Zoot Sports

What Zoot Sports does

Zoot Sports is a privately held, direct-to-consumer endurance sports apparel company founded in 1983 in Kona, Hawaii, that created the world's first triathlon racesuit and maintains the designation of Official IRONMAN Triathlon & Cycle Apparel Partner. The company's product portfolio spans triathlon racesuits (P1x ultra at $499.95, Elite P1 at $349.95, Core from $179.95), wetsuits, swimskins, buoyancy shorts, cycling jerseys, bibs, gravel apparel, run tops and bottoms, lifestyle wear, and accessories, with notable technical components including advanced aero fabrics in the P1x line and quick-drying, lightweight constructions for multisport use.

Zoot operates primarily through its own Shopify-powered e-commerce site (zootsports.com), with USD pricing, free shipping over $100, and a network of authorized international distributors extending reach across North America, Europe, Australia, and Asia-Pacific. Pro-athlete Signature Series (Craig Alexander/Prism, Sam Long/Elements, Ellie Salthouse/Florescence, ICON) and the Team Zoot program drive brand credibility inside triathlon, while the Zoot Custom B2B service offers low-minimum, free-design custom team kits for clubs and teams globally. Customer mix spans elite and recreational triathletes, cyclists, and runners, with dedicated women-specific (Athena) and youth lines expanding the addressable base.

Revenue is generated primarily through unit-priced one-time product sales across the DTC storefront and the B2B custom program, with premium flagship SKUs priced up to $499.95 supporting a high-blended-ASP mix within the $44.95-$499.95 pricing band. The headcount of 11-50 employees is small for a global brand, suggesting reliance on international distributors for non-US fulfillment rather than fully owned international operations.

Name

Zoot Sports

Legal name

Zoot Sports

Website

https://zootsports.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoot Sports is a private endurance apparel company founded in 1983 in Kona that designs and sells triathlon, cycling, and running clothing through its DTC website and global distributor network, serving elite and recreational multisport athletes worldwide.

Ownership category

akta.pro rank

Product category

Triathlon and Endurance Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Triathlon apparel
• Endurance sports gear
• Racesuits
• Cycling clothing
• Multisport apparel

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time product sales of triathlon, cycling, and running apparel through e-commerce platform. Revenue generated from racesuits, wetsuits, bike gear, run apparel, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Zoot Sports designs, manufactures, and sells performance apparel and gear for triathlon, swimming, cycling, and running. The product portfolio spans triathlon racesuits (Ultra Tri P1x, Elite P1, Core tiers), wetsuits, swimskins, buoyancy shorts, cycling jerseys/bibs/shorts, gravel bike apparel, running tops and bottoms, lifestyle clothing, and accessories. The company also offers a B2B custom team kit service (Zoot Custom) for triathlon clubs and teams worldwide.

Product overview

Zoot Sports is an endurance sports apparel company founded in Kona in 1983, creating the world's first triathlon racesuit. The company offers a comprehensive multisport product portfolio organized into distinct tiers and collections. The core products include triathlon racesuits (Ultra Tri P1x at $499.95 as the flagship, Elite P1 at $349.95, and Core at $179.95), swim gear (wetsuits, swimskins, buoyancy shorts), cycling apparel (jerseys, bibs, shorts, outerwear, gravel bike), and running apparel. Product collections include P1x (premium), Elite (high-performance), Limited Edition, Core (entry-level), Winter Gear, Sunstop (UPF protection), and Youth. Signature series feature pro athlete collaborations including Craig Alexander Prism, Ellie Salthouse Florescence, Sam Long Elements, and ICON. Services include Zoot Custom for fully customized team kits with free design and fast delivery. The company holds the official IRONMAN Triathlon & Cycle Apparel Partner designation.

