WESEO
WESEO is an Austrian full-service digital agency offering website development, webshops, Salesforce CRM, Odoo ERP, and online marketing services to SMB and enterprise clients across the DACH region, with a specialized pharmacy e-commerce platform (Smarda) and the WESEO AI Suite for WordPress.
- Company typePrivate
- Founded2013
- HeadquartersPöllau, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WESEO does
WESEO is an Austrian full-service digital agency founded in 2013 and headquartered in Pöllau, with additional offices in Graz, Vienna, Salzburg (Austria), and Merano (Italy). The company offers a portfolio of interconnected digital services spanning website design and development, WooCommerce-based webshops, Salesforce CRM implementation, Odoo ERP consulting, online marketing (SEO, social media, SEA, newsletter), and content production. WESEO builds primarily on WordPress with PHP, JavaScript, Ajax, HTML5/CSS3, and MySQL, supplemented by custom plugin development, and holds official partner status with Salesforce, Google, and Meta. Its customer base is concentrated in the DACH region across verticals including tourism and hospitality, industrial manufacturing, finance, trade, and — most distinctively — Austrian pharmacies via the Smarda Online Shop platform developed in partnership with the Apothekerverband (Austrian Pharmacist Association).
WESEO's business model combines one-time project-based revenue (website builds, webshops, CRM/ERP rollouts) with recurring revenue streams including online marketing retainers, website maintenance packages (monthly through annual tiers), and pharmacy shop subscriptions (€99/month Standard, €215/month Standard PLUS). Distribution is sales-led via managing partners and a direct enterprise field sales team across multiple offices, supplemented by partner channels including Salesforce resale and the Smarda pharmacy platform distribution. The company became 100% founder-controlled in June 2025 after completing a buyback of shares from WBYD AG under the KURO Beteiligungs GmbH holding umbrella. Its technology footprint includes the WESEO AI Suite — a September 2025 launch bundling AI-powered SEO metadata, image metadata, and copywriting tools into the WordPress backend — and proprietary integrations with pharmacy ERP systems, Sendcloud shipping, Guestnet guest apps, and voucher systems.
WESEO maintains a 5-star rating on ProvenExpert with 227 reviews and has accumulated multiple industry awards including Davey Gold 2025, Red Dot 2025, German Brand Award 2021, and German Web Award 2022. Named customers span Hargassner, McDonald's Österreich, Redwell Manufaktur, Bartelt, OneQrew, A.B.S. Factoring, quickpaid, and a portfolio of award-winning hotel websites. Revenue is not publicly disclosed; based on headcount (11-50), service mix, and DACH digital agency benchmarks, current annual revenue is most plausibly in the $5M-$10M band with upside to $10M-$25M if Smarda pharmacy subscriptions and enterprise CRM/ERP implementations have scaled.
WESEO firmographics
Firmographics- Name
- WESEO
- Legal name
- WESEO GmbH
- Website
- https://weseo.at
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WESEO is an Austrian full-service digital agency offering website development, webshops, Salesforce CRM, Odoo ERP, and online marketing services to SMB and enterprise clients across the DACH region, with a specialized pharmacy e-commerce platform (Smarda) and the WESEO AI Suite for WordPress.
- Ownership category
- akta.pro rank
Where WESEO is headquartered
LocationHeadquarters
- HQ city
- Pöllau
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
WESEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Development: Custom website creation including design, development, and implementation. One-time project-based revenue with ongoing maintenance options.
- Webshop/E-commerce Solutions: Full e-commerce implementation including WooCommerce-based online shops with payment integration, CRM connections, and inventory management systems.
- Online Marketing Services: Ongoing digital marketing services including SEO, social media marketing, SEA, newsletter marketing, and local search engine optimization.
- CRM Implementation (Salesforce): Salesforce CRM consulting, implementation, and resale as official Salesforce Partner and Reseller in Austria.
- ERP Implementation (Odoo): Odoo ERP system consulting and implementation services.
- Website Update/Maintenance Packages: Monthly, quarterly, half-yearly, and annual website update packages including security updates, CMS maintenance, and optional staging environments. Recurring revenue from service contracts.
- Pharmacy Online Shop Subscriptions: Smarda pharmacy e-commerce platform with recurring monthly fees for Standard (€99/month) and Standard PLUS (€215/month) packages plus setup fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Standard Package for pharmacy online shops |
| Hybrid | Monthly | Standard PLUS Package for pharmacy online shops |
| Other | Other | Individual Solution for pharmacy online shops |
| Subscription | Monthly | Update Package 1 - Monthly |
| Subscription | Pay-as-you-go | Update Package 2 - Quarterly |
| Subscription | Pay-as-you-go | Update Package 3 - Half-yearly |
| Subscription | Annual | Update Package 4 - Annual |
| Subscription | Monthly | Firewall Upgrade Add-on |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
WESEO product offering
Product offeringCore offering
WESEO is a full-service digital agency based in Austria that provides website design and development, WooCommerce-based webshops, online marketing (SEO, SEA, social media, newsletter), Salesforce CRM implementation and resale, and Odoo ERP implementation. The agency also operates the Smarda Online Shop platform specialized for Austrian pharmacies and offers recurring website update and maintenance packages.
Product overview
WESEO is a full-service digital agency offering a portfolio of interconnected digital services. Core offerings include Website Development and Webshop/E-Commerce (built on WordPress), CRM implementation via Salesforce partnership, and ERP via Odoo partnership. Online marketing services span SEO, Social Media, SEA, and Content. Add-on services include Website Update Packages (monthly/quarterly/semi-annual maintenance with optional staging and firewall protection). For the pharmacy vertical, WESEO offers the Smarda Online Shop platform in three tiers: Standard (€1,990 + €99/month), Standard PLUS (€2,990 + €215/month with ERP/ShopIndex integration), and Individual (custom). The WESEO AI Suite provides AI-powered content tools integrated into the WordPress backend.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development
- Webshop / E-Commerce
- Online Marketing
- CRM (Salesforce)
- ERP (Odoo)
- Smarda Online Shop for Pharmacies
- Website Update Packages
- WESEO AI Suite
Quantifiable outcome
- Website organic traffic increased by average 12% after accessibility improvements (based on SemRush study cited in WESEO content)
Companies that use WESEO
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
WESEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature4 records
WESEO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Leftshift OneTechnology partner for AI-powered McDonald's recruitment tool project. Leftshift One provided artificial intelligence capabilities for the digital recruitment assistant that replaced traditional resume submission.
- DDB WienminorCreative agency partner for McDonald's recruitment tool project. DDB Wien contributed creative direction and strategy for the AI-powered digital recruitment assistant.
- GooglecoreWESEO is a certified Google Partner as evidenced by their partner badge displayed on the website. This certification indicates expertise in Google advertising products and platform capabilities.
- SalesforcecoreWESEO holds dual status as official Salesforce Partner and Salesforce Reseller in Austria. The company implements Salesforce CRM solutions for clients and resells Salesforce licenses, positioning it as a key technology partnership for CRM-focused digital transformation projects.
- Meta (Facebook)coreWESEO is a Meta Business Partner, enabling effective social media marketing services for clients. The partnership provides access to Meta's marketing tools and demonstrates certified expertise in Facebook/Meta advertising.
- SameraminorWESEO is a Samera Partner. Samera is part of the KURO Beteiligungen group alongside WESEO, representing intra-group collaboration.
- Senat der WirtschaftminorWESEO is a partner in Senat der Wirtschaft, an Austrian business network organization. This partnership provides networking opportunities and signals business credibility.
- KURO Beteiligungen GmbHcoreParent company holding 100% of WESEO shares after completing buyback from WBYD AG in 2025. KURO is the umbrella company for WESEO, Janisch Druck, Sanoox, Styria Tex, Matura Druck, Happy Banner, Inred, shoert.com, DTF Professional, Yellow, and Yellow Graz brands, plus stakes in Samera Tourismus and SG+P Business Architects. Founders Andreas Grabenbauer and partners are behind KURO.
