WINConnect
WINconnect is an Australian Embedded Network Manager operating electricity, hot water, solar, EV charging and air conditioning utility services across 2,700+ multi-tenanted buildings for owners corporations, developers and residential customers.
- Company typePrivate
- Founded2004
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What WINConnect does
WINconnect Pty Ltd is an Australian embedded network operator founded in 2004 and headquartered in Hawthorn, Melbourne. The company designs, installs and operates community energy networks for multi-tenanted properties — including high-rise residential towers, shopping centres, retirement communities, airports, commercial buildings and industrial parks — acting as an accredited Embedded Network Manager (ENM) with AEMO market participant status and energy retail authorisation. Core products include embedded electricity networks using smart interval sub-metering, centralised hot water billing (with optional build-own-operate-manage plant), cold water recovery (Aqua Connect), air conditioning cost apportionment via VRF/VRV (Fair Air), solar PV and battery solutions, EV charging via Next Gen Utilities, gas supply, and potable water.
The business model combines wholesale energy procurement and on-selling to end customers within embedded networks at tariffs shadow-priced against the default retailer, plus recurring managed services for owners corporations. Pricing is unit-based with monthly subscription billing and state-specific tariffs across VIC, NSW, QLD, SA, WA and ACT. The go-to-market runs through direct enterprise sales to developers and property managers during construction, and ongoing servicing of owners corporations for installed bases.
WINconnect is a wholly-owned subsidiary of Origin Energy following an acquisition currently in integration phase (customer account migration expected to complete by end-2025). Operationally the business runs with 51-100 employees, a Melbourne-based multilingual call centre, and PCI-DSS compliant billing infrastructure integrated with BPAY, POST Billpay and Centrepay. The customer base includes 96,000 embedded electricity customers and 200,000+ hot water customers across more than 2,700 buildings.
WINConnect firmographics
Firmographics- Name
- WINConnect
- Legal name
- WINconnect Pty Ltd
- Website
- https://winconnect.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WINconnect is an Australian Embedded Network Manager operating electricity, hot water, solar, EV charging and air conditioning utility services across 2,700+ multi-tenanted buildings for owners corporations, developers and residential customers.
- Ownership category
- akta.pro rank
WINConnect industry classification
Industry- Product category
- Embedded Electricity Networks
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric & Other Services Combined (4931)
- akta.pro primary industry
- SCADA/DMS/OMS Integration, Upgrades & Managed Services (EUAEANAE)
- akta.pro secondary industries
- Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries) (EUAFAGAA), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC)
Keywords
Where WINConnect is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
WINConnect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Electricity On-selling: WINconnect purchases electricity from a retailer and on-sells to individual supply points within the community energy network. The company operates under strict rules governed by the Australian Energy Regulator (AER) and Essential Services Commission in Victoria. Tariffs are shadow priced meaning customers are charged no more than the standard published rate of the default energy retailer.
- Centralised Hot Water Billing: Centralised hot water billing service for buildings with energy-efficient centralised plant. Bills are for the energy component used to heat water, using metering technology to record volume of hot water used by each apartment.
- Unmetered Appliance Services: Billing services for unmetered appliances including air conditioning cost apportionment using VRF/VRV technology to accurately determine usage per apartment.
- EV Charging Services: Electric vehicle charging solutions for apartment car parks managed by owners corporations through Next Gen Utilities, with daisy chain and load balancing for up to 10 car parks on one circuit.
- Cold Water Recovery Billing: Cold water cost recovery billing solution applying user-pays principles for owners corporations.
- Solar PV and Storage Solutions: Funding and installation of PV panels, inverters and batteries with power generated used behind the meter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Standard Electricity Connection (Move In) |
| Unit Pricing | One time | Disconnection Fee (Move Out) |
| Unit Pricing | One time | Reconnection Fee after disconnection for non-payment |
| Unit Pricing | One time | Standard Hot Water Connection Fee |
| Unit Pricing | One time | Priority Hot Water Connection/Move Out Fee |
| Unit Pricing | One time | Emergency Hot Water Connection/Move Out Fee |
| Unit Pricing | Monthly | Paper Bill Fee |
| Unit Pricing | One time | Meter Reconfiguration Charge |
| Subscription | Monthly | Monthly Billing with 14-day payment terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
WINConnect product offering
Product offeringCore offering
WINConnect operates embedded electricity networks and provides utility services (electricity on-selling, centralised hot water, gas, potable water, EV charging, solar PV, cold water recovery, and air conditioning cost apportionment) to multi-tenanted residential, commercial, retail, and industrial buildings across Australia. The company acts as an AEMO-accredited Embedded Network Manager, aggregating building energy consumption at a single gate meter and on-selling to tenants via smart interval sub-metering, while also owning and operating centralised plant (e.g. hot water systems) under build-own-operate-manage contracts.
Product overview
WINconnect is a full-service embedded network operator and energy retailer providing utility services for multi-tenanted residential, commercial and industrial premises. The core offering is the Embedded Electricity Network platform that aggregates energy consumption to enable wholesale procurement, combined with Centralised Hot Water services. The product portfolio operates as an integrated ecosystem where WINconnect's smart micro-grid infrastructure supports multiple utility services: electricity on-selling, hot water (via Aqua Connect), Fair Air for air conditioning apportionment, Solar PV, EV Charging, and Potable Water. Additional services include EMS Billing Agency, WENOA Optimisation Audits, and Smart Grid Solutions. WINconnect holds both Embedded Network Manager (ENM) market participant status and retailer trading accreditation, allowing them to indemnify owners corporations for bad debt at the gate meter.
