What Veduca does

Veduca is a Brazilian online learning platform operating MOOCs (Massive Open Online Courses) under a freemium model. Founded in 2012 and headquartered in São Paulo, the company delivers 17 video-based courses developed in partnership with prestigious Brazilian educational institutions including USP (Universidade de São Paulo), UFSCAR (Universidade Federal de São Carlos), FIA (Fundação Instituto de Administração), and IBMEC. The platform claims over 3 million users and more than 10 years of educational expertise, serving job seekers, university students, and corporate learners seeking resume-enhancing certifications. The free course model is monetized through optional paid digital certificates priced at R$ 59.90 per course and a subscription tier called Veduca Premium.

The platform is built on commodity open-source infrastructure — WordPress with the Tutor LMS plugin — developed and maintained by Inova GS, which is credited on the site footer as the technology builder. Distribution is entirely self-serve through the veduca.org website, with marketing relying on organic social media (Facebook, LinkedIn, WhatsApp), email newsletters, blog content, and SEO rather than paid sales channels. The platform supports Portuguese and English language interfaces and is linked to estagioonline.com, a job listings site, creating a learning-to-employment funnel. Total disclosed funding is approximately $3.05 million raised in two 2013 rounds from 500 Global, Digital Education, and Bolt Ventures; no subsequent funding rounds have been disclosed.

Revenue mechanics depend on certificate conversion at a low price point (~$10 USD) and Premium subscription uptake. The business operates with a small team (11–50 employees) and founder Marcelo Mejlachowicz serves as CEO. Course categories span business administration, project management, scientific methodology, physics, health (including a USP Medical School-developed Coronavirus course), environmental management, and corporate governance. The company has no disclosed AI/ML capabilities, no enterprise contracts, no international operations beyond Portuguese-language Brazil, and has not raised institutional capital since 2013.

Name

Veduca

Legal name

Veduca

Website

https://play.veduca.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Veduca is a Brazilian MOOC platform offering 17 free video courses with optional paid certificates, developed in partnership with USP, UFSCAR, FIA, and IBMEC, serving over 3 million job seekers, students, and corporate learners primarily in Brazil.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Other Schools and Instruction (6116), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Open Courseware & Course Modules (OCW) (EDAGAJAB)

Keywords

• Online learning platform
• MOOC courses
• Distance education
• Video-based courses
• Digital certificates

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Certificate Sales: Free course enrollment with optional paid certificates at R$ 59.90 per certificate, generating revenue from users who want formal certification of completed coursework.
2. Veduca Premium: Premium subscription tier offering additional exclusive content and features beyond the free course offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Veduca operates a Brazilian online learning platform (MOOC) that delivers free video-based courses developed in partnership with universities including USP, UFSCAR, FIA, and IBMEC. Users can self-enroll in unlimited courses at no cost and pay an optional R$ 59.90 per course to receive a digital certificate after passing the online examination. The platform also offers a Veduca Premium subscription tier for additional exclusive content and features.

