Illuminus
Illuminus is a faith-based, not-for-profit senior living management company operating 12+ communities across Wisconsin and Minnesota, serving 4,300 individuals daily through independent living, assisted living, memory care, skilled nursing, rehabilitation, affordable housing, and home health and hospice services via Commonheart.
- Company typePrivate
- Founded2018
- HeadquartersFitchburg, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Illuminus does
Illuminus is a faith-based, not-for-profit senior living management company headquartered in Fitchburg, Wisconsin, that operates a portfolio of 12+ senior living communities across Wisconsin and Minnesota. The organization serves approximately 4,300 individuals daily through a full continuum of care: Independent Living, Assisted Living and Memory Care, Skilled Nursing, Short-Term Rehabilitation, Affordable Housing, and home health and hospice services delivered through its Commonheart subsidiary. Core community brands include The Marquardt (Watertown), LindenGrove (four Wisconsin locations in New Berlin, Waukesha, Mukwonago, and Menomonee Falls), Lutheran Homes & Health Services (Fond du Lac), St. Elizabeth (Janesville), St. Dominic Villa (Hazel Green), St. Anne's (Milwaukee), and Auburn Homes & Services (Chaska and Waconia, Minnesota), alongside five affordable housing properties and The Cesta, a Life Plan Community under development in Fitchburg.
The organization employs more than 2,000 team members and operates a centralized administrative platform providing healthcare services, IT support, therapy, culinary services, and other shared functions to its communities. Internally, Illuminus has built the Illuminus Institute (founded 2018) as a structured learning and development arm offering new hire orientation, State-Approved CBRF training, and a roadmap for CNA training, career laddering, and leadership development. The Illuminus Foundation, a 501(c)(3) charitable organization (EIN 39-1563808) established in 1987, channels donations and planned giving into resident support, staff appreciation, and campus programs.
Revenue is generated primarily through quote-based monthly fees paid by residents and families across each care level, with Medicare and Medicaid accepted at skilled nursing facilities. A secondary revenue stream comes from charitable giving through the Illuminus Foundation, including online donations, memorial and tribute gifts, bequests, gifts of stock, charitable gift annuities, and gifts in kind. The organization is led by CEO Matt Mauthe, President Ken Smith, and CFO Julie Marks, with Commonheart led by President Justin Munzel. Customer segments span active independent seniors, seniors requiring assisted living, memory care residents, skilled nursing patients, post-acute rehabilitation patients, and income-qualified seniors in affordable housing.
Illuminus firmographics
Firmographics- Name
- Illuminus
- Legal name
- Illuminus
- Website
- https://illuminus.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Illuminus is a faith-based, not-for-profit senior living management company operating 12+ communities across Wisconsin and Minnesota, serving 4,300 individuals daily through independent living, assisted living, memory care, skilled nursing, rehabilitation, affordable housing, and home health and hospice services via Commonheart.
- Ownership category
- akta.pro rank
Illuminus industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)
- akta.pro secondary industries
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Illuminus is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Illuminus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Senior Living Services (Monthly Fees): Monthly fees from residents across Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services. Services include independent senior housing, assisted living and memory care, skilled nursing, and government subsidized senior housing. The company serves 4,300 individuals daily.
- Home Health and Hospice Services: Home health and hospice services provided via Commonheart brand, ensuring holistic, dignified care and support in residents' own homes.
- Donations and Charitable Giving: The Illuminus Foundation, established in 1987 as a 501(c)(3) organization (EIN 39-1563808), accepts various donations including online donations, checks, memorial/tribute gifts, bequests, gifts of stock, charitable gift annuities, and gifts in kind. Multiple dedicated funds available: General Fund, Staff Appreciation Fund, Milo Loppnow Spiritual Life Fund, and Commonheart Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for senior living services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
Illuminus product offering
Product offeringCore offering
Illuminus is a faith-based, not-for-profit senior living management company that operates a portfolio of senior living communities across Wisconsin and Minnesota, providing a continuum of care that includes independent living, assisted living and memory care, skilled nursing, short-term rehabilitation, affordable housing for seniors, and home health and hospice services through its Commonheart subsidiary. The Illuminus Foundation, a 501(c)(3) charitable organization, supplements operations with donations and planned giving programs.
Product overview
Illuminus is a faith-based, not-for-profit senior living management company operating a portfolio of senior living communities across Wisconsin and Minnesota. The company offers a continuum of care through distinct lifestyle options including Independent Living (apartments and garden homes at The Marquardt), Assisted Living & Memory Care, Skilled Nursing Care, Short-Term Rehabilitation, and Affordable Housing properties. The organization also provides home health and hospice services through Commonheart and staff training via the Illuminus Institute. Key community brands include The Marquardt (Watertown), LindenGrove (four Wisconsin locations), Auburn Homes & Services (Minnesota), St. Anne's (Milwaukee), St. Dominic Villa (Hazel Green), St. Elizabeth (Janesville), Lutheran Homes & Health Services (Fond du Lac), and multiple affordable housing properties. A new community, The Cesta, is currently under development in Fitchburg, WI.
Differentiator
Problem solved
Functional benefit
Brands
- Illuminus Institute: Training and development arm providing new hire orientation, CBRF training, and professional development programs for staff
- Commonheart
- The Illuminus Foundation
- The Marquardt
- LindenGrove
- Auburn Homes & Services
Products and services
- Independent Living Self-directed senior housing offering art programs, musical entertainment, fitness classes, educational workshops, volunteer opportunities, and worship services for active or relaxed lifestyles; residents live in apartments or garden homes with access to on-site amenities and the option to transition to higher care levels within the Illuminus network.
- Assisted Living & Memory Care Residential care for seniors needing help with everyday tasks such as medication management, bathing, and dressing, with a dedicated memory care program for residents living with dementia or memory loss in private apartments with dignity and privacy.
- Skilled Nursing Care Around-the-clock specialized nursing care offering both short- and long-term options, from recuperative support to complex medical needs, with Medicare and Medicaid acceptance at Illuminus skilled nursing facilities.
- Short-Term Rehabilitation Post-surgery or post-injury recovery services featuring physical, occupational, and speech therapy available six days a week with state-of-the-art equipment and advanced therapeutic techniques such as stroke, cardiac, pain management, and orthopedic rehabilitation.
- Affordable Housing Income-qualified senior apartments for persons 62+ or those 18+ with physical disabilities, offered across multiple Wisconsin and Minnesota properties, with some units federally subsidized at 30% of adjusted gross income (e.g., Park Hill) and others set at affordable market rents with utilities included.
- Commonheart Home Health & Hospice Home health and hospice services providing holistic, dignified care and support to individuals in their own homes, delivered by Illuminus's wholly-owned Commonheart subsidiary and extending the care continuum beyond the residential campuses.
Quantifiable outcome
- Over 2,000 team members serving 4,300 individuals daily across all communities
Companies that use Illuminus
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Illuminus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Illuminus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CommonheartcoreCommonheart provides home health and hospice services for Illuminus residents, ensuring holistic, dignified care and support right in residents' own homes. Justin Munzel serves as President of Commonheart. Commonheart Fund available for donors to support caregivers and programs including Last Wishes and Because We Care.
- Oak MedicalcoreOak Medical provides physician services for senior living communities, with availability of physician services through their care partner for residents.
- Physician, Podiatry, Audiology, Optometry, and Dental Services ProvidersminorLindenGrove Waukesha partners with high-quality professionals to bring medical services to residents including physician, podiatry, audiology, optometry, and dental services, as well as home health and hospice care.
- New Horizon FoodsminorNew Horizon Foods handles dining positions at Illuminus communities.
- SymbriaminorSymbria provides therapy positions for rehabilitation services at Illuminus communities.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Illuminus competitors and assessment
Company assessmentBroad incumbents
- National HealthCare Corporation: Operator of skilled nursing, assisted living, and home health programs primarily in the Southeast. Comparable in operating skilled nursing and senior care facilities with Medicaid/Medicare reliance, though geographically distinct from Illuminus.
