What Blupura does

Blupura S.r.l. is an Italian privately-held manufacturer of water dispensers, coolers, vending machines, taps and filtration systems, founded in 2011 and headquartered in Recanati, Italy. The company designs and produces across seven product categories — Domestic, Office, Hospitality, Special Products, Vending, Public Areas and Filters — serving B2B customers (corporate offices, hotels, restaurants, airports, gyms, schools) as well as B2C consumers, distributed through a multi-region dealer network complemented by an owned e-commerce platform (ecommerce.blupura.com) and a wholly-owned Blupura USA subsidiary serving North America.

The technology stack centers on the proprietary Blutron filtration platform — a Made-in-Italy line spanning Carbon Block, ion exchange resin, microfiltration and ultrafiltration with silver-ion bacteriostatic action, plus reverse osmosis systems with up to 97% rejection rates — combined with a hardware-software layer that includes the IoT Link brand-agnostic remote monitoring device, the BluLink multi-dispenser centralized architecture (linking multiple dispensing points across floors to a single water cooler), and the Unico floorstanding station marketed for airport terminals. Differentiation rests on Italian design heritage (iF Design Award 2023 for Unico), ISO 9001:2015 and ISO 14001:2015 certifications, AEO customs status, and Blu2Go patents granted in both the EU and United States.

Commercially, revenue is generated predominantly through hardware sales of dispensers and consumable Blutron filters, sold via a multi-region dealer channel with direct e-commerce and the Blupura USA subsidiary. Geographic scope spans at least Italy, the United States, the Nordics (via 2025 partnership with Escowa), and Asia-Pacific (signaled by Singapore FHA HoReCa 2026 participation). Specific pricing, revenue and unit economics are not publicly disclosed.

Name

Blupura

Legal name

Blupura S.r.l.

Website

https://blupura.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Blupura S.r.l. is an Italian manufacturer founded in 2011 that designs and produces water dispensers, coolers, filtration systems, and vending machines for domestic, office, hospitality, vending, and public-area segments, distributed through a multi-region dealer network and a US subsidiary.

Ownership category

akta.pro rank

Product category

Water Dispensers and Coolers

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Countertop Water Filtration Systems (CRAJAJAC)

Keywords

• Water dispensers
• Water coolers
• Water filtration systems
• Undercounter chillers
• Water vending machines

Headquarters

HQ city

Recanati

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Dispensers/Coolers: Sale of water dispensers and coolers across multiple product families including domestic, office, hospitality, vending, and public areas segments.
2. Filtration Systems and Replacement Filters: Sale of Blutron filter line including Carbon Block, Ionic, RO, Osmo, Micro, Shield, Ultra, Hero, Action, and Rocky filters with various capacities and filtration capabilities.
3. Accessories and Sanitization: Sale of accessories, sanitization products, and spare parts for water dispensers including Blutron San for sanitization of water coolers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blupura designs and manufactures chilled water dispensers, coolers, vending machines, filtration systems, and taps for offices, hospitality, public vending, and domestic use. The product portfolio spans countertop units, undercounter chillers, floorstanding machines, networked multi-dispenser systems, and a proprietary Blutron filter line covering carbon block, ion exchange, reverse osmosis, and ultrafiltration. Solutions target both B2B environments (workplaces, hotels, restaurants, airports) and B2C consumers (kitchen-integrated home dispensers).

Product overview

Blupura is an Italian water dispenser and cooler manufacturer offering a comprehensive portfolio across Domestic, Office, Hospitality, Vending, Public Areas, and Filters categories. The product range spans countertop and undercounter dispensers (Piccola, Blusoda, Rock, Rebel, Ecochic), premium glass/stainless steel units (Bluglass, Bluglass Tower, Bluglass Tower One), floorstanding machines (Hydrazon, Bcc Vision, Fontemagna), and specialized systems (BluLink multi-dispenser networked system, IoT Link remote monitoring device, Unico AI-equipped airport water station). The proprietary Blutron filter line includes Carbon Block, ion exchange resin, ultrafiltration with silver ions, and reverse osmosis (Blutron RO, Osmo, Hero for PFAS reduction) products. Vending solutions include Blu2Go bottle vending with sanitization and City public fountains. The portfolio is unified by shared filtration technology (Blutron line), IoT connectivity (IoT Link built into Blujuice and Bluglass Plus), and centralized water management (BluLink system).

Differentiator

Problem solved

Functional benefit

Brands

• Blupura Greenwood: Environmental initiative created through partnership with Treedom for tree planting and sustainability

Products and services

• Blutron Filter Line Proprietary Made-in-Italy filter line with Carbon Block, ion exchange, microfiltration, ultrafiltration with silver ions, and reverse osmosis (Blutron RO) technologies. Used by Blupura dispensers and compatible third-party equipment to reduce chlorine, scale, PFAS, heavy metals, microplastics, and microbiological contaminants.
• Hydrazon Modern floorstanding water dispenser for workplaces dispensing up to 4 water types (cold still, lightly carbonated, carbonated, ambient, hot) with LED buttons, Touch Free capacitive proximity activation, Nano Silver Protection surface treatment, and Energy Saving standby mode reducing consumption by 75%.
• Bcc Vision Broadcasting cooler for offices with video/audio screen for information and advertising. Stainless steel vandal-resistant IP65 buttons, fully stainless steel construction with anti-stain treatment, available in still or Fizz versions with CO2 cylinder compartment.
• Blujuice Water and beverage dispenser for breakfast areas, bars, and offices dispensing water plus three types of soft drinks/juices in a compact modern design.
• T-Flow Mechanical faucet for filtered water available in 1, 2, or 3 dispensing point configurations in black matte, white, or bronze finishes. Internal water recirculation maintains cooled lines up to the dispensing point.
• InstaFizz Professional stainless-steel carbonator that converts tap water into sparkling water; connects to any faucet type and is compatible with external cooler if needed.
• WaveHome Domestic water cooler designed for home use with smart kitchen faucet integration that manages different filtered water types while maintaining standard mixed water controls.
• Bluglass Premium glass and stainless steel water dispenser available in I.T., Beer Tap, and Plus (with built-in IoT and 7-inch touchscreen) versions for restaurants, offices, and hospitality venues.
• Bluglass Tower Glass and stainless steel professional faucet with dual dispensing nozzles for spaces with limited room, combining elegant design with professional performance.
• Bluglass Tower One Single-nozzle version of Bluglass Tower for compact spaces with premium design and professional faucet performance.
• Ecochic Elegant stainless steel office water dispenser with blue plexiglass insert, available in Beer Tap and I.T. versions with natural R290 refrigerant; V2 generation announced for 2026.
• Fontemagna High-end fully stainless steel water cooler/dispenser with mechanical controls; available in Bridge, I.T., and Light 3.0 versions. Flagship hospitality product.
• Blutower Professional stainless steel design faucet with volumetric portioning, compatible with any undercounter model; available in MIX (cold, lightly carbonated, carbonated) and HOT versions.
• Bluseven 7-way regulator combining design, high-quality construction, and advanced technology; integrates into kitchen furniture with an elegant flat control panel for residential kitchens.
• Blusoda Compact fully stainless steel water dispenser for domestic and professional use, available in Black version, Box undercounter versions, and Osmo reverse osmosis version.
• Box Undercounter water cooler for offices, bars, and restaurants with multiple capacity options (60, 80, 100, 150, 280 lt/hour) using Dry Cooling or Ice Bank refrigeration; stainless steel carbonator.
• Piccola Compact and versatile water dispenser in white or black, offering four dispensing options (cold still, lightly carbonated, cold carbonated, ambient); also available in Box undercounter and Osmo reverse osmosis variants.
• Rock Compact dispenser with stainless steel carbonator and professional boiler dispensing cold still, cold sparkling, ambient, and sparkling water from glass or bottle.
• Rebel High-performance countertop water dispenser in black, with space for filter and disposable CO2 cylinder; professional-grade technology in a compact format.
• Blubar Professional water dispenser for bartenders and restaurateurs in robust, elegant design; available in Beer Tap, I.T. (intelligent tap), and beer tap variants.
• Duo Space-saving office solution with faucet electronics integrated into the box, simplifying installation and avoiding additional components under the sink.
• Cool1 Practical and reliable high-output water dispensing system with or without gas; front-opening for maintenance with space for filter support and 6kg CO2 cylinder.
• Wall Wall-mounted water dispenser in stainless steel and anodized aluminum with 1 or 2 stainless steel buttons or touch-free version; connectable individually or in series as part of the BluLink system.
• BluLink Revolutionary multi-dispenser system connecting multiple dispensing points across different floors to a single centralized water cooler unit. Steel and anodized aluminum design, anti-flooding system, UVC bactericidal lamps, unlimited cold still and sparkling water.
• IoT Link Internet of Things device for connection to Blupura's web platform with professional remote monitoring of any water dispenser brand. Monitors water/CO2/UV consumption, includes anti-flooding system, TDS sensor, temperature sensors; enables remote parameter adjustment, dosage control, and maintenance scheduling.
• Unico First AI-equipped floorstanding water station designed for airport terminals with proximity sensor for automatic bottle filling, LED-lit dispensing area, Wi-Fi/Ethernet remote monitoring. Dispenses up to 4 water types (hot, cold still, carbonated, ambient) in tempered glass and Corian; winner of iF Design Award 2023.
• Blu2Go Next-generation water vending machine connected to water supply dispensing 4 water types into glasses or thermal bottles (750ml, 500ml). Includes bottle washing and sanitization, 40-unit thermal bottle sales capacity, and multiple payment options (coins, RFID prepaid cards, credit cards). Patented in EU and USA.
• City Public drinking fountain concept for sustainable urban water access, operating 24/7 and dispensing cold still and sparkling water at one-third the cost of bottled water. Available in Wall, Indoor, 1.0, and 2.0 models with 150-280 lt/hour capacities.
• Pantarei High-quality water dispensing solution for gyms, public spaces, schools, and large offices with stainless steel cabinet and sink, professional heavy-duty faucet with automatic flow shut-off, and ventilated condenser.

Quantifiable outcome

• Cost savings: public City fountains supply water at one-third the cost of bottled water
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• EscowaminorChannel Partner/ Reseller/ Distributor · 13 February 2025New synergy established for the Nordic market. Escowa appears to be a distribution or channel partner serving the Scandinavian/Nordic region.
• Plastic FreeminorStrategic or Co-development Partner · 2 October 2024Partnership with Plastic Free organization for joint environmental initiatives to reduce plastic pollution. Includes clean-up activities such as the Porto Recanati cleanup event.
• TreedomminorStrategic or Co-development Partner · 9 September 2024New partnership with Treedom for the creation of Blupura Greenwood - a reforestation initiative. Treedom is a sustainability platform that allows companies to plant trees to offset their environmental impact. This partnership supports Blupura's environmental commitment to reducing plastic pollution and promoting sustainability.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cosmetal: Italian manufacturer of water coolers and dispensers for office and HoReCa, headquartered near Blupura. Most direct domestic Italian peer, competing in the same product categories and channels across Europe.
• Elkay Manufacturing: US-based manufacturer of water coolers, drinking fountains, and bottled water dispensers for commercial and institutional markets. Closest direct competitor in office, education, and public-area water dispensing, with overlapping IoT-enabled product lines.
• Zip Water: Manufacturer of instant boiling, chilled, and sparkling water systems for office, hospitality, and home. Comparable in product offering (multi-temperature dispensers, filtration) and premium positioning to Blupura's Hydrazon and Bluglass lines.
• Waterlogic (Culligan): Specialist in mains-fed water coolers and dispensers with built-in purification and IoT telemetry; now part of Culligan. Highly comparable product architecture and target customer (office/enterprise) to Blupura.
• Brema Group: Italian maker of ice machines and water dispensers for foodservice and hospitality. Comparable mid-sized European manufacturer targeting overlapping HoReCa and office customers with dispenser-plus-ice portfolios.
• Billi Australia: Australian designer and manufacturer of boiling, chilled, and sparkling water dispensers for office and home. Comparable premium undercounter and countertop dispenser portfolio with similar design-led, sustainability-focused positioning.
• Oasis International: Global manufacturer of point-of-use water coolers, bottle fillers, and drinking fountains serving office, healthcare, and education segments. Direct competitor in the same chilled/filtered water dispenser category as Blupura.

Broad incumbents

• Culligan International: Global water treatment giant (now including Waterlogic) offering POU water dispensers alongside filtration, softening, and bottling services. Larger incumbent with broader portfolio and deeper global dealer network, directly competing with Blupura in office/HoReCa water dispensing.
• Manitowoc Ice: Major commercial ice and refrigeration equipment manufacturer serving foodservice. Larger incumbent with overlapping HoReCa channel relationships and refrigeration technology relevant to Blupura's water cooler/dispenser portfolio.
• Hoshizaki: Large Japanese manufacturer of commercial refrigeration, ice machines, and beverage equipment. Adjacent incumbent serving HoReCa customers with refrigeration expertise relevant to Blupura's cooler portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@blupura
• Facebookfacebook.com/Blupura
• LinkedInlinkedin.com/company/blupura-s-r-l
• Instagraminstagram.com/blupura_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blupura