What OrangeValley does

OrangeValley, now operating under the unified brand Follo, is a Netherlands-headquartered full-service digital performance marketing agency serving enterprise and mid-market clients across the Benelux region. Founded in 2007 in the Netherlands and backed by private equity firm Newport Capital since a 2023 merger that combined OrangeValley, MvH Media, AdResults, and Increase into the European Performance Agency Group, the firm rebranded to Follo in April 2025 to consolidate its four legacy agency brands. The company maintains four offices in Utrecht, Groningen, Dongen, and Gent (Belgium), and operates with 101-250 employees under the legal entity OrangeValley Group B.V., now doing business as Follo. Follo's service portfolio spans strategy, search (SEO, SEA, and a specialized Generative Engine Optimization offering), social advertising and organic social, data and intelligence (analytics, engineering, warehousing, server-side tracking, forecasting), customer experience (CRO, email automation, personalization, UX), programmatic media (display, CTV, digital audio, DOOH), and marketplaces (Amazon, Bol, Zalando, About You, Douglas, including FBA management).

The company's core technological differentiator is FolloEngine, a proprietary AI-powered platform that continuously collects real-time data on search behavior, competitor performance, and SERP insights. In June 2025 Follo extended this with the FolloEngine AI Stack, which measures brand visibility across Google AI Overviews, ChatGPT, Perplexity, and other LLM-based search environments. The agency is also the exclusive Semrush reseller for the Benelux region, adding a software-distribution revenue stream to its professional services business. Follo generates revenue through performance marketing, SEO, SEA, social, programmatic, data, CX, and marketplace services delivered on a quote-based, custom-engagement model, with named enterprise clients including Decathlon, Toyota, Lexus, Hema, Bijenkorf, Collistar, and Keune Haircosmetics. Operational credentials include ISO 27001 recertification, Great Place to Work 2024, and a track record of 100+ award-winning campaigns across the Dutch Search Awards, European Search Awards, and Global Search Awards.

Name

OrangeValley

Legal name

Follo

Website

https://orangevalley.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Follo (formerly OrangeValley) is a Benelux-based, PE-backed digital performance marketing agency offering SEO, SEA, social, programmatic, data, CX, and marketplace services to enterprise and mid-market clients, supported by a proprietary FolloEngine AI platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Breukelen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: The company generates revenue through integrated digital marketing agency services including SEO, performance marketing, data analytics, social media advertising, and programmatic media services for enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OrangeValley (now operating as Follo) is a full-service digital performance marketing agency that delivers integrated services across SEO, SEA (paid search), social advertising, programmatic media, data & intelligence, customer experience optimization, and marketplace management (Amazon, Bol, Zalando, etc.) for enterprise and mid-market clients in the Netherlands and Belgium. The agency pairs these services with its proprietary FolloEngine data platform, which provides real-time search and SERP intelligence, and the FolloEngine AI Stack for AI-search visibility measurement.

Product overview

Follo (formerly OrangeValley) operates as a unified performance marketing agency that consolidated four digital agencies (OrangeValley, MvH Media, Increase, and AdResults) under one brand in 2025. The company offers an integrated platform combining proprietary technology (FolloEngine) with comprehensive digital marketing services including SEO (with specialized GEO offering), SEA, social advertising, data & intelligence, customer experience optimization, programmatic media, and AI-driven marketplace solutions. The core differentiator is their proprietary FolloEngine platform for real-time search data analytics, supplemented by the AI Stack module for measuring brand visibility in AI search platforms.

Differentiator

Problem solved

Functional benefit

Brands

• FolloEngine: Proprietary AI-powered technology platform for real-time SEO data, competitor analysis, and SERP insights.

Products and services

• Strategy Services Digital, e-commerce, lead-generation, branding, international growth, B2B and B2C strategy services for enterprise and mid-market clients.
• Search Engine Optimization (SEO) Services Comprehensive SEO services including Generative Engine Optimization (GEO), traditional SEO, A/B testing, content creation, linkbuilding, and integrated search strategies.
• Search Engine Advertising (SEA) Services Paid search advertising services including campaign strategy, bidding optimization, and performance marketing across search platforms.
• Social Advertising & Organic Services Social media marketing covering paid campaigns, organic growth, social shopping, and platform-specific strategies for Facebook, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, and Reddit.
• Data & Intelligence Services Data analytics services including data analysis, data engineering, data warehousing, dashboarding & reporting, tracking & measurement, server-side tracking, and AI workflows.
• Customer Experience (CX) Services CX optimization services including conversion rate optimization (CRO), email marketing automation, personalization, UX design, usability lab testing, and WCAG accessibility compliance.
• Programmatic Media Services Programmatic advertising services covering programmatic display, Connected TV, digital audio, and digital out-of-home (DOOH) advertising.
• Marketplaces Services E-commerce marketplace services for Amazon, Bol, Zalando, About You, Douglas, and other marketplaces, including strategy, optimization, and Fulfilment by Amazon (FBA) management.
• Artificial Intelligence Strategy & Services Artificial intelligence consulting and implementation services including AI strategy, AI & workflows, and conversational AI implementations for marketing teams.

Quantifiable outcome

• 4x more clicks and 2x more impressions for Decathlon across 10+ countries
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered strategic and minor.

• i-sparkstrategicStrategic or Co-development PartnerOrangeValley and i-spark formed a strategic partnership to strengthen data service offerings, combining OrangeValley's digital marketing expertise with i-spark's data capabilities.
• Digital HeroesminorStrategic or Co-development PartnerOrangeValley Group invested in digital advertising knowledge through a strategic partnership with Digital Heroes, focusing on knowledge development and capability building.
• SemrushstrategicChannel Partner/ Reseller/ DistributorFollo appointed as exclusive Semrush reseller for the Benelux region, offering SEO and marketing intelligence tools to clients alongside agency services.
• ChannelEngineminorGTM or Marketing PartnerJoint webinar partnership focused on helping brands grow profitably through niche marketplaces, combining ChannelEngine's marketplace integration expertise with Follo's marketplace marketing capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@follo-agency
• LinkedInlinkedin.com/company/folloagency
• Instagraminstagram.com/folloagency
• TikToktiktok.com/@folloagency
• Xx.com/OrangeValley
• Facebookfacebook.com/OrangeValley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrangeValley