The Decor kart
The Decor Kart is a bootstrapped Indian D2C e-commerce brand selling curated home decor, lighting, kitchenware, wall decor, bath decor, and furniture online and through physical stores, serving residential consumers, interior designers, and B2B buyers across India and the USA.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Decor kart does
The Decor Kart is a direct-to-consumer Indian home decor and lifestyle e-commerce brand founded in 2015 and operated under the parent entity Shivalik Meta Plast Industries, headquartered in New Delhi. The company's core proposition is a curated online storefront spanning six primary categories — Decor, Kitchen & Dining, Lighting, Wall Decor, Bath Decor, and Furniture — supplemented by seven themed collections (Cast Iron, Artistry in Glass, Fine Porcelain Figurines, Blue & White Ceramics, French Floral Chandeliers, Petit Jardin, and The Allure of Gold) that group cross-category items around shared aesthetics. The product catalog exceeds 864 SKUs priced from approximately ₹1,335 to over ₹102,000, with free shipping offered above ₹5,000 and an extra 5% discount on prepaid orders.
The technology platform is a standard Shopify storefront enhanced by SearchTap for site search and Judge.me for customer reviews, with no proprietary technology, public API, or AI/ML capabilities disclosed. Distribution is omnichannel: the thedecorkart.com website serves India, a separate usa.thedecorkart.com storefront serves the United States, native iOS and Android apps extend mobile reach, physical retail stores provide in-person shopping with a store locator, and a B2B Trade Program handles bulk orders for interior designers and commercial buyers. The marketing mix centers on organic social (notably Instagram with celebrity endorsements from Tisca Chopra, Malaika Arora, Nauheed Cyrusi, Roshni Chopra, Krystle D'souza, and Tina Dutta), an email newsletter, a content blog, and direct WhatsApp customer support.
Revenue is generated through one-time product sales across three customer segments: individual residential consumers (the primary persona), interior designers and decorators using the catalog for client projects, and B2B customers (hotels, restaurants, corporate offices) sourcing through the Trade Program. The company is privately held and bootstrapped, with no disclosed funding rounds, no institutional investors, and a headcount of 11-50. Customer scale is stated at over 1 lakh (100,000+) patrons, and the leadership team consists of co-founder Natasha Kalra (CEO) and co-founder Brij Kalra (Operational Head).
The Decor kart firmographics
Firmographics- Name
- The Decor kart
- Legal name
- Shivalik Meta Plast Industries
- Website
- https://thedecorkart.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Decor Kart is a bootstrapped Indian D2C e-commerce brand selling curated home decor, lighting, kitchenware, wall decor, bath decor, and furniture online and through physical stores, serving residential consumers, interior designers, and B2B buyers across India and the USA.
- Ownership category
- akta.pro rank
The Decor kart industry classification
Industry- Product category
- Home Decor & Furnishings
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where The Decor kart is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Decor kart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct retail sales of home decor products through e-commerce website, mobile app, and physical retail stores. One-time purchase model with transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Below ₹1,000 price tier |
| Unit Pricing | Pay-as-you-go | ₹1,000 - ₹5,000 price tier |
| Unit Pricing | Pay-as-you-go | ₹5,000 - ₹10,000 price tier |
| Unit Pricing | Pay-as-you-go | Above ₹10,000 price tier |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Decor kart product offering
Product offeringCore offering
The Decor Kart is a direct-to-consumer home decor and lifestyle retailer that curates and sells decorative accents, lighting, kitchen and dining items, wall decor, bath decor, and furniture through its own Shopify-based e-commerce website, mobile apps, and physical stores. Its catalog of 864+ SKUs spans everyday essentials and statement pieces, organized into themed collections such as Cast Iron, Artistry in Glass, Fine Porcelain Figurines, Blue & White Ceramics, French Floral Chandeliers, Petit Jardin, and The Allure of Gold.
