Evolve Fitness
- Company typePrivate
- Founded2009
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Evolve Fitness firmographics
Firmographics- Name
- Evolve Fitness
- Legal name
- Evolve Fitness
- Website
- https://evolvefitnessltd.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Evolve Fitness industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Senior & Active Aging Personal Training (HSADAAAI), Senior/Low-Impact Group Fitness (HSADABAI), Online/Remote Personal Training & Programming (HSADAAAM), Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Evolve Fitness is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Evolve Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Group Fitness Membership: Monthly recurring membership providing access to boot camps, cardio classes, spin, yoga, and other group fitness sessions. Location-specific classes vary by venue.
- Specialized Memberships: Fitness Forever (50+) memberships and Semi-Private Training memberships providing specialized programming for older adults and those seeking individualized coaching.
- Transformation365 Coaching Program: Premium 12-month coaching program priced at $4,997 + HST or $497/month. Includes comprehensive fat loss support, assessments, and lifetime gym membership.
- Massage Therapy Services: Registered massage therapy services through Evolve Integrated Health, including promotional offers (Buy 3 Get 2 Free) to drive bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Fitness Membership - Boot camps, cardio, spin, yoga classes |
| Subscription | Monthly | Fitness Forever Membership - Strength and cardio sessions for adults 50+ |
| Subscription | Monthly | Semi-Private Training Membership |
| Subscription | Monthly | Parent & Baby Membership |
| Subscription | Multi-year contract | Transformation365 Premium Coaching - 12-month fat loss program |
| Subscription | Pay-as-you-go | 100-Day Sprint - Entry-level coaching program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Evolve Fitness product offering
Product offeringCore offering
Evolve Fitness operates five physical gym locations in Nova Scotia selling recurring group fitness memberships (boot camp, cardio, spin, yoga) and specialized small-group programs including Fitness Forever for adults 50+, Parent & Baby, and Semi-Private Training. On top of gym access, the company sells premium 12-month coaching products such as Transformation365 and a paid Menopause Coaching program, supplemented by online academies, a virtual program, and registered massage therapy through its Evolve Integrated Health subsidiary.
Product overview
Evolve Fitness operates as a multi-location fitness studio network offering a comprehensive suite of fitness services and coaching programs. The core offerings include Group Fitness Memberships (boot camp, cardio, yoga, spin classes), specialized programs for seniors (Fitness Forever for 50+), Semi-Private Training, and Parent & Baby fitness classes. Premium coaching products include Transformation365 (a comprehensive 12-month fat loss and healthspan program), Fat Loss Academy, and Menopause Coaching. The company also provides free digital resources including a Virtual Fitness Program, Daily Educational Emails, and Free Menopause Coaching through online platforms. Additional wellness services include massage therapy. The business has expanded from its 2009 founding as a single 1-on-1 personal training studio to multiple locations across Nova Scotia (Halifax, Bedford, Dartmouth, Truro, Downtown Halifax).
Differentiator
Problem solved
Functional benefit
Brands
- Fitness Forever: A 30-minute, small-group training program for adults 50+ designed to improve strength, balance, and overall vitality.
Products and services
- Group Fitness Membership Recurring monthly membership providing access to coached group fitness classes (boot camp, cardio, spin, yoga, hybrid) tailored by location. Designed for general adult fitness enthusiasts looking for programmed workouts and community.
- Fitness Forever (50+) Specialized small-group membership (max 8 participants) offering 30-minute low-impact Strength and Cardio sessions for adults 50+ focused on longevity, balance, and joint-friendly exercise.
- Semi-Private Training Membership Membership bundling scheduled semi-private trainer sessions with full access to all group fitness classes, providing individual coaching at lower cost than 1-on-1 personal training.
- Parent & Baby Membership Membership combining parent-and-baby fitness classes with full group fitness access, enabling new parents to train in a family-friendly environment while bonding with their baby.
- Transformation365 Coaching Program 12-month personalized fat loss and healthspan coaching program combining a 24-month gym membership, Fat Loss Academy lifetime access, Inside Tracker membership, health assessments, monthly coaching calls, and 3 private training sessions.
- Menopause Coaching Program Paid structured coaching program for women in menopause, providing expert education, lifestyle guidance, and optional Tier 2 upgrades for workshops and workouts on top of the free Skool-based community.
