What iDigital Store does

iDigital Store Ltd. (legal name: iDigital Store Ltd. / איי-דיגיטל סטור בע"מ) is an Israel-based authorized Apple specialist retailer founded in 2007 and operating as a subsidiary of Icon Group Ltd. (אייקון גרופ בע"מ). The company distributes the full Apple product lineup — iPhone, Mac, iPad, Apple Watch, AirPods, AirTag, Apple TV 4K, and Studio Display — alongside a broad accessories ecosystem (cases, chargers, cables, Apple Pencil, branded accessories from iConic, Nomad, VONMAEHLEN, and TUCANO) and adjacent gadget categories including DJI drones and cameras. The technology layer consists of a standard e-commerce platform (idigital.co.il) with inventory checking, online ordering, store pickup, and order tracking; no proprietary AI/ML capability is disclosed.

iDigital operates a hybrid go-to-market combining 23+ physical retail branches across Israel with the e-commerce storefront and a phone order center. Distribution spans Tel Aviv (multiple locations including Ramat Aviv Mall, Dizengoff Center, Azrieli Tel Aviv), Giv'ataym, Herzliya, Kfar Saba, Petah Tikva, Holon, Rishon LeZion, Netanya, Haifa, Kiryat Bialik, Hadera, Nazareth, Rehovot, Ashdod, Askelon, Jerusalem, Be'er Sheva, and four Eilat stores. Revenue is generated through six streams: hardware sales (the largest), accessories, trade-in programs (up to 3,200 ILS extra credit on iPhone/Samsung trade-ins), extended warranty products (iDigital Care and iDigital Care Plus, adding 24 months of coverage with optional screen repair), authorized Apple repair services through in-house labs, and drone/gadget sales.

The customer base spans four segments: individual consumers (primary), students (10% discount on Mac/iPad, 14% on Apple Pencil plus bundled warranty), businesses (iDigital for Business B2B channel), and international tourists (tax-free pricing at Eilat branches with online pre-order and pickup). Pricing is denominated in Israeli Shekels including VAT, with unit-based transactional pricing, tiered shipping fees (free above 399 ILS), and structured promotional programs. The company's primary strategic dependency is upstream: it is a single-supplier Apple reseller, and revenue cadence is tied to Apple's product release calendar and continued Authorized Reseller status.

Name

iDigital Store

Legal name

iDigital Store Ltd. (איי-דיגיטל סטור בע"מ)

Website

https://idigital.co.il

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

iDigital Store is an Israel-based authorized Apple specialist retailer operating 23+ physical branches nationwide plus an e-commerce platform, selling iPhones, Macs, iPads, Apple Watch, and accessories alongside trade-in, extended warranty, and Apple-authorized repair services to consumers, students, businesses, and tourists.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Apple authorized retailer
• Consumer electronics retail
• Device trade-in services
• Extended warranty programs
• Authorized repair services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of Apple products (iPhone, Mac, iPad, Apple Watch, AirPods, accessories) through physical retail stores and e-commerce platform. One-time purchase revenue from consumer and business customers.
2. Accessories and Peripherals: Sale of accessories including cases, chargers, cables, keyboards, Apple Pencil, screen protectors, straps, AirTag accessories, car accessories, software, monitors, and networking equipment. Also branded accessories from Nomad, iConic, VONMAEHLEN, and TUCANO.
3. Trade-In Services: Trade-in programs for iPhone, iPad, and Mac devices, providing credit or discount toward new device purchases. Customers receive valuation for used devices with up to 3,200 ILS extra credit on iPhone/Samsung trade-ins.
4. Extended Warranty (iDigital Care): Extended warranty programs (iDigital Care, iDigital Care Plus) providing additional hardware coverage beyond Apple's standard warranty. Care Plus includes screen repair coverage. Sold as add-on at point of sale or separately.
5. Repair and Service: Professional repair laboratory offering authorized Apple repairs with original parts and certified technicians. Repair services for all Apple products.
6. Drones and Gadgets: Sale of DJI drones and cameras, and other gadgets through dedicated store sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

iDigital Store is an authorized Apple retailer in Israel that sells the full range of Apple hardware (iPhone, Mac, iPad, Apple Watch, AirPods, AirTag, Apple TV, Studio Display) plus accessories and DJI drones through 23+ physical retail branches and an e-commerce platform. The company also offers device trade-in, extended warranty programs (iDigital Care and Care Plus), Apple-authorized repair services, a business sales channel (iDigital for Business), student discounts, and a loyalty club (iDigital Friends).

