Fuse Marketing
Fuse Marketing is an independent youth marketing agency that helps consumer, sports, and lifestyle brands authentically reach teens and young adults through experiential, campus, sports, and cultural marketing programs. Founded in 1995 and based in Vermont, it serves enterprise clients including PepsiCo, Mountain Dew, Amazon, TikTok, and Starbucks.
- Company typePrivate
- Founded1995
- HeadquartersWinooski, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fuse Marketing does
Fuse Marketing is an independent, privately held marketing agency headquartered in Winooski, Vermont, founded in 1995, that specializes in connecting consumer, sports, and lifestyle brands with teens and young adults. The firm develops and executes brand strategy, experiential marketing, sports and action sports marketing, campus ambassador programs, cultural marketing, social and digital media, PR, creative services, and consumer insights research, anchored by more than two decades of category specialization in youth culture.
Operationally, Fuse's core product is end-to-end campaign execution for major consumer brands, comprising strategy, creative production, event management, ambassador network mobilization, and digital amplification. The agency's differentiators include a proprietary network of 400+ campus representatives for college programs, regional field marketing offices including a Tahoe presence, and a longitudinal insights library built on surveys of teens and young adults. Notable production assets and case studies span the Starry NBA All-Star activation, NSPIRE mobile kitchen for PepsiCo, Mountain Dew action sports programs, X Games event amplification, Amazon Just Walk Out technology marketing, TikTok campus engagement (200MM engagements), and Starbucks and Back Market ambassador programs.
Fuse generates revenue through professional services engagements structured as multi-year contracts with custom, project-based pricing tied to scope and deliverables. Its go-to-market is enterprise-focused, targeting Fortune 500 and major consumer brands through direct sales, RFP processes, conference networking, and referrals; named enterprise clients include PepsiCo, Mountain Dew, Amazon, TikTok, Starbucks, X Games, Starry, Back Market, Champs Sports, and SodaStream Professional. The firm operates as a privately held LLC with no disclosed institutional investors or parent company, supported by approximately 50 staff across strategy, events, digital communications, creative, PR, and operations functions.
Fuse Marketing firmographics
Firmographics- Name
- Fuse Marketing
- Legal name
- Fuse, LLC
- Website
- https://fusemarketing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fuse Marketing is an independent youth marketing agency that helps consumer, sports, and lifestyle brands authentically reach teens and young adults through experiential, campus, sports, and cultural marketing programs. Founded in 1995 and based in Vermont, it serves enterprise clients including PepsiCo, Mountain Dew, Amazon, TikTok, and Starbucks.
- Ownership category
- akta.pro rank
Fuse Marketing industry classification
Industry- Product category
- Youth Marketing Agency Services
- NAICS
- Public Relations Agencies (541820), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Loyalty, Rewards & Incentive Programs (BPAFAMAE), Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Fuse Marketing is headquartered
LocationHeadquarters
- HQ city
- Winooski
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fuse Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services: Fuse generates revenue by providing professional marketing services to consumer brands, including brand strategy, experiential marketing, social & digital media, PR, creative services, and sampling programs for teens and young adults.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services with project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Fuse Marketing product offering
Product offeringCore offering
Fuse Marketing is an independent youth marketing agency that designs and executes sports, sampling, campus, cultural, and customer marketing programs for consumer, sport, and lifestyle brands seeking to authentically engage teens and young adults (Gen Z and Millennials). The agency's core billable offerings span brand strategy, experiential marketing, social and digital media, public relations, creative services, sports marketing, campus ambassador programs, sampling programs, and consumer insights research. Engagement is delivered as project-based and multi-year agency contracts with major brands such as PepsiCo, Mountain Dew, Starbucks, Amazon, TikTok, and Back Market.
Product overview
Fuse Marketing is an independent, award-winning youth marketing agency that authentically reaches teens and young adults. The agency specializes in developing and executing sports, sampling, campus, culture, and customer marketing programs for innovative brands. Their core services include brand strategy, experiential marketing, social & digital media, PR, and creative services. Fuse has a portfolio of named client campaigns and project work including: Starry Live Brand Experience, NSPIRE Mobile Kitchen, X Games Partnership, Amazon Just Walk Out Technology Marketing, Pepsi Tailgating Experience, DRIPS by Pepsi Campaign, Tahoe Mountain Club Rebranding, Mountain Dew Action Sports Marketing, Starbucks College Brand Ambassador Program, TRAX Kids Podcast Network, Champs Sports Experiences, Strength of a Woman Festival Activation, TikTok College Student Engagement, Back Market Ambassador Program, CCM Hockey Consumer Insights, and SodaStream Professional Eco-Friendly Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic positioning, consumer insights, and brand planning services for consumer brands seeking to authentically engage Gen Z and Millennial audiences. Includes proprietary consumer survey and qualitative research on youth preferences, behaviors, and cultural trends.
- Experiential Marketing Design and execution of live brand experiences, activations, mobile tours, sampling programs, and on-site events at high-profile sporting, music, and lifestyle venues for consumer brands targeting teens and young adults.
- Social and Digital Media Social media strategy, content creation, paid digital advertising, and digital storytelling services for consumer brands targeting teen and young adult audiences across Instagram, TikTok, and other platforms.
- Public Relations Earned media, PR outreach, athlete interviews, and media relations support for consumer brand clients seeking youth-culture coverage and visibility.
- Creative Services Creative development including campaign concepting, art direction, design, content production, video, and full rebranding encompassing mission, vision, positioning, logos, color palettes, typography, and venue signage.