- Massage Therapy Services Registered massage therapy services delivered by Andrea Eisner (RMT) via the Evolve Integrated Health clinic, offering Swedish Massage, Myofascial Release, Therapeutic Cupping, Gua Sha, Joint Mobilizations, and Trigger Point Release.
Quantifiable outcome
- Members report increased strength, happiness, and health after joining
- +2 more outcomes
Companies that use Evolve Fitness
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Evolve Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Evolve Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evolve Integrated HealthcoreIn October 2023, Evolve opened Evolve Integrated Health in Halifax - a health clinic focused on preventative health. Includes massage therapy services (Andrea Eisner, RMT) and other integrated health services. Complements the fitness offerings with holistic health care.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Evolve Fitness competitors and assessment
Company assessmentDirect peers
- Burn Boot Camp: U.S.-based boutique fitness franchise focused on 45-minute coach-led group boot camp and strength sessions with a strong community focus. Closely comparable to Evolve's boot camp format and member community emphasis.
- Orangetheory Fitness: Premium boutique group-fitness franchise built around coached, scheduled classes (cardio/strength) with strong community engagement. Directly comparable to Evolve's boot camp and cardio offerings, target member, and premium positioning.
- F45 Training: Global boutique fitness franchise offering programmed group functional-training classes in small groups. Closely comparable in class format, coach-led structure, and member experience to Evolve's boot camps and hybrid sessions.
- CrossFit (affiliates): Community-driven strength and conditioning box network with coached group classes and tight member communities. Directly comparable to Evolve on coaching-led group training, accountability, and community-led GTM motion.
Broad incumbents
- Anytime Fitness: Large international 24-hour franchise gym network with strong Canadian presence (several Halifax-area locations). Comparable on subscription recurring fitness membership model, though broader and less specialized than Evolve.
- Crunch Fitness: Multi-location group fitness and traditional gym operator with significant Canadian footprint. Comparable on multi-location operation and group class programming, but broader incumbent rather than a community-led boutique.
- GoodLife Fitness: Largest Canadian fitness club operator with hundreds of locations nationwide. Directly comparable because it competes for the same Nova Scotia household fitness budgets, but it is a broad incumbent offering a wider portfolio (mass-market gym, virtual, corporate) rather than Evolve's community-led studio model.
Regional players
- Steve Nash Fitness Club: Canadian boutique-style fitness club chain with a Western Canada concentration. Comparable on multi-location boutique fitness club model serving Canadian consumers, though its primary geography does not overlap with Evolve's Nova Scotia footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Evolve Fitness social profiles
Digital presenceEvolve Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evolve Fitness leadership team
Management profileNumber of profiles
Profiles7 records
Evolve Fitness subsidiaries and ownership
Company hierarchySubsidiaries1 record
Evolve Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evolve Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evolve Fitness
What does Evolve Fitness do?
Evolve Fitness operates five physical gym locations in Nova Scotia selling recurring group fitness memberships (boot camp, cardio, spin, yoga) and specialized small-group programs including Fitness Forever for adults 50+, Parent & Baby, and Semi-Private Training. On top of gym access, the company sells premium 12-month coaching products such as Transformation365 and a paid Menopause Coaching program, supplemented by online academies, a virtual program, and registered massage therapy through its Evolve Integrated Health subsidiary.
Is Evolve Fitness a public or private company?
Evolve Fitness is a private company. It is classified as family owned and is currently operating.
When was Evolve Fitness founded?
Evolve Fitness was founded in 2009. It employs 11 to 50 people.
Where is Evolve Fitness based?
Evolve Fitness is headquartered in Halifax, Canada, in the North America region.
How does Evolve Fitness make money?
Four revenue lines are on record. Group Fitness Membership is the primary driver. The others are specialized Memberships, transformation365 Coaching Program and massage Therapy Services.
Who are Evolve Fitness's main competitors?
Direct peers on record are Burn Boot Camp, Orangetheory Fitness, F45 Training and CrossFit (affiliates). Broad incumbents are Anytime Fitness, Crunch Fitness and GoodLife Fitness. Steve Nash Fitness Club is listed as a regional player.
Does Evolve Fitness have an API?
No public API is recorded for Evolve Fitness.
What industry is Evolve Fitness in?
Evolve Fitness's product category is Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAI, Senior & Active Aging Personal Training. Its NAICS code is 713940 and its SIC code is 7997.