Product overview

iDigital Store is an Apple specialist retailer in Israel operating both an e-commerce platform (idigital.co.il) and a network of 23+ physical store branches nationwide. The core product portfolio centers on Apple devices including iPhone, Mac, iPad, Apple Watch, AirPods, AirTag, Apple TV 4K, and Studio Display. The offering is complemented by a broad accessories ecosystem (cases, chargers, cables, keyboards, Apple Pencil) and gadget products (DJI drones, cameras). Beyond retail, iDigital provides a suite of services including device trade-in programs for iPhone, Mac, and iPad; the iDigital Friends loyalty club; a student discount program; business solutions; and Apple-authorized repair services through its iDigital Lab. Extended warranty offerings include iDigital Care (24-month extension) and iDigital Care Plus (extended warranty with screen damage coverage).

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone retail line Sale of Apple's full iPhone lineup including iPhone 17 series (17, 17 Pro, 17 Pro Max, Air, 17e), iPhone 16e, 16, 16 Plus, 15, 15 Plus, 14, and 13 models. Sold to Israeli consumers and businesses through physical branches and idigital.co.il.
• Mac retail line Sale of Apple Mac computers including MacBook Air (M5 13"/15"), MacBook Neo A18 Pro, MacBook Pro 14"/16" (M4 and M5 variants), iMac 24-inch M4, Mac mini M4, and Mac Studio (M3 Ultra and M4 Max). Custom configurations supported with up to 30-day delivery.
• iPad retail line Sale of Apple iPad tablets including iPad Air 11"/13" (M3 and M4), iPad A16, iPad Pro 11"/13" M5, and iPad mini A17 Pro.
• Apple Watch retail line Sale of Apple Watch models including Apple Watch Series 11 (GPS and Cellular), Apple Watch Ultra 3 (with Ocean Band, Milanese Loop, Trail Loop, and Alpine Loop variants), and Apple Watch SE 3 (GPS and Cellular).
• AirPods retail line Sale of Apple wireless earbuds and headphones including AirPods, AirPods 4, AirPods Pro 3, and AirPods Max 2.
• Apple accessories (cases, chargers, cables, Apple Pencil, keyboards) Sale of first-party Apple accessories and third-party branded accessories (Nomad, iConic, VONMAEHLEN, TUCANO) including cases, covers, screen protectors, chargers, cables, adapters, Apple Pencil, Magic Keyboard, mouse, keyboards, AirTag accessories, car accessories, software, monitors, and networking equipment.
• AirTag and other Apple devices (Apple TV 4K, Studio Display) Sale of Apple AirTag Bluetooth item trackers, Apple TV 4K streaming devices, and Apple Studio Display external monitors.
• DJI drones and cameras Sale of DJI consumer drones and DJI camera products through a dedicated gadgets section, alongside occasional DJI promotional campaigns.
• iDigital Trade-In program Trade-in service for iPhone, Samsung, Mac, and iPad devices providing credit toward new device purchases, with up to 3,200 ILS extra credit on iPhone/Samsung trade-ins during promotional periods. Available in-store at all 23+ branches.
• iDigital Care and iDigital Care Plus extended warranty Proprietary extended warranty programs. iDigital Care extends the warranty by 24 months beyond the statutory 12 months for hardware defects. iDigital Care Plus adds screen damage repair coverage (1–2 repairs depending on device tier). Sold as add-on at point of sale or separately.
• Apple Authorized Repair (iDigital Lab) Official Apple Authorized Service Provider repair laboratory with certified technicians using genuine Apple parts. Service centers located in Tel Aviv (Ramat Aviv Mall), Haifa (Grand Mall), Beer Sheva (Grand Mall), and Jerusalem (Malha Mall).
• iDigital for Business (B2B solutions) Dedicated B2B offering providing Apple hardware procurement, advanced Apple ecosystem setups, and professional deployment services for Israeli businesses and organizations through a dedicated sales channel.
• iDigital Student Discount Program Student discount program for verified Israeli students offering 10% off Mac models, 10% off iPad models, and 14% off Apple Pencil, with bundled extended warranty benefits.
• iDigital Friends loyalty club Free customer loyalty program offering exclusive member discounts and prices, with a 15% birthday discount on accessories (up to 10 items per birthday month), early access to promotions, and personalized offers.
• iDigital iExpert support service Expert technical assistance and guidance service offered at select iDigital branches to help customers with Apple product setup, usage, and troubleshooting.

