Grupo Latinoamericano de Seguros
Grupo Latinoamericano de Seguros is a privately held Field Marketing Organization that connects independent insurance agents with 60+ carriers to sell Medicare, life, annuity, and ancillary products, primarily serving Hispanic-market and senior clients across the U.S. and Puerto Rico.
- Company typePrivate
- Founded2009
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grupo Latinoamericano de Seguros does
Grupo Latinoamericano de Seguros (GLS) is a privately held Field Marketing Organization (FMO) headquartered in Clearwater, Florida, that serves as an intermediary between insurance carriers and licensed independent insurance agents. Founded in 2009 in Puerto Rico by Managing Director Ana Hernandez, the company relocated to the AmeriLife home office in Clearwater in 2019 and now operates across the Southeast U.S. and Puerto Rico. Through its agent network, GLS distributes Medicare Advantage, Medicare Supplement, Part D, life insurance, annuities, final expense, dental/vision, and ancillary products on behalf of more than 60 carrier partners, including Humana, UnitedHealthcare, Aetna, Cigna, Aflac, Allstate, Allianz, and Athene.
The company's technology stack consists of four proprietary platforms: AgentXcelerator® (quoting, e-Contracting, and book-of-business management), YourMedicare℠ Enrollment Center (a non-government Medicare enrollment hub), LeadStar (lead generation and dialer solution), and Grupo University (agent training and certification). These tools are supported by a bilingual marketing and agent-services team that runs frequent webinars (including Grupo Briefings en Español) and provides carrier-portfolio guidance to agents.
GLS monetizes primarily through insurance carrier commissions earned when agents in its network sell policies, with no disclosed pricing transparency. The company does not hold agents captive or touch their commissions, and it supplements commission income with agent support, training, and lead-generation services. Its strategic positioning targets the Hispanic market and senior population, combining carrier breadth with bilingual field support to differentiate from general-market FMOs.
Grupo Latinoamericano de Seguros firmographics
Firmographics- Name
- Grupo Latinoamericano de Seguros
- Legal name
- Grupo Latinoamericano de Seguros, LLC
- Website
- https://insurancegls.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Latinoamericano de Seguros is a privately held Field Marketing Organization that connects independent insurance agents with 60+ carriers to sell Medicare, life, annuity, and ancillary products, primarily serving Hispanic-market and senior clients across the U.S. and Puerto Rico.
- Ownership category
- akta.pro rank
Grupo Latinoamericano de Seguros industry classification
Industry- Product category
- Insurance Distribution Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO) (HLAEADAD), Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
Keywords
Where Grupo Latinoamericano de Seguros is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grupo Latinoamericano de Seguros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Carrier Commissions: As an FMO, Grupo earns commissions from insurance carriers when agents sell health insurance, life insurance, Medicare plans, and annuity products. The company offers top commission levels and does not hold agents captive or touch their commissions.
- Agent Support and Training Services: Provides agent support, training webinars, and marketing materials to independent insurance agents operating under the Grupo network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Agent incentives and commission support for Medicare Advantage policies |
| Other | Multi-year contract | Agent incentives for Medicare Supplement policies |
| Other | Multi-year contract | Fast Start Program for new agents |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Grupo Latinoamericano de Seguros product offering
Product offeringCore offering
Grupo Latinoamericano de Seguros is a Field Marketing Organization (FMO) that gives independent insurance agents access to contracts with more than 60 insurance carriers across Medicare Advantage, Medicare Supplements, Part D, life insurance, annuities, dental/vision and ancillary products. It supplements carrier access with proprietary agent technology (AgentXcelerator®, YourMedicare™ Enrollment Center), lead generation (LeadStar), bilingual marketing support and recurring training. Revenue is earned via commissions paid by carriers when agents sell policies; the FMO does not sell directly to consumers.
Product overview
Grupo Latinoamericano de Seguros operates as a diversified Field Marketing Organization (FMO) providing a platform of tools and services for independent insurance agents. The core technology stack consists of the YourMedicare Enrollment Center for Medicare plan enrollment and AgentXcelerator for agent workflow management (quoting, e-contracting, and book of business). The company supplements these platforms with LeadStar for lead generation and Grupo University for agent training. Together, these products enable agents to access over 60 insurance carriers across Medicare Advantage, Medicare Supplements, Part D, life insurance, annuities, and ancillary products (dental, vision, cancer, hospital indemnity, accident, disability, and long-term care) through a bilingual distribution channel focused on the Hispanic market.
Differentiator
Problem solved
Functional benefit
Brands
- Grupo University: Training platform for insurance agents offering educational resources and certification programs.
