Avocor
Avocor, an AUO Corporation subsidiary, manufactures interactive displays, dvLED, and collaboration hardware for corporate, education, and public-sector buyers, sold via direct enterprise sales plus channel partners such as Google, Microsoft, Logitech, and Jabra, with recurring software revenue from FUSE device management.
- Company typePrivate
- Founded2016
- HeadquartersCamberley, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Avocor does
Avocor, founded in 2016 and headquartered in Wilsonville, Oregon with a UK office in Camberley, is a designer and manufacturer of interactive display hardware and collaboration solutions for corporate, education, and public-sector buyers. The company operates as a subsidiary of AUO Corporation, the Taiwanese panel manufacturer listed on the Taiwan Stock Exchange, which provides panel supply and manufacturing scale. Avocor's product portfolio spans twelve interactive display series (A, B, E, E92, G, H, K, L, S, W, X, and X COB), the co-developed Google Series One Board 65 and Desk 27, OPS compute modules, the FUSE cloud-based device management platform, the UiQ user interface, and the CollabTouch bundled solution integrating Logitech and Jabra peripherals.
The underlying technology combines InGlass and PCAP touch sensing with proprietary firmware, the UiQ UI layer, and cloud-managed orchestration through FUSE. AI features are sourced primarily from the Google partnership — TrueVoice audio noise cancellation and AI camera auto-framing on Series One products — alongside built-in handwriting recognition on the A Series. The product set is qualified for regulated buyers via Google EDLA certification and TAA compliance, which is relevant for U.S. federal and education procurement.
Avocor's business model is primarily hardware-led enterprise and education sales executed through direct account teams plus an extensive channel and technology partner network that includes Google, Microsoft, Logitech, Jabra, Neat, Zoom, RingCentral, HP, and Lenovo. Revenue mechanics combine one-time display hardware sales with a growing recurring component from FUSE device management subscriptions. Named deployments span education (University of Birmingham, Sandwell Academy Trust), construction and project management (Midwest PMS, PMC Commercial Interiors, Mott MacDonald), consulting (Adwise), retail and consumer (On Running, Quai Zurich), infrastructure (LaGuardia Gateway Partners), and professional services (Connor Group), indicating a diversified vertical mix with no single dominant end market.
Avocor firmographics
Firmographics- Name
- Avocor
- Legal name
- Avocor
- Website
- https://avocor.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avocor, an AUO Corporation subsidiary, manufactures interactive displays, dvLED, and collaboration hardware for corporate, education, and public-sector buyers, sold via direct enterprise sales plus channel partners such as Google, Microsoft, Logitech, and Jabra, with recurring software revenue from FUSE device management.
- Ownership category
- akta.pro rank
Avocor industry classification
Industry- Product category
- Interactive Collaboration Displays
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic Computers (3571)
- akta.pro primary industry
- Remote Instruction Hardware & Classroom AV Control (Cameras, Mics, Smart Pods) (EDAFABAI)
- akta.pro secondary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Avocor is headquartered
LocationHeadquarters
- HQ city
- Camberley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Avocor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interactive Display Hardware Sales: Avocor generates the majority of its revenue from selling interactive touch screen displays, non-interactive commercial displays, direct-view LED displays, ultra-wide displays, and related hardware (OPS compute modules, accessories, mounts, stands). Products are sold through direct enterprise sales, channel partners, and resellers as one-time capital purchases.
- Software and Device Management Subscriptions: Avocor derives recurring revenue from software offerings including Avocor FUSE (cloud-based remote device management) and bundled software suites. FUSE enables IT teams to manage device fleets from a cloud dashboard, likely on a subscription basis.
- Professional Services and Support: Avocor provides product support, warranties, and technical assistance. The company operates Zendesk-based support portals for all product series and publishes user manuals, firmware updates, and CAD files, indicating a support services revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Quote-based enterprise hardware pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Avocor product offering
Product offeringCore offering
Avocor designs, manufactures, and sells interactive touch displays, commercial signage displays, direct-view LED panels, and Google Meet Series One co-developed devices (Board 65 and Desk 27) for corporate meeting rooms, classrooms, healthcare, government, military, and retail environments. The portfolio is complemented by the modular CollabTouch video collaboration solution bundled with Logitech or Jabra hardware, OPS compute modules, and proprietary software platforms including FUSE cloud-based remote device management and the UiQ smart touch interface.
