Marina Dental
The company runs two marina-located dental clinics in Auckland's eastern suburbs, founded in 2009 and owned by Dr. Alex Mechkov, offering general, cosmetic, restorative, surgical, orthodontic, and aesthetic dental services to local families and individual patients.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marina Dental does
Marina Dentists Ltd is a privately held, owner-operated dental practice founded in 2009 by Dr. Alex Mechkov and headquartered in Auckland, New Zealand. The company operates two clinical sites — Half Moon Bay Marina (Anchor Building, 1 Ara-Tai Road) and Pine Harbour Marina (Ranger House, 190 Jack Lachlan Drive) — and serves individual consumers across Auckland's eastern suburbs including Beachlands and Maraetai. The practice delivers a full general dentistry portfolio spanning preventive care, restorative work, endodontics, surgical procedures including dental implants, cosmetic dentistry, orthodontic treatment via Invisalign, emergency dentistry, and adjacent aesthetic services such as Botulinum Toxin therapy and dermal fillers.
Marina Dental firmographics
Firmographics- Name
- Marina Dental
- Legal name
- Marina Dentists Limited
- Website
- https://marinadentists.co.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The company runs two marina-located dental clinics in Auckland's eastern suburbs, founded in 2009 and owned by Dr. Alex Mechkov, offering general, cosmetic, restorative, surgical, orthodontic, and aesthetic dental services to local families and individual patients.
- Ownership category
- akta.pro rank
Marina Dental industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)General Dentistry Group PracticesHealthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group PracticesRestorative General Dentistry (Fillings/Crowns/Bridges)Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)
Keywords
Where Marina Dental is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Marina Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Dental Consultation and Treatment Fees: One-time service fees for dental consultations, examinations, preventive care, restorative procedures, cosmetic dentistry, surgical procedures, and orthodontic treatment. Consultation is free; treatment pricing varies by procedure complexity.
- Finance and Payment Plans: Partnership with third-party finance providers (Q Card, Q Mastercard, Zip) enabling installment payments for patients. Generates revenue through treatment fees but facilitates customer acquisition by reducing upfront cost barriers.
- Government-Subsidized Treatment (WINZ/ACC): Accepts ACC claims and WINZ subsidies for eligible patients, providing treatment funded partially or fully by government schemes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation |
| Unit Pricing | Pay-as-you-go | Porcelain Veneer |
| Unit Pricing | Pay-as-you-go | Dental Crowns |
| Unit Pricing | Pay-as-you-go | Dental Implants |
| Unit Pricing | Pay-as-you-go | Root Canal Treatment |
| Unit Pricing | Pay-as-you-go | Extractions and Surgery |
| Unit Pricing | Pay-as-you-go | Restorative Procedures |
| Unit Pricing | Pay-as-you-go | Dentures |
| Unit Pricing | Pay-as-you-go | General Dentistry |
| Unit Pricing | Pay-as-you-go | Botulinum Therapy |
| Unit Pricing | Pay-as-you-go | Bone Augmentation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marina Dental product offering
Product offeringCore offering
Marina Dental (Marina Dentists Ltd) is a private dental practice operating two clinic locations at Half Moon Bay Marina and Pine Harbour Marina in Auckland, New Zealand. It delivers a comprehensive range of dental services spanning general dentistry, restorative dentistry, cosmetic dentistry, surgical dentistry (including dental implants), orthodontic treatment (Invisalign), endodontic therapy, emergency dentistry, and aesthetic therapy such as botulinum toxin treatments. The practice also retails select oral care products and accepts WINZ subsidies, ACC claims, and third-party financing to broaden patient access.
Product overview
Marina Dental is a dual-location dental practice in Auckland, New Zealand (Half Moon Bay Marina and Pine Harbour Marina) offering comprehensive dental services through multiple specialty areas. The practice operates as a unified service portfolio rather than a platform-based architecture. Core services span General Dentistry, Restorative Dentistry, Emergency Dentistry, Cosmetic Dentistry, Surgical Dentistry (including Dental Implants), Orthodontic Treatment (Invisalign), Aesthetic Therapy (Botulinum Toxin), and Endodontic Treatment. The practice also offers specialized diagnostic technologies including CBCT scanning, laser dentistry, and Digital Smile Design, alongside retail oral care products (Curaprox Be You Toothpaste, GC Tooth Mousse, Oxysfesh Mouthwash). Treatment is delivered by a team of dental professionals including the owner/practitioner Dr. Alex Mechkov (36 years experience), Dr. Roy Chung, oral health therapists, dental assistants, and administrative staff.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
- Restorative Dentistry
Quantifiable outcome
- 98% implant success rate
- +3 more outcomes
Companies that use Marina Dental
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Marina Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Marina Dental partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- WINZ (Work and Income New Zealand)coreGovernment partnership enabling eligible patients to receive up to $1,000 in a 52-week period for immediate and essential dental treatment. Patients must be NZ citizens or permanent residents, over 16, and meet income and asset tests. Does not need to be repaid.
