Rable
Rable operates as 8KBET, an online gambling platform targeting Vietnamese consumers with a multi-vertical product suite spanning sports betting, online casino, lottery, cockfighting, fish shooting, and slot games, distributed via web and mobile apps with an agent/affiliate network across Vietnam.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rable does
Rable operates as 8KBET, an online gambling platform targeting Vietnamese consumers through a Vietnamese-language website at rable.io and dedicated iOS and Android mobile applications. The platform is managed by Marquee Holdings Ltd, was founded in 2010, and lists its operational headquarters at 105 Lý Chính Thắng, Phường 7, Quận 3, Ho Chi Minh City, Vietnam. The company self-reports holding a PAGCOR (Philippine Amusement and Gaming Corporation) operating license.
The product portfolio aggregates eight distinct gambling verticals into a single interface: Sòng Bài (online casino with Baccarat, Poker, Blackjack, Sicbo, Roulette, live dealers), Thể Thao (sports betting across football, volleyball, badminton, baseball, esports including DOTA and LOL, with Asian/European handicap and live betting), Game Bài (card games including Mậu Binh and Dragon Tiger), Xổ Số / Lô Đề (Vietnamese regional lottery covering Northern, Central, and Southern draws), Đá Gà (cockfighting with live streaming), Bắn Cá (fish shooting arcade games, sourced from third-party providers JDB, JILI Gaming, and TP), and Nổ Hũ (slot/jackpot games with demo mode). Supporting modules include a 24/7 customer support operation, a VIP membership tier, a promotional bonus calendar, and a Vietnamese-language content/news hub used for SEO.
Revenue is generated primarily through the house edge built into the odds of each betting product, with secondary monetization via a VIP subscription tier (elevated betting limits, higher cashback, priority processing, exclusive promotions) and promotional bonuses that drive acquisition and retention. Distribution is direct-to-consumer via the website and mobile apps, supplemented by an agent/affiliate (đại lý) intermediary network across Vietnam and cross-promotional relationships with other Vietnamese bookmakers (MAX88, 9BET, 11WIN, DA88, LUCKY88, DEBET, TA88). Payment integration covers bank transfer, Momo and ZaloPay e-wallets, scratch cards, and cryptocurrency. No funding rounds, management team bios, or revenue figures are disclosed in available source material.
Rable firmographics
Firmographics- Name
- Rable
- Legal name
- 8KBET
- Website
- https://rable.io
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rable operates as 8KBET, an online gambling platform targeting Vietnamese consumers with a multi-vertical product suite spanning sports betting, online casino, lottery, cockfighting, fish shooting, and slot games, distributed via web and mobile apps with an agent/affiliate network across Vietnam.
- Ownership category
- akta.pro rank
Rable industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Online Poker Operators (Real-Money) (MPAEAEAC)
Keywords
Where Rable is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rable business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Gambling transaction fees / house edge: The platform operates as an online bookmaker, earning revenue through the house edge (odds margin) built into betting products across sports, casino, lottery, cockfighting, fish shooting, and slot games. Players place bets; the platform retains a percentage on each wager through the built-in odds margin.
- Promotional bonus structures: Platform drives engagement through promotional bonuses (e.g., first deposit 100% up to 188K, daily cashback 2%, special Saturday bonuses up to 15,888K, VIP monthly bonuses up to 18,888K). These promotions serve as customer acquisition and retention levers while the house edge covers bonus payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No published pricing tiers; free registration with revenue from house edge on bets. |
| Subscription | Monthly | VIP membership with elevated benefits including higher betting limits, enhanced cashback rates, and exclusive promotions. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rable product offering
Product offeringCore offering
Rable operates the 8KBET online gambling platform, providing Vietnamese consumers with a unified betting ecosystem spanning sports betting, online casino, card games, lottery, cockfighting, fish shooting arcade, and slot/jackpot games. The platform is accessible via web and dedicated iOS/Android apps, supports multiple payment methods (bank transfer, e-wallets, scratch cards, cryptocurrency), and is offered under claimed PAGCOR licensing. Revenue is generated through the house edge on bets and a VIP membership tier with enhanced benefits.
Product overview
8KBET operates as an online gambling platform featuring a multi-product portfolio of casino games, sports betting, card games, lottery, cockfighting, fish shooting, and slot/jackpot games. The platform functions as a unified betting ecosystem with a main website supporting iOS and Android mobile apps. Core offerings include casino (Baccarat, Poker, Blackjack, Sicbo, Roulette), sports betting (football, volleyball, e-sports), card games, lottery (Northern/Central/Southern Vietnam draws), cockfighting, fish shooting, and slot games. Supporting features include a 24/7 customer support team, VIP membership program, promotional bonuses, and user guides. The platform integrates with multiple payment providers (banking, e-wallets, cryptocurrency) and game content providers (JDB, JILI Gaming, TP).
Differentiator
Problem solved
Functional benefit
Products and services
- Sòng Bài (Online Casino) Online casino section offering Baccarat, Poker, Blackjack, Sicbo, and Roulette games with live dealers and instant betting, targeted at Vietnamese adult bettors.
- Thể Thao (Sports Betting) Sports betting platform covering football, volleyball, badminton, baseball, and e-sports (DOTA, LOL) with live betting and Asian/European handicap odds, targeted at Vietnamese adult bettors.
- Game Bài (Card Games) Card game section featuring Baccarat, Mậu Binh (Thirteen), Dragon Tiger, and poker with various betting options, targeted at Vietnamese adult bettors.
