What AUO Display Plus does

AUO Display Plus (ADP) is the wholly-owned vertical-market display subsidiary of Taiwan-listed AUO Corporation (TWSE: 2409), established to commercialize AUO's panel technology across six target verticals: Smart Retail, Smart Healthcare, Smart Education & Enterprise, Entertainment, Transportation, and Industrial. Headquartered in Hsinchu, Taiwan, ADP operates a global direct-sales organization with offices in the USA, Netherlands, Japan, China, and Singapore, serving over 1,000 enterprise clients worldwide and holding over 30% global market share in professional medical display panels.

The company's product portfolio spans LCD panels, LED displays, touch and open-frame solutions, digital signage, and ePaper displays, anchored by proprietary technologies including HiRaso (ChLCD-based ePaper with up to 90% energy savings), TARTAN (custom aspect ratios), Advanced Reflectionless Technology (A.R.T.), and the AecoColor+ color algorithm. Vertical-specific solutions include SurgiEyes (TFDA Class II-approved real-time 3D robotic surgery imaging), AecoPost and AecoTag (battery-powered color ePaper signage and electronic shelf labels supporting up to 4,000 tags per deployment), IMPRESS content management, Smart P.O.D. workspace pods, and EVSE HMI for EV charging. The company has expanded via acquisitions of Rise Vision (cloud digital signage SaaS, 2022) and Avocor (collaboration displays, 2024), and in 2025 signed a joint venture with E Ink (NT$390M, ADP 51%) for large-sized EPD module production.

ADP makes money primarily through hardware sales of commercial and industrial displays and integrated vertical solutions, supplemented by SaaS revenue from Rise Vision's digital signage platform. AI is embedded as features in specific products — facial recognition on outdoor signage, AI-powered self-checkout, TCM tongue and pulse diagnostic analysis, SurgiEyes 3D imaging — and ADP is layering an ecosystem of software, integration, and channel partners (Microsoft MDEP, ADLINK, Nanolumens, SkyJet, Cypress Technology) on top of its panel-manufacturing base to capture solution-level value.

Name

AUO Display Plus

Legal name

AUO Display Plus Corporation

Website

https://www.auodplus.com/en-global

Company type

Private

Founded year

2021

Operating status

Operating

Short description

AUO Display Plus is the vertical-market display subsidiary of AUO Corporation, providing commercial and industrial LCD, LED, ePaper, and touch display solutions — plus integrated systems — to over 1,000 enterprise customers across smart retail, healthcare, education, transportation, and industrial verticals worldwide.

Ownership category

akta.pro rank

Product category

Commercial Display Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Indoor and Outdoor Display Advertising (54185)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industries

Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Commercial display solutions
• Medical display panels
• EPaper digital signage
• Interactive flat panel displays
• Smart retail technology

Headquarters

HQ city

Hsinchu

HQ country

Taiwan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial and Industrial Display Hardware Sales: Sale of LCD panels, LED displays, touch monitors, open frame displays, and ePaper displays to enterprise and vertical market customers.
2. Smart Display Solutions and Systems Integration: Integrated vertical-specific solutions combining hardware and software, including digital signage systems, IFPD systems, smart retail, smart healthcare, and smart enterprise solutions with installation and integration services.
3. ePaper Display Manufacturing and Solutions: Manufacturing and supply of ePaper displays including AecoPost signage and AecoTag ESL solutions, with proposed joint venture with E Ink for large-sized EPD module production lines at AUO's Taoyuan Longke plant.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AUO Display Plus manufactures and sells commercial and industrial display products—including LCD panels, LED displays, ePaper signage (AecoPost), electronic shelf labels (AecoTag), touch monitors, open-frame displays, and IFPD systems—and combines them with software and integration services into vertical-market solutions for smart retail, healthcare, education, enterprise, transportation, entertainment, and industrial customers.