- LeadStar
- AgentXcelerator®
- YourMedicare℠
Products and services
- AgentXcelerator® Proprietary agent software providing quoting tools for Final Expense, Medicare Supplements and Medicare Advantage, e-Contracting with simple onboarding, and book-of-business management in one platform; built for independent insurance agents selling through Grupo's FMO network.
- YourMedicare™ Enrollment Center Non-government Medicare enrollment center designed to make selling Medicare easy for independent agent partners, providing a suite of enrollment tools for Medicare Advantage, Medicare Supplement and Part D plans.
- LeadStar (Powered by EnrollHere) High-quality, pre-reviewed lead generation platform delivering leads on demand with a comprehensive dialer solution for managing both inbound and outbound calls; supplied to Grupo agents as part of the FMO support offering.
- Grupo University Training platform for insurance agents offering educational resources and certification programs across Medicare, life insurance, annuities and final expense product lines.
Companies that use Grupo Latinoamericano de Seguros
Customer profileSegments2 records
Ideal customer profiles1 record
Grupo Latinoamericano de Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Grupo Latinoamericano de Seguros partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- AetnacoreInsurance carrier partner offering Medicare Advantage, Medicare Supplement, and health insurance products through Grupo's network of independent agents.
- AflaccoreSupplemental insurance carrier providing accident, cancer, and other ancillary products distributed through Grupo's agent network.
- AllstatecoreInsurance carrier partner for life insurance and ancillary products offered through Grupo's distribution network.
- AllianzcoreAnnuities and life insurance carrier partner serving Grupo's agent network.
- American EquitycoreFixed annuity carrier partner for Grupo's agents serving retirement planning clients.
- American LifecoreLife insurance carrier providing products through Grupo's independent agent network.
- AmericocoreAnnuities and life insurance carrier offering IUL and other products through Grupo's agents.
- AssuritycoreAnnuities, life insurance, and ancillary products carrier serving Grupo's agent network.
- AthenecoreFixed indexed annuities and retirement solutions carrier for Grupo's independent agents.
- CignacoreHealth and Medicare insurance carrier partner for Grupo's distribution network.
- CorebridgecoreRetirement and insurance solutions carrier partner through Grupo's agent network.
- Global AtlanticcoreAnnuities and life insurance carrier providing retirement and protection products.
- HeartlandcoreMedicare Supplement and ancillary products carrier serving Grupo's agents.
- HumanacoreMedicare Advantage and health insurance carrier partner for Grupo's independent agents.
- Manhattan LifecoreLife insurance and annuity products carrier offering dental, vision, and hearing coverage.
- Molina HealthcarecoreMedicare Advantage and health plan carrier serving Grupo's agent network.
- National Life GroupcoreLife insurance and annuity carrier providing IUL, term, and whole life products. Offers RapidProtect instant-decision IUL and Agent Portal training.
- North AmericancoreAnnuities and life insurance carrier offering Indexed Universal Life products with educational webinar series.
- Oscar HealthcoreMedicare Advantage and individual health insurance carrier partner.
- SagicorcoreLife insurance and annuity products carrier for Grupo's distribution network.
- SILACcoreAnnuity products carrier offering TETON 5 and other retirement solutions through Grupo's agents.
- The StandardcoreInsurance carrier providing life and disability insurance products.
- TransamericacoreMedicare and life insurance carrier offering products through Grupo's agent network.
- UnitedHealthcarecoreMedicare Advantage, Medicare Supplement, and health insurance carrier providing accident, critical illness, and hospital indemnity products.
- United of OmahacoreLife insurance and Medicare Supplement carrier partner for Grupo's agents.
- WellabecoreMedicare and senior market products carrier. Provides weekly 'Wellabe: Tuesday Talk!' webinars and final expense training for Grupo's agents.
- WellcarecoreMedicare Advantage and Part D carrier partner for Grupo's independent agents.
- LeadStarcoreLead generation platform providing high-quality, pre-reviewed leads with on-demand delivery and comprehensive dialer solution for both inbound and outbound calls.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Grupo Latinoamericano de Seguros competitors and assessment
Company assessmentDirect peers
- Ritter Insurance Marketing: Ritter Insurance Marketing is one of the largest independent FMOs/IMOs in the US, contracting independent agents across Medicare Advantage, Medicare Supplement, life, and annuities with multiple carriers. Directly comparable to Grupo in distribution model, carrier-aggregation approach, and agent-support technology.
