JOBmeal Sverige

What JOBmeal Sverige does

JOBmeal Sverige AB is a Swedish B2B provider of workplace coffee and water solutions, founded in 1986 and operating through 28 local offices from Kiruna in the north to Malmö in the south with a nationwide team of 370 employees. The company serves more than 170 million cups annually to Swedish workplaces and has over 60 years of combined coffee-industry experience, including predecessor operations dating to 1965. JOBmeal was acquired by JDE Peet's, the world's largest pure-play coffee company, in 2018, and now operates as the Swedish arm of JDE Peet's, distributing flagship brands Gevalia (Sweden's largest coffee brand), L'OR, and an exclusive Espresso House collaboration called Gourmet Pro.

The company's core technology is the proprietary Cafitesse frozen-concentrate coffee system, in which beans are freshly roasted, ground, and brewed at the factory, then frozen in airtight packaging and freshly re-brewed in workplace machines for consistent taste, closed hygiene, and minimal maintenance. FlexTaste extends this platform by offering up to 15 flavor variants from a single coffee type. The hardware portfolio spans Cafitesse Excellence machines, Spengler Custom Line and SP-Line models, Wittenborg 9100/W100, and the Franke A600, alongside water dispensers from Blupura, Escowa, Aquablu REFILL+, and ION. JOBmeal organizes its offering into four coffee concepts (Fika, Barista, Gourmet, Green Line) and three water concepts (Hydrate, Experience, Vitalize), with add-on Flavoured Coffee and Water Moments powered by Monin syrups and a Signature Menu of barista-developed recipes.

Revenue is generated through three streams: hardware sales or rental of coffee and water machines, recurring supply of coffee beans, concentrate, milk powders, chocolate powders, and consumables, and managed service and maintenance contracts ranging from scheduled visits to daily on-site support. The go-to-market is direct enterprise field sales via 28 local offices with named Account Managers, Key Account Managers, and Senior Account Managers, complemented by phone/email contact and an existing-customer webshop. Pricing is quote-based with multi-year contract terms, and customers range from large enterprises such as HSB to SMBs including padel centers and tile retailers across Sweden.

Name

JOBmeal Sverige

Legal name

JOBmeal AB

Website

https://jobmeal.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

JOBmeal Sverige is a Swedish B2B workplace coffee and water solutions provider operating 28 local offices nationwide, serving 170 million cups annually through its proprietary Cafitesse frozen-concentrate system, Gevalia brand portfolio, and managed service contracts.

Ownership category

akta.pro rank

Product category

Workplace coffee and water vending solutions

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Workplace coffee services
• Office vending machines
• Water dispenser solutions
• Coffee machine leasing
• Workplace beverage supply

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Coffee Machine Sales and Rental: Customers can buy or lease coffee and water dispensers with various financing options. Machines include Spengler, Franke, Wittenborg brands and water dispensers from Blupura, Escowa, and Aquablu. Service agreements ensure ongoing maintenance.
2. Coffee and Consumables Supply: Ongoing supply of coffee (whole beans, ground, Cafitesse concentrate), milk powder, chocolate powder, flavoured syrups, and complementary accessories through webshop and service deliveries.
3. Service and Maintenance Contracts: Regular service of coffee machines, ranging from scheduled visits to daily on-site support for filling beans and cleaning. Service levels are tailored to each customer's needs and consumption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JOBmeal Sverige sells, rents and services coffee machines, water dispensers and recurring consumables to Swedish workplaces, organised as four coffee concepts (Fika, Barista, Gourmet, Green Line) and three water concepts (Hydrate, Experience, Vitalize). The core differentiator is the proprietary Cafitesse system in which freshly roasted, ground and brewed coffee is frozen in airtight packaging and freshly re-brewed in workplace machines, paired with FlexTaste flavour customisation. Revenue comes from machine hardware sales/rental, recurring coffee and consumable supply, and managed service and maintenance agreements delivered through 28 local offices.

