What HGR Industrial Surplus does

HGR Industrial Surplus is a privately held industrial equipment reseller and marketplace operator founded in 1998 by Paul Betori and headquartered in Euclid, Ohio. The company buys, inspects, photographs, and resells used industrial machinery, CNC equipment, MRO inventory, and manufacturing surplus sourced from large manufacturers, with end buyers ranging from small job shops to enterprise industrial firms across aerospace, automotive, metal fabrication, and food/chemical processing. Its core "technology" is operational rather than software-based: aggregating and merchandising a constantly rotating inventory of 400,000+ items across more than 1.5 million square feet of warehouse and showroom space, anchored by a 700,000+ sq ft flagship showroom in the former GM Fisher Body Plant.

The business operates through five distinct revenue streams: (1) direct equipment and surplus sales (primary, transactional), (2) third-party auction services via partnerships with CIA Auction, Bidspotter, and Brandford Group (transaction-fee based), (3) 50/50 consignment arrangements (marketplace commission), (4) MRO inventory purchasing and resale, and (5) decommissioning services delivered in partnership with NRTC Automation. Distribution is multi-channel: a 24/7 online marketplace at hgrinc.com, physical showrooms across North America and Mexico, the acquired Tramar Industries brand (CNC machinery, with facilities in the US, Mexico, and Argentina), in-person sale events, and field-based enterprise decommissioning engagements for facilities up to 750,000+ sq ft. Pricing is per-unit with tiered sale-event discounts of 20–50%, and the company employs 100+ staff including an Austin-based marketing/call-center group. Leadership includes Founder Paul Betori and CEO & President Brian Krueger.

Name

HGR Industrial Surplus

Legal name

HGR Industrial Surplus Inc.

Website

https://hgrinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

HGR Industrial Surplus is a privately held industrial equipment reseller that buys and sells used machinery, CNC equipment, and MRO inventory from manufacturers, serving job shops, mid-market manufacturers, and enterprise industrial buyers across North America via online marketplace and physical showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Euclid

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Surplus Sales: Primary revenue stream from buying and reselling used industrial machinery, CNC equipment, MRO inventory, and surplus items. HGR purchases surplus from manufacturers and resells to buyers ranging from small machine shops to large industrial manufacturers.
2. Auction Services: HGR partners with third-party auctioneers (CIA, Bidspotter, Brandford Group) to auction equipment on behalf of sellers, generating fees from the auction process.
3. Consignment: HGR offers 50/50 consignment arrangements for equipment, where HGR sells equipment on behalf of an owner and takes a share of the proceeds.
4. MRO Surplus Purchasing: HGR buys obsolete or inactive MRO (Maintenance, Repair, and Operations) inventory from manufacturers and resells it, providing financial relief to sellers.
5. Decommissioning Services: HGR offers decommissioning services for manufacturers needing facility teardown and equipment removal, delivered through a partnership with NRTC Automation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

HGR Industrial Surplus purchases used and surplus industrial equipment directly from manufacturers and resells it through a 24/7 online marketplace (hgrinc.com) and a flagship 700,000+ sq ft showroom in Euclid, Ohio, supported by additional warehouse locations across North America and Mexico. The inventory spans CNC machines, lathes, mills, grinders, EDMs, fabrication equipment, industrial robots, and MRO supplies. Revenue is complemented by auction services, 50/50 consignment, decommissioning services (via NRTC Automation), and free 45-day storage for purchases.

Product overview

HGR Industrial Surplus (also branded as HGR*24 or HGR24) operates an online industrial surplus marketplace complemented by physical showrooms across North America. The core platform offers used industrial equipment including CNC machines, machine tools (lathes, mills, grinders, EDM), industrial robots, fabrication equipment, chemical processing equipment, and MRO supplies. The product portfolio includes the HGR*24 Marketplace as the main e-commerce platform, the acquired Tramar Industries brand for CNC machinery (with facilities in US, Mexico, and Argentina), HGR Select as a curated sub-brand, physical HGR Showrooms, Auctions services, Decommissioning Services via NRTC Automation partnership, Storage Services (free up to 45 days), Shipping Services, and MRO Services for excess inventory liquidation.

Differentiator

Problem solved

Functional benefit

Brands

• Tramar Industries: CNC Solutions division specializing in global buying and selling of used CNC equipment with facilities in United States, Mexico, and Argentina
• HGR Select

Products and services

• HGR*24 Online Marketplace Online industrial surplus marketplace offering used CNC machines, machine tools, industrial robots, MRO inventory, and surplus equipment for manufacturing and fabrication operations; available 24/7 with credit card, ACH, and purchase request checkout.
• Tramar Industries (CNC Marketplace) CNC machinery marketplace with over 100,000 sq. ft. of warehouse, more than 300 machines in stock, in-house mechanics and CNC technicians, and facilities in the United States, Mexico, and Argentina. Includes 30-day MDNA Warranty and overseas shipping capability.
• HGR Showrooms Physical showroom locations across North America, including the flagship Euclid, OH showroom with 700,000+ square feet of industrial surplus inventory across 14 aisles and outdoor storage.
• Decommissioning Services Comprehensive decommissioning services for manufacturers needing equipment removed, delivered through partnership with NRTC Automation, covering facilities from less than 5,000 to over 750,000 square feet with broom-ready transitions.
• Auctions Partnered auction services for used machinery and surplus equipment across various industries, with equipment viewable in person during inspection dates, conducted via CIA Auction, Bidspotter, and Brandford Group.
• HGR Select Curated selection of industrial surplus equipment and machinery available through HGR's marketplace with different return policy terms than standard inventory.
• MRO Services Solutions for turning excess Maintenance, Repair, and Operations inventory into cash, including complete storeroom cleanouts and small inventory reductions for manufacturers.
• Consignment Services 50/50 consignment arrangements for equipment owners, where HGR sells equipment on behalf of the owner and shares the proceeds.