Differentiator
Problem solved
Functional benefit
Brands
- WINenergy: Brand used for electricity billing and on-selling services within embedded networks.
Products and services
- Embedded Electricity Networks AEMO-accredited Embedded Network Manager service that aggregates a multi-tenanted building's energy consumption at a single gate meter, enables wholesale procurement, and on-sells electricity to individual tenants via smart interval sub-metering. Customers include developers, owners corporations, and property managers of high-rise residential towers, shopping centres, airports, retirement communities, and industrial parks.
- Centralised Hot Water
Quantifiable outcome
- Over 200,000 Hot Water customers and 96,000 Embedded Electricity customers served in more than 2,700 buildings
- +1 more outcomes
Companies that use WINConnect
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles4 records
WINConnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
WINConnect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Origin EnergycoreOrigin Energy acquired WINconnect Pty Ltd and is currently integrating customer accounts with Origin's systems. The WINconnect business continues to operate as normal. Origin is one of Australia's leading integrated energy companies with over four million customer accounts. Their community energy services (CES) business manages over 200,000 Hot Water customers and 96,000 Embedded Electricity customers in more than 2,700 buildings.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WINConnect competitors and assessment
Company assessmentBroad incumbents
- Origin Energy: WINconnect's parent company and one of Australia's largest integrated energy retailers with 4M+ customer accounts. Origin operates the wholesale procurement, retail authorisation and balance sheet that WINconnect's embedded network services ultimately feed into, making it the single most directly comparable incumbent.
- AGL Energy: Australia's largest energy retailer with generation, retail and emerging embedded-network/distributed-energy offerings. Comparable to WINconnect in serving multi-tenanted and commercial customers with bundled electricity, gas and solar services, but at much larger scale and with vertically integrated generation.
- EnergyAustralia: One of the 'big three' Australian electricity and gas retailers serving residential and business customers, including embedded-network and multi-site commercial customers. Comparable broad incumbent competing for the same retail customer base that WINconnect serves inside embedded networks.
- Alinta Energy: Large Australian energy retailer (electricity and gas) with national reach and growing activity in embedded networks and commercial multi-site customers. Comparable in retail customer base and in serving multi-tenanted properties, but with a broader generation-and-retail footprint.
Direct peers
- Enova Energy: Australian community-energy retailer that operates embedded networks and on-sells electricity to multi-tenanted properties, directly overlapping WINconnect's core product offering and target customer base of developers and owners corporations.
- Red Energy: Australian dual-fuel electricity and gas retailer active in embedded networks and multi-tenanted property supply, with comparable customer-acquisition motion into strata and high-rise buildings and a similar recurring-billing model.
- CovaU: Australian online electricity and gas retailer active in embedded networks and small commercial supply, directly comparable to WINconnect in product set (electricity, gas, billing) and customer-acquisition channels (online portal, multi-utility bundling).
- 1st Energy: Australian independent energy retailer active in embedded networks and multi-tenanted property supply, with a comparable product mix (electricity, gas) and target market (strata, commercial buildings) to WINconnect.
Regional players
- Aurora Energy: Tasmania's primary electricity retailer with embedded network and multi-tenanted property operations. Comparable business model (retail + embedded network) but geographically focused on a single Australian state rather than national.
Emerging players
- Next Gen Utilities: Australian EV charging and energy services specialist that partners with WINconnect on apartment car-park charging solutions. Comparable as an emerging player in the strata EV and behind-the-meter energy space that WINconnect is also targeting.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
WINConnect social profiles
Digital presenceWINConnect compliance and trust
Trust signalCompliance1 record
WINConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINConnect leadership team
Management profileNumber of profiles
Profiles2 records
WINConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINConnect
What does WINConnect do?
WINConnect operates embedded electricity networks and provides utility services (electricity on-selling, centralised hot water, gas, potable water, EV charging, solar PV, cold water recovery, and air conditioning cost apportionment) to multi-tenanted residential, commercial, retail, and industrial buildings across Australia. The company acts as an AEMO-accredited Embedded Network Manager, aggregating building energy consumption at a single gate meter and on-selling to tenants via smart interval sub-metering, while also owning and operating centralised plant (e.g. hot water systems) under build-own-operate-manage contracts.
Is WINConnect a public or private company?
WINConnect is a private company. It is classified as corporate owned and is currently operating.
When was WINConnect founded?
WINConnect was founded in 2004. It employs 51 to 100 people.
Where is WINConnect based?
WINConnect is headquartered in Hawthorn, Australia, in the Oceania region.
How does WINConnect make money?
Six revenue lines are on record. Electricity On-selling is the primary driver. The others are centralised Hot Water Billing, unmetered Appliance Services, EV Charging Services, cold Water Recovery Billing and solar PV and Storage Solutions.
Who are WINConnect's main competitors?
Broad incumbents on record are Origin Energy, AGL Energy, EnergyAustralia and Alinta Energy. Direct peers are Enova Energy, Red Energy, CovaU and 1st Energy. Aurora Energy is listed as a regional player. Next Gen Utilities is listed as an emerging player.
Does WINConnect have an API?
No public API is recorded for WINConnect.
What industry is WINConnect in?
WINConnect's product category is Embedded Electricity Networks. Its primary akta.pro industry code is EUAEANAE, SCADA/DMS/OMS Integration, Upgrades & Managed Services, with a secondary code of EUAFAGAA, Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries). Its NAICS code is 2211 and its SIC code is 4911.