Aurora Lighting
Aurora Lighting is a UK-based B2B manufacturer of LED lighting solutions serving electrical contractors, specifiers, and wholesalers across the UK and Ireland through 800+ stockists and four brands (Aurora, Europole, Enlite, Seren EV Chargers).
- Company typePrivate
- Founded2022
- HeadquartersWelwyn, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aurora Lighting does
Aurora Lighting UK Limited is a vertically integrated B2B manufacturer of LED lighting solutions headquartered in Welwyn Garden City, England. Founded in 1999 and acquired by the Galaed Group in late 2022, the company operates across all four elements of LED lighting — power, control, lamps, and luminaires — under a four-brand portfolio: Aurora (primary lighting brand), Europole (architectural lighting), Enlite (indoor and outdoor solutions), and Seren (EV chargers). The company employs 101–250 staff and serves electrical contractors, specifiers, architects, lighting consultants, property developers, and facility managers across the UK and Ireland through a wholesale distribution network of more than 800 stockists, supplemented by regional Area Sales Managers and direct project/specification engagement.
The product portfolio spans fire-rated downlights (R6 and EFDPro ranges featuring FastRFix and ThermoTec technologies), commercial panels (EdgeLite Pro at up to 130 lm/W, BackLite), linear luminaires (BatPacCWS at up to 150 lm/W, Arroline, LinearPac anti-corrosives), floodlights (Proxima, Song up to 800W, Camus), LED strips, emergency lighting, smart lighting platforms (AOne BLE app and ASmart driven by Casambi), and EV chargers. Construction emphasises high-grade polycarbonate across Good and Better tiers, with colour- and wattage-switchable variants and integrations including Bluetooth, Casambi, PIR, and microwave sensors. Certifications and memberships include ISO 9001, ISO 14001, RoHS, WEEE, Ecovadis, ECA, LIA, Relux, E-DATA, and CIBSE-accredited CPD programmes.
Revenue is generated through B2B hardware sales to wholesalers and specification-driven sales to commercial projects, with pricing not publicly disclosed. Value-add services include a dedicated lighting design consultancy and CIBSE-accredited CPD seminars. Reference customers span retail (Smyths Toys, Clarke's Spar, Chantry Place), hospitality (Clayton Hotel Belfast, Bellaghys Taphouse), automotive retail (Charles Hurst Ferrari Belfast), commercial real estate (Belfast Office Complex), and high-end residential (Griffith Wood Dublin apartments), indicating breadth across enterprise and mid-market segments.
Aurora Lighting firmographics
Firmographics- Name
- Aurora Lighting
- Legal name
- Aurora Lighting UK Limited
- Website
- https://auroralighting.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aurora Lighting is a UK-based B2B manufacturer of LED lighting solutions serving electrical contractors, specifiers, and wholesalers across the UK and Ireland through 800+ stockists and four brands (Aurora, Europole, Enlite, Seren EV Chargers).
- Ownership category
- akta.pro rank
Aurora Lighting industry classification
Industry- Product category
- Commercial Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where Aurora Lighting is headquartered
LocationHeadquarters
- HQ city
- Welwyn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aurora Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- LED Lighting Products: Manufacture and distribution of LED lighting solutions including downlights, panels, floodlights, linear luminaires, emergency lighting, and smart/connected lighting across four brands (Aurora, Europole, Enlite, Seren EV Chargers). Revenue is generated through B2B wholesale channel and direct project/specification sales to contractors, specifiers, and facility managers.
- Lighting Design Services: Specialist lighting design service offered as a consultative complement to product sales, supporting project specifications and assisting customers in selecting appropriate solutions for their applications.
- CPD Seminars: CIBSE-accredited Continuing Professional Development seminars delivered to wholesale teams, contractors, specifiers, and consultants — providing technical education while supporting brand positioning and customer relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Aurora Lighting product offering
Product offeringCore offering
Aurora Lighting designs, manufactures, and distributes a broad portfolio of professional LED lighting fixtures, smart lighting controls, and EV charging hardware sold under the Aurora, Enlite, Europole, and Seren brands. Its products are sold primarily to electrical wholesalers, contractors, and specifiers across the UK, Ireland, and selected international markets for use in commercial, residential, architectural, hospitality, retail, and outdoor applications.
