The Tooth Company

What The Tooth Company does

The Tooth Company is a privately held, 100% Kiwi family-owned dental practice group operating four clinics across Auckland, New Zealand: Smales Farm in Takapuna (founded 2011), Britomart in the CBD (2013), Eastridge in Mission Bay (2018), and Grey Lynn (May 2025). The group delivers general dentistry, hygiene, cosmetic dentistry, dental implants, orthodontics (including Invisalign), oral surgery, and paediatric dentistry, with specialist coverage across orthodontics, paediatric dentistry, and oral surgery co-located within the practice network — described as New Zealand's only practice with an in-house paediatric dentist and orthodontist working side by side. Operating brands include The Tooth Company Kids (children aged 0-12) and The Tooth Company Orthodontics.

The clinical technology stack centres on digital dental imaging (digital X-ray and intraoral cameras), CEREC Omnicam computer-aided crown design and manufacturing for same-day ceramic crowns/bridges/veneers, and certified negative-pressure treatment rooms that exhaust air externally and replace it with filtered clean air. Dental materials are sourced from Ivoclar (Emax crowns make up approximately 90% of crowns constructed) and implant systems from Nobel Biocare and 3I. The practice is a Diamond Invisalign Provider and won the 2015 Red Awards Supreme Award for retail design.

The business model is direct-to-consumer professional services delivered through owned physical clinics. Patients book online, by phone, or by email and access services on a pay-as-you-go unit pricing basis (e.g., new patient examination $195, recall examination $185, cleaning from $275, dental crown $2,150-$2,350, dental implant $5,000-$7,000). Revenue is diversified across general treatments, specialised treatments, and government/insurance-funded streams: ACC registration (notably as a primary ACC provider in Auckland), Southern Cross Healthcare Easy Claim, WINZ quotations, and a Ministry of Health contract for free dental care of secondary school students (years 9-13) at Smales Farm. QCard provides up to 12 months interest-free financing to enable higher-value procedures. Distribution is augmented by a corporate employee discount program anchored at Britomart with planned expansion to other locations. Marketing is multi-channel across the website, Facebook, Instagram, patient referrals, earned media, and content marketing through the Tooth Tips blog.

Name

The Tooth Company

Legal name

The Tooth Company LTD.

Website

https://thetoothcompany.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tooth Company is a 100% Kiwi family-owned dental practice group operating four Auckland clinics (Smales Farm, Britomart, Eastridge, Grey Lynn) delivering general, cosmetic, orthodontic, implant, and paediatric dentistry to over 45,000 patients with in-house specialists and same-day CEREC crown technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dentistry services
• Cosmetic dentistry treatments
• Dental implant services
• Orthodontic treatments
• Pediatric dental care

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Consultation and Examination Services: New patient examinations ($195) and recall examinations ($185) including standard X-rays. Dental consultations ($185) for specific issues.
2. General Dental Treatments: Comprehensive general treatments including fillings, cleanings, extractions, root canals, crowns, bridges, veneers, dentures, and whitening. Wide price range depending on complexity.
3. Specialized Treatments: Specialized treatments including orthodontics, dental implants, wisdom teeth removal, cosmetic dentistry, and full mouth reconstruction. Higher price points reflecting specialist expertise.
4. Interest-Free Financing: QCard partnership providing up to 12 months interest-free finance for treatment plans, enabling patients to proceed with expensive treatments immediately.
5. Insurance and Government Subsidies: ACC registered provider, Southern Cross Healthcare Easy Claim, WINZ quotations, and Ministry of Health free teenage dental care for secondary school students years 9-13.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Tooth Company operates four dental clinics across Auckland (Grey Lynn, Smales Farm, Eastridge, Britomart) delivering general dentistry (examinations, cleanings, fillings, root canals, crowns, bridges, dentures), cosmetic dentistry, dental implants, specialist oral surgery, Invisalign and braces orthodontics, and pediatric dentistry under The Tooth Company Kids sub-brand. Patients can book online, by phone or email, with extended hours seven days a week and CEREC same-day crown capability.

Differentiator

Problem solved

Functional benefit

Brands

• The Tooth Company Kids: Pediatric dental care brand providing dental services for children aged 0-12 years, with locations at Smales Farm and Eastridge.
• The Tooth Company Orthodontics