Product overview

Veduca is a Brazilian distance learning (e-learning) platform offering free online courses (MOOCs) with optional paid certificates (R$ 59.90). The platform operates as a unified learning management system featuring video-based content across 17+ courses developed in partnership with universities including USP, UFSCAR, FIA, and IBMEC. The core platform (Veduca Platform) provides free course access, while Veduca Premium offers an add-on subscription tier for additional benefits. Courses span diverse disciplines including business administration, project management, science, health, and environmental studies. The platform serves 3+ million users with over 10 years of educational expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Veduca Platform A Brazilian distance learning (MOOC) platform offering free video-based courses developed in partnership with universities such as USP, FIA, and IBMEC, with optional paid digital certificates (R$ 59.90) for individual learners seeking credentialed completion.
• Veduca Premium A premium subscription tier providing additional exclusive content and features beyond the free course catalog, available to individual learners seeking extended platform benefits.
• Fundamentos da Administração (Business Administration Fundamentals) Video-based MOOC course covering concepts and methodologies for administrative functions including planning, organization, direction, and control, delivered by FIA partner faculty.
• Gestão de Projetos (Project Management) Video-based MOOC course covering stakeholder management, scope administration, project analysis methods, and planning techniques for project managers.
• Metodologia Científica (Scientific Methodology) Video-based MOOC course covering techniques and processes for research and scientific production, including thesis writing, topic selection, and data analysis for university students.
• Probabilidade e Estatística (Probability and Statistics) Video-based MOOC course covering probability calculation as a statistical tool for interpreting results from statistical methods, applied across various everyday contexts.
• Engenharia Econômica (Economic Engineering) Video-based MOOC course covering interest rates, market rates, time value of money, financing amortization systems, payback, NPV, IRR, and cost of capital estimation.
• Planejamento Estratégico (Strategic Planning) Video-based MOOC course covering business strategy concepts and tools for organizational strategic planning aligned with market dynamics, delivered by FIA faculty.
• Gestão da Inovação (Innovation Management) Video-based MOOC course covering innovation principles, creativity, idea financing, lean startup, and uncertainty management.
• Desenvolvimento de Produtos e Serviços (Product and Service Development) Video-based MOOC course covering the steps, activities, and methods for developing new products from conception to first customer contact.
• Eletromagnetismo (Electromagnetism) Video-based MOOC course covering basic concepts of electromagnetism, electric charges, current, circuits, and magnetism connected through Maxwell's equations.
• Física Básica (Basic Physics) Video-based MOOC course taught by Professor Vanderlei Salvador Bagnato covering motion, Newton's laws, energy, and mathematical functions of physics.
• Gestão Ambiental (Environmental Management) Video-based MOOC course addressing environmental policy implementation and environmental management systems within a corporate sustainability context.
• Medicina do Sono (Sleep Medicine) Video-based MOOC course covering scientific and psychological aspects of sleep, including major sleep disorders, aimed at medical and biology students.
• Ecoinovação (Eco-innovation) Video-based MOOC course covering sustainability, environmental management, ecological footprints, life cycle assessment, and new energy technologies.
• LGBT+ Conceitos e Histórias (LGBT+ Concepts and Histories) Video-based MOOC course providing an overview of human sexuality, gender identity, and gender expression with personal life stories.
• Coronavírus (Coronavirus) Video-based MOOC course produced by the USP Medical School in Ribeirão Preto, providing reliable information about the COVID-19 pandemic.
• Ecologia Industrial (Industrial Ecology) Video-based MOOC course covering P+L (Cleaner Production) concept, application guidelines, performance indicators, and cleaner production processes.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• USP (Universidade de São Paulo)coreStrategic or Co-development PartnerUniversity partnership for course content development. USP professors create and deliver video-based courses on the Veduca platform, covering subjects including Physics, Medicine, and Scientific Methodology. The Faculty of Medicine of Ribeirão Preto USP also developed specific courses such as the Coronavirus awareness course.
• UFSCAR (Universidade Federal de São Carlos)coreStrategic or Co-development PartnerPartnership with Federal University of São Carlos for course content creation and delivery. UFSCAR professors contribute to the MOOC offerings on the platform.
• FIA (Fundação Instituto de Administração)coreStrategic or Co-development PartnerPartnership with FIA (Foundation Institute of Administration) for business and management course content. FIA professors deliver courses covering topics such as Business Administration Fundamentals, Strategic Planning, and Innovation Management.
• IBMECcoreStrategic or Co-development PartnerPartnership with IBMEC educational institution for course content development and delivery on the Veduca platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alura: Alura is a Brazilian online education platform specializing in technology, business, and professional courses under a paid-access model. It compares closely to Veduca's career-focused video learning and subscription offering.
• edX: edX is a direct peer in online, university-produced courses and microcredentials. Its MOOC delivery, institutional content partnerships, examinations, and certificates closely match Veduca's core mechanics.
• Udemy: Udemy operates a broad self-serve course marketplace with video instruction, certificates, and subscription products. It is directly comparable to Veduca's online professional learning platform and freemium-style consumer acquisition model.
• Me Salva: Me Salva is a Brazilian digital learning platform offering video lessons, structured courses, and paid study solutions. It is comparable to Veduca's self-serve educational video, assessment, and subscription-oriented model, although it skews more toward exam preparation.
• Coursera: Coursera is a direct peer because it delivers university-backed online courses, professional certificates, and subscription access to global learners and organizations. Its product-led delivery and credential model closely overlap Veduca's free course, assessment, and certification offering.
• Descomplica: Descomplica is a Brazilian direct competitor offering video-based digital education, paid plans, and exam-oriented content. It is comparable because it serves Portuguese-speaking learners through a scaled online course and subscription platform.
• Stoodi: Stoodi is a Brazilian video-course platform focused on secondary education and test preparation, with online content and paid plans. It shares Veduca's Portuguese-language video delivery, direct-to-learner model, and use of digital courses for academic advancement.

Broad incumbents

• Khan Academy: Khan Academy is a scaled online learning platform built around free video instruction, exercises, and structured learning. It is comparable to Veduca's free course-access model, although it does not rely on the same certificate and premium-subscription monetization approach.
• LinkedIn Learning: LinkedIn Learning is a broad incumbent in online professional development, offering subscription access to video courses and credential programs. It competes for Veduca's core professionals and job seekers through a larger corporate distribution network.

Emerging players

• Passei Direto: Passei Direto is a Brazilian student learning platform providing study materials, exercises, and paid digital services. It has partial overlap with Veduca's university-student segment and online academic-support use cases, but emphasizes collaborative study content more than instructor-led video courses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/VeducaBrasil
• Facebookfacebook.com/VeducaBrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veduca