Stone Co

What Stone Co does

Stone Co. Climbing operates a single indoor bouldering gym at 777 Graham Road in College Station, Texas, founded in 2021 by Aggie-affiliated business professionals turned entrepreneurs. The facility features 12-25 foot bouldering walls with thick padded mats and an 8-week full route-reset cycle, complemented by a yoga studio offering eight class styles (Vinyasa, Climber's Flow, Hatha, Strength & Stretch, Slow Flow, Power, Ashtanga, HIIT+Flow), a fitness area with free weights and cardio equipment, and a retail pro shop. Programming extends well beyond drop-in climbing into summer camps for ages 7+, a tiered competitive team structure (Texas Ibexes Gold $180/mo, Navy $120/mo; Approach recreational team $99/mo), private coaching ($30-$60/hour), and an elite CMC Performance Camp run with Coach Matt Chapman.

The company monetizes through a diversified revenue mix. Recurring subscription memberships dominate the steady-state base: Adult Individual at $75/month or $780/year, Student/Military at $67/month, Youth at $55/month, and Family at $124/month, each carrying a one-time $40 initiation fee. Usage-based day passes ($9-$18) and punch cards ($80 for 5, $155 for 10) capture casual and trial users. One-time and event-based revenue includes birthday parties starting at $250, gym rentals up to $1,050/hour for the full facility, group events at $12-$14/participant, summer camps at $225 first camper, and a 20% profit-share fundraising tier for schools and community organizations. Members receive ancillary benefits such as $2 shoe rental (vs. $5 for non-members) and 6-8am early-access hours on Tuesday and Thursday.

Stone Co. is a private, founder-owned business operating exclusively out of its College Station location, serving the Brazos Valley and the Texas A&M University community. The company positions itself as a community-first climbing destination rather than a pure fitness facility, marketing through Instagram, Facebook, an email newsletter, signature events like the annual Chalk & Awe competition, and partnerships with USA Climbing, JCCA, and College Station Physical Therapy. Headcount sits in the 11-50 range, the business is actively hiring via a dedicated careers page, and governance rests with owner/CEO John Pritchard.

Name

Stone Co

Legal name

Stone Co. Climbing

Website

https://stonecoclimbing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Indoor bouldering gym in College Station, Texas, offering climbing, yoga, fitness classes, youth programs, and competitive team training to the Texas A&M University and Brazos Valley community.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym / Fitness Facility

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAAAKAG

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Indoor bouldering gym
• Climbing fitness facility
• Yoga fitness classes
• Youth climbing programs
• Fitness facility rentals

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly and annual recurring memberships providing unlimited gym access during regular hours. Includes Adult Individual ($75/month or $780/year), Student/Military ($67/month or $680/year), Youth ($55/month or $560/year), Yoga Membership, and Family Memberships ($124/month or $1,330/year). One-time $40 initiation fee applies.
2. Day Passes and Punch Passes: Single-visit day passes for adults ($18), youth ($12), and kids ($9). Morning passes ($12) available weekdays 8am-12pm. Punch passes offer discounts: 5-punch ($80) and 10-punch ($155).
3. Retail Gear Shop: Pro shop selling climbing gear including shoes, chalk, chalkbags, and accessories. Members receive discounted shoe rental ($2 vs $5 for non-members).
4. Classes and Private Lessons: Group climbing classes (Bouldering 101, V3, V5 classes at $30 for members and guests), yoga classes, and private lessons ($40/hour for members, $60/hour for non-members on Programs page; $30/hour members, $50/hour non-members on Classes page).
5. Gym Rentals: Private facility rentals for groups: Entire Facility ($1,050/hour, max 300 persons), Main Gym Area ($600/hour, max 120 persons), East Wing ($450/hour, max 80 persons).
6. Birthday Parties: Birthday party packages starting at $250 for 10 climbing guests (shoes included), with additional guests at $10 each. Optional Top Rope add-on for $50. Times available Fridays at 6pm and Saturdays at 12pm or 2:30pm.
7. Summer Camps: Structured climbing camps for youth ages 7+ running 9am-12pm. 8 sessions available June-July. Pricing: $225 for first camper, $150 for each additional sibling. Early bird discount: $190/$127.50.
8. Competitive Climbing Teams: Texas Ibexes competitive team (Gold: $180/month + $35 membership; Navy: $120/month + $35 membership) and Approach recreational team ($99/month + optional $35 youth membership). Includes free rental shoes, competition entry, and team jerseys.
9. Group Events and Profit Shares: Group events with tiered pricing (10-20 participants: $14/person, 21-40: $13/person, 41+: $12/person). Profit share program where organizations receive 20% of proceeds. Field trips for schools also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stone Co. Climbing is an indoor bouldering gym in College Station, TX, offering bouldering on 11–25 ft walls alongside yoga classes, a strength/cardio fitness area, a retail gear shop, and youth programming (camps, competitive teams, lessons). Customers access the facility via memberships, day passes, punch passes, private lessons, birthday parties, group events, and competitive team programs. The business emphasizes community-building through climbing, weekly route setting, and signature events such as the annual Chalk & Awe competition.

