What NRTC Automation does

NRTC Automation (legal entity NRTC Alabama, Inc.) is a privately held, full-service industrial automation provider founded in 2012 in Tilbury, Ontario, originally as New Rubber Technologies. The company offers an integrated portfolio spanning the entire automation lifecycle: large-scale industrial decommissioning and tear-out services (facilities from 5,000 to 750,000 square feet), design/build/installation of turnkey robotic weld cells, two-tier industrial robot refurbishment (Silver Tier: inspection/testing/parts replacement; Gold Tier: full strip-down and factory-grade restoration), custom service parts manufacturing, engineering contract staffing, robotic training across ABB/FANUC/KUKA platforms, equipment financing facilitation, and tool/fixture warehousing. Its core technology is built around refurbished industrial robots from major OEMs (ABB, FANUC, KUKA, Kawasaki) integrated into pre-engineered or custom-configured work cells, with a 50,000-square-foot production facility in Alabama as the primary US hub.

NRTC generates revenue through project-based professional services and equipment sales. Turnkey weld cells, decommissioning engagements, robot refurbishment, and service parts manufacturing are quoted per-project; e-commerce transactions flow through sister company iGAM.com with published unit pricing and optional warranties. GTM is sales-led: free consultation intake (form submission plus virtual Teams/WebEx/Zoom call) funnels into direct enterprise field sales with dedicated project managers for large engagements, supplemented by inside sales for equipment inquiries, sister-company referrals (HGR Industrial Surplus, iGAM, Tramar Industries), and tradeshow presence (IMTS). Customer segments are weighted toward automotive OEMs (Toyota, BMW, Mercedes-Benz disclosed as enterprise references) and tier suppliers, alongside general manufacturing (aerospace, plastics, rubber, food production), small/mid-sized manufacturers, and large facility operators — with financing partnerships extending reach to budget-constrained buyers. The company holds ISO 9001 certification (achieved 2021) and operates from Alabama, Georgia, South Carolina, Michigan, and Ontario with approximately 100 employees.

Name

NRTC Automation

Legal name

NRTC Alabama, Inc.

Website

https://nrtcautomation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

NRTC Automation is a privately held North American industrial automation provider offering turnkey robotic weld cells, large-scale decommissioning, robot refurbishment, and service parts manufacturing, primarily serving automotive OEMs and general manufacturers across the US and Canada with roughly 100 employees.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Other General Purpose Machinery Manufacturing (3339), Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

General Industrial Machinery & Equipment, Nec (3569), Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Industrial Robotics (Programming, Operation & Safety) (EDAOAHAC)

Keywords

• Industrial automation services
• Robotic work cells
• Robot refurbishment services
• Industrial decommissioning
• Service parts manufacturing

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Automation Services & Turnkey Weld Cells: Design, engineering, building, and installation of customized industrial robotic work cells for production lines. Revenue is generated through project-based contracts for pre-engineered or fully custom cells. NRTC customers have reported a 200% increase in throughput from implementing turnkey weld cell solutions.
2. Industrial Robot Refurbishment: Two-tier refurbishment service (Silver and Gold) for industrial robots. Silver Tier covers inspection, testing, cleaning, and parts replacement; Gold Tier covers complete restoration to factory-new conditions with paint. Customers can also add warranty options on a case-by-case basis.
3. Service Parts Manufacturing: NRTC manufactures any part to customer specifications and volume needs. Work cells are configured specifically for each customer, with production housed in NRTC facilities. Serves industries including automotive, aerospace, and food production.
4. Decommissioning & Tear Out Services: Decommissioning services for manufacturers across North America, ranging from single robot removal to full facility tear outs (5k to 750k sq ft). NRTC buys used assets and equipment during the process, recouping value for clients.
5. Robotic Training Services: Robotic training programs covering basic programming to advanced troubleshooting for teams. Training is available on-site or at NRTC facilities, personalized to customer needs, covering all major robot manufacturers including ABB, FANUC, and KUKA Robotics.
6. Engineering Contract Services: Providing skilled technicians and engineers for facility personnel, covering project management, design, programming, installation, and support. Addresses skilled-labor shortages for customers.
7. Tool & Fixture Storage: Temporary and long-term warehouse storage for tools, fixtures, robots, and work cells. Storage facilities located in Alabama and the Detroit/Canada/Windsor area.
8. Financing Services: Financing assistance for equipment and custom work cell purchases. NRTC connects customers with top lenders through a 60-second application process, enabling purchases without upfront investment. Section 179 tax advantages are referenced.
9. Equipment & Parts E-commerce (iGAM): Online marketplace for used industrial robots, robot parts, and manufacturing equipment. Products sold as-is with optional warranty; items under 150 lbs shipped via UPS, larger equipment via LTL freight. International shipping available with export fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