- Apothekerverband (Austrian Pharmacist Association)coreWESEO is the recommended integration partner for Smarda online shop platform for Austrian pharmacies. This partnership with the Austrian Pharmacist Association provides access to the pharmacy vertical market segment.
- SmardacoreSmarda is the technology platform provider for pharmacy online shops. WESEO serves as integration partner for Smarda's Shopando solution, implementing e-commerce for Austrian pharmacies with ERP integrations (AVS, AIT2, Apotronik) and ShopIndex database.
- G.A. ServiceminorStrategic partner for hotel website projects including Die Wasnerin and Naturhotel Chesa Valisa. G.A. Service provides service concept and content strategy for hospitality clients.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
WESEO competitors and assessment
Company assessmentDirect peers
- LOOP: Vienna-based full-service digital agency offering strategy, web development, e-commerce, CRM, and online marketing to mid-market and enterprise clients in DACH. Directly comparable to WESEO in size, geography, and service breadth.
- denkwerk: Cologne-based full-service digital agency offering web development, e-commerce, CRM, and digital marketing across DACH. Comparable in service portfolio though typically serving larger enterprise clients.
- Scholz & Volkmer: Wiesbaden-based digital agency delivering brand, web, e-commerce, and CRM implementations. Comparable mid-sized DACH agency with strong focus on creative quality and digital transformation projects.
- TOWA: Austrian digital agency focused on website development, online marketing, and e-commerce solutions for SMEs. Direct geographic and service overlap with WESEO in the Austrian market.
- Kraftwerk: Austrian digital agency offering web, e-commerce, and digital marketing services. Direct competitor in the Austrian market with overlapping mid-market and enterprise client profiles.
- nexum: German digital agency with end-to-end offerings across web, e-commerce, content, and marketing automation. Comparable in full-service digital agency positioning and DACH orientation.
Broad incumbents
- SinnerSchrader (Accenture Song): Long-standing Hamburg-based digital agency now part of Accenture Song, offering web, commerce, and CRM services across DACH. Represents a scaled incumbent that competes for enterprise digital transformation deals.
- Jung von Matt: Hamburg-headquartered major creative and digital agency group operating across DACH with significantly larger scale than WESEO. Competes for enterprise brand and digital transformation budgets in the same geographies.
Regional players
- Matech: Austrian IT and digital services provider with web, e-commerce, and integration capabilities. Comparable Austrian competitor with similar SME and mid-market focus.
Emerging players
- Salesfive: Germany-based Salesforce consulting and implementation partner. Direct overlap with WESEO's Salesforce Partner/Reseller business line, particularly for mid-market CRM rollouts in DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WESEO social profiles
Digital presenceWESEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
WESEO leadership team
Management profileNumber of profiles
Profiles11 records
WESEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WESEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WESEO
What does WESEO do?
WESEO is a full-service digital agency based in Austria that provides website design and development, WooCommerce-based webshops, online marketing (SEO, SEA, social media, newsletter), Salesforce CRM implementation and resale, and Odoo ERP implementation. The agency also operates the Smarda Online Shop platform specialized for Austrian pharmacies and offers recurring website update and maintenance packages.
Is WESEO a public or private company?
WESEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WESEO founded?
WESEO was founded in 2013. It employs 11 to 50 people.
Where is WESEO based?
WESEO is headquartered in Pöllau, Austria, in the Europe region.
How does WESEO make money?
Seven revenue lines are on record. Website Development is the primary driver. The others are webshop/E-commerce Solutions, online Marketing Services, CRM Implementation (Salesforce), ERP Implementation (Odoo), website Update/Maintenance Packages and pharmacy Online Shop Subscriptions.
Who are WESEO's main competitors?
Direct peers on record are LOOP, denkwerk, Scholz & Volkmer, TOWA, Kraftwerk and nexum. Broad incumbents are SinnerSchrader (Accenture Song) and Jung von Matt. Matech is listed as a regional player. Salesfive is listed as an emerging player.
Does WESEO have an API?
Yes. Smarda Online Shop offers API access for Standard and Standard PLUS packages. The API enables programmatic access to shop data and functionality, with Webhooks available for Standard PLUS packages.