Product overview
The Decor Kart is a direct-to-consumer online home decor and lifestyle retail platform built on Shopify. The offering is organized as a single unified e-commerce storefront with multiple product categories—Decor, Kitchen & Dining, Lighting, Wall Decor, Bath Decor, and Furniture—that together enable customers to outfit entire rooms. The portfolio spans both everyday essentials and statement pieces, supplemented by curated thematic collections (Cast Iron Collection, Artistry in Glass, Fine Porcelain Figurines, Blue & White Ceramics, French Floral Chandeliers, Petit Jardin, and The Allure of Gold) that group cross-category items around shared aesthetics or materials. A dedicated New Arrivals section and Bestsellers highlight continuously refreshed and popular items respectively.
Differentiator
Problem solved
Functional benefit
Products and services
- Decor
Companies that use The Decor kart
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Decor kart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Decor kart partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Decor kart competitors and assessment
Company assessmentDirect peers
- Pepperfry: India's largest online furniture and home decor marketplace with similar omnichannel (online + studio stores) D2C model. Directly comparable on category breadth (furniture, decor, lighting) and B2B trade program for interior designers.
- Urban Ladder: India-based D2C furniture and home decor retailer with comparable product taxonomy (lighting, wall decor, decor accents). Operates similar omnichannel experience with branded studio stores and trade program for designers.
- Nestasia: Bengaluru-based D2C home decor and lifestyle brand selling vases, candle stands, serveware, and wall decor across India. Directly comparable curated assortment and Instagram-led marketing approach with similar price ladder.
- Chumbak: Indian lifestyle and home decor brand with quirky, design-forward assortment including figurines, kitchenware, and wall decor. Comparable on D2C positioning, owned e-commerce site, and physical retail stores in India.
- Wooden Street: India-based online furniture and home decor retailer offering furniture, lighting, and decor with showroom presence. Overlaps on furniture category and B2B interior design services within India.
- Jaypore: Indian D2C brand curating handcrafted home decor, lighting, kitchen & dining, and wall decor from artisans. Comparable positioning on artisanal/handcrafted sourcing and premium price points targeting Indian consumers.
- India Circus by Krsnaa Mehta: Indian home decor and lifestyle brand selling design-led decor, serveware, and lighting with celebrity-led brand identity. Comparable curated D2C assortment and premium positioning in the Indian market.
Broad incumbents
- FabIndia: Established Indian home and lifestyle retailer with extensive home furnishings, decor, and furniture assortment. Comparable on curation of handcrafted Indian home goods and physical + online omnichannel presence, though at significantly larger scale.
- Home Town (Future Group): Large Indian home furniture and decor retailer with extensive physical store network and online presence. Overlaps on furniture and home accessories categories though at much larger scale and broader mass-market positioning.
- Westside Home (Trent): Indian retail chain with dedicated home decor vertical selling lighting, decor accents, serveware, and wall art. Comparable on curated home decor assortment and physical retail presence within India.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Decor kart social profiles
Digital presenceThe Decor kart financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Decor kart leadership team
Management profileNumber of profiles
Profiles2 records
The Decor kart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Decor kart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Decor kart
What does The Decor kart do?
The Decor Kart is a direct-to-consumer home decor and lifestyle retailer that curates and sells decorative accents, lighting, kitchen and dining items, wall decor, bath decor, and furniture through its own Shopify-based e-commerce website, mobile apps, and physical stores. Its catalog of 864+ SKUs spans everyday essentials and statement pieces, organized into themed collections such as Cast Iron, Artistry in Glass, Fine Porcelain Figurines, Blue & White Ceramics, French Floral Chandeliers, Petit Jardin, and The Allure of Gold.
Is The Decor kart a public or private company?
The Decor kart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Decor kart founded?
The Decor kart was founded in 2015. It employs 11 to 50 people.
Where is The Decor kart based?
The Decor kart is headquartered in New Delhi, India, in the Asia region.
How does The Decor kart make money?
One revenue line is on record: product Sales.
Who are The Decor kart's main competitors?
Direct peers on record are Pepperfry, Urban Ladder, Nestasia, Chumbak, Wooden Street, Jaypore and India Circus by Krsnaa Mehta. Broad incumbents are FabIndia, Home Town (Future Group) and Westside Home (Trent).
Does The Decor kart have an API?
No public API is recorded for The Decor kart.
What industry is The Decor kart in?
The Decor kart's product category is Home Decor & Furnishings. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 44912 and its SIC code is 5700.