300Brand

What 300Brand does

300Brand is a privately-held strategic holding company headquartered in Alexandria, Virginia, that operates as an integrated marketing, media, and events organization serving technology vendors that sell into the U.S. government market, as well as federal, state, and local agencies directly. The company was effectively founded in 1997 through O'Keeffe & Company (the largest IT marketing firm in the mid-Atlantic region, per the company), with the 300Brand parent entity and its 11mark creative subsidiary launched in 2012. Founder Steve O'Keeffe, a 30-year government IT veteran and frequent Capitol Hill expert witness, also founded MeriTalk in 2008 — the company's proprietary government IT digital media platform reaching 151,000+ Federal IT decision makers and 175,000+ state and local government readers via MeriTalk SLG.

The portfolio is structured around three wholly-owned operating brands. O'Keeffe & Company delivers full-service marketing, PR, and creative services. 11mark focuses on creative programs that help technology brands differentiate. MeriTalk operates a portfolio of owned-media and research products, including MeriTV (video streaming), UniversIT (online training library), the FITARA Dashboard (Federal IT tracking), the Happiness Index (workforce satisfaction research done with Government Marketing University), and recurring event programs such as the FITARA Awards & Forum (launched 2018 with Congressman Gerry Connolly), MerITocracy: American Innovation Forum, Cyber Smoke, and the CIO Cricket Match. Combined, these assets create a vertically-integrated platform for content, community, and client services in the government IT market.

300Brand monetizes through three primary revenue streams: (1) professional services fees from marketing, PR, creative, and strategic communications engagements with enterprise technology clients (Oracle, AWS, ServiceNow, CDW, EMC, Red Hat, RSA, Okta, Zscaler, Citrix, GDIT) and government agencies (Department of Homeland Security, GSA, U.S. Army, Commonwealth of Virginia) — the firm holds a GSA Schedule enabling direct federal contracting; (2) media and advertising/sponsorship revenue from the MeriTalk platform and its owned properties; and (3) research and thought-leadership programs (Happiness Index, MerITocracy reports, ACT-IAC ELC Research Program). GTM is enterprise field sales with deep direct relationships and event-driven demand generation, supported by 30+ years of founder-led government ecosystem access including Hill testimony, congressional hosting, and policy framing.

Name

300Brand

Legal name

300Brand

Website

https://300brand.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

300Brand is a privately-held holding company in Alexandria, VA, operating O'Keeffe & Company, MeriTalk, and 11mark to provide integrated marketing, PR, media, and research services to technology vendors and government agencies, with proprietary platforms reaching 151,000+ federal IT decision makers.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Government IT marketing
• Technology PR services
• B2B marketing agency
• Federal IT communications
• Creative marketing campaigns

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Services: Full-service marketing, PR, and creative campaigns for technology brands, government agencies, and healthcare organizations. Services include strategic communications, content development, events management, and digital media.
2. Media and Publishing: MeriTalk digital media platform generates content and audience reach for government IT decision makers, with programs like MeriTV video platform and UniversIT training courses.
3. Research Programs: Disruptive research programs for Federal IT marketers exploring technologies, testing brand perceptions, and uncovering market challenges. Includes ACT-IAC ELC Research Program and MerITocracy reports.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

300Brand is a strategic holding company that operates as a unified marketing and publishing organization for technology brands. Through its three wholly-owned subsidiaries—O'Keeffe & Company (IT marketing), MeriTalk (government IT digital media platform), and 11mark (creative programs)—it delivers integrated marketing, public relations, content development, events, and research services. Its core clients are enterprise technology companies selling into the federal, state, and local government markets, as well as government agencies themselves, which it serves via GSA Schedule.

Product overview

300Brand is a strategic holding company that operates as a single unified marketing organization with three subsidiary brands: O'Keeffe & Company (the largest IT marketing firm in the mid-Atlantic), MeriTalk (the leading government IT digital media platform serving 151,000+ Federal IT decision makers), and 11mark (creative programs for tech brands). The portfolio also includes MeriTalk State & Local (state and local government coverage), MeriTV (video platform), UniversIT (online training), FITARA Dashboard (Federal IT tracking), and the MerITocracy research program. The companies offer fully integrated and measurable marketing campaigns across technology, government technology, government, education, healthcare, and financial services sectors, with a focus on Federal IT modernization and government market expertise.