- Southern Cross Health InsurancecoreEasy-claim processing for Southern Cross health insurance members, simplifying claims for covered dental procedures
- ACC (Accident Compensation Corporation)coreGovernment accident compensation scheme covering dental treatment for accident-related injuries. Marina Dentists accepts ACC claims for eligible patients.
- SuperGold CardminorGovernment-issued card for seniors and veterans providing access to healthcare discounts and subsidies at participating providers
- StudyLinkminorGovernment student support agency that can assist students aged 18-64 with dental treatment payments through WINZ
- New Zealand Dental Association (NZDA)minorProfessional association for dentists in New Zealand; Dr. Roy Chung is listed as a member
- New Zealand Academy of Cosmetic DentistryminorProfessional academy for cosmetic dentistry; Dr. Alex Mechkov is listed as a member
- Align Technology (Invisalign)coreTanya Hillyard worked as Onboarding Practice Development Manager for Align Technology (Invisalign) and provides specialized Invisalign treatment at Marina Dentists using iTero scanning technology
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Marina Dental competitors and assessment
Company assessmentRegional players
- Albany Dental Group: Multi-dentist Auckland practice offering general, cosmetic, and implant dentistry. Comparable to Marina Dentists because it operates a similar multi-clinician suburban model with comparable service mix, though in a different Auckland region.
- Beachlands Dental Centre: Single-location general dental practice serving the Beachlands/Maraetai area of Auckland's eastern suburbs. Directly adjacent competitor to Marina Dentists because it shares the same catchment area (within ~5 km of Marina's Pine Harbour clinic) and offers comparable general and cosmetic services.
- St Heliers Dental Centre: Established family dental practice in Auckland's eastern suburbs. Comparable to Marina Dentists because it serves overlapping patient demographics in east Auckland with similar general, cosmetic, and restorative service offerings.
Direct peers
- 92 Dental: Independent Auckland family dental practice offering general, cosmetic, and restorative dentistry. Directly comparable to Marina Dentists because it operates as a multi-dentist owner-led practice serving Auckland communities with similar service breadth.
- Auckland Family Dental: Multi-location family dental practice serving greater Auckland. Comparable to Marina Dentists because it offers comprehensive general and cosmetic services across multiple Auckland sites, mirroring Marina's family-dentistry positioning and two-location structure.
- Heritage Dental New Zealand: Multi-location Auckland dental practice. Comparable to Marina Dentists because it serves suburban Auckland communities with general, cosmetic, implant, and orthodontic services through a similar multi-clinic owner-operator model.
- Total Dental Care (New Zealand): Auckland dental practice group offering general, cosmetic, and implant services. Comparable to Marina Dentists because it serves similar suburban Auckland patient demographics with comparable service breadth and WINZ/ACC subsidy acceptance.
- Smile Dental New Zealand: Auckland-based group dental practice with multiple clinics across the region. Comparable to Marina Dentists because it offers general, cosmetic, and orthodontic services (including Invisalign) to families in similar suburban Auckland catchments.
Broad incumbents
- Lumino The Dentists: New Zealand's largest dental service organization with 100+ practices nationwide. Comparable to Marina Dentists because it offers general, cosmetic, implant, and orthodontic services through multi-location practices, providing a DSO-scale comparison for Marina's two-clinic model.
- Bupa Dental New Zealand: Large international health insurer operating dental practices in New Zealand. Comparable to Marina Dentists because it offers general and cosmetic dentistry at scale across multiple locations, including southern and eastern Auckland suburbs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marina Dental social profiles
Digital presenceMarina Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marina Dental leadership team
Management profileNumber of profiles
Profiles9 records
Marina Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marina Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marina Dental
What does Marina Dental do?
Marina Dental (Marina Dentists Ltd) is a private dental practice operating two clinic locations at Half Moon Bay Marina and Pine Harbour Marina in Auckland, New Zealand. It delivers a comprehensive range of dental services spanning general dentistry, restorative dentistry, cosmetic dentistry, surgical dentistry (including dental implants), orthodontic treatment (Invisalign), endodontic therapy, emergency dentistry, and aesthetic therapy such as botulinum toxin treatments. The practice also retails select oral care products and accepts WINZ subsidies, ACC claims, and third-party financing to broaden patient access.
Is Marina Dental a public or private company?
Marina Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marina Dental founded?
Marina Dental was founded in 2009. It employs 11 to 50 people.
Where is Marina Dental based?
Marina Dental is headquartered in Auckland, New Zealand, in the Oceania region.
How does Marina Dental make money?
Three revenue lines are on record. Dental Consultation and Treatment Fees are the primary driver. The others are finance and Payment Plans and government-Subsidized Treatment (WINZ/ACC).
Who are Marina Dental's main competitors?
Regional players on record are Albany Dental Group, Beachlands Dental Centre and St Heliers Dental Centre. Direct peers are 92 Dental, Auckland Family Dental, Heritage Dental New Zealand, Total Dental Care (New Zealand) and Smile Dental New Zealand. Broad incumbents are Lumino The Dentists and Bupa Dental New Zealand.
Does Marina Dental have an API?
No public API is recorded for Marina Dental.
What industry is Marina Dental in?
Marina Dental's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 8000.