Product overview

JOBmeal Sverige is a nationwide B2B coffee and water solutions provider operating across 28 local offices in Sweden, serving 170 million cups annually with over 60 years of experience. The company offers an integrated portfolio built around the Cafitesse System — a unique coffee concept where coffee is brewed from freshly selected beans, ground directly for maximum aroma, and frozen in airtight packaging before being freshly brewed again in machines for velvet-smooth coffee. The core product lineup includes several Cafitesse Excellence machine variants (Touch Experience, Compact Touch Experience, and Hot & Cold), Spengler machines (Custom Line, SP-Line 55, SP-Line 56, PSL 50 BTC), Wittenborg machines (9100, W100), and Franke A600 for the full coffee bar experience. Water solutions include Aquablu REFILL+, ION, Blupura Rebel, Escowa Pollux, and Escowa Swan dispensers. JOBmeal's offering is organized into four coffee concepts — Fika (simple brewed coffee), Barista (Italian espresso with brewed coffee), Gourmet (full coffee bar with barista-quality drinks), and Green Line (refurbished machines for sustainability) — and three water concepts — Hydrate (still and sparkling water), Experience (luxury water with applications), and Vitalize (vitamin-enriched water with Aquablu and Added). Flavavored additions include Chilled & Flavoured Coffee Moments and Flavoured Water Moments using Monin syrups, plus a Signature Menu by JOBmeal's own baristas. The company carries sub-brands Gevalia (Original, Good Origin, Heritage Selection), L'OR Professional (Elegant, Intense), and offers a Gourmet Pro in collaboration with Espresso House. Complementary products include milk powders, chocolate powders, chai latte, and toppings from brands such as Barry, Van Houten, Douwe Egberts, Schoppe, and Nestlé. JOBmeal is owned by JDE Peet's and offers FlexTaste, a unique flavor function allowing up to 15 taste variants from a single coffee type.

Differentiator

Problem solved

Functional benefit

Brands

• Cafitesse: A unique coffee concept and system featuring freeze-concentrated coffee that is re-brewed fresh in-office to deliver high-quality coffee with minimal maintenance and no coffee grounds.
• Aquablu
• Flavoured Water Moments
• Chilled & Flavoured Coffee Moments
• Barista
• Cafitesse Excellence
• Green Line

Products and services

• Cafitesse Excellence Touch Experience Hot & Cold Versatile Cafitesse machine serving both hot and cold Gevalia coffee through a high-resolution touch screen with up to 21 drink variants, intelligent power saving, and a chiller kit, for workplaces of up to 80 people.
• Cafitesse Excellence Touch Experience High-capacity Cafitesse machine serving up to 700 cups per hour, offering black coffee, cappuccino, espresso and latte macchiato with smart cup-size selection and intelligent power saving; for workplaces of up to 80 people.
• Cafitesse Excellence Compact Touch Experience Compact Cafitesse machine delivering coffee with golden crema and cappuccino with creamy foam, with cup size selection and intelligent power saving, for workplaces of up to 50 people.
• Gevalia Cafitesse Hot & Cold Cafitesse machine running Gevalia coffee with classic black coffee, cappuccino, and flavoured Cold Lattes (hazelnut, salted caramel, vanilla); strength and milk are user-adjustable at the touch of a button.
• Spengler Custom Line Swedish coffee machine with both authentic Italian espresso and genuine Swedish brewed coffee brewing mechanisms, featuring a 15.6-inch touch screen with customisable branding and rated A++ for energy efficiency under EVA EMP.
• Spengler SP-Line 55 Coffee machine with optimal brewing system for fresh-ground filter coffee, 9-inch touch screen with cappuccino, latte, chocolate, chai and tea options, rated A++ for energy efficiency under EVA EMP.
• Spengler SP-Line 56 Coffee and espresso machine with two grinders for two bean types, 12-inch touch screen with customisable drink options, rated A++ for energy efficiency under EVA EMP.
• Franke A600 Fully automatic professional espresso machine with two built-in grinders of 1.2 kg each, recommended annual capacity of 60,000 cups, delivering authentic coffee-bar espresso with fresh milk for offices and restaurants in the Gourmet concept.
• Spengler PSL 50 BTC Coffee machine with optimal brewing system for fresh-ground filter coffee, 7-inch touch screen, cappuccino, latte, chocolate and tea options, rated A++ for energy efficiency under EVA EMP.
