DigitalCrafts
DigitalCrafts is an online coding bootcamp offering 15-30 week live certificate programs in Software Development, Cybersecurity, and AI & Machine Learning Engineering, serving career changers and tech upskillers. A subsidiary of American InterContinental University System since 2021.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DigitalCrafts does
DigitalCrafts is an online coding bootcamp founded in 2015 and headquartered in Atlanta, Georgia, operating as a subsidiary of the American InterContinental University System since August 2, 2021. The company delivers three live, instructor-led certificate programs — Software Development (full-stack, JavaScript/React/SQL/HTML/CSS), Cybersecurity (networking, ethical hacking, network defense, including a CompTIA exam voucher), and AI & Machine Learning Engineering (Python, deep learning, NLP, computer vision) — each completable in 15-30 weeks. Free introductory courses and a complimentary AI training add-on for SD/Cybersecurity graduates support top-of-funnel conversion and cross-sell. Since founding, DigitalCrafts has produced 1,600+ graduates across all programs.
The business is structured around one-time tuition revenue per certificate, supplemented by a broad set of institutional grants (Builder Scholarship, Alumni Referral Grant up to $250, Lifelong Learning Grant up to 50% for AIUS alumni, Educational Alliance Grant, Achievement Grant) and a zero-interest payment plan (50% upfront, four equal installments by graduation). Pricing is not publicly disclosed on the website. Go-to-market is sales-led: admissions advisors run Virtual Open House events (with $100 off incentives), direct phone outreach (833-DCRAFTS), and an online application funnel targeting individual career changers and tech upskillers. A secondary B2B channel — the Alliance Member program — routes employer-sponsored workforce training through Educational Alliance Grants and Achievement Grants.
DigitalCrafts holds no patents, discloses no funding rounds, and operates with a small headcount (11-50) across offices in Atlanta and Chandler, AZ, plus a Houston campus director role indicating selective physical presence. The company carries the institutional accreditation of its AIUS parent (Higher Learning Commission) and has been recognized by CourseReport (Best Online Bootcamps 2024) and Inc. 500 (Fastest Growing Education Company, 2019). Operating geographies exclude Massachusetts, New York, and certain foreign jurisdictions. Leadership includes co-founders Jake Hadden and Max McChesney, Chief Academic Officer Dr. Edward Lavieri (a 25-year U.S. Navy veteran and published author), and a small student-success and operations team.
DigitalCrafts firmographics
Firmographics- Name
- DigitalCrafts
- Legal name
- DigitalCrafts
- Website
- https://digitalcrafts.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DigitalCrafts is an online coding bootcamp offering 15-30 week live certificate programs in Software Development, Cybersecurity, and AI & Machine Learning Engineering, serving career changers and tech upskillers. A subsidiary of American InterContinental University System since 2021.
- Ownership category
- akta.pro rank
DigitalCrafts industry classification
Industry- Product category
- Coding Bootcamp Education
- NAICS
- Computer Training (611420), Computer Training (61142), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Technical & Digital Skills Training (BPACANAB), Information Technology (IT) & Cybersecurity Certifications (EDAAANAA), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where DigitalCrafts is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DigitalCrafts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Bootcamp Tuition: DigitalCrafts generates revenue primarily through tuition fees for its online bootcamp certificate programs. Students pay tuition through various financing options including payment plans (50% before class, 4 equal payments after) and scholarships/grants. Programs are priced as one-time certificate program fees with tuition paid by graduation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Builder Scholarship - Partial scholarship for inspiring applicants |
| Other | One time/ perpetual license | Alumni Referral Grant - For students referred by alumni |
| Other | One time/ perpetual license | Lifelong Learning Grant - For AIUS alumni reskilling |
| Other | One time/ perpetual license | Educational Alliance Grant - For alliance member eligible students |
| Other | One time/ perpetual license | Achievement Grant - For participating employer eligible students |
| Subscription | Monthly | Zero Interest Payment Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DigitalCrafts product offering
Product offeringCore offering
DigitalCrafts delivers live, instructor-led online bootcamp certificate programs in three tracks: Software Development (full-stack), Cybersecurity, and AI & Machine Learning Engineering. Programs run 15-30 weeks and combine hands-on project-based learning with career services including resume feedback, interview guidance, and portfolio support. Graduates receive certificates and, for Cybersecurity, a CompTIA exam voucher.
Product overview
DigitalCrafts offers a portfolio of online coding bootcamp certificate programs designed to transform beginners into entry-level industry professionals. The core offerings include the Software Development Certificate (full-stack development), Cybersecurity Certificate, and AI & Machine Learning Engineering Certificate. All programs feature live instruction from industry professionals, hands-on project-based learning, career services support, and can be completed in 15-30 weeks. Free introductory courses are also available for prospective students to explore tech career paths. The institution also provides workforce training for companies and various scholarship/grant programs to make bootcamps more accessible.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Development Certificate: Full Stack An online bootcamp certificate program training students in full-stack development, covering JavaScript, React, SQL, HTML, and CSS. Designed for aspiring software and web developers, completable in as little as 15 weeks, with hands-on project-based learning and career services support.
