Minnesota State University, Mankato
Minnesota State University, Mankato is a public university serving undergraduate, graduate, international, transfer, PSEO, and returning students through 130+ undergraduate and 78+ graduate programs on its Mankato campus, two Twin Cities metro sites, and 50+ online programs within the Minnesota State system.
- Company typePrivate
- Founded1868
- HeadquartersMankato, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Minnesota State University, Mankato does
Minnesota State University, Mankato is a public, state-supported university founded in 1868 in Mankato, Minnesota, approximately 80 miles southwest of Minneapolis-St. Paul, and is part of the 33-institution Minnesota State Colleges and Universities system governed by the Minnesota State Board of Trustees. It enrolls students across six primary segments (first-year undergraduates, graduate students, international students, transfer students, postsecondary/PSEO students, and returning adults), offering 130+ undergraduate degree programs and 78+ graduate programs spanning business, sciences, engineering, humanities, social sciences, arts, education, and health. Delivery modalities include the main Mankato campus, two metro partner locations in Edina and Bloomington, and 50+ fully online degree programs; the institution holds regional accreditation from the Higher Learning Commission across 92 accredited, certified, or recognized programs.
The underlying technology stack is built around Microsoft 365 (Outlook, Word, Excel, PowerPoint, OneNote, OneDrive, Forms) with multi-factor authentication deployed across the campus community, supported by integrations including Handshake for campus employment, Nelnet/FACTS for tuition payment plans, Financial Aid TV for financial literacy, and Navigate360 (MavConnect) as the student-success management system. The university is investing in AI-adjacent curriculum through a new Master of Science in Artificial Intelligence and a BS in Robotics Engineering with AI foundations, while pursuing a $60 million "Future State" capital campaign for new athletics, recreation, and wellness facilities.
Revenue is generated through a mix of tuition and fees (with a 6.25% system-wide increase for AY 2025-2026), state appropriations through the Minnesota State system, private donations and fundraising via the 501(c)(3) MSU Mankato Foundation (established 1958), and campus services including housing, dining, parking, and conference rentals. Ancillary revenue includes student fees for activities, government, building, technology, health services, and campus recreation. Go-to-market is multi-channel: direct-to-consumer admissions pathways, sales-led recruitment of first-year, transfer, PSEO, graduate, and international students, and community-led engagement through alumni events, the 50th annual Pan African Conference and Festival, and homecoming programming.
Minnesota State University, Mankato firmographics
Firmographics- Name
- Minnesota State University, Mankato
- Legal name
- Minnesota State University, Mankato
- Website
- https://mnsu.edu
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Minnesota State University, Mankato is a public university serving undergraduate, graduate, international, transfer, PSEO, and returning students through 130+ undergraduate and 78+ graduate programs on its Mankato campus, two Twin Cities metro sites, and 50+ online programs within the Minnesota State system.
- Ownership category
- akta.pro rank
Minnesota State University, Mankato industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Multi-Campus Systems (EDAHAAAI)
- akta.pro secondary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
Keywords
Where Minnesota State University, Mankato is headquartered
LocationHeadquarters
- HQ city
- Mankato
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Minnesota State University, Mankato business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: State-supported public university with tuition revenue from undergraduate and graduate programs. Board of Trustees approves annual tuition increases. Recent 6.25% average tuition increase across 33 colleges and universities in the Minnesota State system. Revenue also includes student fees for activities, student government, building, technology, health services, and campus recreation.
- State Funding: Public university funded through Minnesota State Colleges and Universities system. State appropriations form a significant portion of operating budget. Recent $32 million budget gap covered by fund balance.
- Private Donations and Fundraising: Foundation established in 1958 as a private 501(c)(3) nonprofit. Currently in public phase of $60 million 'Future State' fundraising campaign for south side campus transformation including recreation, wellness, athletics and community facilities.
- Campus Services and Facilities: Revenue from campus housing, dining services, parking, conference services, and facility rentals. University Scheduling and Conference Services provides event planning support and venue rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 2025-2026 academic year undergraduate tuition with 6.25% average increase |
| Subscription | Annual | Cost of Attendance for 2025-2026 academic year |
| Subscription | Annual | Minnesota resident tuition rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Minnesota State University, Mankato product offering
Product offeringCore offering
Minnesota State University, Mankato is a public university delivering higher education services through 130+ undergraduate degree programs, 78+ graduate programs (master's, specialist, doctoral), and 50+ fully online degree programs. The institution also provides student support services including academic advising, career development, financial aid administration, campus recreation, and residential housing. It operates as part of the Minnesota State Colleges and Universities system and is supported by tuition, state appropriations, and private donations through its affiliated Foundation.
Product overview
Minnesota State University, Mankato is a public university offering a comprehensive portfolio of educational products and services. The core academic offerings include over 130 undergraduate degree programs (majors, minors, certificates) and more than 78 graduate programs including master's, specialist, and doctoral degrees across disciplines including business, science, engineering, humanities, social sciences, arts, education, and health. The university offers 50+ fully online degree programs for flexible learning. Notable specialized programs include a Master of Science in Artificial Intelligence (covering machine learning, deep learning, computer vision, NLP), Robotics Engineering (BS), Aviation programs, Manufacturing Engineering, and Urban and Regional Studies. Supporting services include the Campus Hub for financial services, Navigate360 (MavConnect) student success platform, Career Development Center, Library Services, and Campus Recreation facilities. The university is also undertaking a $60 million Future State campus transformation campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs
- Graduate Degree Programs
- Online Degree Programs
- Robotics Engineering (BS)
- Artificial Intelligence (MS)
- Aviation Programs
- Urban and Regional Studies
- Social Studies Teaching
- Elementary Education (Online)
- Manufacturing Engineering
- Career Development Center
- Library Services
- Campus Recreation
Quantifiable outcome
- Natalie Bremer named WBCA NCAA Division II Player of the Year - first player from school to receive award
- +3 more outcomes
Companies that use Minnesota State University, Mankato
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Minnesota State University, Mankato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Minnesota State University, Mankato partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mayo Clinic Health SystemcoreCollaborative joint seed grant program providing funding to research projects that improve education, research, and community health and well-being. Joint initiative between Minnesota State University, Mankato and Mayo Clinic Health System to advance healthcare education and community wellness research.
