Stoodi
Stoodi is a Brazilian direct-to-consumer online preparatory course platform, founded in 2013, offering subscription-based video lessons, a 30,000+ question bank and personalized study schedules to individual students preparing for ENEM and university vestibulares across Brazil.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Stoodi firmographics
Firmographics- Name
- Stoodi
- Legal name
- Editora e Distribuidora Educacional S/A
- Website
- https://stoodi.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stoodi is a Brazilian direct-to-consumer online preparatory course platform, founded in 2013, offering subscription-based video lessons, a 30,000+ question bank and personalized study schedules to individual students preparing for ENEM and university vestibulares across Brazil.
- Ownership category
- akta.pro rank
Stoodi industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)
Keywords
Where Stoodi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Stoodi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Annual subscription model with tiered pricing based on career focus areas (ENEM, Medicine, Engineering, Law, Tech). Plans are billed annually (12 months) with promotional offers that may extend access. Includes comprehensive access to video lessons, exercise bank, and study scheduling tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | STOODI ENEM - General ENEM preparation plan |
| Subscription | Annual | STOODI MED - Medicine entrance exam preparation |
| Subscription | Annual | STOODI DIREITO - Law entrance exam preparation |
| Subscription | Annual | STOODI ENG - Engineering entrance exam preparation |
| Subscription | Annual | STOODI TECH - Technology career preparation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Stoodi product offering
Product offeringCore offering
Stoodi is a 100% online preparatory course platform (cursinho online) for Brazilian university entrance exams including ENEM and vestibulares. It delivers subscription-based access to more than 6,000 video lessons, a 30,000+ exercise question bank, personalized study schedules, and progress tracking, organized into specialized tracks for Medicine, Engineering, Law, and Technology career aspirants.
Differentiator
Problem solved
Functional benefit
Brands
- Stoodi ENEM: Subscription plan focused on ENEM exam preparation with study schedule, video lessons and exercise bank.
- Stoodi MED
- Stoodi ENG
- Stoodi DIREITO
- Stoodi TECH
Products and services
- STOODI ENEM Annual subscription plan for general ENEM preparation providing a personalized study schedule, more than 6,000 video lessons across all subjects, an exercise bank of over 30,000 questions, and progress tracking for Brazilian students preparing for the national ENEM exam.
- STOODI MED Annual subscription plan for students targeting admission to Medicine programs, offering a personalized study schedule and content focused on the major Brazilian vestibular exams for Medicine.
- STOODI ENG Annual subscription plan for students targeting Engineering program admission, providing more than 30,000 exercises and study schedules tailored to engineering-focused vestibular content.
- STOODI DIREITO Annual subscription plan for students targeting Law program admission, featuring study schedules and content focused on top Brazilian law schools and the most competitive selection processes.
- STOODI TECH Annual subscription plan offering in-depth and exclusive content for students and professionals seeking a career in Technology, structured around Technology-focused exam preparation.
Quantifiable outcome
- 35% increase in ENEM average scores demonstrated through customer outcomes
- +1 more outcomes
Companies that use Stoodi
Customer profileSegments5 records
Ideal customer profiles2 records
Stoodi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stoodi partnerships and signals
Strategic signalScale indicators5 records
Stoodi competitors and assessment
Company assessmentDirect peers
- Descomplica: Brazil's largest online vestibular and ENEM prep platform, offering video lessons, exercises, and study plans. Directly competes with Stoodi on the same audience of Brazilian college entrance exam takers with a similar subscription D2C model.
- Me Salva!: Brazilian online K-12 and vestibular test prep platform with video lessons and exercise banks. Competes head-to-head with Stoodi in ENEM/vestibular subscription offerings, with overlapping content libraries and pricing.
- Passei Direto: Brazilian student study platform offering shared materials, exercises, and prep resources for ENEM and university courses. Comparable to Stoodi in target market (Brazilian university-bound students) and study-prep content model.
Broad incumbents
- Cogna Educação: Largest Brazilian education conglomerate (owns Kroton, Vasta, Saber) operating across K-12, higher education, and digital learning. A broad incumbent whose digital learning and prep offerings overlap with Stoodi's addressable market at much greater scale.
- Arco Educação: Brazilian education company offering K-12 solutions (SAE, Pitágoras, Positivo) with growing digital learning services. Overlaps with Stoodi in serving Brazilian students preparing for competitive exams through scalable digital content.
Emerging players
- QConcursos: Brazilian online platform for concurso (public-sector) and exam preparation with question banks, video lessons, and simulated exams. Comparable to Stoodi's subscription-based, content-driven prep model but focused on public-sector rather than university entrance exams.
- Estratégia Concursos: Brazilian online exam-prep platform specializing in concurso preparation via PDF/video courses and question banks. Comparable subscription/D2C mechanics to Stoodi's, though focused on a different exam vertical (public-sector rather than ENEM/vestibular).
- Khan Academy: Global free online learning platform with extensive video lessons, exercises, and personalized learning dashboards. Competes with Stoodi indirectly by offering free ENEM-aligned content to the same Brazilian student base, pressuring Stoodi's pricing.
- Coursera: Global online education platform partnering with universities to offer courses, certificates, and degree programs. Comparable as a digital subscription education provider with course content and credentialing, though serving a broader professional/HE audience.
Others
- Udemy: Global marketplace for online courses covering professional and academic subjects. Adjacent to Stoodi in offering self-paced video-based learning content, though distributed via a global marketplace model rather than a single-brand subscription.
Market position
Customer concentration
Stoodi social profiles
Digital presenceStoodi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoodi leadership team
Management profileNumber of profiles
Profiles3 records
Stoodi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoodi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoodi
What does Stoodi do?
Stoodi is a 100% online preparatory course platform (cursinho online) for Brazilian university entrance exams including ENEM and vestibulares. It delivers subscription-based access to more than 6,000 video lessons, a 30,000+ exercise question bank, personalized study schedules, and progress tracking, organized into specialized tracks for Medicine, Engineering, Law, and Technology career aspirants.
Is Stoodi a public or private company?
Stoodi is a private company. It is classified as corporate owned and is currently operating.
When was Stoodi founded?
Stoodi was founded in 2013. It employs 101 to 250 people.
Where is Stoodi based?
Stoodi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Stoodi make money?
One revenue line is on record: subscription Plans.
Who are Stoodi's main competitors?
Direct peers on record are Descomplica, Me Salva! and Passei Direto. Broad incumbents are Cogna Educação and Arco Educação. Emerging players are QConcursos, Estratégia Concursos, Khan Academy and Coursera. Udemy is listed as an others.
Does Stoodi have an API?
No public API is recorded for Stoodi.
What industry is Stoodi in?
Stoodi's product category is Online Test Preparation. Its primary akta.pro industry code is EDANABAA, College Entrance Exams (SAT/ACT/PSAT) Prep. Its NAICS code is 611691 and its SIC code is 8200.