- Cybersecurity Certificate An online bootcamp certificate program training students in cybersecurity fundamentals, IT and networking fundamentals, ethical hacking, penetration testing, network defense, and cybersecurity operations. Includes a CompTIA exam voucher for graduates. Designed for aspiring cybersecurity professionals and completable in as little as 15 weeks.
- AI & Machine Learning Engineering Certificate An online bootcamp certificate program teaching AI and ML tools and technologies, covering Python programming, deep learning, reinforcement learning, natural language processing, computer vision, and AI system architecture. Designed for aspiring AI/ML engineers with a flexible schedule and hands-on project-based learning.
- Free Intro Courses Complimentary introductory courses for prospective students to explore technology career paths before committing to a full bootcamp program.
Quantifiable outcome
- 1600+ graduates since 2015
- +2 more outcomes
Companies that use DigitalCrafts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
DigitalCrafts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
DigitalCrafts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American InterContinental University SystemcoreOn August 2, 2021, DigitalCrafts became part of the American InterContinental University System and is now owned by American InterContinental University System, Inc. This parent organization provides institutional accreditation through the Higher Learning Commission and supports the mission of empowering diverse students for academic and professional success through inclusive, student-centered support and lifelong learning.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
DigitalCrafts competitors and assessment
Company assessmentRegional players
- Ironhack: Ironhack is a global coding bootcamp with campuses across Europe and Latin America offering web development, cybersecurity, and AI programs — comparable to DigitalCrafts on multi-track technical curriculum with primarily non-US operations.
- Le Wagon: Le Wagon is a global coding and data bootcamp with strong European presence, offering full-stack and data science programs — comparable to DigitalCrafts on immersive bootcamp format and career-changer target, though operating primarily outside the US.
- BrainStation: BrainStation is a North American digital skills training provider offering bootcamps in software engineering, data science, and AI — comparable to DigitalCrafts on curriculum and target learner, with primary operations in Canada rather than the US.
Direct peers
- Nucamp: Nucamp is an affordable online coding bootcamp offering full-stack web development, cybersecurity, and data science programs — directly comparable to DigitalCrafts on online bootcamp format, lower price point, and multi-track portfolio.
- Hack Reactor: Hack Reactor is a US coding bootcamp offering immersive full-stack software engineering programs online — directly overlapping with DigitalCrafts' Software Development Full Stack certificate on curriculum (JavaScript, React) and target persona.
- App Academy: App Academy is a US coding bootcamp offering full-stack and software engineering programs with both full-time and part-time online formats — closely aligned with DigitalCrafts' target learner (career changers) and certificate-based pricing.
- Flatiron School: Flatiron School is a US-based coding and cybersecurity bootcamp offering immersive, instructor-led online programs in software engineering and data science — directly comparable to DigitalCrafts' Software Development and Cybersecurity tracks in target learner and delivery model.
- General Assembly: General Assembly (now part of Adecco) is a global provider of bootcamp-style training in software engineering, data, and tech skills — directly overlapping with DigitalCrafts' career-changer, project-based, instructor-led format.
- Springboard: Springboard offers mentor-guided, project-based online bootcamps in software engineering, data science, and cybersecurity — directly comparable to DigitalCrafts on online delivery, career-services-led value prop, and tech skill focus.
Broad incumbents
- Codeacademy: Codeacademy is a large-scale online learning platform offering self-paced courses and career paths in programming, cybersecurity, and data — an adjacent incumbent whose lower-priced, self-serve model competes with DigitalCrafts at the entry point of the funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
DigitalCrafts social profiles
Digital presenceDigitalCrafts compliance and trust
Trust signalCompliance1 record
DigitalCrafts financial estimates
Financial estimateRevenue estimate
Valuation estimate
DigitalCrafts leadership team
Management profileNumber of profiles
Profiles7 records
DigitalCrafts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DigitalCrafts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DigitalCrafts
What does DigitalCrafts do?
DigitalCrafts delivers live, instructor-led online bootcamp certificate programs in three tracks: Software Development (full-stack), Cybersecurity, and AI & Machine Learning Engineering. Programs run 15-30 weeks and combine hands-on project-based learning with career services including resume feedback, interview guidance, and portfolio support. Graduates receive certificates and, for Cybersecurity, a CompTIA exam voucher.
Is DigitalCrafts a public or private company?
DigitalCrafts is a private company. It is classified as corporate owned and is currently operating.
When was DigitalCrafts founded?
DigitalCrafts was founded in 2015. It employs 11 to 50 people.
Where is DigitalCrafts based?
DigitalCrafts is headquartered in Atlanta, United States, in the North America region.
How does DigitalCrafts make money?
One revenue line is on record: bootcamp Tuition.
Who are DigitalCrafts's main competitors?
Regional players on record are Ironhack, Le Wagon and BrainStation. Direct peers are Nucamp, Hack Reactor, App Academy, Flatiron School, General Assembly and Springboard. Codeacademy is listed as a broad incumbent.
Does DigitalCrafts have an API?
No public API is recorded for DigitalCrafts.
What industry is DigitalCrafts in?
DigitalCrafts's product category is Coding Bootcamp Education. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of BPACANAB, Technical & Digital Skills Training. Its NAICS code is 611420 and its SIC code is 8200.