- Brookdale Senior Living: Largest U.S. operator of senior living communities offering independent living, assisted living, memory care, and home health. Comparable in offering a multi-state continuum of senior care, but for-profit and broader in scale than Illuminus.
- LCS (Life Care Services): Large third-party manager of senior living communities including Life Plan Communities (CCRCs) nationwide. Comparable in managing CCRC-style communities with a full continuum of care; broader in scale than Illuminus.
Emerging players
- Atria Senior Living: Privately held operator of senior living communities offering independent living, assisted living, and memory care across the U.S. Comparable in assisted living and memory care offerings; differentiates as a for-profit, higher-end operator.
Direct peers
- Ascension Living: Non-profit Catholic health system's senior living division operating independent living, assisted living, memory care, and skilled nursing facilities nationwide. Comparable in mission-driven structure, faith-based identity, and full continuum offering.
- The Evangelical Lutheran Good Samaritan Society (Sanford Health): Largest non-profit senior care provider in the U.S., faith-based with Lutheran roots and offering a similar continuum of independent living, assisted living, skilled nursing, and home health across the Midwest. Most directly comparable to Illuminus in mission, scale, and operating model.
- Volunteers of America National Services: Non-profit organization operating senior living, affordable housing, and home health programs across the U.S. Comparable to Illuminus in non-profit status, affordable housing portfolio, and continuum of services for seniors and vulnerable populations.
- Trinity Health Senior Communities: Non-profit Catholic health system's senior living arm offering continuing care retirement communities, assisted living, and skilled nursing. Comparable as a faith-based non-profit multi-state senior living operator with a similar continuum-of-care approach.
- Presbyterian Senior Living: Faith-based non-profit operating a network of retirement communities, personal care, skilled nursing, and home health across multiple states. Comparable as a mission-driven non-profit with a similar continuum of care and reliance on charitable support.
- Benedictine Health System: Catholic, faith-based non-profit operator of senior living communities including independent living, assisted living, memory care, and skilled nursing across the Midwest. Highly comparable in mission orientation, service mix, and geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Illuminus social profiles
Digital presenceIlluminus compliance and trust
Trust signalCompliance1 record
Illuminus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Illuminus leadership team
Management profileNumber of profiles
Profiles10 records
Illuminus subsidiaries and ownership
Company hierarchySubsidiaries16 records
Illuminus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Illuminus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Illuminus
What does Illuminus do?
Illuminus is a faith-based, not-for-profit senior living management company that operates a portfolio of senior living communities across Wisconsin and Minnesota, providing a continuum of care that includes independent living, assisted living and memory care, skilled nursing, short-term rehabilitation, affordable housing for seniors, and home health and hospice services through its Commonheart subsidiary. The Illuminus Foundation, a 501(c)(3) charitable organization, supplements operations with donations and planned giving programs.
Is Illuminus a public or private company?
Illuminus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Illuminus founded?
Illuminus was founded in 2018. It employs 51 to 100 people.
Where is Illuminus based?
Illuminus is headquartered in Fitchburg, United States, in the North America region.
How does Illuminus make money?
Three revenue lines are on record. Senior Living Services (Monthly Fees) is the primary driver. The others are home Health and Hospice Services and donations and Charitable Giving.
Who are Illuminus's main competitors?
Broad incumbents on record are National HealthCare Corporation, Brookdale Senior Living and LCS (Life Care Services). Atria Senior Living is listed as an emerging player. Direct peers are Ascension Living, The Evangelical Lutheran Good Samaritan Society (Sanford Health), Volunteers of America National Services, Trinity Health Senior Communities, Presbyterian Senior Living and Benedictine Health System.
Does Illuminus have an API?
No public API is recorded for Illuminus.
What industry is Illuminus in?
Illuminus's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAH, Faith-Based / Nonprofit Assisted Living Providers, with a secondary code of HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support). Its NAICS code is 62331 and its SIC code is 8050.