Product overview
Aurora Lighting UK Limited is a B2B lighting and energy-saving solutions manufacturer operating under the Galaed Group since late 2022. The company offers four distinct brands: Aurora (main lighting solutions), Europole (architectural lighting), Enlite (indoor and outdoor solutions), and Seren EV Chargers. The product portfolio centres on LED lighting technology across multiple categories including fire-rated downlights (R6, EFDPro with Trimless Plaster-In bezels), commercial panels (EdgeLite Pro, BackLite), linear lighting (BatPacCWS, Arroline, LinearPac anti-corrosives), floodlights (Proxima, Song, Camus), LED strips (LEDLine RGBCX), smart lighting (AOne BLE app, ASmart Casambi-driven system), emergency lighting, and EV chargers. Products prioritise Polycarbonate construction for durability and heat resistance, with colour/wattage switchable options across many ranges. The company operates through over 800+ wholesalers across UK and Ireland, with products serving residential, retail, commercial, industrial, education, and hospitality sectors.
Differentiator
Problem solved
Functional benefit
Brands
- ASmart: Aurora's Casambi-driven smart lighting system bringing intelligent control and seamless integration.
- Aurora
- Europole
- Enlite
- Seren
Products and services
- Aurora LED Downlights Recessed LED downlights designed for residential, commercial, and hospitality interiors; sold via electrical wholesalers and contractors for new-build and retrofit installations.
- Aurora LED Panels Edge-lit and back-lit LED ceiling panels for commercial offices, education, and healthcare installations, available in standard sizes and distributed through wholesalers.
- Aurora LED Track and Spotlights Mains and 3-circuit track lighting systems with LED spotlights for retail, hospitality, gallery, and accent-lighting applications.
- Aurora Outdoor and Architectural Luminaires IP-rated outdoor wall, bollard, floodlight, and in-ground luminaires for landscape, façade, and architectural projects in commercial and residential settings.
- Aurora Emergency Lighting Self-contained and central-battery emergency luminaires, exit signs, and conversion kits for commercial, education, healthcare, and public-sector buildings.
- Enlite Value Lighting Range Value-tier LED lamps, downlights, battens, and strip products marketed under the Enlite sub-brand for price-sensitive trade and residential channels.
- Europole Decorative Lighting Decorative pendants, wall lights, and table luminaires under the Europole sub-brand for residential, hospitality, and design-led interiors.
- Seren EV Chargers AC electric-vehicle charging hardware under the Seren sub-brand, targeted at residential, workplace, and small commercial deployments.
- Aurora Smart Wireless Lighting Controls Wireless lighting control modules, dimmers, and tunable-white systems enabling app-based or scene-based control of Aurora luminaires in residential and commercial environments.
Quantifiable outcome
- LED lighting upgrades achieve energy cost payback in under 2 years in commercial office applications (per Belfast Office Complex case study)
- +5 more outcomes
Companies that use Aurora Lighting
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Aurora Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Aurora Lighting partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Harcon ElectricalcoreHarcon Electrical served as the electrical contractor and project partner on the Clarke's Spar Belfast installation and Clayton Hotel Belfast project. Aurora collaborated with Harcon on site visits, proposal development, and installation coordination.
- Eastern Electrical (East Wall Branch, Dublin 3)minorEastern Electrical supplied Aurora products for the Smyths Toys Irish store LED lighting upgrade project.
- CEF LisburnminorCEF Lisburn was a project supply partner on the Clarke's Spar Belfast lighting project.
- Edmundson's Electrical (Norwich Branch)coreEdmundson's Electrical Norwich branch collaborated with Aurora on the Chantry Place shopping centre lighting overhaul, acting as the supply and installation coordination partner.
- Electrical Equipment (EDM)minorEDM (Electrical Equipment Belfast) supplied products for the Clayton Hotel Belfast and Charles Hurst Ferrari showroom lighting upgrades.
- Electrical Equipment BelfastminorElectrical Equipment Belfast supplied Aurora products for the Griffith Wood luxury apartment complex in Dublin.
- Mercers BelfastminorMercers Belfast served as the electrical wholesaler supplying products for the Belfast Office Complex lighting refurbishment.
- Electrical Wholesale Express (Magherafelt)minorElectrical Wholesale Express supplied Aurora Bluetooth RGBCX LED products for the Bellaghys Taphouse function room lighting project.
- MMK Electrical LtdminorMMK Electrical Ltd served as the electrical contractor on the Smyths Toys Irish store LED upgrade, installing surface and suspended LED solutions with laser levelling precision.
- CasambicoreCasambi's wireless lighting control platform powers Aurora's ASmart smart lighting system, enabling Bluetooth-based smart lighting control across Aurora's product range.
