Worth Higgins & Associates

What Worth Higgins & Associates does

Founded in 1970 and headquartered in Richmond, Virginia, Worth Higgins & Associates is a privately-held, employee-owned commercial printing and marketing services company operating from a 116,995 square-foot campus at 8770 Park Central Drive. The business employs 184+ employee-owners and positions itself as Virginia's largest employee-owned sheet-fed printer, offering six integrated service lines: commercial offset and digital printing, direct mail processing, kitting and fulfillment, signage solutions, wide format graphics, and promotional products.

The company's production technology is built around sheet-fed offset printing augmented by digital capabilities, with operational differentiators that include CIP3 prepress-to-pressroom data integration, Screen's Javelin direct-to-plate imaging, G7-calibrated spectrodensitometer color management, and aqueous coating that delivers sheets ready for immediate finishing. The pressroom is staffed by nearly a dozen certified Master Pressmen, and the facility maintains audited industry credentials including SOC 2 Type 2 for data security, Idealliance G7 Master Facility Qualification for color accuracy, and FSC Chain-of-Custody certification (Certificate C006249) under annual Bureau Veritas audit.

Worth Higgins & Associates generates revenue through a direct B2B sales model with dedicated account representatives and project-based, quote-driven pricing. Customers are distributed across at least eleven verticals, including education, healthcare, finance, government, manufacturing, real estate, construction, consumer products, travel and hospitality, non-profit, and sports and entertainment. Revenue is recognized primarily through one-time commercial print and promotional product projects, transaction-based fees for direct mail pieces processed, and project-based pricing for signage fabrication, installation, and kitting/fulfillment services. Marketing is driven by the company website, portfolio of case studies, an email newsletter, and the signaling value of its industry certifications rather than paid digital campaigns.

Name

Worth Higgins & Associates

Legal name

Worth Higgins Associates Inc.

Website

https://worthhiggins.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Worth Higgins & Associates is a Richmond, Virginia-based employee-owned commercial printing and marketing services company delivering offset and digital printing, direct mail, signage, wide format, kitting/fulfillment, and promotional products to B2B customers across eleven industry verticals including education, healthcare, finance, and government.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Commercial printing services
• Direct mail services
• Signage solutions
• Wide format printing
• Kitting and fulfillment

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Commercial Printing Services: Project-based commercial printing services including offset and digital printing, finishing, binding, and specialty coatings. Revenue generated per job based on specifications, quantity, and complexity.
2. Direct Mail Services: In-house mailing, data processing, addressing, inserting, and distribution services. Revenue generated per piece processed and mailed.
3. Signage & Wide Format: Custom signage fabrication, installation, and wide format graphics production. Project-based pricing for environmental branding and wayfinding solutions.
4. Kitting & Fulfillment: Assembly, packaging, warehousing, and distribution services for multi-item shipments and promotional kits.
5. Promotional Products: Branded merchandise sourcing, customization, and fulfillment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Worth Higgins & Associates is a full-service commercial printing and marketing services provider operating from a 116,995 sq. ft. campus in Richmond, VA. The company delivers integrated print, direct mail, signage, wide-format graphics, kitting and fulfillment, and promotional products services to business customers across the Southeastern United States. Founded in 1970, it operates as Virginia's largest employee-owned sheet-fed printer with 184+ employee-owners.

Product overview

Worth Higgins & Associates is a marketing services provider offering a comprehensive suite of six integrated service lines: Commercial Printing (offset and digital with prepress, proofing, and finishing), Direct Mail (in-house mailing with data management), Kitting & Fulfillment (assembly and pick-pack operations), Signage Solutions (wayfinding, ADA-compliant, and environmental branding), Wide Format (large-format graphics and environmental installations), and Promotional Products (branded merchandise). These services are designed to work together as a full-service marketing solutions provider, allowing clients to manage print, signage, and promotional needs from a single partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Printing Full-service commercial offset and digital printing with comprehensive prepress, proofing, pressroom, and finishing capabilities including UV and specialty coatings, binding, and finishing techniques. Targeted at business customers needing marketing collateral, reports, and branded communications.
• Direct Mail In-house mailing, fulfillment, warehousing, and distribution services including inkjet addressing, inserting, tabbing, match mailing, and data management with merge/purge and deduplication capabilities. For businesses executing direct mail campaigns.
• Kitting & Fulfillment Assembly and fulfillment services handling pick & pack, hand assembly, repackaging, and kitting of multi-item shipments including welcome kits and seasonal promotions. For businesses needing multi-component fulfillment.
• Signage Solutions Comprehensive sign solutions including wayfinding signage, ADA-compliant signs with braille and tactile lettering, monument and building facade signage, and full sign packages for interior and exterior branding. For businesses and institutions needing branded environments.
• Wide Format High-impact wide-format and environmental graphics including murals, branded environments, window and floor graphics, vehicle wraps, trade show displays, and backlit illuminated graphics. For businesses needing large-format visual marketing.
• Promotional Products

Quantifiable outcome

• Customers typically approve press sheets on first or second pull
• +3 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allen Press: Commercial printing company with strengths in publishing, direct mail, and integrated marketing services. Comparable to Worth Higgins in service mix and B2B enterprise customer orientation.
• Mittera: Mid-market commercial printing and integrated marketing services provider offering offset, digital, direct mail, and data-driven marketing. Comparable to Worth Higgins in service breadth and vertical-segment approach to enterprise and mid-market customers.
• Taylor Corporation: One of the largest privately held marketing and printing services companies in the U.S., offering commercial printing, direct mail, signage, and kitting/fulfillment across multiple verticals. Closely comparable to Worth Higgins in integrated service portfolio and B2B go-to-market.
• HH Global (including InnerWorkings): Global marketing services provider combining creative procurement, print management, and direct mail. Comparable to Worth Higgins in serving enterprise customers across multiple verticals with an integrated print and marketing services offering.
• Classic Graphics: Mid-Atlantic based commercial printing company offering offset, digital, and direct mail services. Particularly comparable to Worth Higgins on regional Mid-Atlantic presence and multi-vertical B2B customer mix.
• CJK Group: Holding company consolidating commercial printing, fulfillment, and marketing services providers across multiple U.S. facilities. Comparable to Worth Higgins in service mix (print, mail, fulfillment) but broader geographic footprint.
• Visual Edge Technology (formerly Arandell / SG360°): Direct mail and commercial printing services provider offering print, mail, signage, and fulfillment. Direct overlap with Worth Higgins' core sheet-fed printing, direct mail, and integrated services portfolio.
• The Hennegan Company: Employee-owned commercial printing and direct marketing company offering print, direct mail, digital, and creative services. Notably comparable to Worth Higgins on the employee-ownership structure and integrated marketing services positioning.

Broad incumbents

• Deluxe Corporation: Established public company offering printing, marketing services, and payments solutions to small businesses and financial institutions. Broader portfolio than Worth Higgins with significant legacy print plus technology offerings.
• Quad/Graphics: One of the largest publicly traded commercial printing companies in North America, with a broader scale and more diversified marketing services portfolio. Represents a much larger incumbent with overlapping capabilities but different scale and ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/worthprinting
• Facebookfacebook.com/worthprinting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worth Higgins & Associates