New Horizon Foods, Inc.

What New Horizon Foods, Inc. does

New Horizon Foods, Inc. is a privately held custom blending company headquartered at 33440 Western Avenue in Union City, California, that manufactures and supplies bakery mixes, dough conditioners, organic products, panaderia items, food service products, and concession products. The company traces its operations to a predecessor team that began in Oakland, CA in 1984, operated for roughly a decade as a division of an out-of-state company, and was incorporated as an independent, locally owned operating company in 2009. It has maintained organic certification through Oregon Tilth since 2009 and holds SQF Level 2 and Silliker audit certifications.

The company's core technology is custom dry ingredient blending and mixing for bakery, food service, and concession applications, supported by a proprietary formula library of hundreds of products (breads, icings, batters, puddings) developed over decades. It offers custom blending and packaging services in which formulations can be matched to customer specifications using either customer-supplied or company-sourced ingredients, and serves customers ranging from single-pallet artisan bakers to full truckload industrial orders.

Commercially, New Horizon Foods operates a sales-led, quote-based go-to-market model. Customers are reached through direct phone, email, and a website quote request form, with no public pricing disclosed. The customer base spans artisan and commercial bakers, restaurants and food service institutions, Latin grocery chains with in-store panaderia bakeries, and health-focused organic buyers, served across the Western United States, Mexico, and select international markets. There is no evidence of external funding, M&A activity, or public market participation; the company appears to be founder and management owned.

Name

New Horizon Foods, Inc.

Legal name

New Horizon Foods, Inc.

Website

https://newhorizonfoodsinc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New Horizon Foods, Inc. is a privately held custom blending manufacturer in Union City, California that produces organic and conventional bakery mixes, dough conditioners, panaderia products, and food service blends for food manufacturers, restaurants, and Latin grocery chains across the Western US, Mexico, and select international markets.

Ownership category

akta.pro rank

Product category

Commercial Bakery Ingredients & Custom Food Blending

NAICS

Food Manufacturing (311), Seasoning and Dressing Manufacturing (31194)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Custom food blending
• Bakery mix manufacturing
• Organic food ingredients
• Commercial baking supplies
• Food ingredient formulation

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bakery and Food Product Sales: Manufacture and sale of bread, cake, pastry, and dough conditioning products. Includes bakery mixes, organic products, panaderia products, dough conditioners, food service products, and concession products sold to food manufacturers, processors, restaurants, and institutions.
2. Custom Blending Services: Custom blending and packaging services for industrial food manufacturers. The company blends formulations to customer specifications, serving both large and small clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

New Horizon Foods is a custom blending company that manufactures and supplies bakery mixes, organic products, panaderia items, dough conditioners, food service products, and concession products to food manufacturers, processors, restaurants, and institutions. It operates a proprietary formula library of hundreds of baking and food service formulations and offers contract blending of customer-supplied or vendor-sourced ingredients to customer specifications.

Product overview

New Horizon Foods, Inc. is a premier custom blending company that manufactures innovative bread and cake products for bakers. The company operates as a single unified offering combining proprietary manufacturing capabilities with a broad range of product lines including Bakery Mixes, Organic Products, Panaderia Products, Dough Conditioners, Food Service Products, and Concession Products. The core offering centers on custom blending services and a proprietary formula library of hundreds of quality baking and food service products, complemented by technical and product development assistance for food manufacturers and distributors throughout the Western United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Mixes Premium bakery mixes including bread, cake, pastry, and dough conditioning mixes produced for bakers of all sizes, drawing on a proprietary formula library of hundreds of formulations.
• Organic Products Organic certified mixes and concentrates — including organic cake mixes and organic 9-grain cereal blends — designed for health-conscious bakers, certified organic by Oregon Tilth and USDA Organic since 2009.
• Panaderia Products Traditional Mexican bakery products such as bolillos, churros, mantecada, and telera formulated for in-store bakeries and Latin grocery store chains to deliver authentic flavor and in-store aroma.
• Dough Conditioners Professional-grade dough conditioning products for automated production lines and artisan bakers, including no-time dough conditioners.
• Food Service Products Custom mixes and products tailored for restaurants, food service industry, and institutions, leveraging R&D capability to match unique customer specifications.
• Concession Products Concession food supplies including waffle cones and corn dog batter sold to companies throughout the United States and Mexico.
• Custom Blending Service Custom blending and packaging service that blends formulations to customer specifications for industrial food manufacturers, using either customer-supplied ingredients or the company's vendor supply chain; supported by over 100 years of combined team blending experience.

