Bethany Village

What Bethany Village does

Bethany Village is a non-profit continuing care retirement community (CCRC) located in Lindsborg, Kansas, operated by Bethany Home Association. Founded in 1907 with first residents admitted in 1911, it has served seniors in the Smoky Valley region for over 100 years and functions as a social ministry of the Central States Synod of the Evangelical Lutheran Church in America. The organization operates a full continuum of senior care across two Lindsborg campuses: The Cottages (49 independent living residences with income-based rent), Sunflower Terrace (50 full-service assisted living apartments starting at $2,691 per month, expanded in 2021), and Bethany Home (100-bed long-term care and skilled nursing facility accepting Medicare, Medicaid, VA benefits, and private insurance). On-site rehabilitation services are delivered through a partnership with Select Rehabilitation, covering physical, occupational, and speech-language therapy.

The business model combines recurring monthly resident fees across three care tiers with third-party payer reimbursement for skilled nursing services, supplemented by donations, planned gifts, and endowments held through three regional community foundations. Pricing for assisted living is published at $2,691/month starting; independent living uses an income-based rent structure; skilled nursing pricing is not publicly disclosed and varies by payment source. Distribution is entirely direct, with an application-based admissions process, marketing-led outreach by a dedicated Marketing Director, and referral flow from Lindsborg Community Hospital and Family Healthcare Clinic. Additional revenue and goodwill are generated through an annual gala, ice cream social, and ongoing fundraising events managed by a Development Director.

The technology surface is conventional for the sector: a website with virtual tours and a downloadable Sunflower Terrace guide, an active Facebook page, a Pinterest presence, and a YouTube channel. No proprietary software, mobile applications, APIs, or AI/ML capabilities are disclosed. The organization is governed by a Board of Directors led by a Chairperson and Vice-Chairperson, with a leadership team that includes a CEO (Kris Erickson), CFO (Andi Willems), Director of Nursing (Courtney Barnes, RN), Assisted Living Director (Kaitlynn Kennedy), Marketing Director (Jennifer Cantrell), Development Director (Brian Bowman), HR Director (Toni Kincaid), Bethany Home Administrator (Joe Benter), full-time Chaplain (Ethan Feistner), and an IT Manager (Shelley Conner). Headcount is reported at 101-250 employees, making Bethany Village one of Lindsborg's largest employers.

Name

Bethany Village

Legal name

Bethany Home Association

Website

https://bethanyvillageks.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Bethany Village is a non-profit continuing care retirement community in Lindsborg, Kansas, operating 49 independent living residences, 50 assisted living apartments, and 100 skilled nursing beds for seniors across the Smoky Valley region under Lutheran Church affiliation.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living community
• Assisted living services
• Skilled nursing care
• Rehabilitation therapy
• Continuing care retirement

Headquarters

HQ city

Lindsborg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Monthly fees from independent living cottages, assisted living apartments, and long-term care residents. Income-based rent for cottage apartments. Payment period runs on calendar month basis, payable one month in advance.
2. Healthcare Insurance Reimbursement: Accepts Medicare, Medicaid, Veteran benefits, private insurance, and long-term care insurance to cover skilled nursing, rehabilitation, and long-term care services.
3. Donations and Fundraising: Financial donations (restricted or unrestricted), planned gifts through wills/bequests, life insurance benefits, charitable trusts, in-kind donations, and endowment contributions through Smoky Valley Community Foundation, Greater Salina Community Foundation, and McPherson County Community Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bethany Village is a non-profit continuing care retirement community providing a full spectrum of senior living and care services across three integrated service lines: independent living residences (The Cottages, 49 units), assisted living apartments (Sunflower Terrace, 50 units), and skilled nursing and rehabilitation (Bethany Home, 100 beds). Services include customized personal care plans, restaurant-style dining, on-site physical/occupational/speech therapy via Select Rehabilitation partnership, licensed nursing 24/7, chaplaincy services, transportation, and activities programming for residents and their families.