• Wittenborg 9100 User-friendly coffee machine with dual whole bean containers, energy class A+, multiple beverage options including cappuccino and cafe au lait, variable strength/cup size/sugar/milk, prepared for various payment systems.
• Wittenborg W100 User-friendly coffee machine with dual whole bean containers and A+ energy rating, used in JOBmeal's Barista concept for authentic Italian espresso at workplaces.
• Blupura Rebel Water Dispenser Elegant iceless water cooler in black design with simple operation and minimal maintenance, delivering chilled still or sparkling water to glasses and bottles, featured in JOBmeal's Experience concept.
• Escowa Swan Water Dispenser Sleek modern-design water dispenser pillar with one or two tap faucets, serving chilled carbonated and/or chilled still water; available in chrome, white or black finishes.
• Escowa Pollux Water Dispenser Flexible design water dispenser available as floor or table model with Pro1 cooler (chilled and unchilled still water) or Pro2 cooler (chilled still and chilled sparkling water), using eco-friendly refrigerant.
• ION Water Machine Water cooler with exclusive CarbonPro filter removing taste and odor from tap water, InstaChill technology delivering chilled water at 5.5°C or colder, over 5,000 glasses of carbonated water per tube, and filter replacement after 6,000 litres.
• Aquablu REFILL+ Water Dispenser Modern water dispenser delivering filtered, healthy water directly from the tap, with touch screen for still or sparkling, chilled or room temperature, nature or flavoured water with four vitamin-enriched flavours of berries and fruits.
• Fika Coffee Concept JOBmeal's simplest workplace coffee concept centred on great brewed black coffee using quality beans from Swedish roasteries, with taste optimised by certified sensory specialists; includes machine, taste guarantee, regular service, and optional cappuccino and caffè latte.
• Barista Coffee Concept Workplace coffee concept bringing authentic Italian espresso alongside brewed coffee, optimised by JOBmeal's sensory specialists, often using two bean types in one machine plus a fresh-milk system for cappuccino and caffè latte.
• Gourmet Coffee Concept (with Espresso House Collaboration) JOBmeal's most exclusive coffee concept providing a full coffee-bar menu with brewed coffee, authentic espresso and fresh-milk coffee drinks at international barista standard; upgradable to Gourmet Pro, a collaboration with Sweden's most popular café chain Espresso House, using Espresso House's own coffee blends.
• Green Line Coffee Concept JOBmeal's most sustainable coffee concept using nearly new, fully refurbished coffee machines (restored after short-term use with replaced parts and updated software), reducing carbon emissions by up to 28% per cup.
• Hydrate Water Concept Workplace water concept providing convenient access to perfectly tempered and filtered still and sparkling water through sleek, compact and flexible water dispensers suitable for all environments.
• Experience Water Concept Premium workplace water concept providing still and sparkling water, tea-optimised hot water, and filtered water with optional Flavoured Water Moments and Tea Time applications on Blupura Rebel and similar dispensers.
• Vitalize Water Concept Modern vitamin water concept combining Aquablu (filtered, vitamin-enriched still or sparkling water from the tap) with ADDED functional drinks in powder form, developed in Sweden with no added sugar, artificial flavours or colours, vegan and gluten-friendly.
• Chilled & Flavoured Coffee Moments Workplace concept allowing employees and guests to create their own flavoured iced or hot coffee with or without milk, using Monin syrups and integrated ice machines producing Chewblett ice pellets for an authentic iced coffee experience.
• Flavoured Water Moments Workplace concept providing carbonated and flavoured water at the water station using Monin syrups, with flavours including Lemon Lime, Green Apple and Peach Apricot.
• Coffee and Consumables Supply Ongoing recurring supply of coffee (whole beans, ground, Cafitesse concentrate), milk powders, chocolate powders, flavoured syrups and complementary accessories, delivered to existing customers through the JOBmeal webshop and scheduled service visits.
• Service and Maintenance Contracts Managed service and maintenance contracts covering scheduled preventive visits, breakdown response, bean filling and cleaning, delivered via JOBmeal's 28 local offices with rapid response times and tailored service levels per customer's consumption.

