SEVENFRIDAY
SEVENFRIDAY is a Swiss-founded lifestyle brand (est. 2012) that designs and sells industrial-inspired automatic watches, eyewear, and accessories through direct e-commerce and authorized dealers, serving design-conscious consumers and collectors globally with NFC-authenticated timepieces.
- Company typePrivate
- Founded2012
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SEVENFRIDAY does
SEVENFRIDAY is a Swiss-based global lifestyle brand founded in 2012 by Dan Niederer, headquartered in Zurich, Switzerland, with wholly-owned India operations (JAJ Watches Private Limited) in Mumbai. The company designs, sources, and sells industrial-inspired automatic watches, sunglasses, and accessories, with watch collections organized into multiple series (P, T, M, ME, PE, PG, C, Q, V, W, PS, FreeD) and price points in the Indian market ranging from approximately Rs. 119,900 to Rs. 575,000. Technical differentiators include a signature multi-layer dial construction (4-5 layers with Super-LumiNova), sapphire crystal with anti-reflective coating, and proprietary NFC chip authentication integrated into watch casebacks from 2015 onwards, enabling post-sale verification, warranty registration, and community access via the SEVENFRIDAY mobile app (available on iOS, Android, Galaxy, Xiaomi, and OPPO stores). The company uses third-party Automatic Miyota and TMI movements rather than in-house manufactured calibers.
The business model is direct-to-consumer e-commerce (Shopify-powered India storefront at in.sevenfriday.com with import duties included and free express shipping) supplemented by an authorized dealer and brand store network across 12+ Indian states and global markets. Revenue streams are entirely transactional: watch sales form the core (one-time unit pricing across multiple series and limited editions of 350-777 pieces), complemented by eyewear (Rs. 24,199-Rs. 28,999) and replacement straps (Rs. 12,400-Rs. 13,900). Limited edition collaborations with artists and musicians (e.g., 'Papa Don't Preach X 7F', T2/08 Riley Music, P1C/06 Bubblegum) drive collector demand and create scarcity. Customer segments are design-conscious lifestyle consumers and watch collectors seeking distinctive, non-mainstream timepieces, served through a horizontal segmentation approach. The company is privately held, has raised no external funding, and operates with 11-50 employees globally, with no disclosed revenue figures.
SEVENFRIDAY firmographics
Firmographics- Name
- SEVENFRIDAY
- Legal name
- SEVENFRIDAY AG
- Website
- https://in.sevenfriday.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEVENFRIDAY is a Swiss-founded lifestyle brand (est. 2012) that designs and sells industrial-inspired automatic watches, eyewear, and accessories through direct e-commerce and authorized dealers, serving design-conscious consumers and collectors globally with NFC-authenticated timepieces.
- Ownership category
- akta.pro rank
SEVENFRIDAY industry classification
Industry- Product category
- Luxury Watches
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Independent/Microbrand Watches (CRAKADAH)
Keywords
Where SEVENFRIDAY is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
SEVENFRIDAY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Watch Sales: Primary revenue stream from sale of industrial-inspired automatic watches across multiple series (P, T, M, ME, PE, PG, C, Q, V, W, PS, FreeD) with price points ranging from Rs. 119,900 to Rs. 575,000 in India market.
- Eyewear Sales: Sale of sunglasses and optical eyewear including Icon, Icon Tiny, Insane, Insane Evolution, and ICP optical collections with prices ranging from Rs. 24,199 to Rs. 28,999.
- Accessories (Straps): Sale of replacement straps in silicone, leather, and suede materials compatible across watch series, priced from Rs. 12,400 to Rs. 13,900.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | P-Series watches - Rs. 119,900 to Rs. 189,000 |
| Unit Pricing | Pay-as-you-go | T-Series watches - Rs. 120,500 to Rs. 132,999 |
| Unit Pricing | Pay-as-you-go | ME-Series watches - Rs. 164,500 to Rs. 189,900 |
| Unit Pricing | Pay-as-you-go | PG/GMT-Series watches - Rs. 179,500 to Rs. 199,500 |
| Unit Pricing | Pay-as-you-go | PE-Evolution Series watches - Rs. 149,000 to Rs. 152,500 |
| Unit Pricing | Pay-as-you-go | Eyewear - Rs. 24,199 to Rs. 28,999 |
| Unit Pricing | Pay-as-you-go | Watch Straps - Rs. 12,400 to Rs. 13,900 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SEVENFRIDAY product offering
Product offeringCore offering
SEVENFRIDAY designs, manufactures and sells industrial-inspired automatic watches across multiple series (P, T, M, ME, PE, PG, C, Q, V, W, PS, FreeD), along with sunglasses, optical eyewear, and replacement watch straps. Each watch features multi-layer dial construction, automatic Miyota or TMI movements, and embedded NFC chips that link to the SEVENFRIDAY App for product authentication, registration, and warranty extension.