Quantifiable outcome

• Up to 3,200 ILS extra trade-in credit for iPhone or Samsung devices toward new iPhone purchase
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributoriDigital is an authorized Apple retailer in Israel, selling the full range of Apple products including iPhone, Mac, iPad, Apple Watch, AirPods, and accessories. The partnership includes access to Apple's authorized repair program with certified technicians using original Apple parts.
• iConic GroupcoreOthersiConic Group (Icon Group, קבוצת אייקון) is the parent company of iDigital Store Ltd. The group manages customer data and operates the retail chain. The partnership provides corporate structure, brand ownership, and operational backing.
• NomadminorChannel Partner/ Reseller/ DistributorNomad is a third-party accessories brand sold through iDigital stores and online. iDigital stocks and sells Nomad accessories including cases, chargers, and other mobile accessories.
• iConic AccessoriesminorChannel Partner/ Reseller/ DistributoriConic brand accessories sold exclusively through iDigital. Includes charging products such as the iConic 30W Three Port USB-C Wall Charger included as a gift in Eilat promotions.
• TUCANOminorChannel Partner/ Reseller/ DistributorTUCANO is an Italian bag brand introduced to iDigital's product lineup, featuring clean design, smart functionality, and style. Sold through iDigital stores.
• VONMAEHLENminorChannel Partner/ Reseller/ DistributorVONMAEHLEN is a third-party accessories brand stocked by iDigital, sold alongside Nomad and iConic accessories.
• DJIminorChannel Partner/ Reseller/ DistributorDJI drones and camera products are sold through the Gadgets Store section of iDigital. DJI promotional campaigns are occasionally run by iDigital.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JB Hi-Fi: JB Hi-Fi is a major Australian consumer electronics and home appliance specialty retailer with strong omnichannel presence. Comparable on category mix (Apple, computers, accessories) and services-led differentiation strategy.
• Currys plc: Currys is the leading UK/Ireland consumer electronics and computer omnichannel retailer with stores, e-commerce, repair services, and trade-in—analogous operating model to iDigital at larger scale.
• Best Buy: Best Buy is the largest US consumer electronics omnichannel retailer, with a comparable mix of physical stores, e-commerce, Geek Squad repair services, and trade-in. Relevant benchmark for scale, services attach, and omnichannel economics.
• Apple Inc. (Apple Store / Apple Online): Apple operates its own retail and online channels globally and in Israel. As the principal and brand owner, Apple competes with iDigital on direct customer relationships while also being iDigital's key supplier—dual role defines the threat and dependency simultaneously.

Direct peers

• PLAZMA (Israel): Plazma is an authorized Apple reseller in Israel with physical stores and online sales, directly competing on iPhone, Mac, and iPad assortment and on accessories.Closely comparable operating model to iDigital.
• iStore Israel: iStore is iDigital's most direct competitor—an authorized Apple reseller in Israel with physical retail presence and e-commerce, offering the same core Apple lineup, trade-in, and services. Head-to-head on product, geography, and business model.
• KSP (Israel): KSP is one of Israel's largest consumer electronics and computer retailers, with both online and brick-and-mortar operations. Overlaps with iDigital on Apple products, accessories, and broader consumer electronics.
• Bug Computers (Israel): Bug is a long-established Israeli retailer of computers, peripherals, and consumer electronics, with both retail and e-commerce channels. Comparable on Apple-adjacent product mix, accessories, and repair services.

Regional players

• Cellcom Israel: Cellcom is a major Israeli mobile operator that also retails devices, including iPhones, across its branches. Overlaps with iDigital on the consumer device purchase channel in Israel but bundles it with telecom subscriptions.
• Partner Communications (012 Mobile): Partner is an Israeli telecom operator with device retail operations selling iPhones and other smartphones to consumer and business segments—competing on the same shelf but with subscription-driven pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iDigitalStore
• Xx.com/iDigital_Store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDigital Store