Quantifiable outcome

• 30-day return policy for peace of mind on purchases
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tramar IndustriescoreStrategic or Co-development Partner · 23 December 2021HGR Industrial Surplus acquired Tramar Industries, a global leader in CNC machinery marketplace. The acquisition expanded HGR's inventory options and added warehouse locations across North America. Tramar Industries brings over 100,000 sq ft of warehouse, more than 300 machines in stock, in-house mechanics and CNC technicians, and facilities in the United States, Mexico, and Argentina.
• NRTC AutomationcoreStrategic or Co-development PartnerHGR partners with NRTC Automation to provide decommissioning services for manufacturers needing facility teardown and equipment removal. NRTC helps HGR deliver broom-ready facilities for customers transitioning operations.
• CIA AuctionminorChannel Partner/ Reseller/ DistributorHGR partners with CIA Auction to bring used machinery auctions to customers, enabling sellers to liquidate equipment and buyers to acquire machinery at auction prices.
• BidspotterminorChannel Partner/ Reseller/ DistributorHGR partners with Bidspotter for online auction listings, making industrial equipment accessible to a wider buyer audience through an established auction platform.
• Brandford GroupminorChannel Partner/ Reseller/ DistributorHGR partners with Brandford Group for machinery auctions, enabling equipment liquidation services across various industrial sectors.
• Euclid Chamber of CommerceminorGTM or Marketing PartnerHGR is a member of the Euclid Chamber of Commerce, participating in local business networking events and resources to benefit the community.
• Greater Euclid KiwanisminorGTM or Marketing PartnerHGR is a member of Greater Euclid Kiwanis, a global community committed to fighting childhood hunger, improving literacy, and providing guidance to children of all ages.
• Machinery Dealers National Association (MDNA)minorGTM or Marketing PartnerHGR is a member of MDNA, an international non-profit trade association dedicated to providing opportunities for businesses that buy and sell used machinery and equipment.
• Manufacturing Advocacy & Growth Network (MAGNET)minorGTM or Marketing PartnerHGR partnered with MAGNET to create a manufacturing resource center inside HGR's customer lounge, housing pamphlets, books, and periodicals about educational and manufacturing opportunities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EquipNet: EquipNet operates a global online marketplace for buying and selling used industrial equipment, machinery, and MRO assets. It is a direct competitor to HGR's online marketplace and surplus aggregation model, serving manufacturers and resellers with similar asset-disposition services.
• Surplex: Surplex is a European-headquartered used machinery dealer and auction house selling metalworking, woodworking, and industrial equipment to a global buyer base. It is a direct peer to HGR with comparable product categories (CNC, fabrication, MRO) and similar auction-plus-direct-sale revenue model.
• Loeb Equipment: Loeb Equipment is a long-standing US dealer of used and surplus industrial machinery, including CNC, fabrication, and processing equipment. Comparable in product mix and B2B customer base to HGR, with similar direct-sales and appraisal services.
• Maynards Industries: Maynards is a global industrial auctioneer and used equipment dealer handling plant closures, liquidations, and asset disposition across manufacturing sectors. Directly comparable to HGR's auction partnerships and decommissioning services for enterprise manufacturers.
• Yoder Machinery Sales: Yoder Machinery Sales is a US dealer specializing in used metalworking and fabricating machinery, including CNC and conventional equipment. Directly comparable to HGR's product mix and small-to-mid machine shop customer base.
• PPL Group: PPL Group is an industrial equipment remarketing and asset management firm helping manufacturers buy and sell used production equipment. Directly comparable to HGR's surplus purchasing and consignment services for enterprise manufacturers.
• Prestige Equipment: Prestige Equipment is a used and rebuilt CNC and metalworking machinery dealer serving global buyers. Directly comparable to HGR's CNC machinery focus (post-Tramar acquisition) and offers similar brand-led inventory of Haas, Mazak, and other major CNC builders.

Broad incumbents

• Hilco Industrial: Hilco Industrial is a broad incumbent offering industrial asset valuation, monetization, and disposition services alongside its parent Hilco Global's financial and consulting practices. Overlaps with HGR's decommissioning and surplus services but operates as part of a much larger diversified platform.

Others

• Tiger Group: Tiger Group provides asset disposition, valuation, and auction services across industrial and commercial asset classes as part of a broader financial services platform. Competitively overlaps with HGR's auction and decommissioning offerings, but with significantly broader scope.

Emerging players

• Machinesused: Machinesused is an online marketplace connecting buyers and sellers of used CNC machines and fabrication equipment. It competes with HGR's hgrinc.com platform but does not hold physical inventory, representing the lower-margin, asset-light side of the same used-equipment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hgrindustrial
• YouTubeyoutube.com/channel/UCB17u3V74Sy_Qf7_Xq-e4Ig
• Facebookfacebook.com/hgrinc
• LinkedInlinkedin.com/company/hgr-industrial-surplus
• Instagraminstagram.com/hgrsurplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HGR Industrial Surplus