- Normandale Community CollegeminorMetro partner location providing select programs and courses in the Twin Cities metro area. Students can take courses at Normandale while maintaining affiliation with MSU Mankato.
- U.S. Citizenship and Immigration Services (USCIS)minorFederal agency processing visa applications for international students. Increased U.S. vetting procedures resulted in visa denials affecting international enrollment at the university.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Minnesota State University, Mankato competitors and assessment
Company assessmentDirect peers
- St. Cloud State University: Larger Minnesota State system public university with comparable graduate and undergraduate program breadth. Competes for Minnesota residents, transfer students, and online learners across overlapping programs.
- Minnesota State University Moorhead: Fellow Minnesota State system public university of comparable size in Moorhead, MN. Directly comparable as a regional comprehensive state university offering undergraduate and graduate programs with shared governance, tuition structure, and statewide recruitment dynamics.
- Winona State University: Minnesota State system peer in southeastern Minnesota with a similar size, mission, and program mix. Competes with MSU Mankato for the same pool of Minnesota resident undergraduates and tuition structure.
- Bemidji State University: Minnesota State system regional comprehensive university in northern Minnesota with overlapping academic offerings and shared Board of Trustees governance. Directly comparable in scale, mission, and recruitment geographies.
- Southwest Minnesota State University: Minnesota State system peer in Marshall, MN offering similar comprehensive programming with shared tuition setting and system-level funding dynamics. Comparable in scale, recruitment strategy, and program catalog approach.
Regional players
- South Dakota State University: Land-grant public university in neighboring South Dakota with comparable size and program mix including online and graduate offerings. Operates as a regional benchmark for tuition, enrollment strategy, and program differentiation.
- University of Wisconsin - Eau Claire: Comparable regional comprehensive public university in neighboring Wisconsin. Competes for non-resident and reciprocity students along the Minnesota-Wisconsin border with similar program mix and tuition positioning.
- University of North Dakota: Mid-sized public research university in neighboring North Dakota with overlapping program offerings and similar online/graduate portfolios. Comparable scale and operating model as a Midwest regional comprehensive institution.
- University of Northern Iowa: Mid-sized Midwest regional public university with comparable program breadth and mission. Not a direct competitor geographically but a structural peer in scale, governance, and tuition dynamics.
Broad incumbents
- University of Minnesota - Twin Cities: Flagship public research university in the same state, offering broader and more research-intensive programs. Competes for the same Minnesota resident talent pool but at a higher price point and with substantially larger resources and brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Minnesota State University, Mankato social profiles
Digital presenceMinnesota State University, Mankato compliance and trust
Trust signalCompliance3 records
Minnesota State University, Mankato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minnesota State University, Mankato leadership team
Management profileNumber of profiles
Profiles3 records
Minnesota State University, Mankato subsidiaries and ownership
Company hierarchySubsidiaries1 record
Minnesota State University, Mankato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minnesota State University, Mankato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minnesota State University, Mankato
What does Minnesota State University, Mankato do?
Minnesota State University, Mankato is a public university delivering higher education services through 130+ undergraduate degree programs, 78+ graduate programs (master's, specialist, doctoral), and 50+ fully online degree programs. The institution also provides student support services including academic advising, career development, financial aid administration, campus recreation, and residential housing. It operates as part of the Minnesota State Colleges and Universities system and is supported by tuition, state appropriations, and private donations through its affiliated Foundation.
Is Minnesota State University, Mankato a public or private company?
Minnesota State University, Mankato is a private company. It is classified as state government owned and is currently operating.
When was Minnesota State University, Mankato founded?
Minnesota State University, Mankato was founded in 1868. It employs 1,001 to 5,000 people.
Where is Minnesota State University, Mankato based?
Minnesota State University, Mankato is headquartered in Mankato, United States, in the North America region.
How does Minnesota State University, Mankato make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding, private Donations and Fundraising and campus Services and Facilities.
Who are Minnesota State University, Mankato's main competitors?
Direct peers on record are St. Cloud State University, Minnesota State University Moorhead, Winona State University, Bemidji State University and Southwest Minnesota State University. Regional players are South Dakota State University, University of Wisconsin - Eau Claire, University of North Dakota and University of Northern Iowa. University of Minnesota - Twin Cities is listed as a broad incumbent.
Does Minnesota State University, Mankato have an API?
No public API is recorded for Minnesota State University, Mankato.
What industry is Minnesota State University, Mankato in?
Minnesota State University, Mankato's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAI, Public Research Universities with Multi-Campus Systems, with a secondary code of MPABACAH, University/Educational Local Stations (College Radio, Campus TV). Its NAICS code is 6113 and its SIC code is 8200.