Quantifiable outcome

• Successfully assisted regional restaurant chain with nationwide expansion through custom product formulation
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Oregon TilthcoreOthers · 1 January 2009Oregon Tilth is a nonprofit organization dedicated to biologically sound and socially equitable agriculture. New Horizon Foods has been certified organic by Oregon Tilth since 2009, demonstrating commitment to organic and sustainable food production.
• SillikercoreOthersSilliker is a leading food safety testing and audit organization. New Horizon Foods is a Silliker audited manufacturer, providing third-party verification of food safety and quality standards.
• SQF (Safe Quality Food)coreOthersSQF (Safe Quality Food) is a global food safety certification program. New Horizon Foods holds SQF Level 2 certification, indicating implementation of a comprehensive food safety and quality management system.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ardent Mills: Large North American flour miller and grain-based ingredient supplier serving bakeries, foodservice, and food manufacturers with organic and specialty flours. Comparable as a Western-U.S. supplier of baking inputs to commercial bakeries, though at vastly larger commodity scale than New Horizon.
• Puratos: International bakery, patisserie, and chocolate ingredients manufacturer with custom formulation services and a deep organic/clean-label portfolio. Overlaps with New Horizon on bakery mixes, dough conditioners, and panaderia-relevant ingredients across artisan and industrial customers.
• Lallemand Baking: Specialist in yeast and baking ingredients (dough conditioners, sourdough solutions, bakery mixes) for artisan, industrial, and craft bakers globally. Most directly comparable to New Horizon's dough conditioner and clean-label baking mix offerings.
• Lesaffre: Global yeast and bakery solutions provider offering baking powders, dough improvers, and bread mixes for industrial and craft bakers. Overlaps with New Horizon's dough conditioner and bakery mix products, with international reach that exceeds New Horizon's.
• AB Mauri: Global bakery ingredients supplier (yeast, dough conditioners, bakery mixes, custom blends) serving industrial bakers, foodservice, and in-store bakeries. Directly comparable to New Horizon's bakery mix and dough conditioner lines and its custom blending value proposition, but operating at much greater global scale.

Direct peers

• Dawn Foods: U.S. bakery ingredient manufacturer and distributor serving retail bakeries, foodservice, and in-store bakeries with mixes, icings, fillings, and custom formulations. Highly comparable mix/blend product offering and customer overlap with New Horizon's artisan, foodservice, and panaderia segments.
• Gold Coast Ingredients: Southern California custom ingredient blender and flavor formulator producing dry blends, seasoning mixes, and bakery ingredients for food manufacturers under private label and contract manufacturing. Highly comparable custom-blending model and customer base to New Horizon's industrial blending services.
• Pan-O-Products: Specialty Mexican bakery (panaderia) ingredient manufacturer and supplier of bolillo, telera, concha, and other traditional mixes to U.S. Latin grocery chains and in-store bakeries. Directly comparable to New Horizon's panaderia product line and its Latin grocery segment focus.

Emerging players

• King Arthur Baking Company: Branded baking mixes and ingredients company with strong organic and clean-label credentials, serving both retail consumers and bakeries. Overlaps with New Horizon on bakery mix formulations and the organic segment.
• Bob's Red Mill: U.S.-based organic whole grain and baking mix brand focused on clean-label flours, cereals, and mixes for health-conscious consumers. Comparable to New Horizon's organic 9-grain blend and organic mixes lines, though primarily a packaged consumer brand rather than a B2B custom blender.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Horizon Foods, Inc.