Product overview
SEVENFRIDAY is a Swiss-based global lifestyle brand that creates industrial-inspired watches, eyewear, and accessories. The product portfolio centers on automatic watches organized into multiple collections (P-Series, T-Series, M-Series, ME-Series, PE-Series, PG-Series, C-Series, Q-Series, V-Series, W-Series, PS-Series, FREE D) featuring signature multi-layer dial constructions, NFC authentication chips, and limited edition collaborations. Eyewear includes sunglasses collections (INS, ICV, INZ, ICT, ICK, SAF series) and optical frames. Accessories comprise replacement straps in silicone and leather. The SEVENFRIDAY App enables product authentication, warranty registration, and community access. The brand operates through authorized dealers globally with India operations managed by JAJ Watches Private Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- Watches SEVENFRIDAY's primary product category: industrial-inspired automatic timepieces organized into multiple collections (P, T, M, ME, PE, PG, C, Q, V, W, PS, FREE D) featuring multi-layer dial construction, NFC authentication chips, automatic Miyota and TMI movements, and limited edition collaborations. Priced from Rs. 119,900 to Rs. 575,000 in India.
- Eyewear Sunglasses and optical eyewear designed for an outdoor lifestyle, offered across INS, ICV, INZ, ICT, ICK, ICL, IZT and SAF series collections. Priced from Rs. 24,199 to Rs. 28,999 in India.
- Watch Straps (Accessories) Replacement watch straps in silicone, leather, and suede materials with tone-on-tone or contrasting stitching, designed to be compatible across multiple SEVENFRIDAY watch series. Priced from Rs. 12,400 to Rs. 13,900 in India.
- SEVENFRIDAY App Mobile application for iOS, Android, Samsung Galaxy Store, Xiaomi and OPPO platforms that enables NFC-based product authentication, 1-year extended warranty registration, exclusive offers, and access to the SEVENFRIDAY community. Available for watches produced from 2015 onwards.
- P1C/06 Bubblegum Limited Edition Watch Limited edition P-Series watch (P1C/06 Bubblegum) priced at Rs. 189,000, featuring pastel tones, four-layer dial with glossy mauve outer ring, papaya inner dial, white ceramic bezel, automatic movement, and NFC-enabled authentication. Limited to 350 pieces worldwide.
- T2/08 Riley Music Limited Edition Watch Limited edition T-Series watch (T2/08 Riley Music) priced at Rs. 130,000, featuring Riley-inspired artwork with guitar, flowers, music sheets and mushrooms, golden brown PVD case, skeletonized automatic movement, petrol blue silicone strap, and NFC-enabled authentication. Limited to 777 pieces worldwide.
- PG1/01M GMT Watch SEVENFRIDAY's first GMT watch (PG1/01M) priced at Rs. 199,500, featuring Milanese stainless steel bracelet, floating GMT display, layered gunmetal textures, 4-layer dial construction, Automatic Miyota 9075 GMT movement with 42-hour power reserve, sapphire crystal, and NFC-enabled authentication.
- ME3/01 Blue Stone Watch ME-Series Blue Stone watch (ME3/01) priced at Rs. 179,900, featuring stone blue PVD coating, five-layer dial construction with polished rhodium elements, Automatic Skeleton TMI NH70 movement with 41-hour power reserve, triple sapphire crystal, and NFC-enabled authentication.
- PE1/01 M (P-Evo) Watch PE-Series (P-Evo) watch (PE1/01 M) priced at Rs. 152,500, featuring industrial minimalism design inspired by brutalist architecture and hard disk drives, black and rhodium layered surfaces, Milanese bracelet, floating central disc, and NFC-enabled authentication.
Companies that use SEVENFRIDAY
Customer profileSegments2 records
Ideal customer profiles2 records
SEVENFRIDAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SEVENFRIDAY partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Stripe Inc.coreStripe Inc. provides payment processing services for credit card transactions on the SEVENFRIDAY e-commerce platform, enabling secure payment processing for watch, eyewear, and accessory purchases.
- ShopifycoreShopify powers the SEVENFRIDAY e-commerce platform (in.sevenfriday.com) providing the storefront, payment processing infrastructure, and order management system.
