Senix
Senix designs and manufactures ultrasonic, 80 GHz radar, and capacitance sensors for industrial level, distance, and inventory measurement, selling through direct e-commerce and a distributor network to manufacturing, agriculture, marine, environmental, civil, and municipal water customers.
- Company typePrivate
- Founded1989
- HeadquartersHinesburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Senix does
Senix designs, manufactures, and sells industrial sensors for level, distance, and inventory measurement. The company's portfolio centers on three sensing modalities: ultrasonic sensors under the ToughSonic® brand (TS-100 and TS-200 series, with ranges of 3 to 50 feet and IP68-rated stainless-steel and PVDF construction), 80 GHz compact non-contact radar sensors in the CNCR series (models CNCR-110 through CNCR-390, measuring solids and liquids up to 98 feet), and capacitance probes in the MCP-100 and MCP-300 line for point-level detection of water-based liquids with IO-Link and Bluetooth connectivity. Software wraps the hardware stack with SensorView™ for Windows PC-based sensor configuration, BinCloud® for cloud-based remote monitoring, and Binventory® 2.0 for inventory management.
The business model is hardware-centric with an attached software ecosystem. Most sensors are sold through a direct e-commerce storefront on senix.com using a quote-based purchasing system, supplemented by an authorized distributor/reseller locator for channel reach; products are shipped EXW from Lincoln, Nebraska. Pricing spans roughly $52 to $893+ per sensor depending on range and specifications, with accessories, mounting hardware, and configuration tools sold alongside. Revenue therefore accrues primarily from one-time hardware sales, with software providing a secondary, recurring-adjacent layer. The customer base is horizontal, spanning industrial manufacturing, agriculture, marine, environmental monitoring, civil engineering, and municipal water/wastewater applications, with a Custom & OEM offering for proprietary integrations.
Since 2024, Senix has operated as a subsidiary of BinMaster Sensors and Technologies LLC, a privately held holding company headquartered in Lincoln, Nebraska that groups BinMaster (level controls), BinTrac (bin weighing), MicroZone (agricultural heat controls), and Senix under a single corporate parent. Doug Boehm serves as President. The company traces its origins to 1989–1990 and employs between 11 and 50 people.
Senix firmographics
Firmographics- Name
- Senix
- Legal name
- BinMaster Sensors and Technologies, LLC
- Website
- https://senix.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senix designs and manufactures ultrasonic, 80 GHz radar, and capacitance sensors for industrial level, distance, and inventory measurement, selling through direct e-commerce and a distributor network to manufacturing, agriculture, marine, environmental, civil, and municipal water customers.
- Ownership category
- akta.pro rank
Senix industry classification
Industry- Product category
- Industrial Sensors
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA)
- akta.pro secondary industries
- Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD), Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)
Keywords
Where Senix is headquartered
LocationHeadquarters
- HQ city
- Hinesburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Sensors: Sale of ultrasonic, radar, and capacitance sensors and associated mounting/accessories. Products sold with two-year warranty. Pricing varies by range and specifications ($52 to $893+ for sensors).
- Software Licensing: Sale and licensing of proprietary software including SensorView™ configuration software and Binventory® inventory management platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultrasonic Sensors - ToughSonic TS-100 |
| One time/ perpetual license | Pay-as-you-go | Ultrasonic Sensors - ToughSonic TS-200 |
| One time/ perpetual license | Pay-as-you-go | Radar Sensors - CNCR Series |
| One time/ perpetual license | Pay-as-you-go | Capacitance Probes - MCP Series |
| One time/ perpetual license | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Senix product offering
Product offeringCore offering
Senix designs, manufactures, and sells rugged industrial sensors for non-contact level, distance, and inventory measurement, including the ToughSonic® ultrasonic line, CNCR 80 GHz non-contact radar sensors, and MCP capacitance probes. Its sensors are deployed in tanks, silos, waterways, and process lines across industrial, agricultural, marine, civil engineering, environmental, and municipal water/wastewater applications, and are paired with proprietary software (SensorView™, BinCloud®, Binventory® 2.0) for sensor configuration, cloud monitoring, and inventory management.