Product overview

AUO Display Plus (ADP) offers a comprehensive portfolio of professional and commercial display solutions organized across four main product categories: LCD Panel products (General Display, Medical Display, Industrial Display, Consumer Display, Transportation Display, Entertainment Display, Retail Display, plus TFT Fingerprint Sensor and TFT X-Ray Sensor); Public Display products (IFPD Panel, FHD/UHD Display, TARTAN Display, High Brightness Display, Curved Display); Display Systems (Digital Signage, IFPD, LED Display, Touch Monitor & Panel PC, ePaper Display including AecoPost and AecoTag); and Touch & Open Frame solutions. Key enabling technologies include HiRaso (cholesteric liquid crystal ePaper for outdoor/power-constrained applications), A.R.T. (Advanced Reflectionless Technology), TARTAN Display, Ultra-High Brightness, and 3D Display Technology. ADP provides vertical-specific solutions including SurgiEyes for robotic surgery 3D imaging, AecoRetail for sustainable smart retail, Smart Enterprise solutions (Interactive Classroom, Meeting Space Management), and EVSE HMI for EV charging interfaces. The company has expanded through acquisitions including Avocor (collaboration solutions, 2024) and Rise Vision (digital signage software, 2022). ADP serves global markets through subsidiaries and sales offices in the US, Europe, Japan, and China, supporting over 1,000 global clients.

Differentiator

Problem solved

Functional benefit

Brands

• AecoPost: Eco-friendly ePaper signage solution with unplugged design and long-lasting battery for flexible placement without electrical outlets. Uses E Ink Spectra 6 technology with AecoColor+ algorithm for saturated colors.
• AecoTag
• AecoRetail
• SurgiEyes
• HiRaso Display
• Smart P.O.D.
• IMPRESS
• AecoColor+

Products and services

• AecoPost ePaper Signage Battery-powered, full-color ePaper digital signage solution using E Ink Spectra 6 technology with proprietary AecoColor+ color algorithm; wireless design supports up to 6 months of operation on a single charge; for retail, public spaces, and commercial signage deployments.
• AecoTag Electronic Shelf Label

Quantifiable outcome

• Up to 90% energy savings compared to traditional LCD technology with HiRaso Display (ChLCD)
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability15 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and strategic.

