BinMaster

What BinMaster does

BinMaster is a U.S.-based, privately held industrial sensor and inventory-management company operating under BinMaster Sensors and Technologies LLC and headquartered in Lincoln, Nebraska. Founded in 1953, the company designs and sells continuous and point-level measurement devices — including non-contact radar (NCR-86, CNCR series), guided wave radar (GWR-2000/3000), the 3D Level Scanner, SmartBob cable-based sensors, rotary indicators, capacitance probes, vibrating probes, and diaphragm switches — for bulk solids and liquids stored in bins, silos, and tanks across industries such as agriculture, plastics, cement, animal feed, food processing, mining, and bioenergy.

The company's software layer pairs its hardware with the BinCloud SaaS platform (with industry-specific variants including ResinView, CementView, AgriView, FeedView, and PitView), the on-premise Binventory 2.0 application running on Microsoft SQL Server, and the LTX-100 multi-protocol industrial gateway supporting Modbus, LoRa, 4-20 mA, HART, Ethernet, and cellular connectivity. Complementary wholly-owned brands — Senix (liquid level ultrasonic sensors), BinTrac (patented A-Frame load cell weighing), and MicroZone (livestock heat controls) — extend the portfolio into adjacent use cases that share the same software backbone.

BinMaster generates revenue primarily through hardware sales of sensors, gateways, and accessories, supplemented by recurring BinCloud software subscriptions (with per-sensor annual monitoring fees on offerings such as PitView) and replacement-parts revenue. Distribution combines a direct field and inside sales team (with free expert consultation), a global authorized distributor/manufacturer-rep network, and an e-commerce storefront on binmaster.com. Pricing is predominantly quote-based for enterprise deployments, with entry-level SKUs listed at fixed unit prices (e.g., $204-$652). The customer base spans SMB buyers served through distribution and e-commerce up to enterprise accounts such as Aurora Co-Op, which has deployed over 200 radar sensors across 17 locations. The company is led by CEO Scott Hudson (promoted from President in December 2024) and VP of Sales Nathan Grube, and holds ISO 9001 plus CSA, IECEx, and ATEX certifications supporting deployment in hazardous and explosive-atmosphere environments.

Name

BinMaster

Legal name

BinMaster Sensors and Technologies LLC

Website

https://binmaster.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

BinMaster designs and sells level measurement sensors and cloud-based inventory management software (BinCloud, Binventory, plus industry variants) for bulk solids and liquids in bins, silos, and tanks, serving agriculture, plastics, cement, feed, food, mining, and bioenergy operators globally through direct, distributor, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Industrial Level Sensors and Bulk Inventory Management

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Mine Ventilation, Dust Control & Gas Monitoring Equipment (IMAKANAF)

akta.pro secondary industry

Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)

Keywords

• Level measurement sensors
• Inventory management software
• Bulk material monitoring
• Bin silo sensors
• Industrial level controls

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Level Sensors: Sale of level measurement sensors including non-contact radar, guided wave radar, ultrasonic, laser, rotaries, capacitance probes, vibrating probes, and diaphragm switches. Products range from point-level switches to continuous level sensors.
2. Software Subscriptions: Cloud-based SaaS inventory management software including BinCloud with industry-specific variants (ResinView, CementView, AgriView, FeedView, PitView) and on-premise Binventory 2.0. Annual monitoring fees per sensor are mentioned for products like PitView.
3. IoT Gateways and Network Devices: Sale of LTX-100 all-in-one gateways and other wireless/IoT devices for sensor connectivity and data transmission.
4. Accessories and Replacement Parts: Mounting plates, replacement cables, replacement parts, and accessories for sensors and systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BinMaster designs, manufactures, and sells industrial level measurement sensors (radar, 3D scanner, guided wave radar, ultrasonic, laser, rotary, capacitance, vibrating, diaphragm) and inventory management software for bulk solids and liquids stored in bins, silos, and tanks. Its offerings combine physical sensors with cloud-based BinCloud SaaS, on-premise Binventory 2.0 software, IoT gateways (LTX-100), and weighing systems (BinTrac) targeted at agriculture, plastics, cement, food processing, mining, bioenergy, and animal feed operations.