Product overview
Senix manufactures industrial sensor solutions for level, distance, and inventory measurement applications. The product portfolio centers on three core sensor technologies—ultrasonic sensors (ToughSonic® 100 and 200), non-contact radar sensors (CNCR series including CNCR-110/120/210/220/230/320/390), and capacitance probes (MCP-100 and MCP-300). These sensors integrate with software platforms including SensorView™ for configuration, BinCloud® for cloud-based monitoring, and Binventory® 2.0 for inventory management. The company operates as part of BinMaster Sensors and Technologies LLC, headquartered in Lincoln, Nebraska, and has been in the ultrasonic sensor business for over 35 years.
Differentiator
Problem solved
Functional benefit
Brands
- ToughSonic: Brand name for Senix's line of ultrasonic sensors including ToughSonic-100 and ToughSonic-200 models.
- BinCloud
- Binventory
- SensorView
Products and services
- ToughSonic® 100 General purpose ultrasonic sensor providing rugged, reliable level and distance measurements for industrial, agricultural, and marine applications with ranges from 3' to 50'.
- ToughSonic® 200 Advanced ultrasonic sensor with higher performance specifications for level and distance measurement in industrial automation and process control applications.
- CNCR-110 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 26' range for measuring solid and liquid inventory levels in tanks and silos.
- CNCR-120 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 49' range for inventory measurement in tanks and silos.
- CNCR-210 Compact Non-Contact Radar Sensor Compact non-contact radar measuring solid and liquid inventory from up to 26 feet (8m) distance.
- CNCR-220 Compact Non-Contact Radar Sensor Compact non-contact radar measuring solid and liquid inventory from up to 49 feet (15m) distance.
- CNCR-230 Compact Non-Contact Radar Sensor Compact non-contact radar with 49' range and LED display screen for real-time level visibility.
- CNCR-320 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 49' range for industrial inventory monitoring.
- CNCR-390 3-Inch Flange Radar Sensor 3-inch flange radar sensor measuring tanks and silos as tall as 98 feet with high-precision capability.
- MCP-100 Mini Capacitance Probe Mini capacitance probe for point-level detection of water-based liquids in tanks and vessels, designed for sanitary and hygienic environments with IO-Link and Bluetooth connectivity.
- MCP-300 Extended Mini Capacitance Probe Extended mini capacitance probe with customizable stainless-steel extension (2.5" to 9.8") for reliable point-level detection in water-based liquids and pump protection applications.
- SensorView™ Configuration Software Windows PC software for setup, calibration, and diagnostics of ToughSonic ultrasonic sensors, including analysis tools and USB drivers.
- BinCloud® Inventory Monitoring Platform Cloud-based inventory monitoring software platform for remote level measurement data management and visualization of sensor networks.
- Binventory® 2.0 Inventory Management Software Inventory management software for automated level monitoring and reporting of bin and tank inventory systems.
- Ultrasonic Sensor Accessories Mounting hardware, wiring termination boards, adapters, cables, and configuration tools for ultrasonic sensor installation and integration.
- Radar Sensor Accessories Mounting brackets, swivel mounts, extension pipes, and flange adapters for CNCR radar sensor installation.
- Precision Digital Displays Analog and serial display units for ToughSonic ultrasonic sensors providing local readout of level and distance measurements.
- Custom & OEM ToughSonic® Sensors Customizable ultrasonic sensors tailored to unique application requirements for OEM integration and specialized industrial deployments.
