The Montgomery Advertiser

Name

The Montgomery Advertiser

Legal name

The Montgomery Advertiser

Website

https://montgomeryadvertiser.com

Company type

Private

Founded year

1829

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscriptions: Primary revenue stream from digital and print subscriptions including various tiers (digital-only, print+digital, eNewspaper add-ons). Recurring subscription model with monthly and annual billing options.
2. Advertising: Local and national advertising across digital platform, print edition, and special advertising sections. Includes display ads, sponsored content, and classifieds.
3. Classifieds and Legals: Public notices, obituaries, legal notices, job listings, real estate listings, and automotive classifieds published through dedicated classifieds platform.
4. Obituary Services: Fee-based obituary placement services for funeral homes and families through dedicated obituaries portal.
5. Licensing and Reprints: Image licensing and reprint rights for archival photographs and content through iMAGN licensing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Montgomery Advertiser is a daily local newspaper and digital news publication that delivers hyperlocal news, sports, business, opinion, obituaries, classifieds, real estate listings, and public notices to Montgomery, Alabama and the surrounding River Region. Its core products are a daily print edition with home delivery, the montgomeryadvertiser.com website, an eNewspaper digital replica, iOS/Android mobile apps, and email newsletters, all operated within the Gannett/USA TODAY Network.

Product overview

The Montgomery Advertiser is a local news publication serving Montgomery, Alabama and the River Region. It operates as a digital-first news platform offering news content through its main website, with supplementary products including the eNewspaper digital edition, real estate marketplace, obituaries service, mobile apps, and email newsletters. The publication is part of the larger Gannett/USA TODAY Network, which provides shared infrastructure and advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• Montgomery Advertiser Website The primary digital news platform of The Montgomery Advertiser, providing local news, sports, business, opinion, obituaries, real estate listings, and classifieds for Montgomery, Alabama and the River Region. Targeted at general local readers and digital subscribers.
• eNewspaper Digital Edition Digital replica of the printed newspaper available online for subscribers, including access to the daily print edition in a digital format and historical archive browsing. Targeted at existing print subscribers and digital-only subscribers who want a print-like reading experience.
• Obituaries Service Online obituary listings and fee-based submission service for the Montgomery area, including a portal for families and funeral homes to publish death notices and funeral service information. Targeted at funeral homes and bereaved families.
• Real Estate Listings Marketplace Property search and listings marketplace for homes for sale in the Montgomery area, integrated with AddressUSA for property listings, home valuation tools, and featured agents. Targeted at home buyers, sellers, and real estate agents in Central Alabama.
• Mobile News Applications Dedicated iOS and Android mobile applications providing on-the-go access to Montgomery Advertiser news content for subscribers, including breaking news, sports, and personalization features. Targeted at existing and prospective digital subscribers.
• Email Newsletter Subscriptions Email newsletter subscriptions delivering curated news content, including breaking news alerts and topic-specific newsletters, directly to subscribers' inboxes. Targeted at readers who want push-based delivery of local news.
• Historical News Archive Historical archive access through montgomeryadvertiser.newspapers.com, supporting research, genealogy, and historical inquiry with decades of indexed Montgomery Advertiser coverage. Targeted at researchers, genealogists, and local history enthusiasts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GannettcoreStrategic or Co-development PartnerThe Montgomery Advertiser is owned and operated by Gannett, part of the USA TODAY Network. Gannett provides corporate infrastructure, advertising partnerships, digital platform technology, and national news syndication. The partnership enables local coverage while leveraging Gannett's scale for advertising rates, technology investments, and content sharing across the network.
• USA TODAYcoreStrategic or Co-development PartnerOperates as part of the USA TODAY Network, enabling content syndication, brand association with national USA TODAY coverage, and cross-promotion of national stories with local Montgomery coverage. Includes access to USA TODAY 10Best, Shopping, SportsbookWire, and other USA TODAY branded content.
• Ross-Clayton Funeral HomeminorChannel Partner/ Reseller/ DistributorFuneral home serves as a primary source and channel for obituary submissions, working with the publication to publish death notices and funeral service information for Montgomery area families.
• AddressUSAminorGTM or Marketing PartnerReal estate section features AddressUSA integration for property listings, home valuation tools, and featured agents, providing additional revenue through affiliate referrals.
• LocaliQ Digital Marketing SolutionsminorGTM or Marketing PartnerGannett's LocaliQ platform provides digital marketing solutions for local businesses, integrated into the publication's footer and business sections for local advertising support.
• Facebook (Meta)minorGTM or Marketing PartnerSocial media distribution partnership for content sharing and reader engagement, with the publication maintaining an active Facebook page at facebook.com/montgomeryadvertiser.
• evvnt Event PlatformminorGTM or Marketing PartnerEvent promotion partnership enabling local organizations to promote events through the Montgomery Advertiser platform, integrated into the Things to Do/Events section.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• AL.com: Alabama's primary digital news platform operated by Advance Local, covering Birmingham, Huntsville, Mobile, and statewide news. Directly competes with The Montgomery Advertiser for Alabama local news readership, digital subscriptions, and advertising in overlapping coverage areas.
• The Indianapolis Star: Gannett-owned daily newspaper serving Indianapolis and central Indiana. Direct peer within the USA TODAY Network operating in a comparable mid-sized state-capital market with similar Gannett infrastructure and revenue model.
• Times Daily: Daily newspaper serving Florence and the Shoals region of northwest Alabama. Comparable as an Alabama regional daily with similar content, distribution, and monetization model targeting a mid-sized secondary market.
• The Tuscaloosa News: Gannett-owned daily newspaper serving Tuscaloosa and West Alabama. Direct peer within the USA TODAY Network with similar Gannett infrastructure, subscription model, and Alabama state capital/regional university market dynamics.
• The Anniston Star: Daily newspaper serving Anniston and Calhoun County in northeast Alabama. Comparable as an Alabama daily newspaper serving a mid-sized regional market with similar subscription, advertising, and classified revenue model.
• The Tennessean: Gannett-owned daily newspaper serving Nashville and Middle Tennessee. Direct peer within the USA TODAY Network operating in a comparable state-capital market with similar subscription tiers, advertising products, and public notice revenue stream.
• The Des Moines Register: Gannett-owned daily newspaper serving Des Moines and central Iowa. Direct peer within the USA TODAY Network operating in a comparable mid-sized state-capital market with similar subscription and advertising model.
• The Courier-Journal: Gannett-owned daily newspaper serving Louisville and Kentucky. Direct peer within the USA TODAY Network operating in a comparable mid-sized regional market with similar subscription, advertising, and public notice revenue profile.
• The Decatur Daily: Daily newspaper serving Decatur and Morgan County in north Alabama. Comparable mid-sized Alabama daily with similar subscription, advertising, and public notice revenue profile.

Broad incumbents

• USA Today: National daily newspaper and the flagship of the USA TODAY Network, owned by Gannett. While not a direct local-market competitor, it is the network parent and provides content syndication, brand association, and cross-promotion capabilities that shape The Montgomery Advertiser's offering and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mgmadvertiser
• Facebookfacebook.com/montgomeryadvertiser
• LinkedInlinkedin.com/company/montgomery-advertiser

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Montgomery Advertiser