NRTC Automation designs, engineers, builds, and installs turnkey robotic weld cells and customized industrial work cells for North American manufacturers, using refurbished robots from ABB, FANUC, KUKA Robotics, and Kawasaki. It also provides full-facility decommissioning and tear-out services (5k–750k sq ft), two-tier robot refurbishment, in-house service parts manufacturing, robotic training, engineering contract staffing, tool and fixture storage, and equipment financing under the NRTC Alabama parent entity.

Product overview

NRTC Automation is a full-service industrial automation solutions provider offering a comprehensive portfolio of services across the entire automation lifecycle. The core offerings include decommissioning and tear-out services, turnkey weld cells (pre-engineered and customized robotic work cells), automation services, and service parts manufacturing. Supporting services include industrial robot refurbishing (Silver and Gold tiers), robotic training (ABB, FANUC, KUKA), tool and fixture storage, engineering contract services, and equipment financing. The company also operates iGAM.com, a separate e-commerce marketplace for used industrial robots and manufacturing equipment. NRTC serves manufacturers from 5k to 750k+ square foot facilities across North America from locations in Alabama, South Carolina, Michigan, and Ontario, with ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Decommissioning & Tear Out Services End-to-end industrial decommissioning and tear-out services for manufacturers across North America, ranging from single robot removal to full-facility tear-outs of 5,000 to 750,000 square feet, including asset buyback and broom-ready facility delivery with dedicated project management.
• Turnkey Weld Cells Pre-engineered and customized robotic welding work cells, including single, double, and triple spot weld cells built around refurbished industrial robots from ABB, FANUC, and KUKA Robotics, designed, engineered, built, and installed to customer specifications for automotive and general manufacturing production lines.
• Automation Services Turnkey automation solutions for manufacturing businesses, including production support (basic to advanced programming and troubleshooting) and design, build, engineering, and installation of customized industrial work cells for production lines.
• Service Parts Manufacturing Custom parts manufacturing to customer specifications and volume needs, with a dedicated work cell configured for each customer and production housed in NRTC facilities, serving industries including automotive, aerospace, and food production.
• Industrial Robot Refurbishing Two-tier industrial robot refurbishment service: Silver Tier covers full inspection, basic performance testing, cleaning, broken part replacement, and operational verification; Gold Tier covers complete strip-down, individual part inspection, restoration to factory default conditions, full testing, and new paint finish, restoring functionality to OEM specifications.
• Robotic Training Services Training programs covering basic programming to advanced troubleshooting for teams working with ABB, FANUC, and KUKA Robotics, available on-site at the customer or at NRTC facilities with a personalized, hands-on approach.
• Engineering Contract Services Provides skilled technicians and engineers as facility personnel for project management, design, programming, installation, and ongoing support, addressing manufacturing skilled-labor shortages.
• Tool & Fixture Storage Warehouse storage solutions for underutilized robots, tools, fixtures, and manufacturing work cells, with storage facilities located in Alabama and the Detroit/Canada/Windsor area for US and Canadian customers.
• Financing Services Equipment and custom work cell financing assistance, connecting customers to national third-party lenders through a 60-second application process with fixed monthly payments and Section 179 tax deduction benefits.
• iGAM.com Online Marketplace Sister-company online marketplace operated under the NRTC Alabama umbrella, selling used industrial robots, robot parts, and manufacturing equipment as-is with optional warranty, shipped via UPS for items under 150 lbs and LTL freight for heavier items, with international shipping available.