Products and services

• General Dentistry Services Comprehensive general dental treatments including new patient and recall examinations ($185–$195), dental consultations ($185), professional teeth cleaning from $275, fillings ($455–$585), root canal therapy ($1,935–$2,785), dental crowns ($2,150–$2,350), veneers ($2,350/tooth), dentures ($1,450–$3,000), bite splints/night guards ($950), and custom sports mouth guards ($445). Designed for Auckland individuals and families needing routine and restorative dental care.
• Cosmetic Dentistry Cosmetic dental treatments focused on improving the appearance of teeth and smile, including veneers, take-home tray whitening ($545), and in-chair whitening ($685). Targeted at adult patients seeking aesthetic dental improvements.
• Dental Implants Specialised dental implant placement using Nobel Biocare and 3I implant systems, priced between $5,000 and $7,000 per implant depending on bone quality. Targeted at adult patients with missing teeth requiring long-term tooth replacement.
• Orthodontic Treatments Specialist orthodontic treatments including Invisalign (Diamond Invisalign Provider) and traditional braces for kids, teens and adults, delivered via the wholly-owned subsidiary The Tooth Company Orthodontics LTD. Available at Smales Farm, Eastridge, and Grey Lynn locations. Targeted at children, adolescents, and adults seeking teeth straightening.
• The Tooth Company Kids Pediatric Dentistry Pediatric dental care brand operating as a wholly-owned subsidiary, providing dedicated dental services for children aged 0–12 years with in-house specialist paediatric dentists. Includes prevention-focused treatments and Ministry of Health free dental care for secondary school students years 9–13 at Smales Farm. Targeted at parents of infants, children, and adolescents.
• Emergency Dental Services Same-day and after-hours emergency dental care for toothache, broken or chipped teeth, dental abscesses, facial swellings, trauma, and painful wisdom teeth, with ACC accident cover where applicable. Targeted at Auckland patients requiring urgent dental treatment.
• CEREC Same-Day Computer-Aided Crowns Computer-aided design and in-clinic manufacturing of ceramic crowns, bridges, and veneers in a single visit using CEREC Omnicam scanning and Ivoclar ceramic blocks. Eliminates the need for temporary crowns and return visits. Targeted at patients needing crown, bridge, or veneer restorations who want same-day completion.
• Dental Hygiene and Cleaning Services Professional dental hygiene and teeth cleaning services delivered by dental hygienists and oral health therapists, including initial cleans for new patients and ongoing hygiene maintenance for patients with gum health concerns. Targeted at adults and children needing preventive dental care.
• Dental Sedation Services Sedation options for anxious, phobic, or complex dental patients, including oral sedation bundled into treatment, IV sedation, and inhalation (nitrous oxide) sedation billed at $95 per 15-minute block. Targeted at anxious dental patients and those undergoing complex procedures.
• Amalgam Filling Replacement Replacement of silver (amalgm) fillings with modern alternatives, priced from $455–$585 per filling and inlay or crown restoration at $1,950 per tooth. Targeted at patients seeking to remove old amalgam fillings for cosmetic or health reasons.
• Wisdom Teeth Removal Wisdom teeth consultation ($185 plus X-rays) and surgical removal by specialist oral surgeons, with ACC accident cover where applicable. Targeted at adolescents and adults requiring wisdom tooth extraction.
• Corporate Employee Dental Program Corporate partnership offering Auckland employers a way to provide their employees with discounted dental care at The Tooth Company's Britomart clinic. Targeted at companies seeking employee dental benefits.
• Ministry of Health Free Adolescent Dental Care Free basic dental care under the Ministry of Health program for New Zealand secondary school students in school years 9 through 13, delivered at the Smales Farm location. Targeted at adolescents enrolled in New Zealand secondary schooling.
• Interest-Free Patient Financing (QCard) Patient financing arrangement enabling Auckland patients to spread the cost of dental treatment over up to 12 months interest-free via QCard, subject to lending criteria. Bundled into treatment plans rather than sold separately, but structured as a patient-facing financing offering. Targeted at patients seeking to proceed immediately with higher-cost treatments.

Quantifiable outcome

• 45,000+ Kiwi patients served since 2011
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Southern Cross HealthcarecoreGTM or Marketing PartnerAffiliated Southern Cross Healthcare provider enabling Easy Claim processing. Patients bring Southern Cross number/card and The Tooth Company handles all payment claims directly.
• ACC (Accident Compensation Corporation)coreGTM or Marketing PartnerACC registered dental provider. Primary ACC provider in Auckland region for emergency and accident care. Treatment under ACC often has no surcharge with more complex treatments having surcharges.
• WINZ (Work and Income New Zealand)coreGTM or Marketing PartnerRegistered WINZ dental provider. Can provide quotations for emergency or general dental care. Dentists provide quotations to take to WINZ offices for pre-approval. WINZ quotations are free of charge.
• Ministry of Health New ZealandcoreGTM or Marketing PartnerSmales Farm location holds agreement for provision of free dental care for secondary school students years 9-13 under Ministry of Health program.
• Dimension ShopfittersminorImplementation/ SI/ Consulting PartnerConstruction partner for clinic fitouts. Collaborated on award-winning Smales Farm and Eastridge clinic designs.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• National Dental Care (Australia): Australian dental group with ~80 practices offering general and specialist dentistry. Comparable in scale, multi-site model, and service breadth, but Australian-only.
• Pacific Smiles Group: ASX-listed dental group operating 100+ practices in Australia. Comparable multi-site operating model and DSO structure, but Australian market focus rather than NZ.
• Maven Dental Group (Australia): Australian corporate dental group with 100+ practices. Comparable multi-site dental operating model and service breadth, but based across the Tasman rather than NZ.
• Ashburton Dental (Family Dental Care): NZ dental group practice focused on regional locations. Comparable service mix (general, cosmetic, orthodontic) and multi-clinic operating model, though primarily outside Auckland.

Direct peers

• Lumino The Dentists: NZ's largest dental group with ~120+ practices nationwide. Direct peer as a multi-location dental group practice serving similar patients with general, cosmetic, and specialist services; structurally similar but at much larger scale and corporately owned (formerly Abano Healthcare).
• Marina Dental (formerly Maven Dental NZ): NZ dental group practice with multiple Auckland locations offering general, cosmetic, and orthodontic services. Direct peer in geography, service mix, and multi-site operating model.
• 92 Dental: NZ dental group practice offering general, cosmetic, and specialist services. Direct peer in market positioning and service mix, though smaller and Auckland-centric.
• Dental Care West: Auckland-based dental group offering general, cosmetic, and specialist services. Direct peer serving the same Auckland market with comparable multi-disciplinary offerings.
• Smile Dental (NZ): NZ dental group with multiple clinics offering general and cosmetic dentistry at value positioning. Comparable multi-clinic dental group model, though positioning toward value rather than premium.

Broad incumbents

• Bupa Dental New Zealand: Bupa operates dental clinics across NZ as part of its broader healthcare insurance and services portfolio. Comparable as a multi-site dental practice operator with insurance integration, though Bupa is broader healthcare rather than dentistry-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thetoothcompany
• Instagraminstagram.com/thetoothcompanynz
• Xx.com/thetoothcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tooth Company