Product overview
Avocor is an interactive display and collaboration technology company owned by AUO (AU Optronics). The company offers a comprehensive portfolio of interactive displays, commercial signage displays, and direct-view LED solutions designed for corporate, education, healthcare, government, and retail environments. The product lineup includes multiple interactive display series (A, E, E92, G, H, L, S, W, X), Google Series One co-developed displays (Board 65 and Desk 27), commercial B and K Series signage, direct-view LED (X Series and X Series COB), the modular CollabTouch solution with Logitech/Jabra hardware, and compute modules (i5/i7 OPS). Supporting software includes FUSE cloud-based device management and UiQ tile-based interface. These products integrate with major UC platforms including Google Meet, Microsoft Teams, Zoom, and Webex, supported by partnerships with Logitech, Jabra, and Lenovo ThinkSmart.
Differentiator
Problem solved
Functional benefit
Brands
- FUSE: Cloud-based software management platform that enables IT/AV and Facilities teams to remotely deploy, configure, and manage Avocor solutions at scale
- UiQ
- CollabTouch
- Google Meet Series One
Products and services
- Avocor A Series Interactive Display
Quantifiable outcome
- Tasks that once took an hour can now be completed in just 15 minutes with Avocor L Series displays (Midwest PMS LLC case study)
Companies that use Avocor
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Avocor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature8 records
Avocor partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- NeatminorAvocor and Neat announced a strategic partnership in September 2025 to elevate hybrid collaboration. The partnership integrates Neat's video devices with Avocor displays to deliver enhanced meeting experiences.
- GooglecoreAvocor is a key Google hardware partner, producing the Google Meet Series One Board 65 (65-inch) and Desk 27 (27-inch) as part of Google's Series One device family. These products are co-developed with Google, optimized for Google Meet, and feature Google TrueVoice audio technology. The Board 65 and Desk 27 integrate with Google Workspace, Google Calendar, and Google AI for automatic framing and noise cancellation. Native Microsoft Teams interoperability was added to the Board 65 in 2026.
- MicrosoftcoreAvocor displays are optimized for Microsoft Teams Rooms (MTR), with the L Series specifically designed to optimize the Microsoft Teams Front Row experience. The E92 Series is fully optimized for Microsoft Teams and Zoom. Google Series One Board 65 gained native Microsoft Teams interoperability in 2026, enabling single-touch join for Teams, Zoom, Webex, and Google Meet calls.
- LogitechcoreAvocor and Logitech co-developed the CollabTouch product line — a modular, scalable video collaboration solution combining Avocor's interactive displays with Logitech's video collaboration hardware (cameras, conference cams). Available in configurations from 55 to 105 inches, CollabTouch with Logitech is designed for meeting rooms of all sizes.
- JabracoreAvocor and Jabra co-developed the CollabTouch product line with Jabra video and audio equipment. CollabTouch with Jabra integrates Avocor interactive displays with Jabra's professional camera and audio solutions for meeting room video collaboration, suitable for Microsoft Teams Rooms environments.
- ZoomcoreAvocor displays are certified and optimized for Zoom Rooms. The company provides dedicated Zoom Rooms solutions, with products like the E92 Series and CollabTouch designed to work seamlessly with Zoom's collaboration platform.
- HPminorHP is listed as a hardware partner on Avocor's industry partners page, indicating a commercial relationship for co-selling or recommending Avocor displays alongside HP computing hardware.
- LenovominorLenovo is listed as a hardware partner on Avocor's industry partners page. The H Series specifically mentions compatibility with the Lenovo ThinkSmart core platform.
- EdgeminorEdge is listed as a reseller partner of Avocor, offering Avocor display products to end customers as part of Edge's technology solutions portfolio.
- PSNI (Professional Systems Network International)minorPSNI is listed as a reseller partner of Avocor, representing Avocor products within the PSNI integrator network for AV/IT solutions deployment.
