JBC Coffee Roasters

Name

JBC Coffee Roasters

Legal name

Johnson Brothers Coffee Roasters, Inc.

Website

https://jbccoffeeroasters.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Coffee brewing equipment
• Wholesale coffee supply

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Coffee Sales: Direct sales of roasted coffee beans through e-commerce website. Offers various origins, processing methods, and roast profiles. Prices range from $20-$29 per 8-12oz bag depending on coffee rarity and origin.
2. Coffee Subscriptions: Recurring subscription model offering weekly, twice monthly, or monthly deliveries of coffee. Includes options for both regular coffee and espresso blends. Subscribers can choose coffee selections or receive curated selections.
3. Coffee Equipment & Accessories: Sales of brewing equipment including espresso machines, grinders, pour-over devices, scales, and water products. Brands carried include Fellow, Baratza, Lelit, Breville, Hario, Kalita, Acaia, and Third Wave Water.
4. Wholesale B2B: Wholesale program for cafes, restaurants, and other businesses to purchase JBC coffee in bulk for resale or internal use.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

JBC Coffee Roasters roasts and sells specialty coffee products including single-origin coffees (such as Wilton Benitez Orange Bourbon, Geisha, Pink Bourbon, SL-28 varieties), espresso blends (Rock the House, Twisted V.9), seasonal cold brew blends (Sunburst), and recurring subscription deliveries. The company also resells curated third-party brewing equipment (Fellow, Baratza, Lelit, Breville, Hario, Kalita, Acaia, Third Wave Water) and operates a B2B wholesale program for cafes, restaurants, and offices.

Product overview

JBC Coffee Roasters is a specialty coffee roaster offering a curated portfolio of premium products centered on single-origin coffees and specialty espresso blends. The core offering includes seasonal single-origin coffees from renowned producers featuring rare varieties (Geisha, Pink Bourbon, SL-28), the Sunburst cold brew blend for summer, espresso blends (Twisted V.9, Rock the House), and flexible subscription options. The company also sells complementary coffee brewing equipment including Fellow precision brewers and kettles, Hario V60 and Kalita Wave pour-over drippers, Baratza and Acaia grinders and scales, Lelit and Breville espresso machines, and Third Wave Water brewing minerals. The Blossom Blend sub-brand operates as a charitable initiative, with 50% of proceeds supporting rotating non-profit partners each quarter.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Origin Coffees Premium specialty single-origin coffees sourced from global regions including Colombia, Ethiopia, Kenya, Burundi, and Rwanda, featuring rare varieties such as Geisha, Pink Bourbon, SL-28, and Orange Bourbon. Sold as 8oz or 12oz bags in whole bean or various grind options for home baristas and specialty coffee enthusiasts.
• Espresso and House Blends House blends and espresso blends including Rock the House (house blend) and Twisted V.9 (espresso blend), plus seasonal specialty blends. Designed for espresso preparation and daily brewing by home baristas and B2B wholesale accounts.
• Sunburst Cold Brew Blend Seasonal cold brew blend specifically designed for cold brew and iced coffee preparation during summer. Sold as 12oz bag at $25.00.
• Coffee Subscriptions Flexible recurring subscription deliveries for both coffee and espresso, available weekly, twice monthly, or monthly. Subscribers can choose their selections or receive curated picks from JBC.
• Coffee Brewing Equipment and Accessories Resold professional and prosumer brewing equipment and accessories, including Fellow kettles and brewers (Stagg EKG Pro $179.95-$199.95; Fellow Aiden $399.95), Hario V60 ceramic dripper ($29), Kalita Wave 185 stainless dripper ($42), Baratza grinders (Sette 270 $399.95; Vario W+ $599.95), Acaia scales (Pearl $150; Lunar $250), Breville Bambino Plus espresso machine ($499.95), Lelit espresso machines (Victoria $999.95; MaraX $1,699.95; Bianca $2,999.95), and Third Wave Water mineral packets ($17). For home baristas and specialty brewing enthusiasts.
• Blossom Blend Charitable Coffee Specialty coffee line tied to JBC's charitable initiative where 50% of Blossom Blend sales proceeds are donated to a rotating non-profit partner each quarter. Sold through the JBC storefront with the charitable allocation disclosed at purchase.
• Gift Cards Digital gift cards redeemable for coffee, equipment, and merchandise purchases on jbccoffeeroasters.com. Targeted at gifting use cases for specialty coffee enthusiasts.

Quantifiable outcome

• 94 points scored by Banco Gotete coffee

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Various Non-profit Organizations (Blossom Program)minorOthersQuarterly charitable partnerships through Blossom program. For the first two weeks of each quarter, JBC partners with a different non-profit organization. Fifty percent of proceeds from Blossom Blend sales go directly to partner organizations. Interested organizations can apply through a Google form.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stumptown Coffee Roasters: Iconic third-wave coffee roaster with DTC subscriptions, wholesale, and cafes. Closely comparable on product (specialty single-origin and blends), GTM (DTC + wholesale), and consumer profile.
• Intelligentsia Coffee: Pioneering specialty roaster with direct subscriptions, wholesale program, and cafes, focused on single-origin transparency. Highly comparable on sourcing philosophy, education-led marketing, and B2B/wholesale mix.
• Ruby Coffee Roasters: Madison, WI-based specialty coffee roaster offering single-origin and blend subscriptions, wholesale accounts, and education. Direct local competitor operating in the same city and the same third-wave specialty niche.
• Counter Culture Coffee: Specialty coffee roaster with sustainability focus, subscription offering, wholesale accounts, and strong educational/training programs. Directly comparable on B2B training model and single-origin curation.
• Heart Roasters: Portland-based specialty roaster known for direct trade, transparent sourcing, subscriptions, and wholesale. Comparable on premium third-wave philosophy and producer-direct relationships.
• Verve Coffee Roasters: Specialty roaster with DTC, subscription, wholesale, and retail cafes, emphasizing single-origin lots and producer relationships. Comparable on curated premium positioning and multi-channel GTM.
• Onyx Coffee Lab: Award-winning specialty roaster competing in the same competition and Good Food Awards circuits, with subscription, retail, and wholesale. Closely comparable on quality scoring, rare-variety focus, and brand storytelling.

Broad incumbents

• Blue Bottle Coffee: Large-scale specialty roaster (now under Nestle) with extensive cafe footprint, DTC subscriptions, and wholesale. Overlaps with JBC on subscription and wholesale but operates at much greater scale and capital depth.

Regional players

• Colectivo Coffee: Midwest-based specialty roaster with cafes, wholesale, and direct retail. Comparable on single-origin focus and wholesale/wholesale-coffee program, with stronger regional cafe presence in Wisconsin-adjacent markets.

Emerging players

• Sweet Bloom Coffee: Boutique specialty roaster offering single-origin lots, subscriptions, and small wholesale accounts. Comparable on curated, competition-grade positioning but operates at a smaller scale than JBC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jbcroasters
• Facebookfacebook.com/jbccoffeeroasters
• LinkedInlinkedin.com/company/jbc-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBC Coffee Roasters