- Sports Marketing Sports and action sports sponsorship activation including Dew Tour event series, X Games partnerships, Burton Snowboards, athlete media tours, and grassroots sports programs for consumer brands seeking youth-culture credibility.
- Campus Marketing College campus brand ambassador programs, student organization integrations, mobile sampling tours, in-person and digital activations, and DEI summits across 40+ campuses for brands targeting college-age Gen Z consumers.
- Sampling Programs Product sampling experiences delivered through mobile tours, campus events, retail in-store experiences, and large-scale lifestyle/sporting event activations targeting teens and young adults.
- Consumer Insights Research Primary qualitative and quantitative consumer research, including interviews with target demographics (e.g., 7-14 year-old hockey players, parents, retailers, stakeholders) to inform brand and campaign strategy for clients.
- Cultural Marketing Cultural and lifestyle marketing programs including DEI-aligned sponsorships, music festival activations, food and beverage culture programming, and purpose-driven brand partnerships tied to youth cultural moments.
Quantifiable outcome
- 50,000+ consumers reached at single NBA All Star activation
- +4 more outcomes
Companies that use Fuse Marketing
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Fuse Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fuse Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- X GamescoreX Games partnered with Fuse to amplify excitement, participation, visibility and engagement around their summer and winter events. Fuse provides promotional campaigns, earned media coverage, athlete interviews, and premium onsite hospitality experiences for VIP guests, industry and media.
- TRAX from PRXcoreTRAX from PRX partnered with Fuse to launch a one-of-a-kind kids' podcast network. Fuse supported the launch with multi-pronged marketing including paid digital ads, social media content creation, PR outreach, and influencer kit seeding.
- Back MarketcoreFuse teamed up with Back Market to run a Brand Ambassador Program at college and universities across the country, driving awareness and sustainability messaging around refurbished technology.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Fuse Marketing competitors and assessment
Company assessmentDirect peers
- AMP Agency: Independent, mid-sized experiential and youth-oriented marketing agency serving major consumer brands across sports, entertainment and lifestyle — closely comparable to Fuse in size, scope and client base.
- Sparks: Sparks is an experiential and sports marketing agency (within Omnicom) that designs and executes brand experiences, sampling, and event activations for Fortune 500 consumer brands — directly competing for the same experiential youth-marketing engagements as Fuse.
- MKG: MKG is an independent experiential marketing and creative agency that combines brand storytelling, events, and digital activations for consumer brands — a close peer in service mix and target clients.
Broad incumbents
- George P. Johnson Experience Marketing: George P. Johnson is a large global experiential marketing agency within IPG that delivers brand experiences, events, and sponsorships for enterprise clients — a broader incumbent competing for the same experiential budgets as Fuse.
- Octagon: Octagon is a global sports and entertainment marketing agency (within IPG) that connects brands with athletes, properties, and fans; it overlaps heavily with Fuse's sports marketing and X Games / action sports work.
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency within IPG that designs experiential campaigns for enterprise clients — competing for the same large-scale event and activation programs as Fuse.
- Momentum Worldwide: Momentum Worldwide is a global experiential, sports, and entertainment marketing agency within IPG; it competes for the same experiential youth-marketing engagements that Fuse services for PepsiCo, Mountain Dew and similar clients.
- GMR Marketing: GMR Marketing is a global experiential and sports marketing agency that designs live brand experiences, sampling programs and sponsorship activations — a larger incumbent competing for the same sports and consumer brand work as Fuse.
Emerging players
- Mother: Mother is an independent, creatively led agency known for culture-driven campaigns with youth appeal; it represents an emerging adjacent creative competitor in the same youth-marketing category as Fuse.
- Two by Four: Two by Four is an independent creative agency with strong sports, action sports, and youth-culture credentials; it is comparable to Fuse for brands seeking specialist youth/sports marketing capabilities outside the holding-company networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fuse Marketing social profiles
Digital presenceFuse Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuse Marketing leadership team
Management profileNumber of profiles
Profiles15 records
Fuse Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuse Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuse Marketing
What does Fuse Marketing do?
Fuse Marketing is an independent youth marketing agency that designs and executes sports, sampling, campus, cultural, and customer marketing programs for consumer, sport, and lifestyle brands seeking to authentically engage teens and young adults (Gen Z and Millennials). The agency's core billable offerings span brand strategy, experiential marketing, social and digital media, public relations, creative services, sports marketing, campus ambassador programs, sampling programs, and consumer insights research. Engagement is delivered as project-based and multi-year agency contracts with major brands such as PepsiCo, Mountain Dew, Starbucks, Amazon, TikTok, and Back Market.
Is Fuse Marketing a public or private company?
Fuse Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fuse Marketing founded?
Fuse Marketing was founded in 1995. It employs 11 to 50 people.
Where is Fuse Marketing based?
Fuse Marketing is headquartered in Winooski, United States, in the North America region.
How does Fuse Marketing make money?
One revenue line is on record: marketing Services.
Who are Fuse Marketing's main competitors?
Direct peers on record are AMP Agency, Sparks and MKG. Broad incumbents are George P. Johnson Experience Marketing, Octagon, Jack Morton Worldwide, Momentum Worldwide and GMR Marketing. Emerging players are Mother and Two by Four.
Does Fuse Marketing have an API?
No public API is recorded for Fuse Marketing.
What industry is Fuse Marketing in?
Fuse Marketing's product category is Youth Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 541820 and its SIC code is 7311.