primary Care Services for whole-person care, a Digital Pre-Admission Form for streamlined intake, Health Insurance Marketplace Assistance for financial navigation, and Harm Reduction Vending Machines for overdose prevention. This modular approach allows personalized treatment plans addressing each patient's unique needs across the recovery continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication-Assisted Treatment (MAT) Comprehensive opioid addiction treatment combining behavioral counseling with FDA-approved stabilizing medications (methadone, buprenorphine, Suboxone) to address cravings and withdrawal under medical supervision. For individuals with opioid use disorder.
• Methadone Treatment Opioid addiction treatment using methadone, an opioid agonist medication administered daily under medical supervision to prevent withdrawal and reduce cravings. For individuals with opioid use disorder.
• Buprenorphine (Suboxone) Treatment Opioid addiction treatment using buprenorphine-based medications (including Suboxone) with partial opioid agonist properties that reduce opioid dependence and cravings. For patients with prescription opioid dependence and OUD.
• Opioid Addiction Counseling Individual, group, and family counseling sessions addressing the emotional and psychological aspects of opioid addiction throughout recovery. For patients enrolled in MAT programs and their families.
• Intensive Outpatient Program (IOP) Higher level of structured counseling and education featuring multiple weekly sessions combining group therapy, individual counseling, and psychoeducation. For patients requiring more intensive support beyond standard MAT.
• Telehealth Care / Telecounseling Virtual care services enabling patients to receive counseling, telemedicine consultations, and tele-inductions remotely, reducing barriers related to transportation, work schedules, and geography. For patients in MAT programs.
• Engage Mobile App Mobile application providing patients with digital tools to support their recovery journey and access to treatment resources. For patients enrolled in New Season treatment programs.
• Mobile Medication Unit Branded 'On the Road to Recovery,' a fleet of mobile treatment units bringing medication-assisted treatment directly to rural and underserved communities. For patients in areas without nearby clinic locations.
• Take-Home Medication Program allowing eligible patients to receive doses of their medication to take home, earned by meeting specific criteria and milestones in treatment. For patients who have demonstrated stability in MAT.
• Primary Care Services Whole-person healthcare services including physical examinations, health assessments, and coordination with primary care partners (904 Health, J&C Healthcare Center, Mehul Daulat Zia Internal Medicine Associates, Inmuhealth) to address overall wellness. For patients enrolled in MAT programs.
• Digital Pre-Admission Form Online intake tool enabling patients to complete consent forms digitally, streamlining the admission process and saving up to an hour during initial appointments. For prospective patients seeking admission.
• Health Insurance Marketplace Assistance Free, confidential ACA insurance assistance program providing one-on-one support to help patients understand options, apply for coverage, and avoid gaps in care. For uninsured or underinsured patients.
• Harm Reduction Vending Machine Automated vending service providing harm reduction supplies and overdose prevention resources in partnership with community organizations. For community members at risk of overdose.