- Market Solutions / Senior Market Solutions: Market Solutions is an FMO providing independent agents with access to multiple Medicare, life, annuity, and final expense carriers, including proprietary lead and technology programs. Operates the same FMO-with-carrier-stack model as Grupo for independent agents.
- National Sales Group (AEP/Agent Pipeline): National Sales Group operates Agent Pipeline, an FMO serving independent agents with Medicare Advantage, Supplement, life, and annuity products from multiple carriers. Closely comparable as a Medicare-focused FMO relying on carrier commissions and agent-support tooling.
- HealthPlanOne: HealthPlanOne is an insurance distribution and lead generation company specializing in Medicare products, supporting both consumers and agents with quoting, enrollment, and lead tools. Comparable as a carrier-aggregating Medicare distributor with proprietary technology and agent enablement.
- MedicareFAQ / e-TeleQuote: e-TeleQuote operates Medicare-focused insurance agencies and agent enablement programs serving seniors with Medicare Advantage and Supplement plans. Comparable as an FMO/agency operating in the same carrier and product ecosystem with lead and agent support tooling.
Broad incumbents
- AmeriLife: AmeriLife is a large insurance distribution platform that operates multiple FMOs/IMOs and distributes Medicare, life, annuity, and health products to agents nationwide. Comparable as the parent ecosystem from whose office Grupo operates and as a multi-FMO consolidator with overlapping carrier and agent services.
- GoHealth: GoHealth operates a large-scale Medicare insurance distribution platform connecting consumers with Medicare plans through a proprietary technology, lead generation, and agent network. Comparable as a Medicare-focused insurance distributor with significant technology and lead-generation infrastructure.
- SelectQuote: SelectQuote is a major direct-to-consumer Medicare and life insurance distributor that uses proprietary technology to reach and enroll seniors. Comparable as a technology-enabled Medicare distribution platform competing for the same Hispanic-senior policyholder volume through different channels.
Emerging players
- ForeverLife / AGA Medicare Group: AGA Medicare Group is a Medicare-focused FMO supporting agents with carrier access and lead programs. Comparable as a smaller, Medicare-centric FMO competing for the same agent demographic, though operating without Grupo's Hispanic-market specialization.
- Benefy Technologies: Benefy is an insurance distribution and enrollment technology provider serving Medicare and individual health plans with consumer- and agent-facing digital tools. Comparable as an emerging tech-enabled Medicare distribution platform targeting carriers and agents with workflow software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Latinoamericano de Seguros social profiles
Digital presenceGrupo Latinoamericano de Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Latinoamericano de Seguros leadership team
Management profileNumber of profiles
Profiles6 records
Grupo Latinoamericano de Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Latinoamericano de Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Latinoamericano de Seguros
What does Grupo Latinoamericano de Seguros do?
Grupo Latinoamericano de Seguros is a Field Marketing Organization (FMO) that gives independent insurance agents access to contracts with more than 60 insurance carriers across Medicare Advantage, Medicare Supplements, Part D, life insurance, annuities, dental/vision and ancillary products. It supplements carrier access with proprietary agent technology (AgentXcelerator®, YourMedicare™ Enrollment Center), lead generation (LeadStar), bilingual marketing support and recurring training. Revenue is earned via commissions paid by carriers when agents sell policies; the FMO does not sell directly to consumers.
Is Grupo Latinoamericano de Seguros a public or private company?
Grupo Latinoamericano de Seguros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Latinoamericano de Seguros founded?
Grupo Latinoamericano de Seguros was founded in 2009. It employs 11 to 50 people.
Where is Grupo Latinoamericano de Seguros based?
Grupo Latinoamericano de Seguros is headquartered in Clearwater, United States, in the North America region.
How does Grupo Latinoamericano de Seguros make money?
Two revenue lines are on record. Insurance Carrier Commissions are the primary driver. The others are agent Support and Training Services.
Who are Grupo Latinoamericano de Seguros's main competitors?
Direct peers on record are Ritter Insurance Marketing, Market Solutions / Senior Market Solutions, National Sales Group (AEP/Agent Pipeline), HealthPlanOne and MedicareFAQ / e-TeleQuote. Broad incumbents are AmeriLife, GoHealth and SelectQuote. Emerging players are ForeverLife / AGA Medicare Group and Benefy Technologies.
Does Grupo Latinoamericano de Seguros have an API?
No public API is recorded for Grupo Latinoamericano de Seguros.
What industry is Grupo Latinoamericano de Seguros in?
Grupo Latinoamericano de Seguros's product category is Insurance Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLAEADAD, Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO). Its NAICS code is 524210 and its SIC code is 6411.