- Xổ Số (Lottery) Online lottery betting product offering Northern, Central, and Southern Vietnam regional draws plus lô đề number betting formats, targeted at Vietnamese adult bettors.
- Đá Gà (Cockfighting) Online cockfighting product featuring live match streaming with betting options (Meron, Wala, BDD) and real-time odds, targeted at Vietnamese adult bettors.
- Bắn Cá (Fish Shooting) Fish shooting arcade game with various weapons and special items (bombs, explosives), offering rewards from catching fish and sea creatures, with content sourced from third-party providers JDB, JILI Gaming, and TP.
- Nổ Hũ (Slot/Jackpot Games) Slot machine games with jackpot mechanics, free demo play mode, and exclusive Vietnamese-themed slot titles, targeted at Vietnamese adult bettors.
Companies that use Rable
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Rable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Rable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MAX88minorListed as a 'top reputable bookmaker collaborating with 8KBET' on the main website, indicating a cross-promotional or co-marketing relationship within the Vietnamese betting platform ecosystem.
- 9BETminorListed as a 'top reputable bookmaker collaborating with 8KBET' on the main website, indicating a cross-promotional relationship within the Vietnamese betting platform ecosystem.
- 11WINminorListed as a 'top reputable bookmaker collaborating with 8KBET' on the main website. Links to 11WIN are used as primary registration/redirect destinations on the site.
- DA88minorListed among the top reputable bookmakers collaborating with 8KBET. DA88 is referenced as a hosting platform for certain slot game content.
- LUCKY88minorListed as a top partner in the 8KBET ecosystem, alongside other Vietnamese betting platforms.
- DEBETminorListed as a top partner within the 8KBET network of collaborating Vietnamese betting platforms.
- TA88minorReferenced on slot game pages as a jackpot system provider. Listed as a top partner of 8KBET in the broader Vietnamese betting ecosystem.
- PAGCORcore8KBET claims to be licensed and regulated by PAGCOR (Philippine Amusement and Gaming Corporation), a regulatory body in the Philippines. This licensing claim is stated on the lô đề product page as the basis for the company's legitimacy and legal compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rable competitors and assessment
Company assessmentDirect peers
- W88: W88 is a long-running Asian (Vietnam-, Thailand-, Indonesia-focused) multi-vertical online gambling operator offering sportsbook, casino, poker, and slots — directly comparable to 8KBET's product mix and target geography.
- M88 (Mansion88): M88 is an Asia-focused online sportsbook and casino operator; it shares 8KBET's multi-vertical sportsbook-plus-casino model and a similar licensed-by-an-offshore-jurisdiction positioning while serving Vietnamese and Southeast Asian bettors.
- Dafabet: Dafabet operates sports betting, casino, poker, and slots for Asian markets including Vietnam; comparable to 8KBET in product breadth and offshore licensing strategy.
- 11WIN: 11WIN is a Vietnamese-market online gambling brand explicitly cross-linked on rable.io as a 'collaborating' bookmaker, indicating direct overlap in Vietnamese sportsbook, casino, slots, and lottery products.
- FABET: FABET is a Vietnamese-focused online sportsbook and casino brand; directly comparable to 8KBET in geography, language localization, and product mix (sports, casino, slots).
- MAX88: MAX88 is explicitly listed as a Vietnamese-market bookmaker collaborating with 8KBET on rable.io; operates overlapping casino/sports/lottery products for the same Vietnamese user base.
Broad incumbents
- 1xBet: 1xBet is a large global iGaming operator with sportsbook, casino, live dealer, and slots; it overlaps heavily with 8KBET's verticals and operates across emerging markets, but at significantly larger global scale.
- Bet365: Bet365 is a leading global online gambling operator with full sportsbook, casino, and poker verticals; it represents the scaled, regulated benchmark that emerging-market operators like 8KBET compete against for share-of-wallet.
Others
- JILI Gaming: JILI Gaming is an Asian slot and fish-shooting game content provider documented as a partner of 8KBET; relevant as an ecosystem participant and indirect competitor for player attention within the same operator.
- JDB (JDB Gaming): JDB is an Asian fish-shooting and slot game provider integrated with 8KBET; comparable as a B2B content supplier operating inside the same Vietnamese-facing gambling funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rable social profiles
Digital presenceRable compliance and trust
Trust signalCompliance2 records
Rable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rable leadership team
Management profileNumber of profiles
Rable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rable
What does Rable do?
Rable operates the 8KBET online gambling platform, providing Vietnamese consumers with a unified betting ecosystem spanning sports betting, online casino, card games, lottery, cockfighting, fish shooting arcade, and slot/jackpot games. The platform is accessible via web and dedicated iOS/Android apps, supports multiple payment methods (bank transfer, e-wallets, scratch cards, cryptocurrency), and is offered under claimed PAGCOR licensing. Revenue is generated through the house edge on bets and a VIP membership tier with enhanced benefits.
Is Rable a public or private company?
Rable is a private company. It is classified as corporate owned and is currently operating.
When was Rable founded?
Rable was founded in 2010. It employs 1 to 10 people.
Where is Rable based?
Rable is headquartered in Dallas, United States, in the North America region.
How does Rable make money?
Two revenue lines are on record. Gambling transaction fees / house edge is the primary driver. The others are promotional bonus structures.
Who are Rable's main competitors?
Direct peers on record are W88, M88 (Mansion88), Dafabet, 11WIN, FABET and MAX88. Broad incumbents are 1xBet and Bet365. Others are JILI Gaming and JDB (JDB Gaming).
Does Rable have an API?
No public API is recorded for Rable.
What industry is Rable in?
Rable's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132.