Quantifiable outcome

• 200% increase in throughput from implementing turnkey weld cell solutions
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• HGR Industrial SurpluscoreStrategic or Co-development PartnerHGR Industrial Surplus is a sister company under the NRTC Alabama parent. HGR buys equipment from companies to help recoup investment and provides an online marketplace for industrial robots, CNC machinery, MRO, tools, and more. HGR and NRTC work together on decommissioning projects — HGR purchases surplus equipment while NRTC handles the tear-out. They also exhibit together at tradeshows (e.g., IMTS 2022).
• iGAM (Industrial Goods and Machines)coreStrategic or Co-development PartneriGAM is an online marketplace for used industrial robots, robot parts, and manufacturing equipment. Founded alongside NRTC Automation as a sister company. iGAM provides the e-commerce platform for equipment sales that complement NRTC's refurbishment and automation services. Both companies exhibited together at IMTS 2022.
• Tramar IndustriescoreStrategic or Co-development PartnerTramar Industries buys and sells CNC machinery and manufacturing equipment domestically and globally, with both English and Spanish-speaking teams. Founded alongside NRTC Automation and iGAM as sister companies. Exhibited with NRTC at IMTS 2022. Provides CNC equipment sourcing that complements NRTC's automation and refurbishment services.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Concept Systems Inc. North American systems integrator focused on robotic automation, machine vision, and custom work cells for industrial manufacturers. Direct peer in custom robotic cell engineering and integration.
• Genesis Systems Group (Lincoln Electric): Robotic welding and integration specialist owned by Lincoln Electric, designing and building turnkey weld cells and material handling systems. Direct peer in robotic welding cell integration and decommissioning-adjacent services.
• RobotWorx: Integrator and reseller of new and used industrial robots and robotic systems, including work cell design. Highly comparable as a competitor in the refurbished-robot and pre-engineered cell market.
• Midwest Engineered Systems: Custom industrial automation integrator specializing in robotic welding, material handling, and assembly cells for automotive and heavy industrial OEMs. Direct peer in turnkey weld cell design/build and integration services.
• Acieta: US-based industrial automation integrator designing and building custom robotic work cells and production lines for manufacturers, with a Midwest footprint closely overlapping NRTC's automotive corridor. Highly comparable as a turnkey robotic integration competitor.
• JR Automation (Hitachi): Large-scale custom automation integrator owned by Hitachi, building robotic cells, material handling, and assembly systems across automotive, aerospace, and industrial customers. Comparable as a multi-vertical robotic integration peer at meaningfully larger scale.

Broad incumbents

• Yaskawa America (Motoman): North American arm of Yaskawa, a leading industrial robot manufacturer and integrator with broad automotive and general industry reach. Broad incumbent serving the same customer base with both robots and integration services.
• ABB Robotics: Global industrial robot manufacturer and automation solutions provider whose robots NRTC refurbishes and integrates. Broad incumbent that competes upstream and is increasingly expanding into downstream services that overlap with NRTC's offerings.
• FANUC America: US arm of FANUC, one of the world's largest industrial robot manufacturers and a robot brand NRTC integrates, refurbishes, and trains on. Broad incumbent that competes with NRTC at the OEM level via its own integration and certified refurbishment programs.

Others

• HGR Industrial Surplus: Sister company to NRTC under the NRTC Alabama parent, focused on buying and reselling used industrial equipment. Included as an ecosystem peer given its direct role in NRTC's supply chain for used robots and decommissioning tear-outs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NRTC_Automation
• Facebookfacebook.com/OfficialNRTCAutomation
• LinkedInlinkedin.com/company/nrtc-automation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRTC Automation