Product overview

BinMaster is a level sensor and inventory management solutions provider offering a comprehensive portfolio of hardware and software products. Continuous level measurement technologies include non-contact radar sensors (NCR-86, CNCR series), 3D Level Scanner systems, SmartBob cable-based sensors, and guided wave radar (GWR-2000 for solids, GWR-3000 for liquids). Point level detection products include BMRX rotary indicators, PROCAP capacitance probes, VRX vibrating probes, and BM diaphragm switches. The software portfolio spans cloud-based platforms (BinCloud with industry-specific variants including ResinView for plastics, CementView, AgriView, FeedView, PitView for CAFOs) and on-premise solutions (Binventory 2.0). Supporting hardware includes LTX-100 wireless gateways, BinTrac weighing systems, digital panel meters, and aeration/flow detection equipment. The company also provides subsidiary brands including Senix (liquid level sensors), BinTrac (weighing), and MicroZone (heat controls).

Differentiator

Problem solved

Functional benefit

Brands

• BinCloud: Cloud-based inventory management software platform for level sensors
• Binventory
• ResinView
• PitView
• AgriView
• FeedView
• CementView
• BinTrac
• Senix
• MicroZone
• LTX-100

Products and services

• NCR-86 Non-Contact Radar

Quantifiable outcome

• Workplace safety improvement through elimination of bin climbing
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SenixcoreTechnology or IntegrationSenix is a sister company under the BinMaster Sensors and Technologies LLC umbrella. Senix specializes in liquid level sensors including the ToughSonic ultrasonic sensor line. Products are complementary with BinMaster sensors and share the Binventory software platform for inventory management.
• BinTraccoreTechnology or IntegrationBinTrac is a sister company under BinMaster Sensors and Technologies LLC umbrella. BinTrac specializes in patented A-Frame load cell weighing systems for feed bins and industrial applications. Products integrate with Binventory software for complete inventory management.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Emerson (Rosemount): Emerson's Rosemount level portfolio (5400/5600 series radar, 3100/3200 ultrasonic) competes directly with BinMaster in chemical, food, and bulk solids applications. Emerson's global installed base and DeltaV integration provide a strong incumbent alternative for enterprise accounts.
• Siemens Process Instrumentation: Siemens' SITRANS line offers radar, ultrasonic, and capacitance level sensors plus weigh feeders (Milltronics) — directly competing with BinMaster and BinTrac in mining, cement, and bulk solids. As part of a much larger automation portfolio, Siemens can bundle level sensing with PLC, drives, and SCADA.
• KROHNE: KROHNE is a European-based process instrumentation specialist with strong radar and TDR level measurement offerings and significant presence in chemical, water, and industrial verticals — overlapping with BinMaster's GWR-2000/3000 product positioning.
• Endress+Hauser: Endress+Hauser is the global leader in industrial process instrumentation, with a comprehensive level measurement portfolio (radar, guided wave, ultrasonic, capacitance, vibrating fork) overlapping BinMaster across virtually every vertical served. It competes on scale, global service, and integrated IIoT platforms.
• AMETEK (Level & Process Instruments): AMETEK's process instrument businesses produce level, pressure, and analytical sensors sold into similar industrial and bulk solids applications. The breadth of AMETEK's instrumentation portfolio overlaps with BinMaster's continuous level and point-level sensing line.

Direct peers

• VEGA: VEGA is a leading global specialist in level, point-level, and pressure measurement with a particularly strong presence in bulk solids — the same core category BinMaster addresses. Its radar and ultrasonic portfolios compete head-to-head with NCR/CNCR, GWR-2000, and SmartBob in agricultural, mining, and process industries.
• MTS Sensors: MTS Sensors manufactures magnetostrictive and Temposonics position/level sensors for industrial applications including tanks and silos — a direct alternative to BinMaster's continuous level portfolio, particularly in liquid and slurry measurement.
• Flowline: Flowline specializes in level measurement sensors (ultrasonic, radar, capacitance, optical) for water, chemical, and industrial applications. While skewed toward liquids, it competes with BinMaster's Senix ultrasonic line and GWR-3000 in mid-market accounts.
• UWT GmbH: UWT is a German specialist in level measurement for bulk solids, offering rotary, vibrating fork, and capacitance point-level sensors — directly competing with BinMaster's BMRX, VRX, and PROCAP families in cement, plastics, and feed applications globally.

Emerging players

• CAMPBELL Scientific: CAMPBELL Scientific supplies industrial monitoring and data acquisition systems used in agricultural research, environmental, and bulk material applications. While more focused on research-grade monitoring than discrete level sensors, its datalogger + IoT gateway offerings overlap with BinMaster's BinCloud/LTX-100 stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/binmasterusa
• YouTubeyoutube.com/@BinMaster
• Facebookfacebook.com/binmasterusa
• LinkedInlinkedin.com/company/binmaster-level-controls
• Instagraminstagram.com/binmaster.tech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BinMaster