Broad Street

What Broad Street does

Broadstreet (legal entity Broadstreet Productions) is a privately held, New York-headquartered corporate communications, creative events, and training agency founded in the 1980s inside Drexel Burnham Lambert. The firm operates from 99 Wall Street, Suite 5100, with 11-50 employees, and operates as a B2B professional services business serving enterprise clients across healthcare and life sciences (primary), financial services, media and entertainment, technology, and consumer and hospitality verticals. Services span strategic communication planning, meetings and events (national sales meetings, virtual and global commercial meetings), creative content, brand experiences, digital and social, employee engagement, planning and logistics, and learning and performance improvement.

The firm's service model is engagement-based: it scopes customized solutions for client needs, produces creative content and live or virtual events, and delivers learning/training programs. Delivery relies on standard virtual meeting platforms — WebEx, Adobe Connect, and Zoom — and on production partners such as Herman Miller for IOT furniture integration. Documented proof points include a 1,500-attendee TED-like national sales meeting for a global pharmaceutical company, a virtual global commercial meeting broadcast twice across time zones with simultaneous translation for a global oncology client, and a 10+ year partnership producing Konica Minolta's annual Dealer Conference for 1,000+ attendees.

Broadstreet generates revenue through project-based and retainer professional services arrangements with enterprise clients. Pricing is quote-based and not publicly disclosed. Notable customers include Starwood Hotels, Konica Minolta, Deloitte Advisory, Pernod Ricard USA, REVOLT, and multiple undisclosed global pharmaceutical, biotech, clinical trials, oncology, and dietary supplement organizations. Corporate history includes acquisition by Incepta in 2001, Incepta's merger with UK-based Huntsworth in 2005, and a return to private ownership in 2007 explicitly to align accountability to clients rather than public shareholders. No funding rounds, M&A, or leadership changes have been disclosed in the source material.

Name

Broad Street

Legal name

Broadstreet Productions

Website

https://broadstreet.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadstreet is a privately held, New York-based corporate communications, creative events, and training agency serving Fortune 500 enterprise clients across healthcare, financial services, entertainment, technology, and consumer verticals through strategic communications, meetings, and brand experience engagements.

Ownership category

akta.pro rank

Product category

Corporate Communications Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

Keywords

• Corporate communications agency
• Event production services
• Strategic communication planning
• Brand experience design
• Employee engagement programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Communications Services: Broadstreet generates revenue through professional services engagements including strategic communication planning, creative content development, event production, and training programs. Revenue is earned through project-based and retainer arrangements with enterprise clients seeking customized communication and event solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Broadstreet is a corporate communications, creative events, and training agency that designs strategic communication plans, produces corporate meetings and events (including virtual, national sales, and global commercial meetings), develops creative content (video, presentations, multimedia), creates brand experiences, and delivers gamified learning and performance improvement programs for enterprise clients across healthcare, financial services, technology, entertainment, hospitality, and consumer sectors.

Product overview

Broadstreet is a corporate communications, creative events, and training agency that offers a comprehensive suite of service modules. The company's offerings include Strategic Communication Planning, Meetings + Events (encompassing virtual meetings, national sales meetings, and global commercial meetings), Creative Content (video production and multimedia), Brand Experiences, Digital + Social, Learning + Performance Improvement, Employee Engagement, and Planning + Logistics. These services work together as an integrated communications solution for corporate clients seeking to design and deliver exceptional experiences for their organizations and audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Planning Designs communication strategies that solve employee and organizational needs, aligning messaging with business objectives for enterprise clients.
• Meetings + Events Produces and manages corporate meetings, conferences, and events including national sales meetings, virtual meetings, and global commercial meetings for enterprise clients.
• Creative Content Develops creative content including video production, presentations, and multimedia materials for internal and external corporate communications.
• Brand Experiences Creates immersive brand experiences that surround consumers with impactful, memorable interactions for consumer-facing brands.
• Digital + Social Provides digital and social media services to engage audiences through online platforms and social channels.
• Learning + Performance Improvement Develops gamified learning programs and performance improvement solutions designed to change behavior and perception for enterprise audiences.
• Employee Engagement Transforms meetings into forums that foster collective conversations and employee involvement for corporate clients.
• Planning + Logistics Manages event planning and logistics coordination for corporate events and meetings.