Companies that use Senix
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Senix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Senix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BinMaster Sensors and Technologies LLCcoreIn 2024, Senix became a part of BinMaster Sensors and Technologies LLC, headquartered in Lincoln, Nebraska, USA. BinMaster is a family of sensor and measurement technology companies including BinMaster Level Controls, BinTrac Bin Weighing Systems, and MicroZone Automated Heat Lamp Controls.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Senix competitors and assessment
Company assessmentDirect peers
- Banner Engineering: US-based industrial sensor manufacturer with ultrasonic level and distance sensors serving factory automation and process control. Comparable mid-market competitor to Senix in North America.
- VEGA Grieshaber: A leading global manufacturer of level, switching, and pressure instrumentation, including ultrasonic and 80 GHz radar sensors. Directly comparable to Senix across its core level/distance product lines and industrial customer base.
- Pepperl+Fuchs: Manufactures industrial ultrasonic and proximity sensors, including level measurement solutions, with strong focus on harsh industrial environments — closely aligned with Senix's ToughSonic positioning.
- Keyence: Global leader in industrial sensors including ultrasonic displacement and distance measurement, sold to factory automation and process customers. Comparable on sensing technology and direct-sales go-to-market model.
- Massa Products Corporation: Specialist manufacturer of ultrasonic sensors and transducers for industrial, OEM, and harsh-environment applications. Direct technology and use-case overlap with Senix's ToughSonic line.
- ifm electronic: Industrial sensor manufacturer with a strong ultrasonic level and distance product line, plus IO-Link-enabled devices. Direct overlap with Senix in liquid level monitoring and factory automation customers.
Broad incumbents
- SICK AG: Industrial sensor and automation specialist offering ultrasonic distance and level sensors, plus radar-based measurement. Competes with Senix in factory automation, logistics, and process-level applications.
- Endress+Hauser: Global process instrumentation leader with broad level, flow, and analytical sensor portfolios including ultrasonic and radar. Overlaps with Senix in liquid level and inventory monitoring for industrial process customers.
- Siemens Process Instrumentation: Major industrial automation vendor offering SITRANS level, ultrasonic, and radar sensors. Overlaps with Senix in process industry, water/wastewater, and large industrial customers at a much larger scale.
Others
- BinMaster Level Controls: Sister brand within BinMaster Sensors and Technologies LLC, focused on level controls for bins and silos in agriculture and bulk-material handling. Comparable end-market and distribution, and a natural cross-sell partner for Senix sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senix social profiles
Digital presenceSenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senix leadership team
Management profileNumber of profiles
Profiles1 record
Senix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senix
What does Senix do?
Senix designs, manufactures, and sells rugged industrial sensors for non-contact level, distance, and inventory measurement, including the ToughSonic® ultrasonic line, CNCR 80 GHz non-contact radar sensors, and MCP capacitance probes. Its sensors are deployed in tanks, silos, waterways, and process lines across industrial, agricultural, marine, civil engineering, environmental, and municipal water/wastewater applications, and are paired with proprietary software (SensorView™, BinCloud®, Binventory® 2.0) for sensor configuration, cloud monitoring, and inventory management.
Is Senix a public or private company?
Senix is a private company. It is classified as corporate owned and is currently operating.
When was Senix founded?
Senix was founded in 1989. It employs 11 to 50 people.
Where is Senix based?
Senix is headquartered in Hinesburg, United States, in the North America region.
How does Senix make money?
Two revenue lines are on record. Hardware Sales - Sensors are the primary driver. The others are software Licensing.
Who are Senix's main competitors?
Direct peers on record are Banner Engineering, VEGA Grieshaber, Pepperl+Fuchs, Keyence, Massa Products Corporation and ifm electronic. Broad incumbents are SICK AG, Endress+Hauser and Siemens Process Instrumentation. BinMaster Level Controls is listed as an others.
Does Senix have an API?
No public API is recorded for Senix.
What industry is Senix in?
Senix's product category is Industrial Sensors. Its primary akta.pro industry code is IMAGAFAA, Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration), with a secondary code of HDAHALAD, Environmental Sensors (Temperature/Humidity/Gas/Air Quality). Its NAICS code is 334519 and its SIC code is 3823.