Selectric
Selectric is a UK-based manufacturer, importer, and exporter of electrical wiring accessories and LED lighting products serving electrical contractors and wholesalers across the UK, Ireland, and Channel Islands through its own e-commerce and direct delivery network.
- Company typePrivate
- Founded-
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selectric does
Selectric, operating under the legal entity LGA Europe (Selectric) Ltd (Company Registration No: 3368568), is a UK-based manufacturer, importer, and exporter of electrical wiring accessories and LED lighting products, headquartered at a depot in Salford near Manchester. The company serves two primary trade segments — electrical contractors as the primary customer and electrical wholesalers/distributors as secondary — across mainland UK, Northern Ireland, Republic of Ireland, and the Channel Islands. Its product portfolio spans modular Square white moulded wiring accessories, screwless 5M PLUS metal-rocker ranges, weatherproof Seal IP65/IP68 outdoor accessories, and IP44 7W CCT LED shaverlights with adjustable color temperature.
The company's technical foundation rests on a modular switch architecture in which 10A switch modules are interchangeable across any plate product in the Square range, paired with a 25-year manufacturer guarantee on its core moulded accessories and proprietary IP65-IP68 sealing for outdoor installations. Its 2024 GRID360 Kinetic line won Product of the Year 2024, reinforcing brand standing in a crowded UK accessories market. Pricing and delivery are structured around trade-friendly thresholds — free order & collect above £30, free mainland UK delivery above £150, and progressively higher thresholds for Northern Ireland (£250) and Republic of Ireland/Channel Islands (£300 or euro equivalent) — and sales are managed by an inside team reachable by phone and email in addition to the company's own e-commerce storefront.
Revenue mechanics are pure hardware sales with no recurring or subscription component. The company is privately held with no disclosed external funding, parent company, or acquisition history, and operates with 101-250 employees. Leadership is led by Managing Director Pejman Ellis. The company has no disclosed AI, API, or software platform capabilities; its competitive positioning is grounded in physical product engineering, modular system design, and direct-to-trade distribution rather than digital differentiation.
Selectric firmographics
Firmographics- Name
- Selectric
- Legal name
- LGA Europe (Selectric) Ltd
- Website
- https://selectricuk.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Selectric is a UK-based manufacturer, importer, and exporter of electrical wiring accessories and LED lighting products serving electrical contractors and wholesalers across the UK, Ireland, and Channel Islands through its own e-commerce and direct delivery network.
- Ownership category
- akta.pro rank
Selectric industry classification
Industry- Product category
- Electrical Wiring Accessories
- NAICS
- Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (33531)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
- akta.pro secondary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
Keywords
Where Selectric is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Selectric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Electrical Wiring Accessories Sales: Primary revenue stream from sale of electrical wiring accessories including switches, sockets, dimmers, junction boxes, and related installation hardware. Products are sold as one-time purchases with no recurring subscription component.
- LED Lighting Products Sales: Revenue from LED lighting products including shaverlights, pendant sets, batten lampholders, and decorative lighting fixtures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Order & Collect Service |
| Unit Pricing | Pay-as-you-go | Mainland UK Delivery |
| Unit Pricing | Pay-as-you-go | Northern Ireland Delivery |
| Unit Pricing | Pay-as-you-go | Republic of Ireland & Channel Islands Delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Selectric product offering
Product offeringCore offering
Selectric designs, manufactures, imports, and distributes own-brand electrical wiring accessories (switches, sockets, dimmers, junction boxes, modular plates) and LED lighting products (shaverlights, pendant sets, batten lampholders, decorative fixtures). Products are sold primarily to UK and Ireland trade customers — electrical contractors and wholesale distributors — through the company's own e-commerce website, depot collection, and direct delivery service.
Differentiator
Problem solved
Functional benefit
Products and services
- GRID360 Kinetic Advanced wiring accessory line featuring kinetic technology, awarded Product of the Year 2024. Targeted at electrical contractors and installers specifying UK wiring accessories.
- Selectric 5M PLUS Screwless wiring accessories with matching soft-edged metal rockers, available with bamboo finish options. Designed for trade and consumer electrical installations seeking a premium metallic finish.
- Selectric Seal IP65/IP68 Rated Accessories Weather-protected outdoor electrical accessories including IP66 rated plate switches, IP65 rated universal accessory boxes, and IP68 in-line cable connectors for external and challenging environment installations.
- Selectric Smooth Smooth-edged white moulded wiring accessories designed for modern UK electrical installations, targeted at contractors and end-customers seeking a contemporary profile.
- Selectric Square Edged White Moulded Wiring Accessories Comprehensive range of square-edged white moulded wall and ceiling accessories backed by a 25-year manufacturer guarantee. Includes modular switches, socket outlets, LED dimmers, fire-rated back boxes, and communication/data sockets, using interchangeable 10A switch modules across plates.
- Selectric IP44 7W CCT LED Shaverlights IP44 rated LED shaverlights featuring adjustable CCT (Correlated Colour Temperature) flicker-free technology with customizable 3000K/4000K/5700K output, equipped with dual voltage shaver sockets. Suitable for bathroom installations and trade bathroom fitters.
Companies that use Selectric
Customer profileSegments2 records
Ideal customer profiles1 record
Selectric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Selectric partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Selectric competitors and assessment
Company assessmentDirect peers
- MK Electric (Honeywell): One of the UK's leading wiring accessories brands, offering switches, sockets, dimmers, and LED lighting. Direct head-to-head competitor in the UK electrical contractor channel and most established peer comparison.
- Click Scolmore: UK-based manufacturer and distributor of wiring accessories and lighting products, including modular and weatherproof ranges comparable to Selectric's Square and Seal lines. Sold heavily through UK electrical wholesalers.
- Crabtree (Siemens): Long-established UK wiring accessories brand owned by Siemens, supplying switches, sockets, and associated products to electrical contractors across the UK, overlapping closely with Selectric's target customer and product segments.
- Hamilton Litestat: UK designer and supplier of decorative and modular wiring accessories, including grid-interchangeable modules and LED dimmers, matching Selectric's modular Square range and premium designer offerings like GRID360 Kinetic.
- Luceco: UK-based manufacturer and distributor of LED lighting and wiring accessories sold through trade channels. Overlap with Selectric on LED lighting fixtures and the contractor/wholesale distribution model.
- Aurora Lighting: UK-focused lighting and smart lighting manufacturer with extensive trade distribution. Comparable on LED lighting products and access to the same UK contractor and wholesaler customer base.
- Wandsworth Group: UK manufacturer of premium and decorative wiring accessories and lighting, including grid-interchangeable plate systems similar to Selectric Square. Overlaps on product range and trade-focused GTM.
- BG Electrical (Luceco parent brand) / Masterplug: UK-focused wiring accessories and electrical accessories brand distributed heavily through wholesalers and retailers. Competes directly with Selectric in sockets, switches, and weatherproof fittings in the trade market.
Broad incumbents
- Legrand: Global electrical and digital building infrastructure giant with extensive UK presence (e.g., Legrand UK). Much broader product portfolio including wiring accessories, cable management, and data infrastructure; competes with Selectric in switches, sockets, and weatherproof ranges.
- Schneider Electric: Global energy management and automation major with UK wiring accessory brands. Sells switches, sockets, and lighting solutions through UK wholesalers and competes across the full spectrum of Selectric's catalogue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Selectric social profiles
Digital presenceSelectric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selectric leadership team
Management profileNumber of profiles
Profiles1 record
Selectric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selectric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selectric
What does Selectric do?
Selectric designs, manufactures, imports, and distributes own-brand electrical wiring accessories (switches, sockets, dimmers, junction boxes, modular plates) and LED lighting products (shaverlights, pendant sets, batten lampholders, decorative fixtures). Products are sold primarily to UK and Ireland trade customers — electrical contractors and wholesale distributors — through the company's own e-commerce website, depot collection, and direct delivery service.
Is Selectric a public or private company?
Selectric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selectric founded?
Selectric was founded in -1. It employs 101 to 250 people.
Where is Selectric based?
Selectric is headquartered in Manchester, United Kingdom, in the Europe region.
How does Selectric make money?
Two revenue lines are on record. Electrical Wiring Accessories Sales are the primary driver. The others are LED Lighting Products Sales.
Who are Selectric's main competitors?
Direct peers on record are MK Electric (Honeywell), Click Scolmore, Crabtree (Siemens), Hamilton Litestat, Luceco, Aurora Lighting, Wandsworth Group and BG Electrical (Luceco parent brand) / Masterplug. Broad incumbents are Legrand and Schneider Electric.
Does Selectric have an API?
No public API is recorded for Selectric.
What industry is Selectric in?
Selectric's product category is Electrical Wiring Accessories. Its primary akta.pro industry code is IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve), with a secondary code of CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit). Its NAICS code is 33593 and its SIC code is 3640.