Product overview

Stone Co. Climbing operates a single indoor bouldering gym facility offering climbing, yoga, and fitness as an integrated experience. The core product is indoor bouldering on walls 11-25 feet high with problems for all skill levels. This is complemented by yoga classes (Vinyasa, Hatha, Power, and specialty climber-focused flows), a fitness area with traditional strength and cardio equipment, and a retail shop. The company extends its core climbing offering through structured programs including summer camps, competitive team participation (Texas Ibexes, Approach Team), private lessons, and elite coaching clinics. Additional revenue streams include day passes, memberships, gym rentals, birthday parties, group events, competitions, and eGift cards. All offerings are centered on building community through climbing in the Bryan-College Station area.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Ibexes: Competitive climbing team with two divisions: Ibexes Gold and Ibexes Navy
• CMC Performance Climbing Camp
• Summer Camp
• Approach Team

Products and services

• Indoor Bouldering Core indoor bouldering experience on walls ranging from 11–25 feet high with padded landing mats and route problems rated for all skill levels from beginner to expert. Open to members and day-pass visitors at the College Station facility.
• Yoga Classes Group yoga classes offered in styles including Vinyasa Flow, Climber's Flow, Hatha, Strength & Stretch, Slow Flow, Power, Ashtanga, and HIIT + Flow. Mats and equipment are provided; available to members and yoga day-pass holders.
• Fitness Area On-site strength and cardio training facility with hangboards, pull-up bars, bench press, squat racks, treadmills, cycles, rowing machines, and other fitness equipment. Accessible to members and day-pass users.
• Day Passes and Punch Passes Single-day and multi-visit access passes including Adult Daypass ($18), Morning Daypass ($12), Youth Daypass ($12), Kid Daypass ($9), Yoga Daypass ($16), 5-Punch Pass ($80), and 10-Punch Pass ($155). Includes shoe rental for non-members.
• Memberships Recurring monthly and annual memberships providing unlimited access during regular hours, plus member benefits such as discounted shoe rental, member-only early hours, and access to classes. Tiers: Adult Individual ($75/month, $780/year), Student/Military ($67/month, $680/year), Youth ages 13–17 ($55/month, $560/year), Family ($124/month, $1,330/year), Prepaid Monthly ($99/month), and additional family members under 18 at $23/month. One-time $40 initiation fee applies.
• Private Climbing Lessons One-on-one coaching sessions focused on climbing technique, beta help, project planning, and use of the circuit grading system. $30–$40/hour for members and $50–$60/hour for non-members.
• Group Climbing Classes Structured group climbing classes such as Bouldering 101, V3, and V5, priced at $30 for both members and guests.
• Summer Camps Multi-day youth climbing instruction program running 9am–12pm Monday–Thursday, June through July. $225 for first camper and $150 for each additional sibling, with early bird pricing of $190/$127.50. 18 campers per group.
• Climb School Introduction-to-climbing program for youth ages 7–13 covering fundamentals, basic techniques, and confidence building. $65 per participant, running Tuesdays and Thursdays in June and July.
• Texas Ibexes Competitive Climbing Team Competitive climbing team program with two tiers: Ibexes Gold ($180/month + $35 membership; Mon/Tue/Thu 6–8pm) and Ibexes Navy ($120/month + $35 membership; Tue/Thu 5:30–7:30pm). Includes free rental shoes, free competition entry, competition jersey, and practice jersey. Requires USAC base membership.
• Approach Team Year-round recreational climbing team for ages 7–13 meeting Tuesdays and Thursdays 5:30–7pm. $99/month plus optional $35 youth membership. Includes rental gear and serves as the on-ramp to the Texas Ibexes competitive program.
• CMC Performance Climbing Camp Multi-day elite climbing training clinic led by professional coach Matt Chapman (25+ years coaching experience), focused on youth athlete development, competition tactics, competitive mindset, and climbing movement. Hosted at Stone Co.
• CSPT Climbing Clinics Monthly climbing clinics hosted in partnership with College Station Physical Therapy, providing physical-therapy-informed instruction. $10 for members, $25 for guests.
• Birthday Parties Children's birthday party packages in the Kid's Cove area starting at $250 for 10 climbing guests (shoes included), with additional guests at $10 each. Includes 2 hours of reserved space and a dedicated staff host. Optional Top Rope add-on for $50. Available Fridays at 6pm and Saturdays at 12pm or 2:30pm.
• Group Events Group climbing events with tiered per-person pricing ($14/person for 10–20 participants, $13 for 21–40, $12 for 41+). Targets fraternities and sororities, corporate teams, university clubs, and church groups.
• Gym Rentals Private facility bookings with three options: Entire Facility ($1,050/hour, max 300 persons), Main Gym Area ($600/hour, max 120 persons), and East Wing ($450/hour, max 80 persons). Includes rental shoes.
• Profit Share Program Fundraising program where schools, churches, and community organizations receive 20% of proceeds from hosted climbing sessions.
• Chalk & Awe Annual Competition Stone Co.'s signature annual climbing competition and community celebration. The 2026 edition marks the gym's 5th anniversary and includes vendors, food, and entertainment.
• eGift Cards Digital gift cards purchased online and redeemable at Stone Co. for day passes, memberships, gear, and other gym services.
• Retail Pro Shop and Shoe Rental On-site pro shop selling climbing shoes, chalk, chalkbags, and accessories. Shoe rental available for $5 for non-members and $2 for members.