• E Ink (元太科技)coreStrategic or Co-development Partner · 2 April 2025AUO Display Plus and E Ink signed an investment term sheet to establish a joint venture company with NT$390 million in registered capital (ADP 51%, E Ink 49%) for building large-sized EPD module production lines at AUO's Taoyuan Longke plant, targeted for production in Q4 2025. E Ink also supplies Spectra 6 color ePaper technology for ADP's AecoPost and AecoTag solutions, and StellarLink partnership for J-Poster (A2-sized signage made in Japan) with AUO Display Plus as manufacturer of the aecoPost 31.5-inch signage.
• Cypress TechnologystrategicTechnology or IntegrationCypress Technology has built an end-to-end medical imaging ecosystem with partners including AVer, Avalue, Karl Storz, Pentax, Sony, and AUO Display Plus to provide comprehensive solutions covering image acquisition, processing, and visualization. ADP provides display solutions integrated into Cypress's medical imaging systems for hybrid operating rooms, telemedicine, and medical image recording deployed in major Taiwan hospitals.
• Microsoft Device Ecosystem Platform (MDEP)strategicTechnology or IntegrationAUO Display Plus joined the Microsoft Device Ecosystem Platform (MDEP) as an ODM partner, powered by Android Open Source Project (AOSP), to drive innovation in smart enterprise applications. MDEP offers an open, adaptable foundation for device manufacturers and software developers to build cutting-edge solutions supported by Microsoft's enterprise-grade security.
• NanolumensstrategicStrategic or Co-development PartnerStrategic partnership announced in 2025 between Nanolumens (U.S.-based LED display manufacturer) and AUO Display Plus for MicroLED and smart signage displays. At InfoComm 2025, three transformative new display products debuted as the first commercial products from this strategic partnership, including MicroLED and smart signage solutions.
• SINTRONES (鑫創電子)coreStrategic or Co-development PartnerADP and SINTRONES partnered to introduce an innovative EVSE HMI bundle solution combining ADP's high-resolution displays with SINTRONES' rugged Box PCs specifically tailored for EV charging station applications. The solution includes flexible mounting options and underwent compatibility testing to ensure flawless integration into EV charger designs.
• S-Bahn Hamburg (Deutsche Bahn AG)strategicGTM or Marketing PartnerADP partnered with S-Bahn Hamburg, a subsidiary of Deutsche Bahn AG (Europe's largest railway operator), to unveil a new concept train featuring ADP's industry-exclusive HiRaso Display Technology at the UITP Summit 2025. The partnership demonstrates HiRaso technology's application in transportation for zero-power information display supporting green transport transformation.
• ADLINK (凌華科技)strategicTechnology or IntegrationADLINK partnered with AUO Display Plus and medical startups to integrate advanced display technology, image streaming, and edge AI for high-performance, low-latency AI-assisted interpretation and treatment solutions. Developments include the NaviFUS Neuronavigation-guided Focused Ultrasound System and disposable endoscopic imaging solutions using ADLINK's medical-grade edge computing platforms and MDR-certified medical monitors.
• SkyJetstrategicTechnology or IntegrationADP partnered with SkyJet to integrate the SurgiEyes robotic surgery real-time 3D solution into nearly 20 Japanese medical institutions, providing patients with safer and higher-quality medical services. SkyJet serves as a distribution and integration partner for ADP's 3D surgical imaging solutions in Japan.
• AvocorcoreOEM/ Whitelabel/ Licensing PartnerAUO Display Plus acquired Avocor on September 25, 2024. Avocor is a leader in collaboration and communication solutions specializing in interactive display solutions. The acquisition aims to strengthen ADP's market strategies, innovation, and global presence, particularly in the education and enterprise markets, enhancing product offerings, supply chain management, and customer service.
• Rise VisioncoreOEM/ Whitelabel/ Licensing PartnerAUO Display Plus acquired Rise Vision in September 2022. Rise Vision is a cloud-based digital signage software company that expanded ADP's service offerings and expertise in the education and SaaS markets. The acquisition aimed to enhance ADP's smart display solutions and enable Rise Vision's SaaS business to grow in various sectors including retail, enterprise, and hospitality.
• Healthcare Ecosystem Partners (12 companies)strategicTechnology or IntegrationAt the 2025 Healthcare+ Expo Taiwan, ADP led a partnership with AUO Health, DentLabX, and 12 ecosystem partners: 凌華科技 (ADLINK), 中國醫藥大學新竹附設醫院, 西柏科技, 德益科技, 易像國際, 慧誠智醫, 馬光醫療網, 超微醫學科技, 浩宇生醫, 景韻生技, 天影科技, 優菩. The partnerships focused on 3D microsurgery imaging, AI-empowered precision imaging, and TCM digital detection solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VusionGroup (formerly SES-imagotag): Global leader in electronic shelf labels and retail IoT displays, VusionGroup competes head-to-head with ADP's AecoTag ESL solution and AecoRetail suite across smart retail deployments worldwide.
• Sharp NEC Display Solutions: Provider of large-format commercial displays and digital signage — including medical and transportation — that competes with ADP's public display and integrated signage solutions across enterprise channels.
• E Ink Corporation: E Ink supplies the Spectra 6 color ePaper panels that power ADP's AecoPost signage and AecoTag ESL systems, and is ADP's JV partner for large-size EPD production lines; the two companies are the dominant combined display + module players in color ePaper signage and ESL.
• ViewSonic: Specialist in commercial monitors, interactive flat panels and digital signage, ViewSonic competes with ADP's IFPD/Avocor and digital signage offerings in education and enterprise channels.
• Leyard Optoelectronic: Global leader in LED video walls and small-pitch LED displays, Leyard competes with ADP's LED Display line and the new Nanolumens-MicroLED partnership products in commercial signage and control rooms.
• Barco: Barco is a specialist in medical imaging displays, control-room visualization, and enterprise projection — directly comparable to ADP's medical display, surgical imaging (SurgiEyes) and high-brightness signage businesses.
• Sony Professional Displays: Sony's medical and broadcast-grade professional display business directly overlaps with ADP's medical, surgical 3D, broadcast and entertainment display offerings, especially in surgical and diagnostic imaging.

Broad incumbents

• LG Display: Global large-area LCD and OLED panel manufacturer whose commercial display arm overlaps with ADP's LCD panel, public display and digital signage businesses across the same retail, healthcare and transportation verticals.
• Innolux Corporation: Taiwan-based large-panel manufacturer and AUO's primary domestic competitor, with significant overlap in LCD panels for industrial, transportation and commercial display applications served by ADP.
• BOE Technology Group: World's largest display panel producer, BOE competes with AUO across LCD panels and increasingly in commercial signage, smart retail and medical-grade display sub-segments relevant to ADP's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSFiSIqLohzIu_rbMoYldDw
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• LinkedInlinkedin.com/company/auo-display-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUO Display Plus