Quantifiable outcome

• Thousands of visits and 15+ minute average viewing time on pre-launch engagement website for global biotech client
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Konica MinoltacoreStrategic or Co-development Partner10+ year strategic partnership where Broadstreet serves as the primary agency for Konica Minolta's Dealer Conference. Broadstreet conceived and executed intimate, conversation-based dealer meetings for 1000+ attendees, creating a format that replicated Workplace of the Future environments with IOT furniture from Herman Miller.
• Starwood HotelscoreStrategic or Co-development PartnerPartnership to develop the Wine Buzz program that trained hotel associates on wine service and sales. Broadstreet partnered with celebrity sommelier Andrea Immer to create an engaging training program including instructional videos, customizable wine lists, and classroom training aids.
• REVOLTcoreStrategic or Co-development PartnerMulti-year partnership producing REVOLT's annual Upfront event. Broadstreet curates events in REVOLT's signature style, featuring concert-style venues, executive presentations, and special guest performances to position REVOLT as the #1 name in music.
• WebEx, Adobe Connect, ZoomsupportingTechnology or IntegrationVirtual meeting platform partnerships used to deliver client engagements. Broadstreet has years of experience producing virtual meetings using these platforms, leveraging interactive features beyond typical webcast approaches.
• Herman MillersupportingTechnology or IntegrationIOT furniture provider for Konica Minolta dealer conference. Herman Miller furniture was integrated into the conference design to create immersive Workplace of the Future environments.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Brand experience agency producing events, meetings, and immersive brand experiences for global enterprise clients. Closely comparable to Broadstreet in service mix (strategy, events, content) and enterprise customer base.
• George P. Johnson Experience Marketing: Experiential marketing agency specializing in corporate events, conferences, and brand experiences for technology and healthcare clients. Directly comparable to Broadstreet's meetings and events business, particularly for enterprise sales meetings and product launches.
• Sparks: Experience design agency focused on brand experiences, events, and digital activations for corporate clients. Comparable to Broadstreet in combining strategic planning with creative event execution for Fortune 500 brands.
• Freeman: Large events and brand experience agency serving enterprise clients with event production, digital, and creative services. Comparable in the meetings and events vertical though operating at materially larger scale than Broadstreet.
• GMR Marketing: Experiential marketing agency focused on sports, entertainment, and consumer brand experiences. Comparable to Broadstreet's brand experience and entertainment work for clients like REVOLT and Pernod Ricard.
• MKG: Creative experiential agency combining brand strategy, content, and event production. Closely aligned with Broadstreet's integrated boutique model and emphasis on meticulous creative execution for enterprise clients.

Broad incumbents

• Havas Creative Network: Global creative and communications network offering advertising, PR, events, and brand experience services. Competes with Broadstreet for enterprise corporate communications and events work, but as part of a much larger portfolio including media and health communications.
• Omnicom Group: Global advertising and marketing holding company whose agencies (e.g., DDB, BBDO, Interpublic sibling networks) compete for the same enterprise communications and event budgets. Broader scale and one-stop-shop procurement model competes directly with boutique independents like Broadstreet.
• Dentsu Creative: Global creative network offering brand experience, content, and event production. Comparable service portfolio but at international scale, often competing for the same Fortune 500 communications and experiential budgets as Broadstreet.

Regional players

• First Protocol: UK-headquartered event and brand experience agency with global delivery. Comparable services to Broadstreet in corporate events and brand experiences but with a European base and primarily serves EMEA-headquartered clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BroadstreetNYC
• LinkedInlinkedin.com/company/broadstreet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broad Street