Quantifiable outcome

• Median 30-Day Retention Rate exceeds 61% national average
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 904 HealthcoreStrategic or Co-development Partner · 13 December 2025Partnership to provide primary care services to New Season patients, expanding whole-person care offerings at treatment centers.
• J&C Healthcare CentercoreStrategic or Co-development Partner · 13 December 2025Partnership to provide primary care services to New Season patients, expanding whole-person care offerings at treatment centers.
• Mehul Daulat Zia Internal Medicine AssociatescoreStrategic or Co-development Partner · 13 December 2025Partnership to provide primary care services to New Season patients, expanding whole-person care offerings at treatment centers.
• InmuhealthcoreStrategic or Co-development Partner · 13 December 2025Partnership to provide primary care services to New Season patients, expanding whole-person care offerings at treatment centers.
• Alamance County Health DepartmentcoreStrategic or Co-development Partner · 10 March 2025Partnership with Alamance County Health Department to add a stop for the 'On the Road to Recovery' Mobile Medication Unit serving Greensboro, N.C. area, expanding access to opioid treatment services.
• Georgia Harm Reduction CoalitioncoreStrategic or Co-development Partner · 27 February 2025Partnership to launch New Season's first Harm Reduction Vending Machine, expanding substance use and overdose risk reduction efforts in Georgia communities.
• Lighthouse Software Systems, LLCcoreTechnology or IntegrationProvider of the Central Registry system used by New Season to prevent dual enrollment in multiple treatment programs and support emergency medication services during disasters.
• Colonial Management Group, LPcoreOthersParent company and owner of New Season Treatment Center brand. Acquired the organization in 1997 from an investor group.
• Local Hospitals and Hospital NetworksminorStrategic or Co-development PartnerCommunity partnerships with hospital networks to increase awareness of Opioid Use Disorder and coordinate patient care referrals.
• Universities and Academic InstitutionsminorStrategic or Co-development PartnerClinical agreements with university partners for internship and clinical rotation programs, building a pipeline of future healthcare professionals in addiction treatment.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnership with Medicare, Medicaid, and commercial insurance providers to expand access to treatment services and reduce financial barriers for patients.
• Medical ResearchersminorStrategic or Co-development PartnerCollaboration with medical researchers who advance knowledge and understanding of patient care in opioid addiction treatment.
• Substance Abuse Resource OrganizationsminorStrategic or Co-development PartnerPartnerships with substance abuse resource organizations to increase access to patient care and share best practices serving patients with highest quality services.

Scale indicators8 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• BayMark Health Services: BayMark is the largest direct competitor to New Season, operating a similarly large network of opioid treatment programs across the U.S. providing MAT with methadone and buprenorphine combined with counseling. Highly comparable business model, regulatory posture, and patient population.
• CleanSlate Centers: CleanSlate operates a multi-state network of outpatient addiction treatment centers focused on MAT with buprenorphine and other medications. Directly comparable outpatient SUD model serving similar OUD patient populations with insurance-based reimbursement.
• BrightView Health: BrightView is a multi-state outpatient addiction treatment provider offering MAT, counseling, and intensive outpatient programs. Comparable scale and service mix to New Season, with similar payer mix and geographic expansion strategy.
• Pinnacle Treatment Centers: Pinnacle operates a national network of outpatient and residential addiction treatment centers offering MAT and counseling services. Comparable multi-state footprint and addiction treatment focus to New Season.
• Behavioral Health Group (BHG): BHG operates one of the largest networks of outpatient opioid treatment and addiction recovery centers in the U.S. Highly comparable OTP-focused model with methadone, buprenorphine, and counseling services across multiple states.

Broad incumbents

• Acadia Healthcare: Acadia is a large publicly-traded behavioral health provider operating inpatient psychiatric facilities, residential treatment centers, and outpatient programs. Overlaps with New Season in SUD treatment but operates at much larger scale across broader behavioral health verticals.

Emerging players

• Groups: Recover Together: Groups operates office-based buprenorphine treatment (OBOT) programs across multiple states, focused on group therapy and medication management. A direct competitor to New Season's MAT offering but with lighter regulatory footprint and no methadone dispensing.
• Workit Health: Workit Health is a virtual-first addiction treatment provider offering buprenorphine prescribing and counseling via telehealth. Competes with New Season's telehealth offering but lacks the physical OTP footprint and methadone capability.
• Eleanor Health: Eleanor Health is a value-based outpatient addiction and mental health provider offering MAT, counseling, and care coordination. Comparable outpatient SUD model but smaller scale and focused on value-based contracts rather than fee-for-service OTP operations.
• Ideal Option: Ideal Option operates a multi-state outpatient network providing MAT for opioid and alcohol use disorders with offices in rural and underserved markets. Comparable outpatient MAT model but focuses on office-based buprenorphine rather than OTP-based methadone dispensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/newseasontalent
• YouTubeyoutube.com/@NewSeasonTreatmentCenter
• Facebookfacebook.com/NewSeasonTreatmentCenters
• LinkedInlinkedin.com/company/newseason
• Instagraminstagram.com/newseasontreatment

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Season