Wiese
Wiese USA is a privately-held material handling equipment dealer and service provider founded in 1944, operating 38+ branch offices across the United States. The company sells, rents, and services forklifts, terminal tractors, railcar movers, dock equipment, and warehouse automation from leading manufacturers.
- Company typePrivate
- Founded1944
- HeadquartersSt Louis, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Wiese does
Wiese USA is a privately-held material handling equipment dealer and service provider founded in 1944 and headquartered in St. Louis, Missouri. The company distributes new and used forklifts, terminal tractors, railcar movers, personnel carriers, aerial lifts, dock and door equipment, and floor care solutions sourced from leading manufacturers including Jungheinrich, Caterpillar, Mitsubishi, Kalmar Ottawa, Trackmobile, Combilift, Genie, and JLG. It serves manufacturers, distributors, logistics providers, retail and wholesale operators, and railway/intermodal facilities across the United States, delivering primarily through a sales-led motion backed by 38-40+ local branch offices and a certified mobile service fleet.
The company's product portfolio spans the full material handling value chain, from receiving (dock levelers, vehicle restraints, industrial doors) to storage (warehouse racking, walkie stackers) to order fulfillment (order pickers, turret trucks, automated guided vehicles). Wiese's technology positioning is that of a dealer and integrator rather than a developer: it resells Jungheinrich semi-automated warehouse navigation systems on turret trucks and distributes Jungheinrich AGVs, while its wholly-owned MMCI Automation subsidiary integrates palletizing robotics, controls, and warehouse automation software. A secondary sub-brand, Feitek, extends the portfolio into specialty analyzers, electrical testing, high-voltage, and temperature measurement equipment.
Wiese operates a hybrid revenue model combining transactional, recurring, and service-based streams. New and used equipment sales generate one-time revenue, while a short- and long-term rental program, which the company describes as the largest fleet in the industry, produces recurring monthly or multi-period revenue. Planned maintenance contracts, fleet management programs, scheduled service agreements, parts sales, and operator training services add further recurring exposure. Pricing is opaque for most equipment and rentals, though terminal tractor rentals are publicly listed at roughly $700-$800 per day, $1,700-$1,900 per week, and $4,200-$4,900 per month. Marketing and distribution occur primarily through direct field sales at branch offices, the website product showroom, and co-branded manufacturer relationships, with no evidence of external private equity or venture capital ownership.
Wiese firmographics
Firmographics- Name
- Wiese
- Legal name
- Wiese USA
- Website
- https://wieseusa.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wiese USA is a privately-held material handling equipment dealer and service provider founded in 1944, operating 38+ branch offices across the United States. The company sells, rents, and services forklifts, terminal tractors, railcar movers, dock equipment, and warehouse automation from leading manufacturers.
- Ownership category
- akta.pro rank
Where Wiese is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Wiese business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sales of new and used material handling equipment including forklifts, railcar movers, terminal tractors, personnel carriers, floor care equipment, and aerial lifts. The company offers equipment from multiple manufacturers including Caterpillar, Jungheinrich, Mitsubishi, Trackmobile, Kalmar, Ottawa, and Combilift.
- Equipment Rentals: Short-term and long-term rental programs for forklifts, terminal tractors, railcar movers, specialty equipment, and various material handling equipment. Wiese claims to have the largest rental fleet in the industry.
- Service and Maintenance: Comprehensive maintenance services including planned maintenance programs, automatic maintenance scheduling, custom programs, total maintenance and repair, time and material service, and fleet management for material handling equipment.
- Parts Sales: Sales of replacement parts and accessories for material handling equipment, dock and door equipment, and specialty equipment.
- Training Services: Operator training programs including railcar mover operator training and forklift operator training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Terminal Tractor Rentals |
| Unit Pricing | Pay-as-you-go | Forklift Rental Capacities |
| Unit Pricing | Pay-as-you-go | Specialty Equipment Rentals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wiese product offering
Product offeringCore offering
Wiese USA is an authorized dealer and service provider for material handling equipment, selling, renting, and maintaining forklifts, terminal tractors, railcar movers, aerial lifts, personnel carriers, dock and door equipment, and floor care machines sourced from OEMs such as Jungheinrich, Caterpillar, Mitsubishi, Kalmar Ottawa, Trackmobile, and Combilift. Through its MMCI Automation subsidiary it also delivers integrated warehouse automation, robotics, and palletizing solutions.
Product overview
Wiese USA is a material handling equipment dealer and service provider offering a comprehensive portfolio of equipment and automation solutions. The core offering includes various forklift types (reach trucks, electric forklifts, turret trucks, IC forklifts, pallet jacks, order pickers, tow tractors, AGVs, walkie stackers) primarily from brands like Jungheinrich, Caterpillar, and Mitsubishi. Supporting products include Kalmar high-capacity forklifts, terminal tractors, and Trackmobile railcar movers (Atlas, Titan, Hercules, Viking, Spartan, Zephir) for rail yard operations. Additional equipment encompasses personnel/burden carriers, floor care solutions, aerial lifts/booms, and dock and door equipment. The company also provides automation solutions through its MMCI Automation subsidiary covering palletizing, robotics, and order picking systems. Services include equipment sales (new/used), rentals (daily/weekly/monthly/long-term), and comprehensive maintenance programs. The company operates across 40+ locations throughout the United States.
