Hospice of North Alabama

What Hospice of North Alabama does

Hospice of North Alabama is a for-profit hospice care provider headquartered in Huntsville, Alabama, delivering in-home and facility-based end-of-life care across 17 counties in Northern Alabama. The organization operates four physical offices (Hospice of North Alabama's headquarters in Huntsville with additional offices in Florence/Shoals Area, Scottsboro, and Cullman) serving patients with terminal illnesses (including cancer, Alzheimer's/dementia, heart disease, COPD, stroke, Parkinson's, ALS, liver disease, and kidney disease) and their families. Core services are delivered through an interdisciplinary team model comprising registered nurses, physicians, medical social workers, chaplains, bereavement coordinators, and trained volunteers, covering four levels of care: Routine Hospice Care, Respite Care (up to 5 days at a skilled nursing facility), General Inpatient Care, and Continuous Home Care. The service portfolio also includes pharmacy and medical equipment coordination, volunteer companionship, caregiver support, and a 13-month post-death bereavement program.

The underlying 'technology' is not software-based but operational: an interdisciplinary care coordination platform supported by 24/7 nurse-staffed local Alabama offices, an RN Case Manager model with lower patient-to-nurse ratios than comparable hospices, and integration with skilled nursing facilities, assisted living communities, and hospitals across the region. CHAP accreditation provides the quality framework, and the 'Hospice At Your Side' mobile app extends educational and referral touchpoints beyond the physical offices. The organization is an affiliate of BrightSpring Health Services (d/b/a Res-Care, Inc.) and a partner of Adoration Health, with the affiliated BrightSpring Hospice Foundation (501(c)(3)) providing ancillary financial assistance to patients and families.

The business model is reimbursement-driven, with revenue generated primarily through the Medicare Hospice Benefit, supplemented by Medicaid and private insurance plans. Patient acquisition is referral-led, sourcing patients from primary care physicians, hospitals, skilled nursing facilities, assisted living facilities, and self-referrals through a 24/7 referral coordination team. Marketing is community- and education-led via website content, social media (Facebook, Twitter, LinkedIn), educational videos, and outreach to physician offices and hospitals. Pricing is not transactional; services covered under the Medicare Hospice Benefit include nursing care, physician services, medications related to the terminal diagnosis, medical equipment and supplies, social work, spiritual care, volunteer services, and bereavement support. The organization is privately held, with no IPO and no disclosed revenue figures.

Name

Hospice of North Alabama

Legal name

Res-Care, Inc.

Website

https://hospiceofnorthalabama.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospice of North Alabama is a Huntsville-based for-profit hospice provider delivering in-home and facility-based end-of-life care to terminally ill patients and their families across 17 Northern Alabama counties via four offices and an interdisciplinary clinical team.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Inpatient Hospice (General Inpatient Care) (HLADAHAB)

Keywords

• Hospice care services
• End-of-life care
• Palliative care
• Bereavement support
• Pain management

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospice Care Services: Revenue generated through reimbursement for hospice care services provided to terminally ill patients. Services covered primarily through Medicare Hospice Benefit, Medicaid, and private insurance plans. The organization provides a full spectrum of hospice services including nursing care, physician services, medical equipment, medications, social services, spiritual care, and bereavement support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hospice of North Alabama provides in-home and facility-based hospice care for terminally ill patients across 17 counties in Northern Alabama. The organization delivers an interdisciplinary care model combining nursing, physician services, pain and symptom management, medications, medical equipment, social work, spiritual care, volunteer companionship, and 13-month bereavement support, reimbursed through Medicare Hospice Benefit, Medicaid, and private insurance.