Quantifiable outcome

• 170 million cups of coffee served annually
• +3 more outcomes

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• JDE Peet'sflagshipOthers · 1 January 2018JDE Peet's is the world's largest pure-play coffee company and JOBmeal's parent company since 2018. JDE Peet's owns brands including Gevalia, L'OR, Tassimo, Pickwick. JOBmeal participates in JDE Peet's global sustainability program Common Grounds.
• GevaliacoreStrategic or Co-development PartnerGevalia is Sweden's largest coffee brand, originating from Gävle. JOBmeal offers a wide range of Gevalia products including Original, Good Origin, Heritage Selection, and Cafitesse Gevalia. Gevalia roasts coffee in Gävle with over 100 years of tradition.
• L'ORcoreStrategic or Co-development PartnerL'OR was born in France with the ambition to offer the finest selection of coffee. JOBmeal offers L'OR Elegant and L'OR Intense espresso products. L'OR features in the Barista L'OR concept upgrade.
• Espresso HouseflagshipStrategic or Co-development PartnerJOBmeal partnered with Sweden's most popular café chain Espresso House to create Gourmet Pro - a unique coffee concept for Swedish workplaces. Guarantees Espresso House feeling, authentic taste and quality using Espresso House's unique coffee blends.
• MonincoreTechnology or IntegrationMonin provides world-renowned flavouring syrups for Flavoured Coffee Moments, Chilled & Flavoured Coffee Moments, and Flavoured Water Moments concepts. French artisan flavouring manufacturer enabling authentic café-style flavoured drinks at workplaces.
• AquablucoreTechnology or IntegrationAquablu delivers cold, filtered vitamin-enriched water directly from the tap. Part of Vitalize concept. Offers still or sparkling water with integrated flavouring. Reduces plastic bottle waste and transport emissions.
• ADDEDcoreStrategic or Co-development PartnerJOBmeal and ADDED entered a strategic partnership to change how water is consumed in workplaces, gyms, padel halls and public environments. ADDED's functional drinks in powder form are dispensed via JOBmeal's water machines for flexible, sustainable hydration.
• The Water ProjectminorOthersJOBmeal supports the Water Project organization that provides reliable water projects helping communities in sub-Saharan Africa suffering from lack of access to clean water. JOBmeal donated over £500 to a borehole project in Sierra Leone.
• ÄldrekontaktminorOthersJOBmeal sponsors and contributes volunteers to the non-profit organization Äldrekontakt, which arranges coffee gatherings for elderly people aged 75+ who live isolated or lonely. JOBmeal supports in over 40 municipalities across Sweden.
• FrankecoreTechnology or IntegrationFranke is a manufacturer of professional espresso machines. Franke A600 is featured in JOBmeal's Gourmet concept, delivering authentic barista-quality coffee and espresso with fresh milk at workplaces.
• SpenglercoreTechnology or IntegrationSpengler manufactures coffee machines featured across JOBmeal's concepts. Models include Spengler Custom Line, SP-Line 55, SP-Line 56, and PSL 50 BTC, offering solutions from simple filter coffee to premium espresso.
• WittenborgcoreTechnology or IntegrationWittenborg manufactures coffee machines featured in JOBmeal's Fika and Barista concepts. Models include Wittenborg 9100 and Wittenborg W100, known for user-friendly design and A+ energy efficiency.
• BlupuracoreTechnology or IntegrationBlupura manufactures water dispensers. The Blupura Rebel is featured in JOBmeal's Experience concept, delivering cold still or sparkling water in an elegant black design with minimal maintenance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Selecta Group: Selecta is a pan-European vending and workplace coffee service operator with the largest installed base across the continent. It directly competes with JOBmeal in Swedish workplace coffee and snack vending, offering broader scale and a multi-country service network.
• Nespresso Professional: Nespresso Professional is Nestlé's B2B coffee system targeting offices, hotels, and restaurants with capsule-based premium machines. It competes with JOBmeal in Swedish workplaces seeking premium espresso solutions, particularly against JOBmeal's Barista and Gourmet concepts.
• Lavazza Professional: Lavazza Professional offers office espresso machines, capsule systems, and coffee beans across European B2B markets. It competes with JOBmeal at the premium end of the workplace coffee segment, including Italy-style espresso offerings similar to JOBmeal's Barista concept.
• Lyreco: Lyreco is a major European distributor of workplace products and supplies including coffee and vending services. It competes with JOBmeal by bundling coffee solutions into broader office supply contracts, leveraging its scale and multi-category purchasing power.
• Culligan (Waterlogic): Culligan is a global water dispenser and filtration provider operating across workplaces and commercial settings. It competes directly with JOBmeal's Vitalize, Experience, and Hydrate water concepts in Swedish offices, with broader international scale.

Regional players

• Coor Service Management: Coor is a large Nordic facility management and workplace services provider offering integrated workplace solutions including coffee and vending across Sweden, Norway, Finland, and Denmark. It is comparable to JOBmeal as a Swedish-headquartered workplace services player, though Coor operates with broader FM scope.

Direct peers

• Kaffeknappen: Kaffeknappen is a Swedish office coffee service provider offering coffee machines, water dispensers, and consumables to businesses. It is a direct competitor to JOBmeal in Sweden, serving similar B2B workplace customers with comparable bean-to-cup and capsule machine offerings.

Others

• JDE Peet's (Peet's Coffee, L'OR): JDE Peet's is JOBmeal's parent company and the world's largest pure-play coffee company. While not a direct competitor, JDE Peet's other workplace service subsidiaries across Europe share back-office platforms, brands (L'OR, Gevalia), and the Cafitesse concept with JOBmeal.
• Espresso House: Espresso House is Sweden's largest café chain and a strategic partner of JOBmeal via the Gourmet Pro concept. While not a direct competitor, it provides the premium brand and coffee blends that JOBmeal leverages in its top-tier workplace offering.

Emerging players

• WaterAid Sweden / PureH2O: PureH2O is a Swedish water dispenser and hydration solutions provider for workplaces. It competes with JOBmeal's water concepts (Hydrate, Experience, Vitalize) in the Swedish B2B market with a focused water-only proposition versus JOBmeal's integrated coffee-and-water platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/job-meal

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOBmeal Sverige