- WastePackminorUK-based waste packaging compliance scheme partner for take-back and recycling of end-of-life packaging in accordance with UK producer responsibility regulations.
- ElectrolinkminorUK WEEE compliance scheme partner for collection and recycling of end-of-life electrical equipment, lamps, luminaires, and batteries in the UK and Ireland.
- WEEE IrelandminorIrish WEEE compliance scheme partner for take-back and recycling of end-of-life electrical products in the Republic of Ireland.
- Producer Register IrelandminorIrish producer responsibility register partner supporting compliance with Waste Battery and Accumulator Regulations 2009 and WEEE Directive obligations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aurora Lighting competitors and assessment
Company assessmentDirect peers
- JCC Lighting: UK LED lighting manufacturer with a comparable B2B wholesale distribution model and broad residential, commercial, and emergency lighting portfolio. Directly overlaps with Aurora's product and channel strategy.
- Kosnic Lighting: UK-based LED lighting manufacturer supplying commercial, industrial, and domestic fixtures via electrical wholesalers. Similar vertically integrated approach and trade-channel GTM.
- Collingwood Lighting: UK specialist in architectural and commercial LED lighting with strong wholesaler distribution. Comparable product mix in downlights, linear, and accent luminaires aimed at specifiers and contractors.
- Ansell Lighting: UK-based manufacturer of commercial, industrial, architectural, and emergency LED lighting distributed through electrical wholesalers. Closely comparable product range, channel model, and customer base to Aurora's UK & Ireland focus.
Broad incumbents
- Zumtobel Group: Austrian-listed European lighting specialist (Zumtobel, Thorn, Tridonic) with strong commercial and architectural presence in the UK. Competes with Aurora's Europole architectural and commercial fixture ranges.
- Fagerhult Group: Swedish-listed lighting group with multiple premium brands (Fagerhult, iGuzzini, Ateljé Lyktan) supplying architectural, commercial, and outdoor lighting. Comparable premium architectural and specification-side positioning to Aurora.
- Signify (Philips Lighting): Global lighting leader (Philips, Interact, Color Kinetics) with extensive UK presence and broader R&D, smart lighting (Wiz), and IoT capabilities. Overlaps with Aurora across virtually all product categories at a larger scale.
- Havells Sylvania: International lighting manufacturer (Concord, Sylvania) with UK distribution. Overlaps with Aurora in commercial and industrial fixtures via the same electrical wholesaler channel.
Regional players
- Robus (by Sengled): UK- and Ireland-focused LED lighting brand stocked through electrical wholesalers. Direct overlap with Aurora's Enlite and trade-channel commercial/residential ranges.
- Megaman: LED lamp and luminaire specialist with strong UK presence distributed through wholesalers. Overlaps with Aurora's lamp (GU10, filament) and retrofit product lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurora Lighting social profiles
Digital presenceAurora Lighting compliance and trust
Trust signalCompliance9 records
Aurora Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurora Lighting leadership team
Management profileNumber of profiles
Aurora Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurora Lighting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurora Lighting
What does Aurora Lighting do?
Aurora Lighting designs, manufactures, and distributes a broad portfolio of professional LED lighting fixtures, smart lighting controls, and EV charging hardware sold under the Aurora, Enlite, Europole, and Seren brands. Its products are sold primarily to electrical wholesalers, contractors, and specifiers across the UK, Ireland, and selected international markets for use in commercial, residential, architectural, hospitality, retail, and outdoor applications.
Is Aurora Lighting a public or private company?
Aurora Lighting is a private company. It is classified as unknown and is currently operating.
When was Aurora Lighting founded?
Aurora Lighting was founded in 2022. It employs 101 to 250 people.
Where is Aurora Lighting based?
Aurora Lighting is headquartered in Welwyn, United Kingdom, in the Europe region.
How does Aurora Lighting make money?
Three revenue lines are on record. LED Lighting Products are the primary driver. The others are lighting Design Services and CPD Seminars.
Who are Aurora Lighting's main competitors?
Direct peers on record are JCC Lighting, Kosnic Lighting, Collingwood Lighting and Ansell Lighting. Broad incumbents are Zumtobel Group, Fagerhult Group, Signify (Philips Lighting) and Havells Sylvania. Regional players are Robus (by Sengled) and Megaman.
Does Aurora Lighting have an API?
No public API is recorded for Aurora Lighting.
What industry is Aurora Lighting in?
Aurora Lighting's product category is Commercial Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of BPAHAKAJ, Lighting Design Services. Its NAICS code is 335132 and its SIC code is 3640.