Differentiator

Problem solved

Functional benefit

Brands

• Team Zoot: The #1 team in triathlon - a community and team program for triathletes wearing Zoot gear.
• Zoot Custom

Products and services

• Triathlon Racesuits Multi-sport one-piece racesuits designed for swim-bike-run transitions, offered across Ultra Tri P1x ($499.95), Elite P1 ($349.95), and Core tiers ($179.95) for both elite and recreational triathletes.
• Wetsuits Performance neoprene wetsuits for open water swimming, available in men's and women's sizing with buoyancy properties for swim segment performance.
• Swimskins Non-neoprene swimskin garments for racing in warm water conditions, including the WikiSpeed Swimskin at $374.95 USD.
• Buoyancy Shorts Swim buoyancy shorts providing additional floatation during open water swim segments of triathlons.
• Cycle Jerseys Cycling jerseys including Elite Cycle Aero Jerseys in multiple colors ($134.95) and long sleeve variants ($144.95), designed for aerodynamic performance on the bike.
• Cycle Bibs and Shorts Cycling bib shorts (Elite Cycle Bibs at $169.95), Elite Cycle High-Rise Shorts ($149.95), and Cargo Bib Shorts with storage pockets for endurance cycling.
• Gravel Bike Apparel Specialized cycling apparel designed specifically for gravel riding conditions, available in men's and women's collections.
• Run Apparel Running-specific apparel including tops, bottoms, outerwear, and accessories such as the Elite Run 5" High-Rise Short ($64.95) and Ltd Run Singlet ($44.95).
• Tri Tops and Tanks Triathlon-specific tops including tri tops and tank styles optimized for swim-to-bike-to-run transitions.
• Tri Shorts Multi-sport shorts designed for triathlon use, including Core Tri 7" Short at $79.95 and fleece chamois variants ($79.95-$89.95) for cooler conditions.
• Lifestyle Apparel Casual lifestyle clothing including party shirts, cotton garments, boxer briefs, tracksuits, joggers, and party dresses for men and women.
• Youth Triathlon Apparel Triathlon apparel sized for younger athletes, including kids racesuits, tri shorts, and tri tanks.
• Athletic Accessories Triathlon accessories including the Ultra Tri Duffel Bag ($114.95-$179.95), headwear, socks, aero calf sleeves, gloves, and drinkware.
• Zoot Custom B2B custom team kit service offering fully customized triathlon and cycling apparel with low minimums, free design services, and fast delivery for teams and clubs worldwide.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IRONMANcoreStrategic or Co-development PartnerOfficial IRONMAN Triathlon & Cycle Apparel Partner. Zoot Sports serves as the exclusive/primary apparel partner for IRONMAN events, providing official race apparel and leveraging the IRONMAN brand association for credibility in the endurance sports market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 2XU: 2XU is a global compression and triathlon apparel brand named alongside Zoot as one of five key market leaders in the global triathlon clothing market. It sells trisuits, compression, run, and cycle apparel through DTC and wholesale to overlapping endurance athletes.
• Louis Garneau Sports: Louis Garneau Sports is named alongside Zoot as one of five key leaders in the global triathlon clothing market and offers overlapping triathlon, cycling, and run apparel sold through its own brand channels and distribution worldwide.
• Zone3: Zone3 is named alongside Zoot as one of five key leaders in the global triathlon clothing market, specializing in triathlon wetsuits, trisuits, and swim-run apparel with a similar elite-plus-recreational athlete focus.
• De Soto Sport: De Soto Sport is named alongside Zoot as one of five key leaders in the global triathlon clothing market, focused on triathlon and endurance apparel with comparable multisport apparel offerings.
• Orca: Orca is a triathlon-specialist brand offering wetsuits, trisuits, and run apparel to the same endurance athlete customer base as Zoot, with strong overlap in open-water swimming and race-day gear.
• TYR Sport: TYR Sport competes directly with Zoot in triathlon and multisport apparel, with particular overlap in wetsuits, swimskins, and trisuits for racing and training.
• Sugoi: Sugoi is a Canadian endurance apparel brand (now part of Louis Garneau) producing triathlon, cycling, and run apparel targeting the same IRONMAN-distance athlete that Zoot serves.

Broad incumbents

• Castelli Cycling: Castelli is a heritage cycling apparel brand that, like Zoot, sells premium jerseys, bibs, and aero cycle apparel to performance road and gravel cyclists, overlapping Zoot's Elite Cycle and gravel collections.
• Pearl Izumi: Pearl Izumi is a broader cycling and run apparel brand whose bike jerseys, shorts, and outerwear overlap with Zoot's cycling line for similar road and endurance riders.

Emerging players

• Roka Sports: Roka Sports is a premium performance eyewear, wetsuit, and triathlon apparel brand with meaningful overlap in wetsuits and trisuits, competing for the same high-end multisport athlete customer as Zoot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zootsports
• Instagraminstagram.com/zootsports
• Xx.com/ZootSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoot Sports