Differentiator
Problem solved
Functional benefit
Brands
- MMCI Automation: Full service automation solutions including robotics, integration, controls, and software for material handling automation.
- Feitek
Products and services
- Electric Forklifts Electric-powered lift trucks representing roughly 70% of the market, featuring AC power for extended runtime, reduced maintenance, and quiet, lower-emission operation. Sold, rented, and serviced by Wiese across its branch network.
- IC Forklifts Internal Combustion forklifts powered by propane, gas, or diesel for heavy-duty applications, including IC Cushion Tire, IC Pneumatic Tire, and Rough Terrain Forklift models.
- Reach Trucks Jungheinrich electric reach trucks for narrow aisle warehouse operations, offering higher capacities at taller lift heights up to 550 inches with two-shift battery runtime.
- Turret Trucks Jungheinrich man-up and man-down turret trucks for very narrow aisle (VNA) warehouse operations with optional semi-automated warehouse navigation that can increase productivity by up to 25%.
- Pallet Jacks Electric pallet trucks including walkie, end-rider, and center-rider models for transporting large quantities of goods across short or long distances.
- Order Pickers Jungheinrich order pickers including Low-Level (EKS110), High-Level (EKS 412S/414S/314), and Small-Parts (EKM 202) models with up to 36-foot reach heights and 16-hour battery runtime.
- Tow Tractors Jungheinrich tow tractors (tuggers) for horizontal material transportation in warehouses and distribution centers, featuring AC motors, 15.5 mph top speed, and two-shift one-charge guarantee.
- Automated Guided Vehicles (AGVs) Jungheinrich AGVs providing automated truck solutions and fully automatic transport using intelligent automation components, customizable to individual warehouse requirements.
- Walkie Stackers Walkie straddle stackers for transporting products over short distances and lifting pallets, featuring advanced AC technology, ergonomic design, and virtually maintenance-free operation.
- Kalmar High Capacity Forklift Trucks Heavy-duty Kalmar forklift trucks including electrically powered models for heavy, challenging loads with zero emissions, and high-capacity masted container handlers.
- Terminal Tractors Kalmar Ottawa terminal tractors (yard spotters/shunt trucks) for moving semi-trailers within cargo yards, warehouses, and intermodal facilities.
- Trackmobile Railcar Movers Trackmobile railcar movers (Atlas, Titan, Hercules, Viking, Spartan) with steel and rubber wheels for traveling on rail tracks and roads, used for switching tracks and rail yard operations.
- Zephir Electric Railcar Movers Zephir electric railcar movers (CRAB E, LOK E, MPV E) providing environmentally friendly railcar handling for workshops, staging areas, and sensitive locations.
- Personnel and Burden Carriers Electric and gas-powered vehicles from Columbia for transporting people and cargo in warehouses, distribution centers, campuses, and industrial facilities, including burden carriers up to 5,200 lbs.
- Floor Care Equipment Industrial floor cleaning equipment including sweepers, scrubbers, and combination sweeper-scrubbers from Nilfisk, Advance, and Viper brands.
- Lifts and Booms Aerial lift equipment from Genie and JLG including telescopic booms, articulating booms, scissor lifts, material lifts, telehandlers, and trailer-mounted boom lifts.
- Dock and Door Equipment Loading dock equipment including dock levelers (air powered, hydraulic, barrier lip, mechanical, vertical), dock seals and shelters, vehicle restraints, overhead doors, and industrial fans.
- MMCI Automation Solutions Warehouse automation solutions including palletizing automation, system design and integration, robotics with 3D modeling and simulations, and order picking transformation, delivered through Wiese's MMCI Automation subsidiary.
- Equipment Rental Services Short- and long-term rental programs for forklifts, terminal tractors, railcar movers, specialty equipment, floor care, booms, lifts, and personnel carriers, leveraging the largest material handling rental fleet in the industry.
- Equipment Service and Maintenance Comprehensive maintenance services including planned maintenance programs, total maintenance and repair, time and material service, fleet management, and specialized van service for railcar movers and dock equipment.
- Warehouse Design Services Warehouse design and optimization consulting to help businesses maximize efficiency, productivity, and safety through innovative solutions and expert guidance.
Quantifiable outcome
- Jungheinrich turret trucks can increase productivity by up to 25% through semi-automated warehouse navigation system
- +3 more outcomes
Companies that use Wiese
Customer profileSegments4 records
Ideal customer profiles3 records
Wiese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wiese partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- JungheinrichcoreWiese USA is an authorized dealer for Jungheinrich forklifts, reach trucks, turret trucks, order pickers, tow tractors, automated guided vehicles (AGVs), and related material handling equipment. Jungheinrich products are highlighted as best-in-class solutions with advantages including two-shift-one-charge battery technology and warehouse navigation systems.