Product overview

Bethany Village is a non-profit continuing care retirement community (CCRC) providing a full spectrum of senior living options. The organization operates three distinct service lines: The Cottages (independent living with 49 residences including apartments and duplexes), Sunflower Terrace (assisted living with 50 full-service senior apartments), and Bethany Home (100-bed skilled nursing and rehabilitation facility). Services range from independent living for active seniors to comprehensive long-term care and rehabilitation. The community is a social ministry of the Central States Synod of the Evangelical Lutheran Church in America and has been operating for over 100 years.

Differentiator

Problem solved

Functional benefit

Brands

• The Cottages: Independent living residences offering single and multi-bedroom apartments and duplexes for seniors who want to downsize or get away from the demands of maintaining a home.
• Sunflower Terrace
• Bethany Home

Products and services

• The Cottages Independent Living

Quantifiable outcome

• 100-bed long-term care and rehabilitation residence capacity
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Select RehabilitationcoreTechnology or IntegrationIn partnership with Select Rehabilitation, an in-house physical therapy team provides rehabilitation and restorative therapy services through physical and occupational therapies as well as speech-language pathology. This partnership enables Bethany Home to offer comprehensive rehabilitation programs for residents recovering from accidents and illness.
• Lindsborg Community HospitalcoreStrategic or Co-development PartnerReferral partner providing healthcare services to seniors. Located at 601 W. Lincoln St., Lindsborg, KS, offering local hospital services and the Family Healthcare Clinic for primary care needs.
• Central States Synod of the Evangelical Lutheran Church in AmericacoreStrategic or Co-development PartnerBethany Village is a social ministry of the Central States Synod of the Evangelical Lutheran Church in America, providing faith-based care and spiritual support through a full-time in-house chaplain. Also endorsed by the U.S. Department of Veterans Affairs.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Diakon Lutheran Social Ministries: Lutheran-affiliated non-profit offering senior living, skilled nursing, and rehabilitation services across multiple states. Directly comparable on faith-based mission, continuum-of-care model, and non-profit structure.
• Presbyterian Senior Living: Faith-based non-profit operator of CCRCs and senior living communities in the Mid-Atlantic and beyond. Comparable in mission, multi-level care offering, and reliance on donations and resident fees.
• Volunteers of America National Services: Non-profit operating senior living, assisted living, and skilled nursing communities nationwide. Comparable as a values-driven non-profit senior care provider with similar payer and operating model.
• Lifespace Communities: Non-profit operator of 14 CCRCs across the U.S. Closely comparable business model: independent living, assisted living, skilled nursing, and memory care on single campuses with diversified payer mix and resident-fee revenue.
• Cassia (formerly Augustana Care): Non-profit, faith-affiliated senior housing, assisted living, skilled nursing, and memory care provider. Comparable as a Lutheran-rooted, multi-site senior services organization with similar payer mix.
• National Lutheran Communities & Services: Non-profit operator of faith-based CCRCs serving seniors across multiple states. Directly comparable to Bethany Village given shared Lutheran heritage, multi-level care continuum, and faith-based mission.

Broad incumbents

• Five Star Senior Living: For-profit operator of independent living, assisted living, and memory care communities across the U.S. Comparable across all three of Bethany Village's service lines, though at much greater geographic scale.
• Atria Senior Living: Major for-profit assisted living and memory care operator with 200+ communities. Comparable on assisted living service line and resident demographic, though far larger and for-profit.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Broad incumbent that competes for similar residents in many markets though operates for-profit at much larger scale.
• Sunrise Senior Living: Established for-profit operator of assisted living and memory care communities across the U.S., U.K., and Canada. Comparable on assisted living and memory care service lines, though international and much larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/BethanyVillageKS
• Pinterestpinterest.com/bethanyvillageks
• Xx.com/BethanyVillageK
• LinkedInlinkedin.com/company/bethany-home-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Village