- Vartopia (Partner Portal)coreAvocor uses Vartopia's partner relationship management platform for its Partner Portal, enabling channel partners, resellers, and integrators to manage quotes, orders, and relationships with Avocor.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Avocor competitors and assessment
Company assessmentDirect peers
- Newline Interactive: Newline is a direct interactive flat panel competitor with comparable product families (Q Series, TR Series) and similar Microsoft Teams Rooms and Google EDLA positioning across education and corporate.
- Promethean: Promethean (ActivPanel) is the leading education-focused interactive display vendor globally and competes with Avocor's S Series and A Series directly in K-12 and higher-ed procurement cycles.
- SMART Technologies: SMART is a long-standing direct competitor in interactive flat panel displays (SMART Board) for K-12 and corporate meeting rooms, with overlapping proprietary touch technology and a similar Microsoft/Google integration story.
- BenQ: BenQ competes in interactive flat panels (Board Pro, RP Series) for education and enterprise and is named in Avocor's market sizing context as a top competitor in the interactive whiteboard space.
Broad incumbents
- Samsung Flip: Samsung Flip is a large-format interactive whiteboard and digital signage line from a major display panel incumbent, competing with Avocor across both education/interactive and signage price tiers.
- Microsoft (Surface Hub): Surface Hub is a Microsoft Teams Rooms-integrated large-format interactive display from the platform owner; it competes with Avocor's L Series and E92 in the same Microsoft-optimized meeting room category.
- Cisco (Webex Board): Webex Board is a vendor-bound interactive collaboration display from Cisco, representing the integrated-stack competitor model that challenges Avocor's multi-platform neutrality.
- Crestron (AirMedia / DigitalMedia): Crestron is a broad AV/UC incumbent selling integrated room systems and is a comparable channel and integrator competitor in the enterprise meeting room space where Avocor's CollabTouch plays.
Others
- Logitech (Rally Board / CollabTouch co-dev): Logitech is both a co-development partner (CollabTouch) and a partial competitor via Rally Bar and adjacent room solutions; it is included as the closest ecosystem-adjacent comparable.
Emerging players
- Neat (Neat Board / Neat Frame): Neat is a focused video collaboration hardware vendor that partnered with Avocor in September 2025, and its Neat Board is a category competitor in meeting room interactive displays running Zoom Rooms natively.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Avocor social profiles
Digital presenceAvocor compliance and trust
Trust signalCompliance2 records
Avocor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avocor leadership team
Management profileNumber of profiles
Profiles3 records
Avocor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avocor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avocor
What does Avocor do?
Avocor designs, manufactures, and sells interactive touch displays, commercial signage displays, direct-view LED panels, and Google Meet Series One co-developed devices (Board 65 and Desk 27) for corporate meeting rooms, classrooms, healthcare, government, military, and retail environments. The portfolio is complemented by the modular CollabTouch video collaboration solution bundled with Logitech or Jabra hardware, OPS compute modules, and proprietary software platforms including FUSE cloud-based remote device management and the UiQ smart touch interface.
Is Avocor a public or private company?
Avocor is a private company. It is classified as corporate owned and is currently operating.
When was Avocor founded?
Avocor was founded in 2016. It employs 101 to 250 people.
Where is Avocor based?
Avocor is headquartered in Camberley, United Kingdom, in the Europe region.
How does Avocor make money?
Three revenue lines are on record. Interactive Display Hardware Sales are the primary driver. The others are software and Device Management Subscriptions and professional Services and Support.
Who are Avocor's main competitors?
Direct peers on record are Newline Interactive, Promethean, SMART Technologies and BenQ. Broad incumbents are Samsung Flip, Microsoft (Surface Hub), Cisco (Webex Board) and Crestron (AirMedia / DigitalMedia). Logitech (Rally Board / CollabTouch co-dev) is listed as an others. Neat (Neat Board / Neat Frame) is listed as an emerging player.
Does Avocor have an API?
No public API is recorded for Avocor.
What industry is Avocor in?
Avocor's product category is Interactive Collaboration Displays. Its primary akta.pro industry code is EDAFABAI, Remote Instruction Hardware & Classroom AV Control (Cameras, Mics, Smart Pods), with a secondary code of BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 33411 and its SIC code is 3571.