- JAJ Watches Private LimitedcoreJAJ Watches Private Limited is the official India distributor and regional headquarters for SEVENFRIDAY, managing all India operations including e-commerce, retail stores, customer service, warranty repairs, and compliance with Indian privacy and service terms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SEVENFRIDAY competitors and assessment
Company assessmentDirect peers
- Shinola: American design-led watch and lifestyle brand built around distinctive case designs, limited editions, and a brand-story-driven DTC + retail model. Directly comparable to SEVENFRIDAY on lifestyle brand extension into eyewear/leather goods.
- Skagen: Danish minimalist-design watch brand owned by Fossil Group. Comparable to SEVENFRIDAY on design-forward, thin-profile case aesthetic and global multi-channel distribution through department stores and DTC.
- Bell & Ross: French independent watch brand with a signature industrial/aviation-inspired design language and square case formats. Most aesthetic peer to SEVENFRIDAY given similar industrial-design DNA and tool-watch positioning at higher price tiers.
- Daniel Wellington: Swedish-founded DTC fashion watch brand operating in a similar INR 12,000–40,000 accessible-luxury band with strong brand-led marketing. Most directly comparable to SEVENFRIDAY on direct-to-consumer go-to-market, fashion-watch positioning, and global lifestyle brand identity.
- Nixon: California-based lifestyle watch brand targeting action-sports and design-conscious consumers with bold case designs and brand-driven marketing. Comparable to SEVENFRIDAY on lifestyle positioning, multiple sub-collections, and youth-skewing brand identity.
- Bremont: British independent watch manufacturer producing limited-edition mechanical and automatic watches with strong brand storytelling. Comparable to SEVENFRIDAY on independent-brand positioning, limited-edition scarcity strategy, and aviation/tool-watch aesthetic influence.
- MVMT (Movement): US-born DTC microbrand watch company acquired by Movado Group. Closely comparable to SEVENFRIDAY on digital-first brand building, millennial-targeted positioning, and accessible premium price points before its acquisition.
Broad incumbents
- Tissot: Established Swiss watchmaker under the Swatch Group producing accessible-luxury automatic and mechanical watches. Comparable to SEVENFRIDAY on Swiss brand origin, automatic-movement tier, and premium-but-attainable price positioning, though operating at significantly larger scale.
- Fossil Group: US-listed fashion watch conglomerate owning Fossil, Skagen, and previously Michael Kors and Armani watch licenses. Broader incumbent comparable to SEVENFRIDAY on fashion-watch category dominance, multi-brand portfolio strategy, and global wholesale + DTC distribution.
- Casio (G-Shock / Edifice): Japanese watch manufacturer with G-Shock, Edifice, and Pro Trek lines. Adjacent peer to SEVENFRIDAY on industrial/aesthetic-led design, robust automatic and quartz offerings, and global distribution — though operating at vastly greater scale and lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SEVENFRIDAY social profiles
Digital presenceSEVENFRIDAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEVENFRIDAY leadership team
Management profileNumber of profiles
Profiles1 record
SEVENFRIDAY subsidiaries and ownership
Company hierarchySubsidiaries1 record
SEVENFRIDAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEVENFRIDAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEVENFRIDAY
What does SEVENFRIDAY do?
SEVENFRIDAY designs, manufactures and sells industrial-inspired automatic watches across multiple series (P, T, M, ME, PE, PG, C, Q, V, W, PS, FreeD), along with sunglasses, optical eyewear, and replacement watch straps. Each watch features multi-layer dial construction, automatic Miyota or TMI movements, and embedded NFC chips that link to the SEVENFRIDAY App for product authentication, registration, and warranty extension.
Is SEVENFRIDAY a public or private company?
SEVENFRIDAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEVENFRIDAY founded?
SEVENFRIDAY was founded in 2012. It employs 11 to 50 people.
Where is SEVENFRIDAY based?
SEVENFRIDAY is headquartered in Zürich, Switzerland, in the Europe region.
How does SEVENFRIDAY make money?
Three revenue lines are on record. Watch Sales are the primary driver. The others are eyewear Sales and accessories (Straps).
Who are SEVENFRIDAY's main competitors?
Direct peers on record are Shinola, Skagen, Bell & Ross, Daniel Wellington, Nixon, Bremont and MVMT (Movement). Broad incumbents are Tissot, Fossil Group and Casio (G-Shock / Edifice).
Does SEVENFRIDAY have an API?
No public API is recorded for SEVENFRIDAY.
What industry is SEVENFRIDAY in?
SEVENFRIDAY's product category is Luxury Watches. Its primary akta.pro industry code is CRAKADAH, Independent/Microbrand Watches. Its NAICS code is 45613 and its SIC code is 3873.