Differentiator

Problem solved

Functional benefit

Brands

• O'Keeffe & Company: The largest IT marketing firm in the mid-Atlantic region with professionals located inside the Beltway, described as connected, innovation-driven, metric maniacs.
• MeriTalk
• MeriTalk State & Local
• 11mark

Products and services

• O'Keeffe & Company IT marketing agency providing strategic communications, public relations, content development, and creative campaigns for technology brands targeting government and enterprise clients.
• MeriTalk The first government IT digital media platform, a public-private partnership focused on improving the outcomes of government IT, connecting with an audience of 151,000+ Federal IT decision makers.
• 11mark Creative programs agency that delivers new ideas and creative programs to help tech brands explain who they are, what they do, and how to stand out from the competition.
• MeriTalk State & Local Publishing arm of MeriTalk providing data-driven coverage of hot-button technology issues facing state and local governments, with circulation of 175,000.
• MeriTV Industry-leading video streaming platform for MeriTalk content and client programs targeting government IT audiences.
• UniversIT
• FITARA Dashboard Interactive dashboard tool for tracking FITARA scorecard data and Federal IT performance metrics.

Quantifiable outcome

• Reaching 151,000 Federal IT decision makers through MeriTalk platform
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RSA ConferencecoreStrategic or Co-development Partner · 1 January 2022MeriTalk selected as RSA Conference's exclusive research partner, launching Reimagining Public-Private Partnerships research.
• Government Marketing UniversityminorStrategic or Co-development Partner · 1 January 2019Created the Happiness Index research program measuring government marketing professional satisfaction.
• IntelvativeminorStrategic or Co-development Partner · 1 January 2019Partnership on Cyber Smoke virtual events bringing together government IT cybersecurity professionals.
• Congressman Gerry ConnollycoreStrategic or Co-development Partner · 1 January 2018Partnership to launch FITARA Awards & Forum in 2018, focused on improving government IT outcomes through recognition and dialogue.
• USO-MetrocoreStrategic or Co-development Partner · 1 January 2007Ongoing partnership since 2007. Founder Steve O'Keeffe serves as vice chair of USO-Metro, USO's largest global chapter covering the Pentagon, Walter Reed, and military epicenter. Also serves as chairman for Annual Awards Dinner hosting Chairman of the Joint Chiefs of Staff, military brass, and Federal CIOs.
• ACT-IACcoreStrategic or Co-development PartnerPartnership on ELC Research Program providing research and insights for government IT modernization.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Government Executive: Leading media brand for the federal workforce and government management. Highly comparable to MeriTalk as a first-party content platform reaching federal decision makers, with overlapping advertiser base among IT vendors and government contractors.
• Federal News Network: Federal IT and management news outlet serving the federal government technology community. Closely comparable to MeriTalk's editorial coverage, audience base, and event/sponsorship monetization model.
• FCW (part of 1105 Media): Federal technology publication covering government IT, contracting, and policy. Directly comparable as a federal IT media brand competing for the same advertising and sponsorship dollars MeriTalk monetizes.
• Nextgov: Government technology digital media outlet covering federal IT, cybersecurity, and modernization. Comparable audience overlap with MeriTalk's federal IT decision-maker base and similar advertiser base.
• Signal Group (formerly Signal/PCG): DC-based public affairs and communications firm with a strong technology and federal practice. Closely comparable to O'Keeffe & Company and 11mark as a B2B tech communications specialist serving the Beltway market.
• Wagstaff (Wagstaff McCleary & Co.): Mid-Atlantic-based B2B technology PR and marketing agency. Highly comparable to O'Keeffe & Company in size, vertical focus on enterprise technology, and proximity to the DC federal market.
• Makovsky: Independent integrated communications firm with a strong B2B technology and public affairs practice. Comparable to 300Brand's integrated PR, creative, and content model serving technology clients.

Broad incumbents

• Deloitte Digital (Deloitte's government and public services marketing practice): Global consultancy with a large federal services practice and Deloitte Digital marketing arm. Competes for federal IT marketing and communications budgets at the upper end, with much greater scale and cross-sell capacity.
• Weber Shandwick: Global PR and communications firm with a sizable technology and public affairs practice. Comparable to 300Brand's full-service PR/creative offering but at significantly greater scale, with global reach and deeper enterprise relationships.
• Ogilvy PR: Global creative and communications network with deep technology and public sector practices. Comparable to 300Brand's integrated creative-PR offering, but with global scale, larger balance sheet, and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/300brand

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 300Brand