Fullout

What Fullout does

FullouT Co., Ltd. (株式会社フルアウト) is a Tokyo-based private digital agency founded in October 2013 with 37 employees, operating three integrated business lines: (1) advertising technology and performance marketing services for B2B clients, (2) cross-border D2C e-commerce built around Japanese-exclusive distribution rights for overseas products launched through Makuake crowdfunding, and (3) an internet media and creator network (MCN) operation. The performance-marketing line uses a PDCA-driven methodology to plan and execute web advertising campaigns, with a publicly disclosed track record of 200+ client projects spanning categories including apps, games, e-commerce, and finance. The D2C line sources products from Australia, China, the USA, and broader North America, then runs them through Makuake crowdfunding as a launch and validation channel before scaling to broader e-commerce distribution.

The cross-border commerce arm has produced at least four disclosed Makuake campaigns — ZERO ICE (¥17M, 2,115 backers), HENSON razor (¥10M+, 1,200 backers), evgoer RS11 (¥55M, 1,400 backers), and the SUGOI Ultra-Thin Power Bank (¥11.6M, 1,657 backers) — totaling ¥50M+ in combined support purchases. The MCN line connects creators with the ad operation, allowing the company to monetize content distribution alongside paid-media work. The combination of rights-holding, crowdfunding validation, and owned media distribution is the company's core go-to-market.

The company is privately held and bootstrapped, with no disclosed external funding rounds. Leadership is concentrated in Representative Director Kazuya Kaneda (Kazuya Kaneda / 金田一也) and Director Yusuke Isaka (Yusuke Isaka / 井坂友佑). No AI/ML capabilities, patents, partnerships, or industry awards are disclosed in the available source material.

Name

Fullout

Legal name

株式会社フルアウト (FullouT Co., Ltd.)

Website

https://fullout.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokyo-based private digital agency (37 employees, founded October 2013) operating three business lines: B2B web advertising services, cross-border D2C product launches via Makuake crowdfunding, and a social-media creator network. Served 200+ client projects across Asia, Oceania, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Advertising Services Revenue: Fullout provides web advertising services including strategy, creative production, campaign operation, and analysis. Revenue is generated through client engagements for ad technology and performance marketing services, with specialized teams running PDCA cycles to deliver effective results.
2. D2C & Cross-border Commerce: Fullout sources distinctive overseas products, secures Japanese market distribution rights, and brings products to market through crowdfunding before scaling across e-commerce channels. Revenue generated from product sales and distribution.
3. Creator Network & Influencer MCN: Fullout builds and operates internet media and social-media creator networks, supporting creators in producing high-quality content and helping influencers grow their presence across platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fullout is a Tokyo-based digital agency and commerce company that provides end-to-end web advertising and performance marketing services to B2B clients, sources distinctive overseas products for direct-to-consumer sales in Japan through crowdfunding (Makuake) and multi-channel e-commerce, and operates an internet media and creator/influencer network (MCN). The company runs specialized teams for creative production, campaign operation, and analysis across three integrated business lines.

Product overview

Fullout operates three core business lines: (1) Ad Technology & Performance Marketing — providing end-to-end web advertising services with specialized teams handling strategy, creative, operation, and analysis; (2) D2C & Cross-Border Commerce — sourcing distinctive overseas products, securing Japanese distribution rights, and launching via crowdfunding before scaling to major e-commerce channels; and (3) Internet Media & Creator Network — building internet media properties and a creator MCN supporting social media influencers. The company also has a track record of successful crowdfunding launches on Makuake, including products like ZERO ICE, HENSON, evgoer RS11, and SUGOI.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Technology & Performance Marketing End-to-end web advertising service that helps B2B clients tell their stories through digital platforms. Specialized teams handle each platform end-to-end, including strategy, creative production, campaign operation, and performance analysis, running relentless PDCA cycles to deliver fast, effective results.
• D2C & Cross-Border Commerce Service line that sources distinctive physical products from around the world, secures distribution rights for the Japanese market, and brings products to launch through crowdfunding (Makuake) before scaling across major e-commerce and social commerce channels targeting Japanese consumers.
• Internet Media & Creator Network (MCN) Creation and operation of internet media properties and a social-media creator network (MCN), supporting creators in producing high-quality content and helping influencers grow their presence across leading platforms.
• ZERO ICE — Reusable Ice Cube Reusable ice cube product sourced from Australia and distributed by Fullout in the Japanese market through Makuake crowdfunding. Raised ¥9.8M with 986 backers.
• HENSON — Precision Safety Razor Precision safety razor product sourced from Canada and distributed by Fullout in the Japanese market through Makuake crowdfunding. Raised over ¥10M with 1,000+ backers.
• SKIDGER — Weeding Tool Weeding tool product sourced from the USA and distributed by Fullout in the Japanese market through Makuake crowdfunding. Raised over ¥10M with 1,000+ backers.
• evgoer RS11 — Mini Air Blaster Mini air blaster product sourced from China and distributed by Fullout in the Japanese market through Makuake crowdfunding. Raised ¥10.0M with 797 backers.
• SUGOI — Ultra-Thin Power Bank Ultra-thin power bank product distributed by Fullout in the Japanese market through Makuake crowdfunding. Raised ¥11.6M with 1,657 backers.

Quantifiable outcome

• ¥50M+ combined support purchases on Makuake crowdfunding platform
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UUUM: Japan's leading YouTube-focused multi-channel network (MCN) operating an influencer/creator business similar to Fullout's Internet Media & Creator Network line, with a much larger roster of creators and more developed monetization infrastructure.
• BEENOS: Japanese cross-border e-commerce enabler operating Tenso.com and global buying services, directly comparable to Fullout's D2C & Cross-Border Commerce line of sourcing overseas products and bringing them into the Japanese market.
• ZenGroup: Japanese cross-border e-commerce service provider helping overseas merchants sell to Japanese consumers through proxy buying and localization, directly comparable to Fullout's cross-border D2C commerce capabilities.
• BitStar: Japanese influencer marketing agency and MCN supporting creators and brands on social platforms, directly comparable to Fullout's Internet Media & Creator Network offering as a smaller specialist peer.

Broad incumbents

• Septeni Holdings: Japanese digital advertising holding company (Septeni Japan, digital ad agency, data business) that competes head-on with Fullout's web advertising and performance marketing line and is far larger, serving as a scaled incumbent comparison.
• Dentsu Digital: Digital marketing arm of Dentsu Group, one of Japan's largest advertising conglomerates; comparable to Fullout's web advertising and performance marketing business but operating at vastly larger scale with enterprise client focus.
• Hakuhodo: Japan's second-largest advertising agency with extensive digital, content, and creator offerings, broadly comparable to Fullout's advertising and internet media operations as a major incumbent.
• CyberAgent: Major Japanese internet company operating internet advertising (CyberAgent Internet Advertising), media (AbemaTV), and gaming — directly comparable to Fullout's combined ad tech, media, and creator operations, but at vastly larger scale.
• Digital Garage: Japanese digital marketing and fintech group with digital advertising, payment, and crypto businesses, offering overlap with Fullout's digital advertising and creator/influencer marketing capabilities as a broader incumbent.

Emerging players

• So-net Media Networks: Japanese digital advertising and media operations company (Sony group), offering overlap with Fullout's digital ad business as a mid-sized Japanese player focused on internet advertising and media services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullout