Rachel Gilbert

Name

Rachel Gilbert

Legal name

Rachel Gilbert Pty Ltd

Website

https://rachelgilbert.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Women's Occasion Wear & Bridal Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315), Jewelry Retailers (458310)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Luxury women's fashion
• Designer occasion wear
• Bridal evening gowns
• Hand embellished dresses
• Wedding guest apparel

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of luxury garments including gowns, dresses, mini dresses, separates, and accessories. Products range from AUD $250 (earrings) to AUD $4,995 (premium gowns). No subscription or recurring revenue model.
2. Digital Gift Cards: Digital gift cards sold at AUD $100 denominations, valid for 3 years from date of issue, redeemable on online orders only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rachel Gilbert designs, manufactures, and sells luxury women's occasion wear and bridal apparel, including evening and ball gowns, cocktail dresses, mini dresses, black-tie dresses, garden party dresses, wedding guest dresses, bridal gowns, bridesmaid dresses, ready-to-wear separates (tops, pants, blazers), and accessories (earrings, necklaces). Products are sold directly to consumers through owned e-commerce sites and physical boutiques in Sydney and Melbourne, with international shipping to over 150 countries. Signature pieces such as the Francesca Gown require over 200 hours of individual hand-sewn embellishment.

Product overview

Rachel Gilbert is a designer fashion brand created in 2007, offering a comprehensive luxury fashion portfolio centered on formal wear and occasion dresses. The brand's core offerings span multiple product categories: gowns (evening, ball, and bridal), dresses (cocktail, mini, black-tie, garden party, and wedding guest styles), ready-to-wear pieces, embellished hand-beaded items, separates (tops, pants, blazers), and accessories. The products are available through the brand's e-commerce platform (rachelgilbert.com) and physical boutiques. An international site (rachelgilbert.us) serves US customers separately. The brand also offers Digital Gift Cards as an add-on product and provides bridal services. All pieces emphasize artisanal craftsmanship with signature design details, often incorporating internal corsetry, hand embellishment techniques, and luxury fabrications.

Differentiator

Problem solved

Functional benefit

Products and services

• Gowns Full-length evening, ball, and bridal gowns featuring luxury fabrications including stretch velvet, crepe, taffeta, and hand-embellished tulle, designed for black-tie events, formal occasions, and weddings. Priced from AUD $1,295 (Salma Gown) to AUD $4,995 (Lani Gown).
• Cocktail Dresses Cocktail and midi-length dresses designed for semi-formal occasions, galas, and parties, ranging from AUD $1,100 to AUD $3,895.
• Mini Dresses Mini-length dresses crafted for cocktail parties, birthdays, and elevated everyday wear, priced from AUD $750 to AUD $2,695.
• Black Tie Dresses Sophisticated designs for black-tie events, galas, and formal occasions featuring embellished and semi-embellished pieces.
• Garden Party Dresses Dresses suitable for garden parties, daytime events, and semi-formal outdoor occasions.
• Wedding Guest Dresses Dresses and gowns appropriate for wedding guests, featuring refined fabrications and elegant details.
• Bridal Collection Bridal gowns and bridesmaid dresses for weddings, offering comprehensive bridal solutions for brides and wedding parties.
• Ready To Wear General ready-to-wear collection spanning various dress and gown styles.
• Embellished Collection Hand beaded and embellished pieces featuring intricate detailing and craftsmanship, with signature pieces such as the Francesca Gown requiring 200+ hours of individual hand-sewn detail.
• Separates Mix-and-match separates including tops, pants (from AUD $550), and blazers (from AUD $895) for elevated everyday styling.
• Accessories Fashion accessories including earrings (AUD $250), necklaces (AUD $590-$595), and jewelry pieces.
• Fall 26 – Mirari Collection Seasonal new arrivals collection named Fall 26 – Mirari, featuring new season designs available through the brand's new arrivals collection page.
• Digital Gift Card Digital gift cards delivered by email at AUD $100 denominations, redeemable on online orders only and valid for 3 years from date of issue.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Rakuten AdvertisingminorGTM or Marketing PartnerAdvertising and marketing partnership for targeted advertising delivery. Rakuten Advertising may collect personal information when customers interact with the site, subject to their privacy policy. Customers can opt out of targeted advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Self-Portrait: Contemporary occasionwear brand known for embellished, lace-detailed dresses targeting occasion and bridal-adjacent customers globally. Comparable mid-luxury positioning, embellishment-led aesthetic, and global e-commerce-led distribution overlap directly with Rachel Gilbert's core offering.
• Bec + Bridge: Australian occasionwear brand with a strong bridal market offering including bridesmaid collections and event dresses. Comparable as a fellow Australian designer-led brand focused on event-driven occasion wear and bridesmaid/bridal-adjacent styling.
• Zimmermann: Australian luxury women's wear brand with strong occasionwear and resort collections, also founded in Sydney with global DTC and boutique presence. Highly comparable as a fellow Australian-founded luxury label competing for the same affluent occasion-wear customer.
• Alice + Olivia: New York-based contemporary occasionwear and event dress brand with global boutique and e-commerce presence. Comparable across occasionwear assortment, embellishment-led design language, and bridal-adjacent product positioning at similar price points.
• Rebecca Vallance: Australian occasionwear and bridal-adjacent designer with strong embellishment DNA and global DTC presence. Highly comparable based on shared Australian origin, occasion-led product mix, and celebrity-driven marketing approach.
• Carla Zampatti: Established Australian luxury occasionwear label with strong emphasis on formal dresses, gala wear, and tailored event attire. Comparable based on shared Australian heritage, luxury positioning, and dedicated occasionwear/bridal customer base.
• Monique Lhuillier: US-based luxury designer with strong bridal and occasionwear business featuring embellishment and couture craftsmanship. Comparable based on bridal-led product mix, embellishment-led design language, and premium price positioning.
• Aje: Australian luxury occasionwear label with sculptural silhouettes, embellishment techniques, and a bridal-adjacent ready-to-wear range. Comparable as a fellow Australian occasionwear competitor targeting the same events, customer demographics, and price tier ($500-$3,000+ AUD).

Emerging players

• Bronx and Banco: Australian occasionwear brand with embellished cocktail and event dresses in a similar price bracket. Comparable as a smaller, digitally-led occasionwear peer with overlapping embellishment aesthetic and bridal-adjacent market.

Broad incumbents

• Marchesa: US luxury occasionwear and bridal label with strong red-carpet visibility and embellishment-led gowns. Comparable as a higher-end occasion/bridal incumbent with couture embellishment techniques and global wholesale and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rachelgilbertau
• Instagraminstagram.com/rachelgilbertau
• Xx.com/rachelgilbertau
• LinkedInlinkedin.com/company/rachel-gilbert-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel Gilbert