- Caterpillar (CAT Lift Trucks)coreWiese USA is an authorized dealer for Caterpillar lift trucks including electric pneumatic trucks, 3-wheel electric trucks, cushion tire forklifts, and related equipment.
- Mitsubishi Forklift TruckscoreWiese USA is an authorized dealer for Mitsubishi forklift trucks for sale.
- TrackmobilecoreWiese Rail Services is an authorized dealer for Trackmobile railcar movers including Atlas, Titan, Hercules, Viking, and Spartan models. They also offer Zephir electric railcar movers.
- Kalmar OttawacoreWiese USA is an authorized dealer for Kalmar Ottawa terminal tractors (yard spotters), high-capacity forklifts, and related terminal equipment.
- CombiliftminorWiese USA offers Combilift multi-directional forklifts for sale and rent, designed for handling long and bulky loads in small spaces.
- MMCI AutomationcoreMMCI Automation is a Wiese Family company providing automation integration, robotics, controls, and software for material handling automation. Wiese and MMCI together deliver integrated automation solutions including palletizing, order picking, and complex automated material handling systems.
- Columbia (Vehicle Partner)minorWiese partners with Columbia for personnel carriers, burden carriers, utility vehicles, and related electric vehicles for warehouse and facility operations.
- GenieminorWiese offers aerial lift equipment from Genie including telescopic booms, articulating booms, material lifts, and scissor lifts.
- JLGminorWiese offers aerial lift equipment from JLG including boom lifts, scissor lifts, and telehandlers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wiese competitors and assessment
Company assessmentBroad incumbents
- Toyota Material Handling: Largest U.S. material handling equipment manufacturer and dealer network. Directly comparable as a forklift dealer competing in the same customers and product categories, with deeper national coverage and captive OEM economics.
- Hyster-Yale Group: Manufacturer and dealer-network operator for Hyster and Yale forklift brands. Comparable as both an OEM and dealer-network competitor in forklifts and warehouse equipment across similar end-markets.
- Crown Equipment: Major lift truck manufacturer with an independent dealer network selling forklifts, reach trucks, and warehouse equipment. Comparable product portfolio (forklifts, turret trucks, order pickers) and dealer-driven distribution model.
- KION Group (Jungheinrich parent): Parent of Jungheinrich, a core Wiese OEM. Comparable through overlapping product lines (forklifts, reach trucks, AGVs) and as a counterparty whose dealer-network strategy directly affects Wiese's economics.
- United Rentals: Largest equipment rental company in North America. Comparable through its aerial lift, material handling, and specialty equipment rental fleet, though it is broader and not forklift-specialized.
- The Raymond Corporation: Intralogistics OEM selling forklifts, pallet jacks, and warehouse automation through a dealer network. Overlaps directly with Wiese's core electric forklift, reach truck, and pallet jack offerings.
Direct peers
- MH Equipment: Large U.S. material handling equipment dealer and service provider offering forklifts, automation, parts, and rentals. Closest direct competitor with similar multi-brand dealer model, service-led GTM, and warehouse automation focus.
- Ring Power (Caterpillar dealer): Caterpillar dealer for forklifts and heavy equipment with material handling and material handling-adjacent offerings. Comparable dealer-led business model with overlapping OEM relationship.
- Papé Group: Family-owned heavy equipment and material handling dealer with sales, rentals, service, and parts across the western U.S. Closely comparable privately held multi-brand dealer model.
Emerging players
- Bastian Solutions: Warehouse automation integrator and material handling equipment provider offering robotics, conveyor, AS/RS, and AGV solutions. Comparable through overlap in automation integration and warehouse equipment sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wiese social profiles
Digital presenceWiese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiese leadership team
Management profileNumber of profiles
Wiese subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wiese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiese
What does Wiese do?
Wiese USA is an authorized dealer and service provider for material handling equipment, selling, renting, and maintaining forklifts, terminal tractors, railcar movers, aerial lifts, personnel carriers, dock and door equipment, and floor care machines sourced from OEMs such as Jungheinrich, Caterpillar, Mitsubishi, Kalmar Ottawa, Trackmobile, and Combilift. Through its MMCI Automation subsidiary it also delivers integrated warehouse automation, robotics, and palletizing solutions.
Is Wiese a public or private company?
Wiese is a private company. It is classified as family owned and is currently operating.
When was Wiese founded?
Wiese was founded in 1944. It employs 501 to 1,000 people.
Where is Wiese based?
Wiese is headquartered in St Louis, United States, in the North America region.
How does Wiese make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, service and Maintenance, parts Sales and training Services.
Who are Wiese's main competitors?
Broad incumbents on record are Toyota Material Handling, Hyster-Yale Group, Crown Equipment, KION Group (Jungheinrich parent), United Rentals and The Raymond Corporation. Direct peers are MH Equipment, Ring Power (Caterpillar dealer) and Papé Group. Bastian Solutions is listed as an emerging player.
Does Wiese have an API?
No public API is recorded for Wiese.