Quantifiable outcome

• Weekly route resets ensure consistent new climbing content and challenge for returning members
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Chalk & Awe Competition SponsorsminorGTM or Marketing Partner · 1 January 2025Annual climbing competition sponsors (logos shown on website) include various local and regional businesses providing support for the event. Specific sponsor names were displayed as logos but not explicitly named in text.
• Macondo Grill Colombian CuisineminorGTM or Marketing Partner · 1 January 2025Food truck vendor at Chalk & Awe competition, providing Colombian cuisine to event attendees. Part of the vendor and entertainment experience at the annual competition.
• Coach Matt ChapmancoreStrategic or Co-development Partner · 1 January 2025Professional climbing coach with 25+ years experience coaching professional and amateur athletes worldwide. Specializes in youth athlete development, competition tactics, competitive mindset, and climbing movement. Runs annual CMC Performance Climbing Camp at Stone Co., attracting competitive climbers for high-level training.
• College Station Physical Therapy (CSPT)minorStrategic or Co-development Partner · 1 January 2024CSPT hosts specialized climbing clinics at Stone Co. once per month. Member price $10, guest price $25. Provides expert physical therapy-informed instruction for climbers.
• USA Climbing (USAC)coreOthers · 1 January 2024Official climbing governing body for competitive climbing. Texas Ibexes team members require USAC base membership ($35/year) for competition. Optional regionals/nationals membership available ($110/year).
• JCCA (Junior Climbing Competition Association)minorOthers · 1 January 2024Optional membership at $35/season for team members competing in JCCA events. Supports access to additional competition opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Flash (climbing gym management software): Flash provides software/management tooling to climbing gyms. Adjacent infrastructure provider, not a direct competitor, but indicative of the broader climbing-facility stack Stone Co. operates within.
• Rock Gym Pro: Rock Gym Pro is the booking/membership platform actually used by Stone Co. for online sign-ups. It is a vendor/enabler in the same ecosystem rather than a competitive gym operator.

Broad incumbents

• Earth Treks (Earth Treks / Movement brand): Earth Treks was an East Coast indoor climbing chain that merged with Movement; it represents the larger-incumbent version of what Stone Co. is building in a more limited single-location format.
• Bouldering Project: Bouldering Project (formerly Brooklyn Boulders) is a multi-location bouldering + yoga + fitness operator. It is the closest analog to Stone Co.'s "climbing + community + wellness" model at scale, serving as the natural multi-unit template for what Stone Co. could grow into.
• Movement Climbing, Yoga & Fitness: Movement operates multiple climbing gyms across the Western US combining bouldering and rope climbing with yoga and fitness. Comparable to Stone Co. in product mix and premium positioning; much larger and more established.

Direct peers

• Sender One Climbing + Yoga: Sender One is a multi-location indoor climbing and yoga operator (Texas and California). It directly mirrors Stone Co.'s bouldering + yoga + fitness combination and is the most directly comparable geographically relevant peer.
• EVO Rock + Fitness: EVO Rock + Fitness combines climbing walls, yoga, and full fitness offerings in Colorado. Highly comparable operating model to Stone Co. — climbing plus holistic wellness in a single facility.
• Vertical World Climbing Gyms: Vertical World operates indoor climbing facilities with a long-standing community orientation. Comparable to Stone Co. as a directly competing climbing gym operator with similar community-led programming.
• Stronghold (climbing gym chain / brand): Stronghold operates indoor climbing facilities with a focus on community, training programs, and beginner-friendly offerings. Similar scale and programming mix to Stone Co.

Regional players

• Granite Arch Climbing Gym: Granite Arch is a multi-purpose climbing gym in Southern California offering bouldering, top rope, and fitness. Comparable community/recreational gym operator but operating in a different region than Stone Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stonecoclimbing
• Instagraminstagram.com/stonecoclimbing
• LinkedInlinkedin.com/company/stonecoclimbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Co