What Imarketing Solutions Group does

iMarketing Solutions Group is a privately held integrated marketing services company headquartered in Toronto, Canada, with a US headquarters in Rio Rancho, New Mexico, and additional offices in Winnipeg and Burnaby. The company operates under two legal entities: IMKT Direct Solutions Corporation in Canada and iMarketing Acquisition, LLC in the United States. Founded in 1994, iMarketing describes itself as North America's preeminent integrated marketing services provider to the not-for-profit, political, and association sectors, with 30+ years of continuous operation and 501-1000 employees.

The company's core offering is a coordinated suite of seven service products: Digital Leads, Data Modelling, Telefundraising, Direct Mail Targeting, Fundraising Integration, Data Integration, and Publications. Underlying these is a proprietary data platform that combines transactional, psychographic, demographic, and behavioral data models to segment audiences, identify likely donors, and run live, multi-channel fundraising campaigns across phone, email, direct mail, and digital channels. The platform integrates with leading nonprofit and political CRMs including Raiser's Edge and NationBuilder. iMarketing holds a registered Canadian trademark and operates as an unregistered US trademark, and is compliant with PIPEDA, GDPR, and the Accessibility for Ontarians with Disabilities Act (AODA).

Revenue is generated primarily through a professional services model in which iMarketing contracts directly with not-for-profit organizations, political entities, and membership-based associations to deliver fundraising and engagement campaigns, supplemented by advertising revenue from its publications business serving member-based organizations. Pricing is not publicly disclosed; the company is sales-led and uses direct outreach rather than channel partners to acquire clients. The only disclosed funding event is a 2016 round with Argosy Partners (value undisclosed), and no institutional investor, parent company, or public listing is indicated.

Name

Imarketing Solutions Group

Legal name

IMKT Direct Solutions Corporation & iMarketing Acquisition, LLC

Website

https://imarketingsolutionsgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

iMarketing Solutions Group is a North American integrated marketing services firm providing multi-channel fundraising, donor engagement, and publication services to not-for-profit, political, and association clients via proprietary data modeling.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Direct marketing services
• Fundraising services
• Donor engagement
• Data-driven marketing
• Multi-channel fundraising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Services: Service provider model delivering integrated direct marketing products and services to not-for-profit organizations, political entities, and associations. Revenue generated through fundraising and marketing services conducted on behalf of clients, including telephone calls, emails, direct mail, and data sharing.
2. Publications: Award-winning publications providing membership-based organizations with magazines and trade publications, creating a channel for advertisers to reach targeted audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

iMarketing Solutions Group delivers integrated direct marketing services to not-for-profit organizations, political entities, and associations, executing fundraising and outreach campaigns across telefundraising, email, direct mail, and digital channels. The offering is built around a proprietary data-driven platform that uses transactional, psychographic, demographic, and behavioral models to segment audiences, identify the next best donor, and coordinate cross-channel engagement, supplemented by award-winning publications for membership-based organizations.

Product overview

iMarketing Solutions Group is an integrated marketing services company offering a suite of seven coordinated service offerings to clients in the not-for-profit, political, and association sectors. The core portfolio centers on a proprietary Fundraising Integration platform that aggregates behavioural data across all channels, supported by Data Modelling (the stated heart of the offering) and Data Integration modules. These are paired with three direct-response channel products — Telefundraising, Direct Mail Targeting, and Digital Leads — and rounded out by a Publications service for member-based organizations. All services are designed to work together as a unified fundraising machine rather than as isolated campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Leads

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Harte Hanks: Direct and digital marketing services company with a long-standing direct mail and integrated marketing practice serving consumer and B2B clients—overlapping with iMarketing in direct mail targeting and database marketing.
• Russ Reid: Direct-response fundraising and marketing agency traditionally serving faith-based and non-profit clients with integrated donor acquisition campaigns—competing head-to-head with iMarketing in the U.S. non-profit market.
• Pursuant: Integrated fundraising and marketing agency serving non-profits with data-driven, multi-channel campaign execution and donor engagement services—closest direct peer across strategy, creative, and channel execution.
• Mal Warwick & Associates: Long-standing direct-response fundraising consulting agency for non-profits, focused on donor acquisition, renewal, and multi-channel fundraising campaigns—overlapping client base and channel mix with iMarketing.
• InfoCision: Large U.S.-based outsourced contact center specializing in live outbound telefundraising and inbound customer engagement for non-profit and political clients—directly comparable to iMarketing's Telefundraising service line.
• The Stelter Company: Direct-response advertising agency specializing in fundraising campaigns for non-profits across television, radio, digital, and direct mail—comparable in non-profit client focus and multi-channel execution model.
• The Lautman Group: Direct-response fundraising and marketing agency that designs and executes integrated multi-channel fundraising campaigns for non-profit clients—directly comparable to iMarketing's Telefundraising, Direct Mail, and Digital Leads offerings.

Broad incumbents

• PDI: Outsourced sales and customer experience solutions provider operating large contact-center and lead-generation capabilities—comparable in the telefundraising/teleservices infrastructure underpinning iMarketing's call-center operations.
• Epsilon: Large data-driven marketing technology and services company operating across direct mail, email, and digital channels—a broader incumbent whose database marketing and direct-mail execution overlap with iMarketing's multi-channel approach.
• Merkle: Global data-driven customer experience management company with deep direct-mail, email, and database marketing capabilities—comparable in the data-modeling and multi-channel orchestration underpinning iMarketing's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imarketing-solutions-group-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imarketing Solutions Group