Garden of Eatin

What Garden of Eatin does

Garden of Eatin' is a Boulder, Colorado-based manufacturer of organic, NON-GMO tortilla chips, corn chips, taco shells, and taco dinner kits, founded in 1971 by Al Jacobson and operating as a wholly-owned subsidiary of The Hain Celestial Group, Inc. (NASDAQ: HAIN) since 1998. The product portfolio spans five categories — Deliciously Dippable, Bursting with Flavor, Heartily Wholesome, Corn Chips, and Meal Makers — across more than 20 varieties. All products are made with organic corn and expeller-pressed oils, and carry Non-GMO Project, USDA Organic, Kosher, and (for select SKUs) Gluten Free certifications.

The company uses a proprietary chip-processing technique that cooks and grinds whole organic corn kernels in batches to produce thick, sturdy chips designed for dipping. This food-processing methodology, combined with the recipe formulations and ingredient sourcing standards, constitutes the primary technical differentiation; the company does not maintain proprietary software, AI, or digital infrastructure. Operations appear to rely on the parent's manufacturing and supply chain rather than a standalone large-scale production footprint, with the brand-level headcount of 11-50 employees focused on marketing, product management, and commercial functions.

Garden of Eatin' generates revenue exclusively through one-time retail sales of packaged snack products via indirect distribution. Products reach consumers through major grocery, mass-merchandise, and natural-food retailers including Whole Foods, Kroger, Walmart, and online marketplaces Amazon and iHerb. Pricing is set at retail rather than directly by the brand. The target customer is health-conscious consumers prioritizing organic and NON-GMO ingredients, and the brand supports demand through organic social channels (Facebook, Instagram, Pinterest) and a recipe-driven content strategy. No enterprise or foodservice revenue streams are documented.

Name

Garden of Eatin

Legal name

Garden of Eatin'

Website

https://gardenofeatin.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden of Eatin' is a Boulder, Colorado-based manufacturer of organic, NON-GMO tortilla chips, corn chips, taco shells, and taco dinner kits, founded in 1971 and operating as a wholly-owned subsidiary of The Hain Celestial Group since 1998. Products are sold through major retailers including Walmart, Kroger, Whole Foods, Amazon, and iHerb.

Ownership category

akta.pro rank

Product category

Tortilla Chips and Mexican-Style Snacks

NAICS

Tortilla Manufacturing (311830), Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Organic tortilla chips
• Natural snack foods
• Non-gmo corn chips
• Taco shells and kits
• Gluten-free snacks

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Tortilla Chip and Snack Sales: Garden of Eatin' generates revenue through the sale of tortilla chips, corn chips, and taco meal kits to consumers via retail distribution channels including grocery stores, natural food retailers, and online marketplaces.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Garden of Eatin' manufactures and sells organic, NON-GMO corn tortilla chips, corn chips, taco shells, and taco dinner kits made with expeller-pressed oils. The company uses a proprietary process that cooks and grinds whole organic corn kernels in batches to produce thick, hearty chips designed for dipping. Products are Non-GMO Project Verified, USDA Organic certified, and Kosher (OU Parve) certified, with select SKUs also certified gluten-free.

Product overview

Garden of Eatin' is a snack food company offering organic, NON-GMO tortilla chips and taco products. The portfolio spans five product categories: Deliciously Dippable (basic corn tortilla chips in various colors), Bursting with Flavor (seasoned/flavored chips), Heartily Wholesome (multigrain and specialty grain varieties), Corn Chips, and Meal Makers (taco shells and dinner kits). All products are made with organic corn, expeller-pressed oils, and kosher ingredients. The company has operated since 1971 and became part of The Hain Celestial Group in 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Hot Blues

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Late July Snacks: Late July is a leading organic tortilla and potato chip brand directly competing with Garden of Eatin' in the natural foods channel. Both brands compete for the same health-conscious shopper at Whole Foods, Kroger, and natural food retailers with USDA Organic, non-GMO positioning.
• Siete Foods: Siete is a fast-growing grain-free and paleo tortilla chip brand that competes head-to-head with Garden of Eatin' in the better-for-you chip set. Both brands target the health-conscious consumer at Whole Foods and other natural retailers, though Siete leads in grain-free innovation while Garden of Eatin' leads in organic corn.
• The Better Chip: The Better Chip makes organic, non-GMO tortilla-style chips with bean and vegetable bases sold through natural and mainstream retailers. Comparable as a direct competitor in the premium organic chip category with overlapping distribution at Whole Foods and other natural food chains.
• Boulder Canyon Authentic Foods: Boulder Canyon makes kettle-cooked potato and tortilla chips in premium natural and mainstream channels. Directly comparable as a natural channel tortilla chip competitor with overlap in better-for-you positioning and overlapping retail distribution.
• Food Should Taste Good: Food Should Taste Good produces multigrain, bean, and corn tortilla chips with clean-label positioning, also owned by a major CPG (Mondelēz/General Mills portfolio history). Direct peer in the multigrain and natural tortilla chip category serving overlapping retail and consumer segments.

Emerging players

• Jackson's Honest: Jackson's Honest makes organic, paleo-friendly tortilla chips cooked in coconut oil. Comparable as an emerging premium natural chip brand targeting the same health-conscious consumer with differentiated ingredient claims, though smaller scale.
• Barnana: Barnana produces organic, upcycled plantain and vegetable-based snacks sold in natural and mainstream channels. Comparable as an emerging better-for-you snack brand winning the same natural channel consumer with differentiated formats, potentially crowding Garden of Eatin' on shelf.
• From the Ground Up: From the Ground Up makes vegetable-based crackers and chips positioned for the better-for-you, allergen-friendly consumer. Comparable as an emerging natural snack brand in adjacent better-for-you categories that competes for the same shelf set and consumer at natural retailers.

Broad incumbents

• Tostitos (PepsiCo Frito-Lay): Tostitos is the mass-market tortilla chip category leader owned by PepsiCo, sold in virtually every US grocery and mass channel. Comparable as the dominant incumbent whose pricing, distribution scale, and shelf positioning set the competitive baseline Garden of Eatin' must navigate.
• Mission Foods: Mission Foods (Gruma) is the world's largest tortilla and tortilla chip manufacturer with broad grocery and foodservice distribution. Comparable as a broad incumbent whose scale economics and Mexican-food platform context overlap with Garden of Eatin' tortilla-based product manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gardenofeatin
• Instagraminstagram.com/gardenofeatinchips
• Pinterestpinterest.com/goechips
• LinkedInlinkedin.com/company/garden-of-eatin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden of Eatin