Product overview

Hospice of North Alabama provides a comprehensive hospice care service portfolio centered on in-home comfort care for terminally ill patients. The core offering includes an interdisciplinary team approach combining nursing care, physician services, pain and symptom management, medication coordination, medical social services, spiritual support, bereavement services, and volunteer visits. The company operates four physical locations (Huntsville, Shoals Area/Florence, Scottsboro, and Cullman) serving 17 counties across northern Alabama. Additional offerings include pharmacy/equipment delivery, caregiver support, and the BrightSpring Hospice Foundation for financial assistance. Care is delivered across four levels: Routine Care, Respite Care, General Inpatient Care, and Continuous Care, all coordinated through 24/7 on-call support.

Differentiator

Problem solved

Functional benefit

Brands

• Hospice At Your Side: Brand platform associated with Hospice of North Alabama services and mobile app.

Products and services

• In-Home Hospice Care

Quantifiable outcome

• SHP Superior Performer recognition - top 20% of all eligible SHP clients for caregiver and family satisfaction, 2021

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Adoration HealthcoreStrategic or Co-development PartnerHospice of North Alabama operates as an Adoration Health Partner, affiliated with Adoration Health which offers Home Health, Hospice, Palliative Care, and Private Duty Nursing services nationally. This partnership strengthens clinical offerings and expands the organization's ability to serve individuals needing care across Alabama and beyond.
• BrightSpring Health ServicescoreStrategic or Co-development PartnerHospice of North Alabama is an affiliate of BrightSpring Health Services, a family of Health and Human Services brands. The affiliation provides access to comprehensive benefits, career development resources, and organizational support while maintaining local community focus.
• BrightSpring Hospice FoundationsupportingOthersThe BrightSpring Hospice Foundation is a 501(c)(3) not-for-profit organization that provides essential non-hospice support for hospice patients and families unable to afford additional assistance. The foundation supports patients with non-healthcare related financial needs including comfort care items, final arrangements, and home care services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Compassus: Operates a nationwide network of hospice, palliative, and home health programs with interdisciplinary team models similar to HONA's; directly comparable in care philosophy and four-level hospice delivery.
• Amedisys: National home health and hospice provider with significant Southeast US presence; competes head-to-head with HONA for hospital and SNF referrals and shares the same Medicare Hospice Benefit reimbursement model.
• Aveanna Healthcare: Provides home health, hospice, and private duty nursing services with regional concentration in the Southeast; comparable in offering mix and patient population, though Aveanna has a stronger pediatric/private-duty focus.
• Adoration Health: National home health, hospice, palliative care, and private duty nursing provider that announced a 2026 affiliation with Hospice of North Alabama; operates the same core service lines across a much larger multi-state footprint, making it the most directly comparable operating peer.
• Enhabit: Home health and hospice operator spun out of Encompass Health with a strong Southeastern US footprint; overlaps HONA in hospice service delivery, Medicare-led reimbursement, and referral-driven GTM.
• Gentiva: One of the largest US hospice and home health operators, offering in-home hospice, palliative care, and clinical services across multiple states; directly comparable in service mix, payer model (Medicare-led), and care-level structure.

Broad incumbents

• VITAS Healthcare (Chemed Corporation): The largest US hospice provider, operating a national network offering routine, continuous, and inpatient hospice care; comparable service portfolio and patient mix, but materially larger scale and geographic reach.
• BrightSpring Health Services: Parent organization of HONA and operator of multiple hospice, home health, and pharmacy brands nationally; comparable as a sibling hospice operator within the same corporate family and shared back-office infrastructure.

Emerging players

• Three Oaks Hospice: Regional hospice provider rapidly expanding across the Southeastern US with a similar interdisciplinary, in-home hospice model; competes for the same family, physician, and facility referrals in overlapping markets.

Regional players

• Alacare Home Health & Hospice: Alabama-headquartered home health and hospice provider with long-standing Alabama roots and broad county-level coverage; the most locally comparable hospice peer given overlapping Alabama service territory and similar referral ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HospiceNorthAL
• Facebookfacebook.com/124029671019394
• LinkedInlinkedin.com/company/hospice-of-north-alabama-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice of North Alabama